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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS Quantitative Economics and Management Studies Movere Journal Nobel Management Review Indonesian Collaboration Journal of Community Services (ICJCS) Journal Online Manajemen ELPEI (JOMEL) Journal of Artificial Intelligence and Digital Business Jurnal Sains Manajemen  Nitro Benefit : Journal of Bussiness, Economics, and Finance Jurnal Manajemen dan Ekonomi Terapan JER
Rosanti, Novita
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Mathematics Social Sciences Other

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Journal : jurnal manajemen bisnis

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Price, Atmosphere, and Service Quality on Customer Loyalty Rukaiyah, St.; Sultan, Sultan; Rosanti, Novita
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/fmgdtx77

Abstract

This study aimed to analyze the influence of price, atmosphere, and service quality on customer loyalty at SS Coffee Space in Makassar. A quantitative research design was employed, using a survey to collect primary data. Respondents were selected using purposive sampling based on the criteria of having visited the establishment more than twice. Data were analyzed using Partial Least Squares - Structural Equation Modeling to test the research hypotheses. The results revealed that price, atmosphere, and service quality each had a significant positive impact on customer loyalty. Among the factors examined, service quality was identified as the most dominant driver of consumer commitment. The model demonstrated substantial explanatory power, suggesting that the combination of fair pricing, an aesthetic environment, and excellent service effectively explained the variance in loyalty. These findings indicate that while price and environment are vital, service excellence is the primary factor for customer retention. Management should prioritize continuous service enhancement to maintain a competitive advantage.
Co-Authors Anhar Anhar Aryani , Ari Meirika Asrul Asrul Fildzah Multarahmi Grace Randa Kadang Hatta, Moh HENDRA GUNAWAN B11211055 Hutami, Nurul Jayawarsa, A.A. Ketut Karsa, Muhammad Setia Maryam Nurdin, Maryam Megawaty, Megawaty Muhammad Hatta Muspa, Muspa Negara Salam , Karta Panus Panus, Panus Patiku, Melda Yanti Pratiwi AR, Dhita Ramli, M Ilham Rasmani, Dilvia Rosnaini Daga Salam, Karta Negara St. Rukaiyah Sugiarto Sujatmiko Sujatmiko Sukardi Sukardi Sultan Suwandaru, Rachman Syamsu, Sitti Ravida Verawaty