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Journal : Jurnal Pengabdian Masyarakat Formosa (JPMF)

Improving the Performance of Micro, Small and Medium Enterprises through Marketing Innovation and Financial Management in Pandansari Village, Ciawi District, Bogor Regency Susy Hambani; Rohmat; Tini Kartini; Sudarijati; Muhammad Iksal Ilham; Yola Fitria Ramadanti; Agnes Wakei; Alma Nurul Febrianti; Dina Nurul Angelina Harahap; Fitra Weli; Mutiara Sibarani
Jurnal Pengabdian Masyarakat Formosa Vol. 2 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v2i5.5947

Abstract

The business relationships in this program are micro, small and medium enterprises Tiara's Kitchen and Yang Ibu. The problems faced by Tiara's Kitchen and Yang Ibu MSMEs are that there is still a lack of knowledge of MSME owners regarding the importance of marketing products through digital utilization and a lack of innovation in MSMEs to use product identities that can have an impact on customers, namely attractive product identities, besides that MSMEs do not conduct simple financial reports to determine sales prices and calculate the profits obtained. In accordance with these problems, this program conducts activities for product identity direction so that packaging, logos and banners in MSMEs are more attractive and digital marketing direction in the form of Shopee and Instagram applications is expected to increase sales, this program also conducts simple training for MSMEs to be able to carry out simple financial reporting activities.
Strengthening Business Management through the Digitalization of Simple Financial Statements and Brand Development for UMKM and Bumdes in Cipayung Village, Bogor District Abdullah Zamasari; Susy Hambani; Didi; Edi Priyono; Fadilla Syahrani; Alfiyah Khanza; Andini Rahmawati; Assyifa Melani; Falsa Mulia; Hendriyan Taofik; Sendy Pratama
Jurnal Pengabdian Masyarakat Formosa Vol. 2 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v2i5.6069

Abstract

Pengabdian Kepada Masyarakat (PKM) was held in Cipayung Village, Megamendung District, Bogor Regency. The objects of these programs are UMKM and BUMDes in Cipayung Village which have very good potential in terms of location and market share, but are still experiencing various problems. The problems faced by UMKM and Cipayung BUMDes are a lack of knowledge regarding the importance of developing branding or business identity for their business, not recording financial reports properly and still manual financial bookkeeping carried out by BUMDes. Based on these problems, we will carry out various work programs including training and assistance in preparing simple financial reports for MSMEs, digitizing financial accounting for BUMDes and developing branding for MSMEs in Cipayung Village. With several work programs that have been implemented, it is expected to improve the quality and performance of MSMEs in Cipayung Village in terms of business management and business management by increasing knowledge and skills regarding simple financial reports and developing branding or business identity. Likewise, the Cipayung BUMDes are expected to be able to improve and improve their business management in terms of efficiency and effectiveness of bookkeeping with the digitalization of financial accounting that has been realized.
Co-Authors Abdullah Zamasari Ade Budi Setiawan Afifah, Maranti Agnes Wakei Alfiyah Alfiyah Khanza Alma Nurul Febrianti An Nisa Fitriyani Andini Andini Rahmawati Andy Lasmana Andy Lasmana Anggari, Azwina Putri Asih Lestari, Asih Assyifa Assyifa Melani Aziz, Ayi Jamaludin Cindriyanti Cindriyanti, Cindriyanti Defriani, Hartika Dina Nurul Angelina Harahap Dwi Salma Nur Islami Edi Priyono Eka Yulyanti, Yurika Fadilla Syahrani Falsa Mulia Falsa Mulia Farizka Susandra Fe, Didi Fifi Nur Fitri Zakiyah Fillany, Ricken Fira, Syafira Agnita Aulia Firlian Janiati Fitra Weli Fitria, Julia Galih Saputra, Galih Hanan, Muhammad Syaepul Harefa, Efaluas Hendriyan Taofik Hutomo, Yoyok Priyo Ibrahim, Tubagus Maulana Ifan Setiawan Indra Cahya Kusuma Indra Kusuma Khatami, Faradina Husna Listiawati, Tia Maria Magdalena Maria Magdalena Melani Maria Ulfa Mariani, Nur Azizah Mas Nur Mukmin Megan Asri Humaira Melani , Maria Magdalena Melani, Maria Magdalena Muhammad Iksal Ilham Mutiara Sibarani Nahda, Elin Aulia Ningsih, Nur Afni Fitria Nufharistiara, Alya Nurlela Nurul Hidayah, Asshafa Dwia Oktafiani, Devi Rachmawati, Ilmadira Izni Raden Faiz Mustofa Rahmawati, Andini Ramadianti, Ramadianti Retno Hafsari, Windi Nabilah Riana Rizkiyanti Rizky Pebriansyah Roestamy, Martin Rohmat Saeful Anwar, Saeful Saepul Anwar Saepul Anwar Saepul Anwar Saskia, Anggy Sekar Ayu Ningrum Sendy Pratama Septiani, Dina Setiawan, Angga Permana Siti Utari Suciati, Laras Sudarijati Tini Kartini Veranika Eka Agustin Warizal Wulan Permatasari Yola Fitria Ramadanti Yoyok P.Hutomo Zahra Amalia Zamasari