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All Journal Jurnal Pendidikan Ekonomi Journal on Education JPM PAMBUDI Jurnal Pendidikan Edutama JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Jupeko (Jurnal Pendidikan Ekonomi) Prosiding Conference on Research and Community Services Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Pengabdian Masyarakat - Teknologi Digital Indonesia Jurnal Simki Postgraduate MULTIPLE: Journal of Global and Multidisciplinary Enigma in Education Periskop : Jurnal Sains dan Ilmu Pendidikan Ngabdimas AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Jurnal Penelitian dan Pengkajian Ilmiah JPM Pambudi Civilia: Jurnal Kajian Hukum dan Pendidikan Kewarganegaraan
Umami, Nailariza
Universitas Bhinneka PGRI
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Content Marketing dan Diskon Harga di Aplikasi Tiktok terhadap Perilaku Pembelian Impulsif pada Mahasiswa Program Studi Pendidikan Ekonomi Universitas Bhinneka PGRI Tulungagung Umami, Nailariza; Dila Diah Ayu Pramudita
Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Vol. 10 No. 1 (2025): PEKOBIS
Publisher : Program Studi Pendidikan Ekonomi Universitas Pamulang

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Abstract

This study aims to examine the influence of content marketing and price discounts on the TikTok application on impulsive buying behavior among students of the Economics Education Study Program at Universitas Bhinneka PGRI Tulungagung. Impulsive buying among students has increased along with the growth of digital technology and the rise of online shopping through social media, especially TikTok Shop. This research uses a quantitative method with a descriptive approach. Data were collected through questionnaires distributed to 166 respondents and analyzed using multiple linear regression. The results show that both content marketing and price discounts significantly influence impulsive buying behavior. Simultaneously, these variables also have a significant effect on students' impulsive purchases. These findings indicate that digital marketing strategies through social media strongly impact unplanned purchasing decisions, particularly among younger consumers. As TikTok becomes an increasingly popular marketing platform, understanding how content and pricing strategies influence consumer behavior is essential for businesses. Therefore, creative and social media-based marketing efforts can be key to attracting attention and driving impulsive buying behavior.
Pengaruh Implementasi Kurikulum Merdeka Dan Kesiapan Siswa Terhadap Efektivitas Pelaksanaan Pembelajaran Ekonomi Di SMAN 1 Pakel Tulungagung Umami, Nailariza; Hartanti, Sabrina Putri
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.21148

Abstract

The research aims to assess the impact of the Implementation of the Merdeka Curriculum and students' readiness on the effectiveness of economic learning in SMAN 1 Pakel Tulungagung. The method use was a quantitative descriptive with population of 322 X class students at SMAN 1 Pakel Tulungagung, and used a sample of 90 students. In data collection we use the questionnaire/query, while to analyze the data we use multiple linear regression techniques. Data analysis shows that the implementation of the Merdeka curriculum has a significant impact on the effectiveness of economic learning in SMAN 1 Pakel Tulungagung. A thitung value of (15.414) is greater than a table (1.987) with a significance level of 0.000 ± 0.05. Thus, the implementation of the Merdeka curriculum has a positive impact on improving the effectiveness of economic learning in that school. However, research results also show that there is no significant influence between student readiness and the effectiveness of economic learning implementation. The thitung value (0.94) is smaller than the tttable (1.987), with a significance value of 0.925 ± 0.05. This indicates that students' readiness does not have a significant effect on the effectiveness of economic learning at SMAN 1 Pakel Tulungagung. The F-test showed that F-count (222.606) was larger than F-table (3.10) with a significance level of 0.000 ± 0.05. This result confirms that overall, the implementation of the Merdeka curriculum and students' readiness together have a significant effect on the effectiveness of economic learning implementation in SMAN 1 Pakel Tulungagung
PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN GRABFOOD (STUDI PADA MAHASISWA PRODI PENDIDIKAN EKONOMI UNIVERSITAS BHINNEKA PGRI TULUNGAGUNG) Prayogo, Gayuh; Sunaryo, Agus; Umami, Nailariza
Growth Vol 23 No 1 (2025): MEI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v23i1.6686

