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All Journal SENTRALISASI Majalah Ekonomi Jurnal Abdimas Akademika Indonesian Journal of Multidisciplinary Science Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Paramitha, Dyah
UNIVERSITAS NUSANTARA PGRI KEDIRI
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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The Influence of COD (Cash On Delivery), ShopeePay, and Virtual Account Payment Methods on Purchasing Decisions on the Shopee Marketplace Mavira, Sherli; Paramitha, Dyah Ayu
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5868

Abstract

Research objective: This study aims to determine and analyze the influence of Cash On Delivery (COD), ShopeePay , and virtual account payment methods on purchasing decisions in the marketplace. Shopee either partially or simultaneously. Design/Method/Approach: The approach in this study uses a quantitative approach with a causality research type. The population of this study were students of the Faculty of Economics and Business, Nusantara PGRI University, Kediri who had made purchases on the marketplace. Shopee at least five times. The sample used in this study was 40 respondents taken using purposive sampling technique. The data analysis technique used multiple linear tests. Research Findings: The results of this study indicate that the cash payment method on delivery ( cod ) and ShopeePay have a significant effect on purchasing decisions and the virtual account payment method does not have a significant effect on purchasing decisions. However, these three variables have a partial and simultaneous effect on purchasing decisions. Theoretical contribution/Originality: This study contributes to understanding and providing insights related to COD, ShopeePay , and virtual account payment methods to reach purchasing decisions. Implications for Practitioners/Policies: This study provides practical implications for business actors (other than Shopee ) to provide convenience through payment methods that influence consumer purchasing decisions. Research limitations: The limitation of this research is that the research variables only focus on payment methods.
The Influence of Influencer Marketing, Price, And Customer Reviews On Purchasing Decisions for Skintific Products On Shopee Najib, Ari Syakura; Paramitha, Dyah Ayu
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/w3t04g20

Abstract

Research aim: This study aims to determine whether the variables of influencer marketing, price, and customer reviews have a significant influence on purchasing decisions for Skintific products at Shopee, both partially and simultaneously. Design/Method/Approach: The study used a quantitative approach with a survey method. The population in this study were all students of Universitas Nusantara PGRI kediri who actively use shopee. The sample used in this study was 105 respondents who were taken using purposive sampling technique. The data collection technique used a questionnaire. Data analysis was carried out using multiple linear regression with the help of SPSS software. Research Finding: The results showed that partially, influencer marketing and customer reviews have a significant influence on purchasing decisions, while price does not have a significant effect. But simultaneously, the three variables have a positive and significant influence on purchasing decisions. Theoretical contribution/Originality: This research contributes to the digital marketing literature by emphasizing the importance of influencer marketing and customer reviews as key factors in purchasing decisions, especially on the Shopee platform. Practitionel/Policy implication: The results of this study are expected to help companies, especially Skintific, to optimize their marketing strategies through selecting the right influencers and actively managing customer reviews. In addition, the company is advised to maintain competitive pricing to strengthen its competitiveness in the market. Research limitation: This study is limited to the population of students at Universitas Nusantara PGRI Kediri and Skintific products at Shopee, so the results may not be generalizable. Future research is recommended to expand demographic coverage and add other relevant variables, such as product quality or promotional strategies.
The Effect of Experiential Marketing, Price Perception and Customer Satisfaction on Repurchase Intention in Somethinc Product Customers Ningtyas , Arnistia Dwi; Paramitha, Dyah Ayu
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5877

Abstract

Research aim: The purpose of this study was to partially and simultaneously examine the effect of experiential marketing variables, price perceptions, and customer satisfaction on repurchase intentions for Somethinc products. Design/Method/Approach: This research utilizes a quantitative research methodology that focuses on establishing causal relationships. Primarydata was collected from 96 customers who use Somethinc products through a questionnaire (Google Form) given to respondents using a Likert scale, while secondary data was collected from various sources related to the object of research. The data was then processed using SPSS version 22 software. Research Finding: The results of this study empirically confirm that the three independent variables, namely experiential marketing, price perception, and customer satisfaction, together make a significant contribution to increasing consumer intention to repurchase Somethinc products. Theoretical contribution/Originality: This research can contribute to the understanding of the consumer decision-making process, especially in the context of purchasing personalized products such as beauty products. Practitionel/Policy implication: By implementing the practical and policy implications described above, Somethinc company can increase customer repurchase intention, strengthen brand position in the market, and achieve sustainable business growth. Research limitation: This study analyzes the relationship between experiential marketing, perceived price, and customer satisfaction as determinants of repurchase intentions in generation Z customers of Somethinc products.
The Influence of Physical Evidence, Relationship Marketing and Service Quality on Customer Purchase Interest in Cafe Mata Hati Kediri (Case Study on Students of University of Nusantara PGRI Kediri) Rosfitasari, Fitri; Paramitha, Dyah Ayu
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/3g8kgt30

