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Journal : PREVENIRE: Journal of Multidisciplinary Science

Construction Of Moral-Based Islamic Learning For Integrated Islamic High School Students In Sumbawa Regency Muammar Khadafie; M. Sobry
Journal of Multidisciplinary Science Vol. 1 No. 3 (2022): December
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/prevenire.v1i3.82

Abstract

Learning is a vital part of human life. Learning (especially Islam), with its various styles, is oriented towards providing provisions to humans (students) to achieve happiness in the world and the hereafter. One of the processes that deliver this is integrated Islamic learning based on the morals of SMAIT students. It will provide provisions for moral learning in the four scopes of the environment: family, school, community, and social media. This research is qualitative research with a qualitative descriptive approach. It uses Piaget's constructivism theory with the assimilation and accommodation method as the grand theory and the Al-Ghazali method as the supporting theory. Data collection was carried out using observation, interviews, and documentation techniques. In this research, researchers involved figures in learning institutions such as leaders of boarding schools or institutions, teachers, guardians of students (student guardians), and students. The results of this study indicate that the application of different methods in the implementation strategy has an impact on increasing greetings, discipline, ethics in social interaction, and social media among fellow students, parents, teachers, and the community who are part of the social context. This impact is well implemented at the four environmental levels of the study.
Innovation in Destination Marketing: Leveraging Visitor Satisfaction and Electronic Word-of-Mouth (E-WOM) for Competitive Advantage, Moderated by External Factors Zulkieflimansyah; Muammar Khadafie
Journal of Multidisciplinary Science Vol. 4 No. 2 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/prevenire.v4i3.484

Abstract

This study explores the role of innovation management in enhancing the marketing effectiveness of tourist destinations by analyzing the interplay between visitor satisfaction, Electronic Word-of-Mouth (E-WOM), and external moderators. Focusing on a rural village in Yogyakarta, the research evaluates how innovative digital marketing strategies such as social media marketing, SEO, and content marketing—can drive destination popularity through systematic innovation adoption. Employing a quantitative survey method, purposive sampling was used to select 200 respondents aged 20+ who visit the destination at least twice annually. Data were analyzed using PLS-SEM. The findings reveal that nine of eleven hypotheses significantly contribute to positive outcomes: content marketing innovation strongly influences E-WOM and visitor satisfaction, while SEO innovation impacts E-WOM, satisfaction, and social media marketing. However, the moderating effects of external factors on E-WOM and destination popularity were negligible. These results highlight the strategic importance of innovation in tourism service design, emphasizing the need to align services with evolving tourist expectations. The study also proposes future research to investigate how service landscape innovation can further enhance visitor satisfaction, offering actionable insights for managing innovation in destination marketing.