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All Journal Signifikan : Jurnal Ilmu Ekonomi Kinerja Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen The Asian Journal of Technology Management (AJTM) Ikonomika : Jurnal Ekonomi dan Bisnis Islam AdBispreneur Jurnal Bisnis dan Manajemen Jurnal Manajemen Indonesia Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen JURNAL MANAJEMEN BISNIS Business and Finance Journal Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Jurnal Fokus Manajemen Bisnis Charity : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Journal of Integrated System
Grisna Anggadwita
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences

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The antecedents of purchase intention on healthy instant noodle products: Is it worth fighting for? Alamanda, Dini Turipanam; Wibowo, Lili Adi; Disman, Disman; Anggadwita, Grisna
Jurnal Manajemen Indonesia Vol. 24 No. 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.6850

Abstract

Instant noodles are one of the favorite foods in Indonesia. Many food and beverage companies compete to attract consumer interest by providing promotions for various flavors of instant noodle products. The health issue of instant noodle products has become a concern for business owners who want to provide healthier food. However, the importance of healthy food has yet to receive a positive and significant response from Indonesian consumers. Increasing consumer interest in healthy food in Indonesia is crucial since it can significantly affect public health. This study aims to measure the effect of convenience, advertising, subjective norms, and product attributes as antecedents of people's purchase intention for healthy instant noodle products. This research used a quantitative approach by distributing questionnaires to respondents selected through a purposive sampling technique based on the criteria: consumers of healthy instant noodle products who have previously purchased instant noodles or a variety of healthy instant noodles. A total of 210 respondents participated in filling out this research questionnaire. Partial least squares structural equation modeling (PLS-SEM) was used as an analytical technique. The results of this study indicate that subjective norms are not proven to be an antecedent that affects consumer purchase intentions for healthy instant food products. In contrast, product attributes are the most influential antecedent. This study provides academic implications by adding literature on the antecedents of people's purchase intentions for healthy instant noodle products. The practical implications, especially for business owners, are shown by helpful information to improve campaigns, promotions, and product sales. Keywords—Consumer behavior; Healthy instant noodles; Marketing management; Purchase intention
EDUKASI PERENCANAAN KEUANGAN DIGITAL UNTUK MEMPERSIAPKAN KEMANDIRIAN FINANSIAL SISWA SMK YPPS SUMEDANG Hendayani, Ratih; Isynuwardhana, Deannes; Anggadwita, Grisna; Salim, Dwi Fitrizal
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 3 No. 6 (2025): Desember
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v3i6.3185

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan siswa dalam mengelola keuangan pribadi melalui edukasi perencanaan keuangan digital. Metode kegiatan meliputi analisis kebutuhan melalui wawancara dengan pihak sekolah dan siswa, penyuluhan materi literasi keuangan digital, workshop penggunaan aplikasi keuangan digital (e-wallet, mobile banking), serta evaluasi menggunakan pre-test dan post-test. Hasil kegiatan menunjukkan peningkatan signifikan pada aspek literasi keuangan digital, pemasaran digital, branding, serta kemampuan menyusun anggaran pribadi. Peningkatan pemahaman terlihat dari perubahan kategori pengetahuan peserta, antara lain dari fair menjadi good pada aspek pemasaran digital dan fungsi pemasaran digital, serta dari bad menjadi good pada aspek strategi branding. Pelatihan ini terbukti efektif dalam membantu siswa memahami penggunaan teknologi keuangan untuk mendukung pengelolaan keuangan yang lebih terstruktur dan mendukung kesiapan mereka dalam bekerja maupun berwirausaha. Diperlukan pendampingan lanjutan agar siswa dapat mengaplikasikan keterampilan tersebut secara optimal dalam kehidupan nyata. Secara keseluruhan, program ini memberikan kontribusi positif dalam meningkatkan literasi keuangan digital dan mempersiapkan kemandirian finansial siswa SMK YPPS Sumedang.
From Walking Libraries to Answer Engines: Optimizing Knowledge Internalization in Public Financing with RAG-Based AI Chatbots Saragih, Debrian Ruhut; Anggadwita, Grisna
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1366

