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All Journal MIX : Jurnal Ilmiah Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS ISM (Intisari Sains Medis) : Jurnal Kedokteran JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Mantik Jurnal Manajemen Bisnis Jurnal Ilmiah Akuntansi dan Bisnis Jurnal Ilmiah Pendidikan Citra Bakti International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Enrichment : Journal of Management Jurnal Bali Membangun Bali Quantitative Economics and Management Studies Berajah Journal Jurnal Ekonomi Parta: Jurnal Pengabdian Kepada Masyarakat Media Bina Ilmiah Journal of Business on Hospitality and Tourism Journal of Social Work and Science Education
I Nyoman Rasmen Adi
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : Quantitative Economics and Management Studies

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Shopping Lifestyle, Fashion Involvement, Hedonic Shopping Motivation, Positive Emotion, Impulse Buying E-Commerce Ni Wayan Reisma Ratna Dewi; I Nyoman Rasmen Adi
Quantitative Economics and Management Studies Vol. 4 No. 6 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2032

Abstract

Currently, Indonesian people use the internet to buy goods through e-commerce. This study aims to determine the influence of shopping lifestyle, fashion involvement, and hedonic shopping motivation on positive emotion and impulse buying on Tokopedia e-commerce. The data analysis techniques used are inferential analysis using SEM-PLS and descriptive analysis. The findings of this study show that shopping lifestyle, fashion involvement, and hedonic shopping motivation have a significant positive influence on positive emotions. Shopping lifestyle and fashion involvement have a significant positive influence on impulsive buying. However, hedonic shopping motivation has no influence on impulsive buying. Then, positive emotion has a positive and significant influence on impulsive buying. Positive emotion also mediates partial the relationship between shopping lifestyle, fashion involvement, and hedonic shopping motivation mediates perfect to impulsive buying.
Interest In Buying Millennial Generation Electric Motorcycles with Theory of Planned Behaviour and Environmental Concern as Determining Factors I Made Gde Pasek Bagiartana; I Nyoman Rasmen Adi
Quantitative Economics and Management Studies Vol. 4 No. 6 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2120

Abstract

The solution of environmental problems is to use environmentally friendly products. This research uses the theory of planned behaviour, norm activation model, and moral norm as mediating variables to test consumers' interest in purchasing electric motorcycle. Data collected from 157 respondents who are the millennial generation and analyse with SmartPLS 3.0. Based on research findings, environmental concern has a significant effect on perceived behavioural control, green purchase attitude, and green purchase intention. Perceived behavioural control has a significant effect on green purchase attitude. Moral norms and green purchase attitude do not have a significant effect on green purchase intention. Then moral norms cannot mediate between subjective norms and green purchase intention. Research findings explain that environmental factors are the determining factor for someone to adopt an electric motorcycle.
Co-Authors Agung Adhitya Alit Sumantri Daru Asih I Gede Ari Astika Putra I Gede Astawan I Gede Putu Kawiana I Gede Riana I Gede Rihayana I Kadek Dwi Agus Wedantara I Made Artha Budi Susila I Made Budayana I Made Gde Pasek Bagiartana I Nengah Dasi Astawa I Nengah Wirsa I Nyoman Yustra Karna I Wayan Meryawan I Wayan Widana Karina Magdani Andjaniyanto Putri Ketut Gede Astawayasa Luh Gede Elvina Adi Saputri Made Mulyadi Mahesa Adi Putra, I Kadek Manika Semara Ratih Meryawan, I Wayan Ni Kadek Ayu Rasita Dewi Ni Kadek Suryanti Ni Komang Susmariani Ni Luh Putu Rahayu Mardiana Sari Ni Luh Wayan Sayang Telagawathi Ni Made Anggun Dhanu Ariesandi Ni Nyoman Kerti Yasa Ni Nyoman Reni Suasih Ni Putu Nina Eka Lestari Ni Wayan Reisma Ratna Dewi Putu Agus Indra Purnama Putu Eka Purnama Yanti Rahayu Candra Dewi, Ni Made Rahmayanti, Putu Laksmita Dewi Rizky Fajar Setiawan Setini, Made Suristya, Kadek Loka Susila, I Made Artha Budi