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APPLIED LINGUISTICS: TRIADIC SIGN MODELS IN PERSUASION METHODS OF NIVEA MEN’S PRODUCT PACKAGING Mahendra, Alvin Gilbran; Nurulaen, Yuyun; Sakinah, R. Myrna Nur
Esteem Journal of English Education Study Programme Vol. 8 No. 1 (2025): Esteem Journal of English Education Study Programme
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/esteem.v8i1.17774

Abstract

This study aims to analyze the use of signs on Nivea Men product packaging, focusing on their interpretation and effectiveness in delivering persuasive messages. Employing Charles Sanders Peirce’s Triadic Relation Theory, a qualitative method was used to examine product categories and their connection to everyday experiences. Data were collected through observation and documentation from Nivea Men’s official website, then analyzed using triadic theory and persuasion methods. The results reveal that signs significantly influence consumer interpretation and the persuasive value of products, although some signs do not fully align with their intended meanings. This study highlights the importance of designing clear and purposeful signs to enhance advertising strategies and consumer understanding. Future research should focus on refining semiotic and persuasion techniques to align signs more effectively with product identity and market needs.
Quarterlife Crisis in Popular Literature: Riffaterrian Semiotics Analysis on Neck Deep's ‘All Distortions Are Intentional’ Album Faldiaz, Muhammad; Ruminda, Ruminda; Sakinah, R. Myrna Nur
Journal of English Language and Education Vol 10, No 2 (2025)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v10i2.743

Abstract

All Distortions Are Intentional is an album from Neck Deep, which was released in 2020. The album consists of twelve songs that explore various themes, including the quarterlife crisis phenomenon. The research seeks to analyse the depiction of the quarterlife crisis phenomenon as experienced by the character through the theory of Michael Riffaterre's semiotics theory, emphasising two key approaches: 1) heuristic and hermeneutic reading, and 2) indirect expression. This research employs a qualitative approach, emphasising content analysis. This research employed content analysis to analyse the song lyrics from All Distortions Are Intentional album. This research identifies that the depiction of quarterlife crisis in All Distortions Are Intentional album presents in only three songs: Sonderland, Telling Stories, and Sick Joke. Those songs depict the quarterlife crisis through hermeneutic reading and indirect expression. Displacing of meaning consists of four data, while distorting of meaning and creating of meaning consist of three data that depict the quarterlife crisis phenomenon.
Visual and Textual Elements through Peirce’s Analysis of Persib Supporters’ Choreography on the Republikbobotoh TV Youtube Channel Chaniago, Muhammad Daffa; Suswanto, Deni; Sakinah, R. Myrna Nur
Journal of English Language and Education Vol 10, No 3 (2025)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v10i3.1019

Abstract

This research analyzes the choreography of Persib supporters on the REPUBLIKBOBOTOHTV YouTube channel. Supporter choreography is important and influential in matches based on the meaning to be conveyed. The analysis of visual and textual elements, using Peirce's semiotic perspective, aims to find out the meaning conveyed by the choreography presented. In this research, the method used is descriptive qualitative method. The results show the various meanings and purposes of the choreography. Pennywise's choreography shows how a form of psychological threat aims to influence the opponent. The Viking choreography shows a pride that has a meaning of how a long journey of history is achieved. In the Wizard choreography shows how the persib team must be able to control the game as a form of direct support in order to increase the motivation and mentality of the team.
CHARLES SANDERS PEIRCE’S TRICHOTOMY OF OBJECT IN THE FREE PALESTINE CAMPAIGN POSTERS FROM PINTEREST Fauziyah, Dalfa; Nurhapitudin, Irman; Sakinah, R. Myrna Nur
Journal of Research on Language Education Vol 6, No 1 (2025): JORLE Vol. 6 No. 1
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jorle.v6i1.4896

Abstract

This research explores semiotic analysis by focusing on the trichotomy of object including icon, index, and symbol found in the Free Palestine campaign posters, emphasizing their role in conveying messages in visual media about the campaign. The visual media are posters that effectively disseminate information and mobilize support through social media platforms. This research uses a qualitative method, by analyzing five selected posters taken from the pinterest platform that reflect the campaign theme. Using Charles Sanders Peirce's trichotomy of object regarding icons, indexes, and symbols, this analysis reveals how each poster uses different visual elements to communicate a comprehensive narrative. The analysis showed that of the five posters studied, a total of 9 icons, 8 indexes, and 7 symbols were identified. The conclusion of this study shows that the combination of visual representations and symbolic meanings in the posters serves not only as a communication tool, but also as a powerful act of support for the liberation of Palestine. Keywords: Charles Sanders Peirce; Free Palestine Campaign Posters; Semiotics; Trichotomy of Object
Qur’anic Intertextuality in Mohtasham Kashani’s Davazdah-Band: A Genettian Perspective Salsabila, Regina; Sakinah, R. Myrna Nur
Journal of Advance in Language, Literature, and Education Vol. 1 No. 3 (2025): Journal of Advance in Language, Literature, and Education, September 2025
Publisher : Lembaga Publikasi Ilmiah Dwipantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64616/joalle.v1i3.58

