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All Journal J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian pada Masyarakat Kepulauan Lahan Kering Journal of Vocational Studies on Applied Research Journal of Community Service Asian Journal of Logistics Management GOTAVA Influence: International Journal of Science Review Jurnal Abdimas Peradaban International Journal of Islamic Business and Economics (IJIBEC)
Windriya, Anafil
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Veterinary

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OPTIMALISASI HASIL BUDIDAYA DAN PEMASARAN KERANG HIJAU DI DUKUH BEDONO, DESA BEDONO, SAYUNG, DEMAK Mege, Stacia Reviany; Yusim, Adi Kurniawan; Windriya, Anafil
Jurnal Pengabdian pada Masyarakat Kepulauan Lahan Kering Vol. 6 No. 1 (2025): Volume 6 Nomor 1 Edisi April 2025
Publisher : Pergizi Pangan DPD NTT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51556/jpkmkelaker.v6i1.401

Abstract

Budidaya kerang hijau yang dilakukan oleh masyarakat di Dukuh Bedono, Desa Bedono belum memberikan hasil yang maksimal. Hal tersebut karena masih kurangnya pengetahuan masyrakat tentang budidaya kerang hijau, serta masih kurangnya kualitas dari bahan yang digunakan untuk membangun tambak budidaya kerang hijau. Masalah yang lain adalah hasil panen kerang hijau yang tidak tersalurkan sehingga masyarakat tidak mendapat keuntungan. Pemberdayaan kemitraan masyarakat ini menyajikan solusi dengan memberikan pelatihan budidaya kerang hijau, melakukan pengadaan material pembuatan tambak budidaya dengan inovasi menggunakan pipa PVC, serta menyusun strategi pemasaran dan mempraktekannya. Hasil temuan adalah adanya peningkatan pengetahuan dalam budidaya serta penerapan strategi pemasaran, dan tersedianya material berkualitas baik dan tahan lama untuk membangun tambak budidaya kerang hijau. Dapat disimpulkan bahwa kegiatan-kegiatan tersebut cukup efektif sebagai langkah awal untuk meningkatkan produktivitas maupun penjualan.
Improving The Performance of Omah Oveje MSME in Banyuanyar Village, Ampel, Boyolali Regency Mege, Stacia Reviany; Windriya, Anafil; Handayani, Sri Utami
GOTAVA Jurnal Penelitian dan Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2025): GOTAVA
Publisher : Yayasan Sumber Daya Manusia Cerdas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59891/jpmgotava.v3i2.33

Abstract

This Community Service Program (PKM) aims to improve the performance of UMKM Omah Varian Jahe in Dukuh Jumbleng, Desa Banyuanyar, Boyolali, by addressing production and marketing challenges. The identified issues include poor product quality (taste, color, and cleanliness) due to manual ginger cleaning, low product demand, and insufficient sales performance, with sales only reaching 60-70 units per month and low pricing. Other problems include inadequate packaging (clear standing pouch) and unattractive labels, limited marketing strategies, and a lack of understanding in price calculation. In response, the PKM team provided training on production cost calculations, product photography, social media management, and selling via online marketplaces. Additionally, a ginger washing and peeling machine was provided. As a result, the team successfully facilitated the procurement of packaging materials (plastic jars, bottles, and stickers), created a new Instagram account for marketing, and improved production cost calculation knowledge by more than 85%. Furthermore, 500 custom standing pouches were provided for the instant ginger powder product, which is currently in production. These initiatives are expected to enhance product quality, marketing, and sales performance, helping UMKM Omah Varian Jahe grow
Co-Authors Arkhan Subari Budiyono Budiyono Cholidin Daweski, Satika Mahda Junaidi, Wahyu Luluk Fauziah, Luluk Mashudi Mashudi , Mashudi Mashudi Mege, Stacia Reviany Mulya, Nabila Zahra Novianti, Farida Rahmawati, Irena Sri Utami Handayani Sri Utami Handayani Stacia Reviany Mege Sukoco, Johan Bhimo Totok Wahyu Abadi Werdania, Riandhita Eri Yusim, Adi Kurniawan