Abstract

Research aim : This study aims to determine the effect of physical evidence, relationship marketing, quality service on customer buying interest in Kafe Mata Hati Kediri, with a focus on students of University of Nusantara PGRI Kediri. Mata Hati Cafe is located on Jl. Ahmad Dahlan No.34, Mojoroto, Kec. Mojoroto, Kediri City, East Java 64112. Design/Method/Approach : This research method is quantitative research with a descriptive approach using multiple linear regression tests. The population of this research is consumers of these MSMEs. This study involved 56 respondents as samples. Research Finding : The results showed that the influence of physical evidence, relationship marketing, and service quality simultaneously had a significant impact on customer buying interest. Practitionel/Policy implication : This research provides practical implications for cafe owners and management in improving customer experience and strengthening buying interest. Research limitation : The limitations of this study include a sample limited to students of University of Nusantara PGRI Kediri, so generalization of findings may be limited to that population.
Financial Distress Analysis Using the Altman Z-Score Method at PT. Indofarma Tbk Period 2019 to 2022 Al Mutasimbillah, Muhammad Rofi Ussan; Paramitha, Dyah Ayu
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kky17d35

Abstract

Research objectives: This research aims to measure the level of financial distress and the potential for bankruptcy that may occur at PT. Indofarma Tbk. Design/Method/Approach: The research method applied is quantitative descriptive, using a population consisting of the financial statements of  PT. Indofarma Tbk., accessed through the website www.idx.co.id, particularly in the form of financial reports from 2019 to 2022. The analysis technique employed is the Altman Z-Score method, utilizing five ratios: the ratio of working capital to total assets, the ratio of retained earnings to total assets, the ratio of earnings before interest and taxes to total assets, the ratio of equity book value to total debt book value, and the ratio of sales to total assets. Research Findings: The research results indicate that PT. Indofarma Tbk. is predicted to face financial distress and the risk of bankruptcy from 2019 to 2022. Z-Score values for those years below 1.8 indicate that PT. Indofarma Tbk. is estimated to experience bankruptcy or financial distress.
Analysis Of Potential Financial Distress Using Altman Z-Score Method : (Study on Companies Listed in the LQ45 Index on the Indonesian Stock Exchange) Madona, Anggi Siska; Paramitha, Dyah Ayu
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/a1epzk22

Abstract

Research aim: The purpose of this study was to determine the company's financial condition and predict the potential for financial distress in companies listed on the LQ45 Stock Index for the 2020-2022 Period on the Indonesia Stock Exchange using the Altman Z-Score method. Design/Methode/Approach: The approach used in this research is a quantitative approach. The use of a quantitative approach with this descriptive method emphasizes the data processed by the Altman Z-Score method which is measurable, rational and systematic. Research Finding: From the results of data processing, although the companies listed on the LQ45 index have good financial conditions and growth prospects, it is still possible to experience corporate threats. By looking at the company's financial statements, all information regarding the financial position will be known, the company's financial health condition and can be known the performance and changes in the company's financial position which are used for decision making by company stakeholders. Theoretical contribution/Originality: The Altman Z-Score method is a method that can get an estimated accuracy rating of up to 95% and is the most complex method and makes calculations more effective for knowing and predicting potential financial distress. Practitionel/Policy implication: Information obtained from the company's financial statements can be used as a reference to determine the potential for the company's bad condition. So the company can anticipate companies that may experience financial distress. With the Altman Z-Score method that is effective in predicting so that the company can improve the condition of the company so that it can bounce back. Research limitation: More than 45 samples of companies listed in the LQ45 index for the period 2020-2022 which include companies with high levels of liquidity and market capitalization. Research limitations are companies listed in the LQ45 Index that present complete financial reports and data for the 2020-2022 period in accordance with the variables studied.  
The Influence of Work-Life Balance, Work Stress, and Work Environment on Employee Satisfaction at the Ima Shop Souvenir Center Ningsih, Tuti Widiya; Paramitha, Dyah Ayu
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/0jehtn67

