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All Journal Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Bakti Masyarakat Indonesia SENADA : Semangat Nasional Dalam MengabdI International Journal of Economics, Business, and Entrepreneurship (IJEBE) Jurnal Manajerial Dan Kewirausahaan Jurnal Akuntansi dan Keuangan Indonesia International Journal of Application on Economics and Business Jurnal Serina Ekonomi dan Bisnis Jurnal Serina Abdimas
Nuringsih, Kartika
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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STRATEGI PENINGKATAN SKALA USAHA YOUTUBE CHANNEL: PERAN KUALITAS KONTEN, FREKUENSI UPLOAD, DAN INTERAKSI SOSIAL Angelo, Jonathan; Nuringsih, Kartika
Jurnal Serina Ekonomi dan Bisnis Vol 2 No 2 (2024): September 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jseb.v2i2.35236

Abstract

Platform YouTube telah menjadi salah satu sarana utama untuk pengembangan kewirausahaan digital, menawarkan peluang luas bagi kreator konten untuk mengembangkan usaha melalui monetisasi konten, kolaborasi, dan interaksi sosial. Penelitian ini bertujuan untuk menganalisis Peran Kualitas Konten, Frekuensi Upload, dan Interaksi Sosial Terhadap Skala Usaha YouTube Channel Dalam Konteks Kewirausahaan Digital, dengan studi kasus pada kanal "JeloAng." Penelitian ini menggunakan metode kuantitatif deskriptif dengan pendekatan Partial Least Square-Structural Equation Modeling (PLS-SEM), melibatkan 100 responden yang merupakan penonton aktif kanal tersebut. Hasil penelitian menunjukkan bahwa kualitas konten, frekuensi upload, dan interaksi sosial memiliki pengaruh positif terhadap skala usaha, dengan kualitas konten sebagai faktor signifikan. Implikasi dari temuan ini menegaskan pentingnya pengelolaan strategis dalam ketiga aspek tersebut untuk meningkatkan jumlah pelanggan, jumlah penonton, dan pendapatan. Penelitian ini memberikan wawasan strategis bagi kreator konten untuk mengelola kanal mereka secara lebih efektif, sehingga dapat meningkatkan jumlah pelanggan, jumlah tontonan, dan pendapatan. Disarankan agar penelitian lanjutan mengeksplorasi variabel tambahan seperti algoritma platform dan tren pasar digital untuk hasil yang lebih komprehensif. The YouTube platform has become one of the main vehicles for the development of digital entrepreneurship, offering extensive opportunities for content creators to develop businesses through content monetization, collaboration and social interaction. This research aims to analyze the Influence of Content Quality, Upload Frequency, and Social Interaction on YouTube Channel Business Scale in the Context of Digital Entrepreneurship, with a case study on the "JeloAng" channel. This research uses a descriptive quantitative method with a Partial Least Square-Structural Equation Modeling (PLS-SEM) approach, involving 100 respondents who are active viewers of the channel. The research results show that content quality, upload frequency, and social interaction have a positive influence on business scale, with content quality as a significant factor. The implications of these findings emphasize the importance of strategic management in these three aspects to increase the number of customers, number of viewers and revenue. This research provides strategic insights for content creators to manage their channels more effectively, thereby increasing the number of subscribers, views and revenue. It is recommended that further research explore additional variables such as platform algorithms and digital market trends for more comprehensive results.
PENDAMPINGAN PROMOSI JAMU BUDHE SUM DI BEJI TIMUR DEPOK Nuringsih, Kartika; Harry Kristanto; Kherry
Jurnal Bakti Masyarakat Indonesia Vol. 8 No. 2 (2025): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v8i2.33503