Abstract

Religious poetry in the Shi’a tradition serves not only as a medium of mourning but also as a vehicle for theological expression and spiritual reflection. Mohtasham Kashani’s Davazdah-Band, a central elegy in classical Persian literature, intricately weaves Qur’anic references into its portrayal of the Karbala tragedy. Despite its cultural significance, the poem has received limited scholarly attention in terms of its intertextual engagement with the Qur’an, particularly in Indonesian academic discourse. This study investigates how Qur’anic verses are embedded, recontextualized, and transformed within Davazdah-Band to reinforce Shi’a theological ideals. Employing a qualitative-descriptive approach based on Gérard Genette’s theory of transtextuality, the research identifies instances of direct quotation, thematic allusion, and symbolic transformation. The analysis reveals that Qur’anic imagery, such as water, blood, patience, and sacrifice, is repurposed to sacralize the suffering of Husayn and legitimize the Shi’a worldview. The elegy thus becomes a site of devotional performance, where poetic form and sacred text converge to construct collective memory and religious identity.
Understanding Trauma Bonding through Saussurian Semiotics in Hozier's Cherry Wine Octaviyanti, Adhillah Pratiwi; Sakinah, R. Myrna Nur
JETLEE : Journal of English Language Teaching, Linguistics, and Literature Vol. 5 No. 2 (2025): Journal of English Language Teaching, Linguistics and Literature (JETLEE)
Publisher : JETLEE: Journal of English Language Teaching, Linguistics, and Literature

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/jetlee.v5i2.5013

Abstract

This research examines the representation of trauma bonding in Hozier's song "Cherry Wine" using Ferdinand de Saussure's semiotic approach. Trauma bonding refers to the emotional attachment that develops between a victim and their abuser in an abusive relationship. The purpose of this study is to analyze how the lyrics of the song reflect the complexities of such relationships, focusing on the dynamic of love and violence that traps victims emotionally. A qualitative descriptive method was employed, with data collected through an in-depth analysis of the song lyrics. The lyrics serve as the signifier, while the emotional experiences depicted represent the signified. The research findings reveal that Hozier portrays the victim’s conflicting emotions—simultaneous love and pain—through contrasting imagery, such as warmth and coldness, highlighting the unpredictable nature of abuse. This study contributes to a broader understanding of how popular music can be used to raise awareness about social issues, particularly domestic violence. In conclusion, the analysis demonstrates that "Cherry Wine" effectively conveys the emotional complexities of trauma bonding, providing listeners with insight into the experiences of victims.
THE REPRESENTATION OF OBJECTS FUNCTION IN ANTI CORRUPTION COMMERCIAL VIDEO BASED ON PEIRCE’S SEMIOTICS Fauziyah, Dalfa; Sakinah, R. Myrna Nur
UC Journal: ELT, Linguistics and Literature Journal Vol 6, No 2 (2025): November 2025
Publisher : Sanata Dharma University, Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/uc.v6i2.10940

Abstract

This research analyzes signs in the Anti-Corruption (Commercial Video)-Final Year Project uploaded by Muiz Hr, with a duration of 2 minutes and 9 seconds and 14 thousand viewers. A qualitative method was used to explore the visual meanings in the video based on Charles Sanders Peirce's semiotic theory. Primary data was obtained through random sampling from YouTube, while secondary data was sourced from literature related to semiotics and anti-corruption campaigns. The analysis focused on identifying icons, indexes, and symbols in five selected key scenes. The results of the study show a total of 9 icons, 5 indexes, and 5 symbols that were analyzed based on Peirce’s object-function theory. The combination of these signs proved effective in conveying an anti-corruption message. Icons provide real-life visualizations such as everyday social interactions, indexes reveal causal relationships with corrupt actions, and symbols reinforce the moral message through text and objects. The overall interpretation indicates that the video successfully raises audience awareness about the dangers of corruption, emphasizing that corruption can occur anywhere and anytime, thus requiring vigilance and preventive actions from society.
REPRESENTASI KONSEP CINTA PADA FILM FIVE FEET APART (2019): KAJIAN SEMIOTIKA PIERCE Nayazha, Nisya; Rusmana, Dadan; Sakinah, R. Myrna Nur
Basastra: Jurnal Bahasa, Sastra, dan Pengajarannya Vol 10, No 1 (2022): Basastra: Jurnal Bahasa, Sastra, dan Pengajarannya
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/basastra.v10i1.56115

