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All Journal CAM JOURNAL: Change Agent For Management Journal Borneo Student Research (BSR) Jurnal Ekonomi dan Manajemen EKONOMIKA45 MDP Student Conference Jurnal Riset Ekonomi dan Akuntansi Society
Cholid, Idham
Universitas Muhammadiyah Kalimantan Timur, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengembangan Model Usaha Frosty Smoothies Dalam Rangka Keberlanjutan Usaha Angelica, Angelica; Ballesta, Jordy; Cholid, Idham
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11153

Abstract

Penelitian ini menganalisis strategi Frosty Smoothies dalam meningkatkan daya saing melalui inovasi produk, pemasaran digital, dan ekspansi bisnis. Penelitian ini menggunakan pendekatan deskriptif dengan data pemasaran dan keuangan. Hasilnya menunjukkan bahwa varian smoothies tanpa pengawet dan kemasan unik meningkatkan kepuasan pelanggan, sementara pemasaran digital melalui media sosial mendorong brand awareness dan penjualan. Ekspansi bisnis dengan layanan food delivery juga memperluas pasar. Kesimpulannya, strategi ini mendukung pertumbuhan bisnis, dan disarankan untuk memperkuat iklan, loyalitas pelanggan, serta efisiensi operasional.
Pengaruh Gaya Hidup, Citra Merek, Media Sosial, dan Store Atmosfer Terhadap Keputusan Pembelian Konsumen pada Outlet Eiger Rajawali Palembang Mario Tambos; Idham Cholid
Jurnal Riset Ekonomi dan Akuntansi Vol. 3 No. 1 (2025): JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v3i1.3116

Abstract

The purpose of this study was to determine the effect of Lifestyle, Brand Image, Social Media and Store Atmosphere on Purchasing Decisions at the Eiger Rajawali Palembang Outlet. The research sample was selected through a purposive sampling method with the slovin formula and produced 382 samples aimed at respondents who had purchased at the Eiger Rajawali Palembang Outlet. The research data were obtained from a questionnaire with a Likert scale, which was then analyzed by multiple regression analysis through the SPSS Statistics 23 apk. Based on the partial test (t-test), the research findings showed that Lifestyle and Brand Image had a significant effect on purchasing decisions, as seen from the sig value of 0.000 <0.05 and 0.000 <0.05. Social Media and Store Atmosphere did not have a significant effect on purchasing decisions, as seen from the sig value of 0.032> 0.05 and 0.0972> 0.05. The findings of the simultaneous test (F test) show that lifestyle, brand image, social media and store atmosphere have a significant effect on purchasing decisions, as seen from the sig value of 0.000 <0.05. The Determination Coefficient Test produces an Adjusted R Square of 0.245, meaning that the independent variable affects the dependent variable by 24.5%, and the remaining 75.5% from other factors.
Literature Review the Effect of Wages, Loyalty, Motivation, and Job Satisfaction on Teacher Performance CHOLID, IDHAM; Sofia Ulfa Eka Hadiyanti
Jurnal Ekonomi dan Manajemen Vol 18 No 1 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30650/jem.v18i1.4920

Abstract

Confronted with teacher shortages and constrained budgets, many developing nations have resorted to lowering certification and education prerequisites, abolishing teacher tenure, and reducing teacher salaries in order to address the gaps in their teaching staff. A review of existing literature demonstrates that these measures have given rise to a parallel group of teachers who are typically inadequately trained, undercompensated, often younger, and inexperienced, employed on local contract terms. While these practices are generally seen as beneficial in terms of improving access, cost-effectiveness, and local accountability, scholar express concerns regarding the long-term sustainability of this approach. They also highlight potential negative consequences for educational equity, specifically in terms of teacher distribution, teacher morale, and the professional standing of the teaching profession. In addition to these factors, there are other factors that are influenced by the teacher performance, namely: wages, loyalty, motivation, and job satisfaction.
Strategi Pengembangan Usaha Mikro di Kota Palembang dengan Pendekatan Analisis SOAR Yulizar Kasih; Idham Cholid; Charisma Ayu P
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.5199

Abstract

MSMEs, especially Micro Enterprises, have a strategic role in the Indonesian economy, but on the other hand they still face various problems in their development. This study aims to analyze the development strategy of micro enterprises in Palembang City based on internal and external factors with the SOAR analysis approach (strengths, opportunities, aspirations, results). With a qualitative approach, data from 30 micro enterprises were selected purposively and conveniently and analyzed descriptively using the SOAR analysis approach (SOAR Matrix), IFE Matrix, and EFE Matrix. The findings in this study provide four alternative strategies based on the scores obtained (SO/3.85), (AO/3.80), (SR/3.26), and (AR/3.21). SO and AO strategies are short-term (operational) strategies, while SR and AR strategies are long-term strategies that can be chosen by micro entrepreneurs to develop their businesses. The implications of this study indicate that micro enterprises have a strong enough foundation for business development if operational technical capacity can be improved, then increasing business scale becomes a long-term hope to be achieved.
Modal Manusia, Sosial, Upah, dan Kesejahteraan: Kasus Pekerja Usaha Kecil dan Menengah Muhyiddin, Nurlina Tarmizi; Soebyakto, Bambang Bemby; Asyiek, Fauziah; Putri, Aning Kesuma; Cholid, Idham; Liliana, Liliana
Society Vol 9 No 2 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i2.283

Abstract

Capital consists of human capital, social capital, natural capital, physical capital, and financial capital, but this study will only discuss human and social capital. This study aimed to analyze the relationship between human and social capital in achieving prosperity through the level of wages and income, especially for workers in the Small and Medium Enterprises sector in Palembang City. Respondents in this research were 400 workers in the Small and Medium Enterprises sector in Palembang, in the Sub-districts of Sukarami, Ilir Barat I, Kalidoni, Seberang Ulu I and Seberang Ulu II. The method used is descriptive qualitative in path analysis, with primary data in interview questionnaires. The results showed that workers’ drinking and maximum income ranged from Rp500,000 to Rp7,500,000, with an average of Rp1,903,041. The results of the path analysis found that human capital through wages affected the income of 76.4 percent, with a beta value of 0.137 indicating that if the length of schooling were increased by 10 percent, wages would increase by 1.4 times and income by 23.6 percent. In contrast, the relationship of social capital through wages to income is very small because other factors influence, such as the work environment, place of residence, and others.
Co-Authors Agustina Angelica, Angelica Aning Kesuma Putri, Aning Kesuma Asyiek, Fauziah Ballesta, Jordy Bambang Bemby soebyakto, Bambang Bemby Charisma Ayu P Dadang Pramana Aprilliansyah Ismail Ismail Isra Muhamad Nur Kapunas Ronny Dalekes Liliana Liliana Mario Tambos Melda Fahrisma Muhyiddin, Nurlina Tarmizi Mulyadi mulyadi Musdalipah Musdalipah Nita Oktavia Nur Aini Nur Halimah Nuryani Nuryani Nyimas Artina Rahna Setia Prama Ningsih Raka Harsa Wardana Rini Astuti Astuti Rini Irawati Sari Nurhesap Sofia Ulfa Eka Hadiyanti, Sofia Ulfa Eka Vera Anitra Yulizar Kasih