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I Gusti Ayu Wimba
Prodi Manajemen, Fakultas Ekonomi Bisnis Dan Pariwisata Universitas Hindu Indonesia
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Journal : E-Jurnal Ekonomi dan Bisnis Universitas Udayana

 1 
PENGARUH BRAND DESTINATION BERBASIS TRI HITA KARANA TERHADAP WORD OF MOUTH DAN NIAT BERKUNJUNG KEMBALI WISATAWAN KE NUSA PENIDA Ni Nyoman Adityarini Abiyoga Vena Swara; Ni Luh Adisti Abiyoga Wulandari; I Gusti Ayu Wimba
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.09.NO.11.TAHUN 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (665.836 KB) | DOI: 10.24843/EEB.2020.v09.i11.p03

Abstract

The purpose of this study was to analyze the effect of brand destination based on Tri Hita Karana to word of mouth and intention to revisit Nusa Penida tourist destination. The research used descriptive and quantitative analysis with a total sample size of 100 tourists, both domestic and foreign who had visited Nusa Penida. The results of the study stated that brand destination based on Tri Hita Karana had a positive and significant effect on word of mouth and and intention to revisit Nusa Penida tourist destination. It is recommended that tourism development in Nusa Penida be carried out by collaborating traditional values, social, cultural, and local wisdom of the community while maintaining harmonization of God, human and environmental relations as the Tri Hita Karana philosophy
Co-Authors Agustina, Made Dian Putri Anggariani, Ni Made Dwi Apsari dewi, Komang Indra Astawa, Putu Putra Astrama, I Made Dewi, Kadek Melda Trisna Gusti Ayu Made Rina Widiyaniti I Gede Aryana Mahayasa I Gede Putu Kawiana I Made Arsa Wiguna I Made Astrama I Putu Putra Astawa, I Putu Putra Ida Bagus Gde Yudha Triguna Ni Luh Adisti Abiyoga Wulandari Ni Nyoman Adityarini Abiyoga Vena Swara Ni Putu Sri Hartati Putu Krisna Adwitya Sanjaya Sadiartha, A. A. Ngurah Gede Sadiartha, Anak Agung Ngurah Gede Utama, Merta Wiguna, I Made Arsa Wijaya, Putu Yudy