Abstract

This community service activity aims to appreciate one of the household industries in the herbal medicine field. This business is run by partners with the branding Jamu Budhe Sum in Beji Timur Village, Depok. This activity is in line with the theme of applying positive psychology to improve the quality of life of the community. Jamu as local wisdom to support community efforts to maintain health. Jamu as local wisdom to support community efforts to maintain health. Efforts to maintain the jamu business have an orientation to strengthen the psychology of jamu business actors. In running the business, in addition to earning income, it is also related to the preservation of local wisdom. This awareness is a driving force for the spirit of running a herbal business. The orientation to the herbal community is in line with sustainable development goals, especially SDGs-3 which emphasizes good health and well-being and SDGs-5 related to gender equality. This activity is carried out through promotional assistance to help increase sales. Promotion assistance was carried out to help increase sales, including getting closer to consumers from school students. The next hope is to increase sales so that it contributes to the welfare of the herbal medicine business owner. This aspect is an appreciation of gender equality in fulfilling the family economy. Public interest in drinking herbal medicine is still open so opportunities still exist. The traditional jamu market can be utilized by jamu traders as long as they have to serve jamu hygienically and innovatively according to the tastes of today's consumers including Post Gen-Z and Gen-Alpha. This appreciation strengthens the psychology for business actors to be eager to maintain herbal medicine as an economic and cultural value.
WISDOM APPRECIATION IN SUSTAINABLE MANAGEMENT THOUGHT: AS GROUNDED THEORY Nuringsih, Kartika; Budiono, Herlina; Maupa, Haris; Taba, Muhammad Idrus
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.805-813

Abstract

Along with human civilization, the function of business management has changed. Adaptation is carried out as a form of wisdom in understanding social and environmental issues for becoming a new pillar in building business management sustainability. The qualitative study with a grounded theory approach is carried out to appreciate the thought of wisdom in developing management philosophy and using desk study to analyze data from scientific publications. The result proves that the existence of business management has evolved over the past 100 years from classical, neo-classical, and modern management, even in the era of sustainability. Starting from the industrial revolution 1.0 with the achievement of production efficiency up to 4.0 with speeding of information technology. Although different challenges in each era, the management goal remains the same to manage limited resources in order to meet the various desires of a changing world. Aligning with environmental issues, harmony among social responsibility, and economic growth is needed as the foundation of management philosophy so that a sense of wisdom characterizes the sustainability of current and future business goals. This study serves as a grounded theory to trace the essence of wisdom along the course of classical to modern management thinking that is synergized with sustainable development.
UNDERSTANDING SUSTAINABLE ENTREPRENEURSHIP STUDY THROUGH BIBLIOMETRIC ANALYSIS (GROUNDED THEORY) Nuringsih, Kartika; N, Nuryasman M.; Maupa, Haris; Payangan, Otto R.
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.793-804

Abstract

To harmonize sustainable development in the entrepreneurship sector, a study was carried out to get an overview of knowledge mapping and current issues on sustainable entrepreneurship. Qualitative research was conducted through bibliometric analysis using VosViewer on Scopus metadata for exploring a grounded theory. The density of visualization shows that the yellow color gradation on sustainable entrepreneurship is opaquer than the entrepreneurship’s color, so it is new to be developed as a novelty. The visualization overlay captures the linked topics of entrepreneurial studies since 2008. It is looked at some issues e.g., innovation, sustainability and development which are the gradating color of light green that has been published since 2014-2015. Conversely, other topics e.g., sustainable business models, social capital performance, business venture, and social entrepreneur are detected as current issues. On sustainable entrepreneurship, the overlay of visualization depicts the linked among specific topics e.g., entrepreneurial intention, higher education, business model, and SMEs which has been published since 2012. The further study will improve the topic of sustainable entrepreneurial intention by involving the social domain as a novelty. The bibliometric analysis results in science mapping as the basis for building a state of the art so that researchers can elaborate on ontology issues, and build epistemology and axiology in this study.
UNDERSTANDING THE DYNAMICS OF ENTREPRENEURIAL PASSION IN ENTREPRENEURSHIP STUDENTS Atlansyah, Enrita; Nuringsih, Kartika
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.781-792

