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Pengaruh Content Marketing dan Diskon Harga di Aplikasi Tiktok terhadap Perilaku Pembelian Impulsif pada Mahasiswa Program Studi Pendidikan Ekonomi Universitas Bhinneka PGRI Tulungagung Umami, Nailariza; Dila Diah Ayu Pramudita
Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Vol. 10 No. 1 (2025): PEKOBIS
Publisher : Program Studi Pendidikan Ekonomi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pekobis.v10i1.P1-10.51221

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh content marketing dan diskon harga di aplikasi TikTok terhadap perilaku pembelian impulsif mahasiswa Program Studi Pendidikan Ekonomi Universitas Bhinneka PGRI Tulungagung. Pembelian impulsif di kalangan mahasiswa semakin meningkat seiring berkembangnya teknologi digital dan tren belanja online melalui media sosial, khususnya TikTok Shop. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif. Data dikumpulkan melalui kuesioner yang disebarkan kepada 166 responden dan dianalisis menggunakan regresi linier berganda. Hasil menunjukkan bahwa content marketing dan diskon harga masing-masing berpengaruh signifikan terhadap perilaku pembelian impulsif. Secara simultan, kedua variabel tersebut juga berpengaruh signifikan terhadap perilaku pembelian impulsif mahasiswa. Temuan ini menunjukkan bahwa strategi pemasaran digital melalui media sosial memiliki pengaruh kuat terhadap keputusan pembelian tidak terencana, terutama di kalangan generasi muda.
Pengaruh Implementasi Kurikulum Merdeka Dan Kesiapan Siswa Terhadap Efektivitas Pelaksanaan Pembelajaran Ekonomi Di SMAN 1 Pakel Tulungagung Umami, Nailariza; Hartanti, Sabrina Putri
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.21148

Abstract

The research aims to assess the impact of the Implementation of the Merdeka Curriculum and students' readiness on the effectiveness of economic learning in SMAN 1 Pakel Tulungagung. The method use was a quantitative descriptive with population of 322 X class students at SMAN 1 Pakel Tulungagung, and used a sample of 90 students. In data collection we use the questionnaire/query, while to analyze the data we use multiple linear regression techniques. Data analysis shows that the implementation of the Merdeka curriculum has a significant impact on the effectiveness of economic learning in SMAN 1 Pakel Tulungagung. A thitung value of (15.414) is greater than a table (1.987) with a significance level of 0.000 ± 0.05. Thus, the implementation of the Merdeka curriculum has a positive impact on improving the effectiveness of economic learning in that school. However, research results also show that there is no significant influence between student readiness and the effectiveness of economic learning implementation. The thitung value (0.94) is smaller than the tttable (1.987), with a significance value of 0.925 ± 0.05. This indicates that students' readiness does not have a significant effect on the effectiveness of economic learning at SMAN 1 Pakel Tulungagung. The F-test showed that F-count (222.606) was larger than F-table (3.10) with a significance level of 0.000 ± 0.05. This result confirms that overall, the implementation of the Merdeka curriculum and students' readiness together have a significant effect on the effectiveness of economic learning implementation in SMAN 1 Pakel Tulungagung
PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN GRABFOOD (STUDI PADA MAHASISWA PRODI PENDIDIKAN EKONOMI UNIVERSITAS BHINNEKA PGRI TULUNGAGUNG) Prayogo, Gayuh; Sunaryo, Agus; Umami, Nailariza
Growth Vol 23 No 1 (2025): MEI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v23i1.6686

