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All Journal Asy-Syir'ah: Jurnal Ilmu Syari'ah dan Hukum Jurnal Agrium Jurnal Ekuilnomi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Management of Zakat and Waqf Journal (MAZAWA)) Al Khidma: Jurnal Pengabdian Masyarakat Balance : Jurnal Akuntansi dan Manajemen International Journal of Islamic Business and Economics (IJIBEC) CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Jurnal Agribisnis dan Pengembangan Wilayah Tawazun: Journal of Sharia Economic Law
Muzalifah, Muzalifah
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Hybrid Marketing Dalam Industri Fashion Muslimah: Studi Kasus Toko Sahlacollection_BJM Istiqomah, Istiqomah; Muzalifah, Muzalifah; Helim, Abdul
Jurnal Ekuilnomi Vol. 8 No. 1 (2026): Ekuilnomi Vol 8(1), Feb 2026
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/agj86f89

Abstract

Penelitian ini bertujuan untuk menganalisis strategi hybrid marketing yang diterapkan oleh Toko Sahlacollection_BJM dalam memasarkan produk fashion muslimah secara online dan offline. Metode yang digunakan adalah pendekatan kualitatif dengan jenis studi kasus yang melibatkan wawancara mendalam, observasi partisipatif, dan dokumentasi sebagai teknik pengumpulan data. Hasil penelitian menunjukkan bahwa strategi hybrid marketing yang mengombinasikan penggunaan marketplace dengan toko fisik mampu memperluas jangkauan pasar dan memperkuat loyalitas konsumen. Implementasi bauran pemasaran 7P—produk, harga, tempat, promosi, orang, proses, dan bukti fisik—berperan penting dalam membangun keunggulan kompetitif toko. Strategi penetapan harga yang terjangkau, pelayanan responsif 24 jam, pemanfaatan media sosial seperti Instagram dan platform Shopee, serta kegiatan promosi seperti testimonial dan give away menjadi faktor kunci dalam meningkatkan kepercayaan dan kepuasan konsumen. Keberadaan toko fisik memberikan nilai tambah berupa pengalaman berbelanja langsung yang memperkuat kepercayaan terhadap kualitas produk. Strategi ini terbukti relevan bagi pelaku UMKM di industri fashion muslimah untuk bertahan dan berkembang di tengah persaingan pasar yang kompetitif. Model hybrid marketing memberikan solusi strategis dalam mengoptimalkan sinergi antara inovasi digital dan kehadiran fisik untuk pertumbuhan bisnis berkelanjutan
Keabsahan Akad Jual Beli Online Muslim Kelas Menengah Kota Yogyakarta Pasca Pandemi Covid-19 Muzalifah, Muzalifah
TAWAZUN: Journal of Sharia Economic Law Vol 4, No 1 (2021): Tawazun: Journal of Sharia Economic Law
Publisher : Sharia Faculty Islamic Economic Law Study Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/tawazun.v4i1.9434

Abstract

This study aims to determine the validity of the online buying and selling contract after the Covid-19 pandemic. Online buying and selling transactions are increasingly prevalent and have become superior after the Covid-19 pandemic. One of the factors is the government ban on crowds and encouragement to always maintain a safe distance to avoid Covid-19. This study uses a quantitative approach. The data collection technique used a questionnaire distributed to 45 respondents who carried out buying and selling online after the Covid-19 pandemic. Meanwhile, the data analysis used percentages. The results of the study found that only 8.9% of 45 respondents stated that they were buying and selling online to avoid the spread of Covid-19, 22.2% of them stated that online buying and selling was profitable, and 26.7% for easier marketing. While the rest said that buying and selling online was done to save business capital and as a side job. According to Islamic law, there is no prohibition on buying and selling activities after the Covid-19 pandemic as long as it does not conflict with Islamic teachings. The contract in the sale and purchase is valid if it meets the requirements and is in harmony according to Islamic law. The application of khiyar rights in online buying and selling after the Covid-19 pandemic is important to implement. This is done to avoid a loss to one of the parties after the transaction process has taken place.
Co-Authors Abdul Helim Adlina, Fadiah Ajahari Ajahari, Ajahari Ali Sodiqin Aprilianti, Yeni Fikri Fikri Irvan Subandar Is Zunaini Nursinah istiqomah istiqomah Kamsi Kamsi, Kamsi Mawar Ardiansyah Musyarapah, Musyarapah Mutmainah Mutmainah Nana Danapriatna Noor Sayuti, Muhammad Pamungkas, Sapto Rahmah, ST Rahmawati, Rahmawati Sahputra, Hendri Saputra, Vita Yudi Syawaliah, Syawaliah Zulkifli Zulkifli