Abstract

This research arises from the critical need to optimize knowledge internalization within the SECI Model, especially in organizations handling complex and regulated information such as public financing. The study aims to identify the limitations of the existing Knowledge Management System (KMS), implement a Retrieval-Augmented Generation (RAG)-based AI Chatbot prototype, and evaluate its effectiveness in facilitating knowledge internalization. A qualitative case study approach was employed using the Design Science Research Method (DSRM). Data were collected through in-depth interviews and prototype testing involving 10 purposively selected respondents from the Public Financing Division of PT SMI. Findings indicate that the conventional KMS is suboptimal, leading to high dependency on social learning and the "walking library" phenomenon, where critical knowledge is siloed within specific individuals rather than being institutionalized. The implemented AI Chatbot prototype successfully accelerated the learning curve for new employees, reduced cognitive load – the mental effort required to search for and synthesize information, and received positive evaluation based on the KMS Success Model dimensions. The study implies that organizations should transition their knowledge-sharing culture from individual dependency to smart system-based interactions.
Examining the succession process in family businesses: A case study of a catering business Refli, Raki Zikra; Anggadwita, Grisna; Agarwal, Sucheta
Jurnal Fokus Manajemen Bisnis Vol. 16 No. 1 (2026)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v16i1.15002

Abstract

This study explores succession planning to ensure the long-term sustainability of family businesses, a critical issue given the high failure rate linked to ineffective leadership transitions. Focusing on Sedap Catering, a family business established in 1987 in Bandung, West Java, Indonesia, the research aims to analyze the stages and dynamics of succession, specifically how the founding generation applies strategies to potential successors. Family businesses are crucial to the Indonesian economy, but they often face challenges in maintaining leadership continuity. Theoretical frameworks include family business theory, succession planning, and stewardship theory, offering insights into the motivations of family leaders during the succession process. A qualitative approach is used with a single case study, involving in-depth interviews, observations, and document studies. Five key respondents were selected through purposive sampling. Data analysis is conducted using thematic analysis, triangulation, and member checking to ensure reliability. The results show that Sedap Catering’s succession process is informal yet structured, reflecting the family’s values of trust, continuity, and service quality. Successors are selected based on character, competence, and commitment, with gradual integration into the business and continuous evaluation. This method ensures smooth leadership transfer, strong employee loyalty, and family harmony. The study provides practical insights for family businesses in Indonesia and contributes to academic understanding of succession planning.
Co-Authors Adi Asmariadi Budi Agarwal, Sucheta Alyaa Zalfaa Komara Putri Arif Partono Prasetio Astri Ghina Aulia, Sendi Berto Mulia Wibawa Budi, Adi Asmariadi Christina Wirawan Deannes Isynuwardhana Dini Turipanam Alamanda Dini Turipanam Alamanda Disman Disman Disman, Disman Dwi Fitrizal Salim Dwi Larso Elvira Azis Hani Gita Ayuningtias Ina Primiana Jann Hidajat Tjakraatmadja Kijima, Kyoichi Kurniati, Dinar Mariam Leo Aldianto Leo Aldianto Leo Aldianto Lili Adi Wibowo Mediany Kriseka Putri Nadira Ramadhanti Nikita Aida Alfisyahrina Novani, Santi Permatasari, Anggraeni Profityo, Werda Bagus Profityo Bagus Rachma Rizqina Mardhotillah Ramadani, Veland Ratih Hendayani Ratri Wahyuningtyas Raynaldi, Mochammad Refli, Raki Zikra Riyan Rahmat Yanuar Salsabila, Unik Hanifah Santi Novani Santi Novani Saragih, Debrian Ruhut Setiawan, Idzhar Inzaghi Sisca Eka Fitria Siska Lusia Putri Suyono, Rega Eggitya Syarief Nur Husin Veland Ramadani Wicaksono, Mukti Bawono