Abstract

This study aimed to determine how Bhinneka PGRI University Tulungagung's Grabfood purchasing decisions were influenced by promotion and service quality students enrolled in the Economic Education Study Program. This study employs a questionnaire and is quantitative in nature. 167 Bhinneka PGRI University Economics Education students who utilized Grabfood participated in this study. using the Nonprobability the Purposive Sampling Technique type of sampling technique. This study used SPSS 20 software. The equation Y = 3.017 + 0.426X1 + 0.653X2 was found from the multiple linear regression results. These two Several factors significantly influence Grabfood customers' decisions to buy.partially; variable (X1) promotion tcount 4.325 is greater than ttable 1.974, and variable (X2) service quality tcount 8.007 is greater than ttable 1.974. In addition, simultaneously, the two variables have a significant impact, with an Fcount of 96.129 greater than the Ftable 3.90. The two variables account for 53.4% of the variation in purchase decisions, with an adjusted R square of 0.534, while other factors account for 46.6%. Given that enhancing service quality (X2) influences decisions to buy more than promotion (X1), which has a regression coefficient of 0.426, Grabfood should prioritize it.
Pengaruh Efikasi Diri, Persepsi Profesi Guru, dan Lingkungan Keluarga terhadap Minat Menjadi Guru pada Mahasiswa Pendidikan Ekonomi Universitas Bhinneka PGRI Tahun Akademik 2023/2024 Yohana, Maya Octavia; Umami, Nailariza
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 8 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/n3w7mr11

Abstract

The purpose of this study was to determine the effect of self-efficacy, perceptions of the teaching profession, and family environment on interest in becoming a teacher for economic education students at Bhinneka PGRI University in the 2023/2024 academic year. Correlational quantitative method was used using multiple regression analysis. The population in this study was 181 while the sample taken was 124 respondents. The data collection technique used a questionnaire. The results of the research test show that (1) partially the self-efficacy variable has a positive and significant effect on interest in becoming a teacher (2) partially the variable perception of the teaching profession has a positive and significant effect on interest in becoming a teacher (3) partially the family environment variable has a positive and significant effect on interest in becoming a teacher (4) simultaneously the variables of self-efficacy, perception of the teaching profession, and family environment have a positive and significant effect on interest in becoming a teacher.  Overall, self-efficacy, perceptions of the teaching profession, and the family environment provide an effective contribution of 61.9% to the interest in becoming a teacher. And the remaining 38.1% is influenced by other variables not discussed in this study.
PENGARUH PENDIDIKAN KEWIRAUSAHAAN, SIKAP MANDIRI DAN MEDIA SOSIAL TERHADAP MINAT BERWIRAUSAHA MAHASISWA PRODI PENDIDIKAN EKONOMI UNIVERSITAS BHINNEKA PGRI TULUNGAGUNG Farhaturrahmah, Melany; Sunaryo, Agus; Umami, Nailariza
Growth Vol 23 No 2 (2025): NOVEMBER
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v23i2.6889

Abstract

This study aims to determine how entrepreneurial interest at Bhinneka PGRI University Tulungagung is influenced by entrepreneurship education, independent attitude and social media in students of the Economic Education Study Program. This study uses a Questionnaire and is Quantitative. A total of 117 students of semester 6 and semester 8 of Economic Education at Bhinneka PGRI University participated in this study. The sampling technique used is Probability Sampling Technique specifically Proportionate Stratified Random Sampling. This study uses SPSS 25 software. The results of the equation Y = 5.786 + 0.323X1 + 0.480X2 + 0.114X3 in multiple linear regression. These three factors significantly influence students' entrepreneurial interest. Partially, variable (X1) entrepreneurship education tcount 5.230 > ttable 1.98118, variable (X2) independent attitude tcount 7.593 > ttable 1.98118 and variable (X3) social media tcount 1.991 > ttable 1.98118. Simultaneously, the three variables have a significant effect with Fcount 90.649 > Ftable 3.08. The three variables contribute 69.9% of the variation in entrepreneurial interest with an Adjusted R Square of 0.699, while 30.1% is influenced by other factors. Students need to prioritize the development of an independent attitude (X2) because it has a greater influence on student interest with a regression coefficient of 0.480 compared to entrepreneurship education (X1) which has a regression coefficient of 0.323 and social media (X3) which has a regression coefficient of 0.114.
Pengaruh Gaya Mengajar Guru dan Interaksi Teman Sebaya terhadap Keaktifan Belajar Siswa Kelas IX di SMP Negeri 5 Tulungagung Arum Kusumawati; Nailariza Umami
Jurnal Simki Postgraduate Vol 3 No 2 (2024): Volume 3 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jspg.v3i2.802

