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All Journal Jurnal Terapan Abdimas Jurnal Dimensi Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Jesya (Jurnal Ekonomi dan Ekonomi Syariah) BENING Jurnal Abdi Insani Jurnal EK dan BI JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Global Abdimas: Jurnal Pengabdian Masyarakat Journal MISSY (Management and Business Strategy) Journal of Management and Social Sciences Journal of Student Research Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Pengabdian Masyarakat Bangsa Sharing: Journal Of Islamic Economics, Management And Business Indonesian Journal of Innovation Multidisipliner Research Indonesian Journal of Innovation Multidisipliner Research LANCAH Jurnal Inovasi dan Tren Jurnal Publikasi Ekonomi dan Akuntansi
Haryanti, Intisari
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Implementasi Program Penghijauan Oleh Mahasiswa KKN: Studi Kasus di Rabadompu Barat Haryanti, Intisari; Muniarty, Puji; Hidayanti, Mawar; Ovriyadin, Ovriyadin; Amalia, Raisya
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 9 (2025): November
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i9.3431

Abstract

Program penghijauan oleh mahasiswa Kuliah Kerja Nyata (KKN) dilaksanakan di Tempat Pemakaman Umum (TPU) yang terletak di Jalan Ir. Soetami RT 07 RW 02 Rabadompu Barat  pada tanggal 4 Agustus 2025. Kegiatan ini bertujuan untuk meningkatkan kualitas lingkungan serta kesadaran masyarakat mengenai pentingnya pelestarian alam. Metode yang digunakan dalam program ini meliputi penanaman pohon, pemeliharaan tanaman, dan edukasi lingkungan bagi masyarakat. Hasil kegiatan menunjukkan bahwa penghijauan di TPU tidak hanya memperbaiki estetika lingkungan, tetapi juga meningkatkan kesadaran masyarakat akan pentingnya menjaga lingkungan. Diharapkan, program ini dapat menjadi contoh bagi inisiatif penghijauan di daerah lain.
CONSUMER BEHAVIOR: SHOPPING ENJOYMENT AND SOCIAL INFLUENCE ON PURCHASE INTENTION Haryanti, Intisari
JURNAL DIMENSI Vol 14, No 3 (2025): JURNAL DIMENSI (NOVEMBER 2025)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v14i3.8648

Abstract

This study aims to examine the influence of shopping enjoyment and social influence on consumers' purchase intention. Shopping enjoyment, defined as the pleasure derived from the shopping experience, has been shown to positively affect consumers' impulse buying and purchase motivation. Social influence, which encompasses the opinions, behaviors, and expectations of others, plays a significant role in shaping consumer decisions, especially in the context of modern digital and social commerce platforms. Using a quantitative approach with survey data collected from online and offline shoppers, the research tests the direct effects of shopping enjoyment and social influence on purchase intention, as well as the mediating roles of impulse buying tendencies. The findings reveal that both shopping enjoyment and social influence have significant positive impacts on purchase intention, suggesting that marketers should emphasize creating enjoyable shopping experiences and leverage social proof to enhance consumer engagement. This study contributes to consumer behavior literature by integrating hedonic and social factors, providing practical insights for retail and e-commerce strategies to increase sales and customer loyalty.
Pengaruh Kepribadian Dan Gaya Hidup Terhadap Keputusan Pembelian Pada Produk Ventela Shoes Di Kota Bima M. Hisyam Risqullah; Haryanti, Intisari
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i1.5298

Abstract

This research was conducted on Ventela Shoes Consumers in Bima City. With the aim of determining the influence of personality and lifestyle on purchasing Ventela Shoes products in Bima City. The population in this study were Bima City residents who had purchased Ventela Shoes products several times. While the sample in this study was 96 respondents. Data analysis used was validity test, reliability test, classical assumption test, multiple linear regression test, correlation coefficient test, determination coefficient test, partial t test, and f test. The results of this study indicate that Personality and Lifestyle variables simultaneously influence purchasing decisions for Ventela Shoes products in Bima City. Keywords: Personality, Lifestyle, Purchasing Decisions
Analisis Perbandingan Strategi Promosi pada Marketplace Shopee dan Lazada nurfadillah; Haryanti, intisari; M Syukur Dwiriansyah
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.483

Abstract

The Promotion Strategy is a step in the field of marketing in the form of interaction/communication carried out by the company with consumers or customers. The interactions that are formed in the marketing promotion strategy are in the form of providing information, inviting, and giving influence about a product. The purpose of this research is to find out whether there are differences in promotional strategies between shopee and lazada. The population in this study were all shopee and lazada consumers in Bima City and the sample used in this study was 100 samples which were divided into 50 shopee respondents and 50 lazada respondents. The sampling technique uses purposive sampling. The analysis technique uses the independent t-test. The results of the research show that there are differences in promotion strategies on the marketplace, Shopee and Lazada
Co-Authors AA Sudharmawan, AA Amalia, Raisya Amirul Mukminin Anhar Anhar Aris Munandar Desy Jein Dilmi, Zyad Hamidah, Nur Khusnul Hidayanti, Mawar Ilham Ilham Ismunandar Ita Purnama, Ita Jaenab, Jaenab Khas Sukma Mulya Kusumayadi, Firmansyah M Syukur Dwiriansyah M. Hisyam Risqullah Mantika, Yuni MARIA BINTANG Marsya Humairah Mawar Hidayanti Miftahudin . Muhammad Yusuf Nisa, Sholichatun Nurdin, Herry Nurfadillah Nurfadlun, Nurfadlun Nurhidayanti, Nurhidayanti Nurjulaifa, Nurjulaifa Ovriyadin Ovriyadin, Ovriyadin Pratiwi, Aliah Puji Muniarty Putry Ramadhoani Rimawan, M Sri Ernawati Sulami, Neti Wulandari Wulandari Yusham, Muhammad Fitrah Zuhdi, M.Afan