Abstract

The goal of this study is to analyze the shaping of entrepreneurial passion among students in the practice of entrepreneurial learning at the one university in Jakarta, Indonesia. Exploring this passion is based on two exogenous variables namely emotional support and perceived competence. Students of the Management Program at the Faculty of Economics and Business of Universitas Tarumanagara were involved as source persons in this research. The purposive sampling method is considered for the selection of samples. Some testing stages were used to analyze data including validity, reliability, and structural regression by using the software of Smart-Pls. The result shows both exogenous variables giving significantly affect entrepreneurial passion. Further effects establish good reliability on these constructs and most indicators are valid. Otherwise, found some indicators got a less score on the loading factor so three items are not accurate to measure entrepreneurial passion and one item is less useful to indicate perceived competence. Based on these results, the entrepreneurial education ecosystem needs to improve these items, so students will be more understand the dynamics of entrepreneurial passion specifically for inventing, founding, and developing their venture. It is useful as a mechanism for encouraging the desire of students for entrepreneurial activity.
UNDERSTANDING RELATIONSHIP INTELLECTUAL CAPITAL AND FINANCIAL PERFORMANCE ON HEALTHCARE SECTOR Jovita , Jovita; Nuringsih, Kartika
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1740-1748

Abstract

In the era of knowledge-based economy, companies pay more attention to intellectual capital than managing tangible assets. This study aims to analyze the effect of the components of intellectual capital including human capital, structural capital, relational capital, and capital employed on the achievement of financial performance in the healthcare sector during the period intersecting with the pandemic. The sampling technique using purposive sampling obtained 15 companies during the 2019-2021 period so that the total observations were 45 firm-years. Quantitative research design using multiple regression with random effect model analysis. The results show that structural capital and capital employed have a significant positive effect of 5 percent on financial performance, while relational capital has the opposite effect. Human capital does not have a significant effect on achieving return on asset performance. As a post-pandemic implementation, the four components of intellectual capital should be managed in a balanced way so that they can add value to the sector.
UNDERSTANDING FINANCIAL BEHAVIOR IN GENERATION Z Jordan, Aireen; Nuringsih, Kartika
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2535-2546

Abstract

As the demographic growth, the presence of Generation Z or Gen-Z reached 27.94 percent in 2020 so that it dominates the demographic structure in Indonesia after the millennial generation. Gen-Z grows along with the development of information technology to form a new lifestyle that is more open to using the internet and social media than previous generations. These conditions affect financial behavior, so it is necessary to conduct a study to determine the effect of financial knowledge, financial attitudes, and self-efficacy on financial behavior. A total of 100 respondents were selected to represent Generation Z. The sample selection technique used purposive sampling with the criteria of being born in 2000-2004, currently pursuing a bachelor's degree and domicile in Jakarta. Testing the validity, reliability and data processing of structural regression equations using Smart-PLS 4. The results show the coefficient values of financial knowledge (0.271), financial attitude (0.273) and self-efficacy (0.262) where the three have a significant positive effect on financial behavior at the 5 percent level. The results of the study serve as a reference for the government in revising policies to improve financial literacy and investment models for Generation Z. Advice for related parties such as banking, insurance, investment institutions, financial services authority, and others to respect with Gen-Z in achieving sustainability in their welfare. The formation of this behavior has an impact on responsible consumption for Gen-Z circles so that long-term commitment and implementation will also support the achievement of sustainable development goals in 2030 to realize sustainable prosperity for future generations.
GENERATING GREEN ENTREPRENEURIAL INTENTION THROUGH ENVIRONMENTAL ATTITUDE Nuringsih, Kartika; Maupa, Haris; Patricia, Vivian
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2602-2612

Abstract

In line with the achievement of sustainable development goals (SDGs), environmentally friendly business is a new challenge in carrying out entrepreneurial activities. Research on the relationship between environmental attitudes and the formation of student intentions in green entrepreneurship is necessary. Entrepreneurship students at the Faculty of Economics and Business, Universitas Tarumanagara, were involved as respondents (n = 280) using a convenience sampling technique. The purpose of this study was to determine students' intentions in green entrepreneurship activities by considering environmental attitude variables proxied through the New Ecological Paradigm (NEP) in the preparation of instruments. The results of the validity test showed that only 10 indicators could be maintained as a measure of environmental attitudes with a Cronbach’s Alpha of 0.892 and a composite reliability of 0.911 so that both were in the satisfactory category. The results of structural regression testing show a significant effect of environmental attitudes on green entrepreneurship intentions at a significance level of 5 percent. R-square of 24.60 percent indicates the large contribution of environmental attitudes to this intention. The mechanism of the relationship between attitudes and intentions is in accordance with the theory of planned behavior while the transformation in the aspect of environmental sustainability is in line with the triple bottom line theory. Based on these results, it can be adapted to an educational approach or involving stakeholders in an entrepreneurship learning approach as a support for achieving Indonesia's SDGs in 2030.
TOWARDS SUSTAINABLE CITIZENSHIP BEHAVIOR: THE LITERATURE STUDY FOR SUSTAINABLE ENTREPRENEURSHIP EDUCATION Nuringsih, Kartika; Maupa, Haris; Taba, Muhammad Idrus
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.3150-3160

