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Journal : PONGGAWA : Journal of Fisheries Socio-Economic

The Impact of Social Media on Buying Decision of Pempek Mackerel (Scomberomorus commerson) in Makassar City Tasmara, A. Fitri; Baso, Aris; Amiluddin, Amiluddin; Kasri, Kasri; Yusuf, Djumran
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 1, NOMOR 2, NOVEMBER 2021
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.879 KB) | DOI: 10.35911/ponggawa.v1i2.14933

Abstract

This study aims to determine the characteristics of consumers who decide to buy based on social media advertisements and to find out what factors influence the purchasing decisions of mackerel fish pempek consumers in Makassar City. This research was conducted from January to March 2021. The type of research used was a survey. Research data was collected by interview method and questionnaires were distributed to 94 respondents who had bought mackerel fish pempek products online. The sampling method used is a sampling technique where the research goes directly to the field by taking respondents (samples) from the representative population by using questionnaires as the main data collection. The data sources used are primary data and secondary data and then analyzed using multiple linear regression analysis. The consumers of mackerel fish pempek in Makassar City come from various groups ranging from young people under 19 years old to elderly people over 45 years old, like students, civil servants, to housewives. Based on the results of the research, the variables of product, price, promotion, place, service, and trust together have a positive and significant effect on consumer purchasing decisions with an Fcount value of 20.935 which is greater than the Ftable value of 2.205. Partially, the product variable has a positive and significant effect on purchasing decisions with a tcount value of 2.859 > from a ttable value of 1.9876. The value of Adjusted R Square obtained from the test results of the Coefficient of Determination (R2) on purchasing decisions of 0.591 means that 59.1% of purchasing decisions are influenced by product, price, promotion, place, service, and trust. While the remaining 40.9% is influenced by other factors not included in this study.
Seaweed-Based Local Economic Development in Takalar District Kasri, Kasri
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 2, NOMOR 1, MAY 2022
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35911/ponggawa.v2i1.25887

Abstract

This research was conducted in April 2022. The location of this research was Laikang Village, Mangarabombang District, Takalar Regency. This type of research is a survey. Survey research is a method of collecting data in the form of a questionnaire, which is then disseminated to respondents. Answers from respondents in survey research allow researchers to be able to conclude, as well as generalize a population that is represented by the respondent. Sampling was done by purposive sampling. The samples used in this study were 30 seaweed cultivators. Research data collection was carried out by conducting interviews and distributing questionnaires to respondents. Data analysis used in this research is descriptive qualitative and quantitative. Descriptive analysis is a kind of data research that helps in describing, demonstrating, or helping to summarize data points so that patterns can be developed that satisfy all data conditions. The process of cultivating seaweed is also relatively easy and does not require too much money, so the Takalar coastal community develops this commodity as their main livelihood. In its development, the community experiences obstacles in developing commodities so that the community and government need to implement strategies to overcome problems faced by coastal communities such as increasing the quantity and quality of grass, establishing partnerships with companies and financial institutions, processing seaweed to increase added value, strengthening institutions seaweed cultivators, provide assistance with seaweed cultivation facilities and infrastructure, and supervise coastal areas.
Perceptions of Small-scale Fishermen on the Impact of Climate Change in Coastal and Small Island Areas of Pangkajene and Islands Regency Kasri, Kasri; Hasani, M. Chasyim; Baso, Aris; Amiluddin, Amiluddin
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 4, NOMOR 2, NOVEMBER 2024
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35911/ponggawa.v4i2.42105

Abstract

This study examines the perceptions of small-scale fishers in coastal areas and small islands of Pangkep Regency towards the impacts of climate change. The impacts of climate change experienced by fishers include unpredictable changes in weather patterns, increased sea temperatures, and unpredictable fishing seasons, which overall reduce catches and increase safety risks at sea. The research was conducted for 6 months from May to October 2024. The research was conducted in Pangkep District, South Sulawesi. The research location was purposively selected to illustrate the condition of fishermen who are directly affected by climate change. Data collection techniques were conducted through in-depth interviews, direct observation, questionnaires, and literature studies. The number of samples in this study were 50 fishermen with the criteria of small fishermen who have a ship/boat capacity of 0-10 GT. This research used a qualitative approach with a descriptive method. The qualitative approach allows researchers to explore fishermen's subjective perceptions of the impacts of climate change. Most fishers reported a decrease in catches due to changes in fish migration thought to be related to rising seawater temperatures, which forced them to go further out to sea and incur greater operational costs. In addition, climate change is resulting in extreme weather that often poses accident risks for fishers, while limited access to weather information and technology hinders their adaptation. This suggests the need for adaptation policies, such as climate training and improved access to weather information for small-scale fishers, to strengthen their resilience to climate change.