Abstract

The purpose of this study was to determine the effect of teacher teaching style and peer interaction on the effectiveness of learning of grade IX students at SMP Negeri 5 Tulungagung. This study used quantitative descriptive research. The number of samples in this study was 112 grade IX students at SMP Negeri 5 Tulungagung. The research instrument used a questionnaire and observation. The data analysis techniques used in this study were classical assumptions (normality test, linearity test, multicollinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis testing (t test and f test) and coefficient of determination with the help of SPSS 26 for windows program. The results of the study partially tcount> ttable which is 13.616> 1.659 and a significance value of 0.000 <0.05, thus it can be concluded that there is a significant influence between teacher teaching style (X1) on learning activity (Y) of grade IX students at SMP Negeri 5 Tulungagung. Furthermore, the peer interaction variable (X2) has a calculated t value > t table, namely 2.333 > 1.659 and a significance value of 0.021 < 0.05. Thus, it can be concluded that there is a significant influence between peer interaction (X2) on the learning activity (Y) of class IX students of SMP Negeri 5 Tulungagung.
Artificial Intelligence in Entrepreneurship Education: A Nine-Year Bibliometric Analysis and Future Research Directions Toward the Sustainable Development Goals Umatin, Choiru; Sari, Vina Budiarti Mustika; Umami, Nailariza; Pechinthorn, Komm; Susilowati, Eni
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 14 No. 1 (2026)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v14n1.p49-74

Abstract

Objective: This research aims to map research trends in Artificial Intelligence in Entrepreneurship Education which are linked to achieving the SDGs. Method: This research uses a bibliometric approach from the Scopus database which focuses on related themes in the 2017-2025 period. Biblioshiny as a tool and data analyzed descriptively.  Results: Research trends on Artificial Intelligence in Entrepreneurship Education show a very significant increase and are appropriate for achieving SDGs, especially points four and eight. The most contributing countries are China and Indonesia. An interesting theme to research is the integration of AI in adversarial machine learning, federated learning, contrastive learning, educational computing in entrepreneurship. Future research direction refers to the design of advanced AI-based entrepreneurship education as well as innovations in various robust AI models for business. Policy recommendations should be in line with increasing the capacity of AI pedagogy teachers and assisting AI training for entrepreneurship.  Novelty: This research offers AI research trends in entrepreneurship education according to the framework of achieving the SDGs with the latest data.
KESENJANGAN PENDIDIKAN ANTARA WILAYAH PERKOTAAN DAN PEDESAAN DI INDONESIA: KAJIAN LITERATUR REVIEW TERHADAP FAKTOR, DAMPAK, DAN UPAYA PENANGANAN Sucipto, Adi; Umami, Nailariza; Agatha Sri Widyanti Hastuti, Maria
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.43905

Abstract

The education gap between urban and rural areas in Indonesia remains a complex and ongoing problem. Differences in access to infrastructure, socioeconomic conditions, the quality of teaching staff, and technological developments contribute to disparities in educational quality and opportunities. This study aims to comprehensively examine the causes, impacts, and efforts to address the education gap through a literature review approach. The method used is a literature study with a descriptive qualitative approach, where data is obtained from various relevant scientific articles and analyzed using thematic analysis techniques. The results of the study indicate that the education gap is influenced by key factors such as limited infrastructure, socioeconomic inequality, uneven distribution of teaching staff, and the gap in digital access. The resulting impacts are not only in the quality of learning and student learning outcomes, but also have implications for the low development of individual potential, increasing social inequality, and hampered economic growth. Various government efforts such as educational assistance programs, equal distribution of teaching staff, and digitalization of learning have been implemented, but their implementation still faces obstacles in terms of equity, suitability to local conditions, and effectiveness. Therefore, a more integrated and adaptive approach is needed to reduce the education gap between rural and urban areas in Indonesia