Abstract

This study aimed to determine how Bhinneka PGRI University Tulungagung's Grabfood purchasing decisions were influenced by promotion and service quality students enrolled in the Economic Education Study Program. This study employs a questionnaire and is quantitative in nature. 167 Bhinneka PGRI University Economics Education students who utilized Grabfood participated in this study. using the Nonprobability the Purposive Sampling Technique type of sampling technique. This study used SPSS 20 software. The equation Y = 3.017 + 0.426X1 + 0.653X2 was found from the multiple linear regression results. These two Several factors significantly influence Grabfood customers' decisions to buy.partially; variable (X1) promotion tcount 4.325 is greater than ttable 1.974, and variable (X2) service quality tcount 8.007 is greater than ttable 1.974. In addition, simultaneously, the two variables have a significant impact, with an Fcount of 96.129 greater than the Ftable 3.90. The two variables account for 53.4% of the variation in purchase decisions, with an adjusted R square of 0.534, while other factors account for 46.6%. Given that enhancing service quality (X2) influences decisions to buy more than promotion (X1), which has a regression coefficient of 0.426, Grabfood should prioritize it.
Pengaruh Efikasi Diri, Persepsi Profesi Guru, dan Lingkungan Keluarga terhadap Minat Menjadi Guru pada Mahasiswa Pendidikan Ekonomi Universitas Bhinneka PGRI Tahun Akademik 2023/2024 Yohana, Maya Octavia; Umami, Nailariza
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 8 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/n3w7mr11

Abstract

The purpose of this study was to determine the effect of self-efficacy, perceptions of the teaching profession, and family environment on interest in becoming a teacher for economic education students at Bhinneka PGRI University in the 2023/2024 academic year. Correlational quantitative method was used using multiple regression analysis. The population in this study was 181 while the sample taken was 124 respondents. The data collection technique used a questionnaire. The results of the research test show that (1) partially the self-efficacy variable has a positive and significant effect on interest in becoming a teacher (2) partially the variable perception of the teaching profession has a positive and significant effect on interest in becoming a teacher (3) partially the family environment variable has a positive and significant effect on interest in becoming a teacher (4) simultaneously the variables of self-efficacy, perception of the teaching profession, and family environment have a positive and significant effect on interest in becoming a teacher.  Overall, self-efficacy, perceptions of the teaching profession, and the family environment provide an effective contribution of 61.9% to the interest in becoming a teacher. And the remaining 38.1% is influenced by other variables not discussed in this study.
Co-Authors Agus Hermawan Agus Sunaryo Agustin, Happy Nur Aldila Septiana Alfin Aditya Nugraha Cipto Wardoyo Diesty Hayuhantika Dila Diah Ayu Pramudita Fatikasari, Frida Mita Fitria Ramdhani Hartanti, Sabrina Putri Hastuti, Maria Agatha Sri Widyanti Heri Pratikto Imam Sukwatus Suja’I Intan Nurliana Utami Koiriyah, Henik Yuni krishartanti, yuliani Kurniawan, Krisna Mahendra Kusumawati, Arum Maradani, Thesia Maria Agatha Sri WH Maria Agatha Sri Widyanti Hastuti Maria Aghata Sri Maria Aghata Sri W.H Maria Aghata Sri W.H Maria Aghata Sri W.H Maria Aghata Sri W.H. Maria Aghata Sri Widyanti Hastuti Maria Aghata Sri Widyanti Hastuti Mazarina, Mauidhotul mega wigas widhiya Muhammad Anasrulloh Muhammad Isna Nur Adha Novita Eka Muliawati Octavinany, Bella Regina Prayogo, Gayuh Puspitasari, Devi Lia Putri, Shalsabila Adelia Rohmat Duwi Cahyoino Thesia Maradani Utami, Intan Nurliana Vera Dilla Oktaviana Vivi Dwi Cahyani Widya Astuti, Maria Agatha Sri Yohana, Maya Octavia Yuniar Purbo Rini Yunifa Anisauzahro Yunita Sari