Garuda - Garba Rujukan Digital

DAMPAK KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI RICHEESE CABANG GRAND DEPOK CITY Hira, Rosa Janatul; Jullistia, Vriska Naya; Inayatuzzahra, Syifa; Cipta, Ramdhina; Fadillah, Nanda Nur; Susilowati, Isnurrini Hidayat
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 2 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i2.5628

The fast-food industry, particularly Richeese Factory, plays a significant role in the global culinary landscape. This study aims to evaluate the impact of service quality on customer satisfaction at Richeese Factory GDC using a combination of library and field research methods. The study employs a cross-sectional design, with data collected through questionnaires from 99 randomly selected respondents. Service quality was assessed based on aspects such as speed, order accuracy, staff friendliness, and restaurant cleanliness. Linear regression methods were applied, including instrument tests for validity, reliability, and classical assumptions such as normality, heteroscedasticity, and multicollinearity. The validity and reliability tests showed that the questionnaire was reliable and valid. The classical assumption tests indicated that the data distribution was not normal; however, the regression model did not show heteroscedasticity or multicollinearity. Correlation analysis demonstrated a strong and positive relationship between the two variables. The coefficient of determination revealed that 29.2% of customer satisfaction variability was influenced by service quality, with the regression equation Y = 24.180 + 0.449X, indicating a positive effect. The T-test also showed a positive and significant effect of service quality on customer satisfaction, with a t-value of 6.322, which is greater than the t-table value of 1.988. These findings highlight the importance of improving service quality to achieve optimal customer satisfaction in the fast-food industry.

Pengaruh Gaya Kepemimpinan, Disiplin, dan Motivasi Kerja Terhadap Kinerja Karyawan pada PD Intan Bestari Kabupaten Garut Pani Febrianti; Susilowati, Isnurrini Hidayat
Jurnal Administrasi Bisnis Vol. 3 No. 1 (2023): Mei 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jab.v3i1.2002

This study aims to determine the effect of leadership style, work discipline, and work motivation on the performance of employees of PD Intan Bestari Kabupaten Garut. Achieving performance by organizational standards and expectations is very important, as is setting vision and goals. However, various elements, including culture, leadership, salary, motivation, workplace environment, and organizational commitment, have an impact on personnel. All of these elements are critical in inspiring workers to produce the desired results. The research method used is a survey approach, using quantitative data, namely primary data obtained through questionnaires. The population in this study were employees of PD Intan Bestari Kabupaten Garut with a sample of 30 employees. Data testing uses multiple linear regression statistical analysis methods, T-test, and F-test with SPSS V25.0 software. The results showed that simultaneously leadership style, work discipline, and work motivation affect employee performance. Likewise, the results of the t-test show that leadership style, work discipline, and work motivation each affect employee performance. So, it can be concluded both partially and simultaneously that leadership style, work discipline, and work motivation affect employee performance at PD. Intan Bestari Kabupaten Garut.

Transformasi Digital: Peran E-Commerce dalam Meningkatkan Daya Saing Bisnis di Indonesia Marginingsih, Ratnawaty; Susilowati, Isnurrini Hidayat; Sari, Imelda; Widiyanti, Wiwik
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 2 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i2.2863

Digital transformation in Indonesia has driven significant growth in the e-commerce sector, making it a key driver of business competitiveness in local and global markets. This study aims to analyze the role of e-commerce in increasing business competitiveness in Indonesia using descriptive-qualitative methods. Data was obtained through literature studies, secondary data analysis from reports from the Ministry of Trade, the Central Statistics Agency (BPS), and related scientific publications. The results of the study show that the MSME sector dominates the business structure in Indonesia with the majority of businesses having an annual turnover of less than 2 billion rupiah. However, there is an opportunity to increase the business scale of MSMEs into medium and large enterprises through capacity building programs and access to financing. The use of e-commerce has great potential to increase business competitiveness in Indonesia, but stronger collaboration between the government and the private sector is needed to create an inclusive and sustainable digital ecosystem

