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All Journal Asy-Syir'ah: Jurnal Ilmu Syari'ah dan Hukum Jurnal Agrium Jurnal Ekuilnomi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Management of Zakat and Waqf Journal (MAZAWA)) Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Al Khidma: Jurnal Pengabdian Masyarakat Balance : Jurnal Akuntansi dan Manajemen International Journal of Islamic Business and Economics (IJIBEC) CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Jurnal Agribisnis dan Pengembangan Wilayah
Muzalifah, Muzalifah
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Empowering the People’s Economy through MSMEs: Evidence from East east Kotawaringin, Central Kalimantan Indonesia Mutmainah, Mutmainah; Muzalifah, Muzalifah; Helim, Abdul; Mawar Ardiansyah
International Journal of Islamic Business and Economics (IJIBEC) Vol 9 No 2 (2025): Volume 9 Nomor 2 Tahun 2025
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v9i2.12052

Abstract

This study aims to analyze the role of Micro, Small, and Medium Enterprises (MSMEs) in empowering the people’s economy in East Kotawaringin Regency, Central Kalimantan, from the perspective of Islamic economics, particularly based on Surah An-Nisa (4:29). The research employs a qualitative descriptive-analytical approach using library research and supported by limited semi-structured interviews with MSME actors, local government officials, and community religious leaders. Data were analyzed through content and thematic analysis to integrate normative Qur’anic principles with empirical findings. The findings reveal that MSMEs play a strategic role in economic empowerment through employment creation, income generation, and poverty reduction. Optimization can be achieved through human resource development, access to sharia-compliant financing, digital marketing expansion, technological innovation, and halal product certification. Qur’anic values emphasize justice, transparency, mutual consent, and sustainability in economic activities. MSME empowerment grounded in Islamic principles contributes not only to regional economic growth but also to ethical and inclusive development, strengthening the people’s economy in a sustainable manner.
Strategi Hybrid Marketing Dalam Industri Fashion Muslimah: Studi Kasus Toko Sahlacollection_BJM Istiqomah, Istiqomah; Muzalifah, Muzalifah; Helim, Abdul
Jurnal Ekuilnomi Vol. 8 No. 1 (2026): Ekuilnomi Vol 8(1), Feb 2026
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/agj86f89

Abstract

Penelitian ini bertujuan untuk menganalisis strategi hybrid marketing yang diterapkan oleh Toko Sahlacollection_BJM dalam memasarkan produk fashion muslimah secara online dan offline. Metode yang digunakan adalah pendekatan kualitatif dengan jenis studi kasus yang melibatkan wawancara mendalam, observasi partisipatif, dan dokumentasi sebagai teknik pengumpulan data. Hasil penelitian menunjukkan bahwa strategi hybrid marketing yang mengombinasikan penggunaan marketplace dengan toko fisik mampu memperluas jangkauan pasar dan memperkuat loyalitas konsumen. Implementasi bauran pemasaran 7P—produk, harga, tempat, promosi, orang, proses, dan bukti fisik—berperan penting dalam membangun keunggulan kompetitif toko. Strategi penetapan harga yang terjangkau, pelayanan responsif 24 jam, pemanfaatan media sosial seperti Instagram dan platform Shopee, serta kegiatan promosi seperti testimonial dan give away menjadi faktor kunci dalam meningkatkan kepercayaan dan kepuasan konsumen. Keberadaan toko fisik memberikan nilai tambah berupa pengalaman berbelanja langsung yang memperkuat kepercayaan terhadap kualitas produk. Strategi ini terbukti relevan bagi pelaku UMKM di industri fashion muslimah untuk bertahan dan berkembang di tengah persaingan pasar yang kompetitif. Model hybrid marketing memberikan solusi strategis dalam mengoptimalkan sinergi antara inovasi digital dan kehadiran fisik untuk pertumbuhan bisnis berkelanjutan
Co-Authors Abdul Helim Adlina, Fadiah Ajahari Ajahari, Ajahari Ali Sodiqin Aprilianti, Yeni Fikri Fikri Hikmah Hikmah Irvan Subandar Is Zunaini Nursinah istiqomah istiqomah Kamsi Kamsi, Kamsi Mawar Ardiansyah Merdiana, Nadia Musyarapah, Musyarapah Mutmainah Mutmainah Nana Danapriatna Noor Sayuti, Muhammad Pamungkas, Sapto Rahmah, ST Rahmawati, Rahmawati Sahputra, Hendri Saputra, Vita Yudi Syawaliah, Syawaliah Zulkifli Zulkifli