Abstract

Film merupakan salah satu jenis karya sastra yang menyajikan bentuk cerita fiksi dalam dimensi yang berbeda melalui media visual dan audio. Semua gambar, suara, gerak tubuh, dan semua hal yang ditampilkan dalam film berfungsi sebagai media pembuat makna dan pengiriman pesan di antaranya dapat berupa tanda-tanda. Penelitian ini menganalisis salah satu genre sastra, yaitu film Five Feet Apart (2019). Tema percintaan digambarkan serta direpresentasikan cukup kuat di film ini dan hal tersebut dapat diketahui melalui tanda yang ada di setiap scenenya. Penelitian dan kajian ini memiliki tujuan untuk dapat mendeskripsikan tanda-tanda yang merepresentasikan konsep cinta Robert Sternberg pada tokoh utama dalam film Five Feet Apart dan makna berdasarkan triangle meanings theory Pierce dalam merepresentasikan konsep cinta pada tokoh utama dalam film Five Feet Apart.. Peneliti menggunakan metode kualitatif yang sifatnya deskriptif dengan pendekatan analisis semiotika Pierce untuk menganalisis tanda yang digunakan dalam penggambaran intimacy, passion dan commitment berdasarkan teori Robert Sternberg yang diungkapkan dan digambarkan dalam film. Hasil yang didapatkan berupa  tanda-tanda dan objek yang berkaitan dengan konsep cinta Sternberg seperti kedekatan, komunikasi, ekspresi bahagia, gairah dan sebagainya. Selain itu, melalui analisis interpretant terdapat 10 scenes merepresentasikan makna intimacy, 7 scenes makna passion, serta 1 scenes makna commitment.
The Meaning of Grief in the Song Lyrics of "Paint It Black" by The Rolling Stones Maulana, Muhamad Trian; Suswanto, Deni; Sakinah, R. Myrna Nur
Journal of Authentic Research Vol. 5 No. 3 (2026): August
Publisher : LITPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/p651gm89

Abstract

Song lyrics serve as a medium for expressing complex emotions, including grief and loss. This study aims to analyse the representation of grief in "Paint It Black" by The Rolling Stones using Ferdinand de Saussure's semiotic theory and Elisabeth Kübler-Ross's Five Stages of Grief model. The data consist of 9 stanzas of the song's lyrics that were analysed using a qualitative descriptive method, examining the lyrics by identifying signifiers and signifieds and interpreting their meanings through the process of signification. The findings reveal that grief is represented through recurring symbols such as black cars, funeral flowers, darkness, and color imagery, which signify mourning, emotional suffering, hopelessness, and irreversible loss. The analysis identifies four stages of grief, denial, anger, bargaining, and depression, with depression emerging as the dominant stage. This research contributes to semiotic and literary studies by demonstrating how Saussurean semiotics can be integrated with psychological grief models to analyse emotional expression in song lyrics. The study concludes that "Paint It Black" portrays grief as a transformative experience communicated through a rich system of symbolic signs.
Peircean Semiotics Analysis of Emojis and Their Meanings in Comments on the @girls Instagram Account Suryadi, Fidela Shaumi; Hkikmat, Mahi M.; Sakinah, R. Myrna Nur
Journal of Language and Literature Studies Vol. 6 No. 2 (2026): June
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jolls.v6i2.4832

Abstract

Emoji interpretation has become an important issue in digital communication because emojis do not always carry fixed meanings and are often understood through their relationship with verbal text and interactional context. In semiotic studies, emojis can be examined as signs that contribute to meaning-making in online discourse. This article aims to analyze how emojis function as signs and how their meanings are constructed in the comment section of the @girls Instagram account by applying Charles Sanders Peirce’s triadic theory. This research employed a descriptive qualitative design. The data were taken from one selected post uploaded on the @girls Instagram account and consisted of nine comments containing emojis. The data were collected through observation and screenshots, then analyzed using Peirce’s triadic framework, which includes representamen, object, and interpretant. The findings show that emojis in the selected comments function as meaningful signs rather than merely decorative elements. The analysis revealed four meaning categories: agreement (1 comment), sadness (2 comments), humor (2 comments), and alternative viewpoints (4 comments). These meanings were shaped by the relationship between the emojis, the accompanying verbal text, and the context of the post. In conclusion, emojis play an important role in shaping meaning in Instagram comments. This study implies that emoji interpretation should be understood as part of visual-verbal meaning-making in digital communication and semiotic analysis.