Abstract

In line with the sustainable development goals (SDGs), the entrepreneurial development model improves sustainability through sustainable entrepreneurship. The targeted segment to understand sustainability issues is entrepreneurs because their activities exacerbate the risk to environmental sustainability. Thus, the target achieved is community behavior towards sustainable development so that the emphasis of this concept is in the scope of citizenship behavior to build awareness of sustainable development. Therefore, a model was developed to foster sustainable entrepreneurial citizenship behavior (SECBs) among candidate entrepreneurs in Kulon Progo region, Daerah Istimewa Yogyakarta. This research is designed as a literature study that involves journals and articles in constructing the research model in line with sustainability issues. It involves seven constructs e.g., regional government support, sustainability entrepreneurial orientation, sustainability value, sustainability attitude, recognize opportunity, sustainable entrepreneurial intention, and SECBs. Totally 56 indicators are identified as tools for measuring seven constructs which will be followed up as instruments in the next study. The result serves as a foundation for the next study and information in developing entrepreneurship education. It relates to achieving the SDGs-4 in ensuring quality education and SDGs-8 in fostering decent work and economic growth.
SOSIALISASI WATER AWARENESS KEPADA ANAK-ANAK DI RA TAUFIQURRAHMAN BEJI TIMUR DEPOK Nuringsih, Kartika; Edalmen
Jurnal Serina Abdimas Vol 1 No 2 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i2.25980

Abstract

Depok City as one of the supporting cities for the Special Capital Region of Jakarta faces problems related to waste and water resource management. Regulations have been regulated through regional regulations, but in practice, unconscious behaviour towards environmental hygiene is still found. To support sustainable development, it must be based on public awareness, so it is necessary to socialize the use of clean water to foster water awareness among children. An activity was carried out with RA Taufiqurrahman in Beji Timur Depok to introduce ways to protect and utilize clean water. Starting on November 30, it will be continued on December 6, 2022, involving 35 children, three accompanying teachers and the school principal. This topic is in line with the commemoration of World Handwashing with Soap Day proclaimed by the World Health Organization every October 15th. There are five aspects that are socialized to children including: the benefits of clean water, the characteristics of clean water, sources of clean water, types of water pollution and how to maintain clean water. Followed by the practice of washing hands with soap and ending with hand washing greetings. The evaluation results show that there is an understanding of water awareness so that the support of teachers and parents can help children carry out this habit. Sustainability and stakeholder support can shape the character of Indonesian children who care about the environment so that later they will contribute to supporting the sustainable development of Depok City.
Co-Authors Agusni, Daffa Yussara Angelo, Jonathan Antony Wijaya Apriana, Velecia Arifin, Carlysia Chiara Atlansyah, Enrita Budiono, Herlina Chandra, Deasy Veda Edalmen Edalmen, Edalmen Ekadjaja, Margarita Gunawan, Ferry Haris Maupa Harry Kristanto Heaviside, Marceline Jordan, Aireen Jovita , Jovita Kherry Kristanto, Harry Labyta, Ashiela Azhra Liputra, Matthew Marvel MN, Nuryasman Mokosandib, Gabriela Ribka Muhammad Idrus Taba N, Nuryasman M. Patricia, Vivian Payangan, Otto R. Ravinata, Vellya Rorlen, Rorlen Sahrul, Elsya Ananda Setiawan, Fanny Andriani