Uncovering es teh indonesia’s business model: BMC study and recommendations for growth Widiyanti, Wiwik; Susilowati, Isnurrini Hidayat; Rani, Rani; Syahrir, Syahrir
Enrichment : Journal of Management Vol. 14 No. 1 (2024): April
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i1.1867

Ice Tea Indonesia belongs to the category of well-known beverages consumers. Like business in general, The Indonesia is facing many challenges. The aim of this study is to give recommendations for the correct strategy of BMC and SWOT analysis. In terms of strength, Ice Tea Indonesia has a varied product, affordable prices, extensive outlet network, and a strong brand image. However, weaknesses include dependence on foreign tea raw materials and a lack of product innovation. Opportunities are high market demand and potential expansion abroad. Threats involve tight competition and changing customer tastes. Strategic recommendations include leveraging internal powers to harness external opportunities,ining market share, and anticipating threats through risk and crisis management

Pengaruh Promosi Penjualan dan Kualitas Produk Terhadap Keputusan Pembelian Merchandise K-pop Melalui E-commerce Alvina, Alda Dwi; Widiyanti, Wiwik; Susilowati, Isnurrini Hidayat; Marginingsih, Ratnawaty
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Fenomena Korean Wave telah meningkatkan permintaan terhadap merchandise K-pop, terutama melalui platform e-commerce. Penelitian ini bertujuan untuk mengetahui pengaruh promosi penjualan dan kualitas produk terhadap keputusan pembelian merchandise K-pop pada penggemar SM Entertainment di wilayah Jabodetabek. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada 125 responden, kemudian dianalisis menggunakan regresi linier berganda dengan bantuan SPSS 27. Hasil penelitian menunjukkan bahwa promosi penjualan berpengaruh positif dan signifikan terhadap keputusan pembelian dengan kontribusi sebesar 28,7%, sedangkan kualitas produk berpengaruh positif dan signifikan dengan kontribusi sebesar 35,7%. Secara simultan, promosi penjualan dan kualitas produk memberikan pengaruh positif signifikan dengan koefisien determinasi (R²) sebesar 64,4%, sedangkan sisanya sebesar 35,6% dipengaruhi faktor lain di luar penelitian. Temuan ini menegaskan bahwa kualitas produk merupakan faktor dominan dalam mendorong konsumen melakukan pembelian, namun promosi penjualan tetap penting untuk memperkuat daya tarik konsumen. Penelitian ini memberikan kontribusi praktis bagi pelaku industri e-commerce dan pemasar merchandise K-pop untuk merancang strategi pemasaran yang lebih tepat sasaran dan sesuai dengan preferensi konsumen digital saat ini.

Pengaruh Gaya Kepemimpinan, Disiplin, dan Motivasi Kerja Terhadap Kinerja Karyawan pada PD Intan Bestari Kabupaten Garut Pani Febrianti; Febrianti, Pani; Susilowati, Isnurrini Hidayat
Jurnal Administrasi Bisnis Vol. 3 No. 1 (2023): Mei 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jab.v3i1.2002

This study aims to determine the effect of leadership style, work discipline, and work motivation on the performance of employees of PD Intan Bestari Kabupaten Garut. Achieving performance by organizational standards and expectations is very important, as is setting vision and goals. However, various elements, including culture, leadership, salary, motivation, workplace environment, and organizational commitment, have an impact on personnel. All of these elements are critical in inspiring workers to produce the desired results. The research method used is a survey approach, using quantitative data, namely primary data obtained through questionnaires. The population in this study were employees of PD Intan Bestari Kabupaten Garut with a sample of 30 employees. Data testing uses multiple linear regression statistical analysis methods, T-test, and F-test with SPSS V25.0 software. The results showed that simultaneously leadership style, work discipline, and work motivation affect employee performance. Likewise, the results of the t-test show that leadership style, work discipline, and work motivation each affect employee performance. So, it can be concluded both partially and simultaneously that leadership style, work discipline, and work motivation affect employee performance at PD. Intan Bestari Kabupaten Garut.

