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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Mantik Action Research Literate (ARL) Jurnal of Applied Business and Banking (JABB) TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Business Management Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis KOLONI
Hadi, Sulhan
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Journal : JISIP: Jurnal Ilmu Sosial dan Pendidikan

 1 
Influence Country of Origin, Brand Image, Product Quality, and Price on Purchasing Decisions of Wardah Cosmetic Products (Consumer Study at Valette shop Cosmetic Store) Rahmawati, Husnul; Yunarni, Baiq Reinalda Tri; Hadi, Sulhan; Ramayanto, Ramayanto
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 9, No 3 (2025): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Juli)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v9i3.8986

Abstract

This study examines the influence of Country Of Origin, Brand Image, Product Quality, and Price on Consumers Purchase Decisions of Wardah Cosmetic Products at Valette shop Cosmetic Stores. This type of research is quantitative with a sample size of 100 respondents. The data analysis method used is multiple linear regression which aims to determine how much influence each independent variable has on purchasing decisions. The results of the study indicate that: 1) Country Of Origin has a significant effect on Purchase Decisions of Wardah Cosmetic Products. 2) Brand Image has a significant effect on Purchase Decisions of Wardah Cosmetic Products. 3) Product Quality has a significant effect on Purchase Decisions of Wardah Cosmetic Products. 4) Price has a significant effect on Purchase Decisions of Wardah Cosmetic Products.
Kontribusi Pajak Hotel Dan Restoran Sebelum Dan Sesudah Pandemi Covid 19 Terhadap Pendapatan Asli Daerah (PAD) Kabupaten Lombok Barat Hadi, Sulhan; Eikman, Alfian; Amil, Amil
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 5, No 4 (2021): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v5i4.2642

Abstract

This research is about the impact of the Covid 19 container on hotel and restaurant tax receipts in West Lombok Regency. West Lombok Regency is a Regency that relies heavily on the tourism sector as a mainstay sector in terms of receiving regional income after the agricultural sector. In this study, the authors found that the tax contribution from the hotel and restaurant sector is the largest contributor to PAD (Regional Original Income) compared to other sectors. However, in 2020 where the Corona virus has been detected in Indonesia and Lombok Island in particular, revenue from this sector has decreased significantly. In the future, the West Lombok Regency Government should be able to look for other sources of income and not be too dependent on tourism, because according to the findings of researchers the nature of the tourism sector is very sensitive to various issues such as security and comfort issues, even a few security issues are not good then will immediately make the tourism sector hit. If we look at the past four years, the tourism sector on the island of Lombok has twice been hit hard, the first in 2018 an earthquake that paralyzed this sector, the second in 2020 due to the Corona virus, government efforts need to be made West Lombok Regency to seek new tax receipts other than hotels and restaurants.This research is about the impact of the Covid 19 container on hotel and restaurant tax receipts in West Lombok Regency. West Lombok Regency is a Regency that relies heavily on the tourism sector as a mainstay sector in terms of receiving regional income after the agricultural sector. In this study, the authors found that the tax contribution from the hotel and restaurant sector is the largest contributor to PAD (Regional Original Income) compared to other sectors. However, in 2020 where the Corona virus has been detected in Indonesia and Lombok Island in particular, revenue from this sector has decreased significantly. In the future, the West Lombok Regency Government should be able to look for other sources of income and not be too dependent on tourism, because according to the findings of researchers the nature of the tourism sector is very sensitive to various issues such as security and comfort issues, even a few security issues are not good then will immediately make the tourism sector hit. If we look at the past four years, the tourism sector on the island of Lombok has twice been hit hard, the first in 2018 an earthquake that paralyzed this sector, the second in 2020 due to the Corona virus, government efforts need to be made West Lombok Regency to seek new tax receipts other than hotels and restaurants. 
ANALISIS BRAND IMAGE TAMAN WISATA GILI LAMPU TERHADAP PENINGKATKAN JUMLAH KUNJUNGAN WISATA DI DESA PADAK GUAR Maniza, Lalu Hendra; Hadi, Sulhan
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 5, No 1 (2021): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v5i1.1741

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh brand image terhadap peningkatan jumlah pengujung yang datang berkunjung ke Taman Wisata Gili lampu dari tahun 2016 sampai dengan 2020. Sampel dalam penelitian ini adalah orang yang datang berkunjung, petugas pemandu dan pengelola taman wisata gili lampu satu. Dengan menggunakan tehnik dokumentasi, observasi, dan wawancara dengan menggunakan snoball sampling. Hasil penelitian menunjukkan 1). Brand image taman wisata gili lampu satu berengaruh terhadapat peningkatan jumlah pengunjung yang datang berkunjung ke taman wisata gili lampu . 2) peningkatan ini hampir terjadi setiap tahunnya yakni dari tahun 2016 sampai dengan 2018  dan pada akhir bualn Agustus semapat terjadi penurunan karena pengaruh gempa pada bulun Agustus 2018. Dan sekarang pada tahun 2020 walau masih dalam suasana covid pengujung yang  wisatawan lokal hampir setiap hari datang berunjung dan puncaknya dihari sabtu dan minggu. oleh karena itu pihak pengelola wisata taman gili lampu harus terus melakukan pengembang kedepan untuk terus meningkatkan minat pengunjung baik dari lokal maupaun mancanegara. 
Co-Authors Al farisi, Moh. Salman Amil, Amil Baiq Reinelda Tri Yunarni Budiman Budiman Eikman, Alfian Ida Farida Istiqlal, Istiqlal Maniza, Lalu Hendra Ningsih, Nurul Hidayati Indra Priyatna, Oking Setia Rahmawati, Husnul Ramayanto, Ramayanto Saiful Bahri Salati Asmahasanah Salmin Dengo Santi, Mariana Sudarta, Sudarta Vinuzia, Mala Yunarni, Baiq Reinalda Tri