Abstract

Research objectives: This study aims to determine the Influence of Work-Life Balance, Work Stress, and Work Environment on Employee Job Satisfaction partially and simultaneously at the Ima Shop Souvenir Center. Design/Method/Approach: This study uses a quantitative method with an associative approach, the population is all permanent employees at the Ima Shop Souvenir Center, the number of samples is 30 respondents. The data analysis technique uses classical assumption test, multiple linear regression test, determination coefficient test, and hypothesis test with SPSS version 16 software. Research Findings: The findings of this study are that there is a positive and significant influence of the work-life balance variable on job satisfaction, and there is no positive influence of the work stress variable on job satisfaction, and there is no positive influence of the work environment variable on job satisfaction. And simultaneously the variables of work-life balance, work stress and work environment have a significant influence on job satisfaction. Theoretical contribution/originality: This research contributes to the human resources literature on Work-Life Balance, work stress, and work environment on job satisfaction. As well as helping MSMEs to understand the importance of creating a comfortable work environment, managing employee set-up, and supporting work-life balance to increase employee job satisfaction. Practitioner/Policy Implications: Providing policy recommendations to improve the balance between employees' work and personal lives, minimizing work stress and helping business owners to understand the importance of human resources in the success of a store. Research limitations: This study only focuses on employees who work at the Toko Ima Souvenir Center.
Analysis Of The Influence Of Digital Marketing, Content Marketing, And Sponsorship On Brand Awareness Pripinda, Ayuneira Dega; Paramitha, Dyah Ayu
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5867

Abstract

Research aim : The purpose of this study is to analyze the influence of digital marketing, content marketing, and sponsorship on brand awareness in national export schools.Design/Methode/Approach : Quantitative research methods were used for this study, utilizing observations, interviews, and questionnaires for data collection. Statistical analysis, including hypothesis testing, determination coefficients, validity tests, reliability, normality, heteroskedasticity, multicollinearity, linear regression, bwr, t-test, f test, determination coefficient, was carried out using SPSS 40.Research Finding : This study reveals that digital marketing, content marketing, and sponsorship, greatly affect brand awareness for target markets or prospective students and students of the National Export School. Based on the validity test, normality, heteroscedasticity, multicollinearity, linear regression, multiple tests, t test, f test, determination coefficient, showed a positive influence.Theoretical contribution/Originality : This study contributes to the existing literature by showing the importance of digital marketing, content marketing, and sponsorship to brand awareness. This is in line with previous research that emphasized the importance of factors such as digital marketing, content content marketing, social media, and promotions in creating brand awarenessPractitionel/Policy implication : The findings of this study can be used by companies to develop more focused marketing strategies, utilizing digital marketing, content marketing, and sponsorship to increase brand awareness. This research also provides insight into the effectiveness of using digital platforms in increasing brand visibility, so that companies can be more optimal in utilizing digital tools.Research limitation : This research is limited to prospective students, students, and alumni of the National Export School who receive JJE International Sponsorship
Co-Authors Abadi, Abdur Rohman Afifah, Anisya Irianni Aini, Najihah Nur Aini, Silvi Nur Al Mutasimbillah, Muhammad Rofi Ussan Aliami, Sri Althooftina, Rizma Wahyu Andy Kurniawan, Andy Angga, Akhmad Rizqy Luthfi Anjarwati, Devi Annisa, Aulia Christiananingrum, Maya Devi Devanti, Hesty Dian Kusumaningtyas, Dian Ema Nurzainul Hakimah, Ema Nurzainul Eriko Yogiswara, Raditya Erlisa, Dina Olivia Nur Fahrezi, Arya Ahmad Fauji, Diah Ayu Septi Febrianti, Namira Tri Fitriyah, Amelia Nur Oktaviana Hadi, Dodi Kusuma Husein, Nur Imroni, Vicky Yusuf ISMAYANTIKA DYAH PUSPASARI, ISMAYANTIKA DYAH Khamidah, Ulfa Nur Kholila, Nova Nor Kurniawan, Rony Madona, Anggi Siska Marisca, Rizky Pajar Refi Maula, Fina Ni'matul Mavira, Sherli Najib, Ari Syakura Ningrum, Desy Setyo Ningrum, Kiki Widya Ningsih, Tuti Widiya Ningtyas , Arnistia Dwi Nugraha, Kenmada arya Pamungkas, Cindy Kusumaning Ayu Putri pamungkas, Ramadhan dewa Prihandini, Rara Puspita Pripinda, Ayuneira Dega Puspita, Erna Puspita, Ismayantika Dyah Putra, Eka Septian Mandala raharjo, itot bian Restrien, Johar Rini, Yayuk Sulistiyo Risanti, Riska Mitra Rohzi, Iqbal Fahtur Romadlon, Ahmad Dani Rosfitasari, Fitri Samari Siti Jahroh SL, Sandhy Sentosa Soeprajitno, Edy Djoko Soeprijatno, Edy Djoko Subagyo Susi Damayanti, Susi Tri Wulandari Triludfianingsih Uswatun Hasanah Vikarina, Arista Fadila Wahyu Widodo Widodo, Aura Diva Winalda, Delfi Maurellya Yudha Heryawan Asnawi Yunita, Sarlita Eka Zahroh, Milati Hasniyah Zulistiani, Zulistiani