The Electronic Word-of-Mouth (e-WOM) Research: A Scope of Literature Review Susilowati, Isnurrini Hidayat; Tukiran, Martinus
International Journal of Social and Management Studies Vol. 5 No. 2 (2024): April 2024
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v5i2.386

There has been a lot of research on word of mouth. The findings show that research on e-WOM has grown in terms of publications. This research was conducted with the aim of (1) what is the cumulative growth trend of publications about electronic Word Of Mouth (e-WOM) from 2020 - 2023. (2)how are publications about electronic Word Of Mouth (e-WOM) according to geography (3) what is the research approach and focus research related to e-WOM. The method used was a scope of literature review and after selection it resulted in 13 papers. The results of this research are that there is an increasing trend in publications in the Journal of Business Research and the Journal of Retailing and Consumer Services from 2020 until 2023. The research was conducted in eight countries. In the research approach there were seven papers with a quantitative approach and six mixed methods papers. For the research focus in relation to e-WOM, in the first to sixth papers, e-WOM is the dependent variable which is influenced by other variables. Meanwhile, in other papers, e-WOM is used as a source of information, both positive and negative. Recommendations for publication for Indonesia using a mixed method research approach.

Pendampingan Pembuatan Laporan Keuangan Menggunakan Aplikasi Akuntansi Sederhana Ms. Excel pada Persaudaraan Salimah PC Bojong Gede Kabupaten Bogor Hasanudin, Hasanudin; Widiyanti, Wiwik; Susilowati, Isnurrini Hidayat; Marginingsih, Ratnawaty
Jurnal Abdimas Ekonomi dan Bisnis Vol. 3 No. 2 (2023): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v3i2.2934

The Salimah Sisterhood is an organization whose members are mostly MSME owners in Bojong Gede District, Bogor Regency. The obstacle encountered by partners is a lack of knowledge and skills in making financial reports, so that profit and loss calculations are only based on rough calculations. The aim of this community service is to provide training in making simple financial reports using an accounting application in the form of Microsoft Excel, which is easy to use. The community service method is carried out in the form of training, starting with group discussion forums, partner situation analysis, pretests, main training activities, and posttests. The results of this community service activity show that there has been an increase in the knowledge, skills, and abilities of partners in preparing their financial reports.

PENGARUH PROMOSI DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK ELEKTRONIK DI SHOPEE Nurmala, Putri; Widiyanti, Wiwik; Susilowati, Isnurrini Hidayat; Marginingsih, Ratnawaty
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 4 (2025): December
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i4.3436

Introduction: The rapid development of digital information systems has shifted shopping patterns from traditional offline activities toward online transactions. Shopee, as a central e-commerce platform in Indonesia, implements promotional programs and utilizes user-generated reviews, both of which play a crucial role in shaping consumer purchasing behavior, especially for high-value electronic products. This study investigates the influence of promotions and online reviews, either individually or in combination, on purchasing decisions.Methods: A quantitative approach was applied, involving 198 respondents residing in the Greater Jakarta region who had experience buying electronic products through Shopee. Data were gathered using an online questionnaire and analyzed with multiple linear regression through SPSS version 27Results: The findings indicate that promotions have a significant influence on consumer purchasing, with a regression coefficient of 0.230 (p < 0.05). This considerable effect occurs because promotional programs, such as discounts, cash back, and free shipping, create a psychological stimulus that increases consumers’ desire and urgency to purchase electronic products. In comparison, online reviews provide a more substantial impact, reflected by a regression coefficient of 0.416 (p < 0.05). The more significant influence of online customer reviews stems from the fact that credible and detailed reviews enhance consumer trust, reduce perceived risk, and serve as a form of social proof that validates product quality. When considered together, both variables demonstrate a significant effect on purchasing outcomes (p < 0.05), with an R² value of 0.641. These results suggest that Shopee and similar e-commerce platforms should strengthen their promotional strategies and effectively manage online reviews to build consumer confidence and increase purchasing decisions for electronic products. Keywords: Promotion, Online Customer Review, Purchase Decision, E-commerce, Electronic Products.

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