Article Per Year (5 Year)
p-Index From 2021 - 2026
3.006
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen YUME : Journal of Management JURNAL MANAJEMEN BISNIS Diklat Review : Jurnal manajemen pendidikan dan pelatihan Altasia : Jurnal Pariwisata Indonesia International Journal of Business Studies KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Community Services and Dedication Indonesia Journal of Social Responsibility Review (IJSRR) Jurnal Ticom: Technology of Information and Communication
Daduk Merdika Mansur
Universitas Telkom
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
Innovation in Packaging and Informative Leaflets for Handwritten Batik Products Using Natural Dyes from Ciwaringin, Cirebon Regency, Indonesia Chamidah, Nurul; Mansur, Daduk Merdika; Jannah, Nabilah Nurul
Golden Ratio of Community Services and Dedication Vol. 5 No. 1 (2025): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v5i1.1216

Abstract

Ciwaringin batik is one of the distinctive batik styles from Cirebon Regency. Its uniqueness is expressed through narrative batik designs created by boarding school students and the values embedded in its motifs, writing techniques, and natural dyes. However, the value and price of this batik have not been complemented by packaging that effectively communicates the product's special qualities. This community service program, employing a research and development (R&D) approach, aims to create innovative packaging designs and informative leaflets that highlight the uniqueness of the product. During the research phase, observational studies and documentation analysis of the packaging used by artisans were conducted, followed by identifying accessible packaging innovation designs that the batik artisan community and cooperatives could easily adopt. The development stage involved designing packaging innovations and leaflets, along with testing and implementing these innovations. The program has resulted in three marketing innovations. A standardized black packaging color was introduced to showcase the elegance and sturdiness of Ciwaringin batik. This packaging is easily accessible to artisans and can be purchased in-store and online. Incorporating Ciwaringin's regional name as a logo represents the geographical indication and is collectively owned by all artisans. Using written narrative stories to convey information, enhancing access to and dissemination of knowledge about the batik.
Innovating Value: How Strategic Marketing Innovation Drives Competitive Advantage in the Digital Era Merdika Mansur, Daduk
Golden Ratio of Community Services and Dedication Vol. 5 No. 2 (2025): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v5i2.1547

Abstract

This study investigates the role of strategic marketing innovation in enhancing competitive advantage within the context of the digital economy, particularly among small and medium enterprises (SMEs) and digitally active firms in Indonesia. The primary objective is to examine how the adoption and implementation of innovative marketing strategies influence key performance indicators such as customer loyalty, market reach, and brand differentiation. Using a descriptive quantitative research design, data were collected from 150 businesses across various sectors through structured online questionnaires. The instrument measured the types of marketing innovations adopted, perceived organizational capabilities, enabling and inhibiting factors, and the outcomes of innovation on competitive advantage. Descriptive statistics and Pearson correlation analysis were employed to identify relationships between variables. The results reveal a strong prevalence of digital marketing innovations, especially in the use of social media, content personalization, and customer engagement automation. Respondents reported significant improvements in brand visibility, customer retention, and market responsiveness. Marketing capability and digital literacy emerged as key internal enablers, while limited financial resources and skill gaps were identified as primary constraints, particularly among micro-enterprises. Statistically significant positive correlations were found between marketing innovation and competitive advantage indicators, validating the theoretical proposition that innovation functions as a strategic capability. These findings contribute to the literature on marketing strategy and digital transformation by highlighting the mechanisms through which innovation supports sustainable competitive positioning. The study also offers managerial implications for enhancing internal capabilities and fostering innovation culture in digitally evolving business environments.
Strategic Marketing Innovation in Startups: Navigating Uncertainty with Agility and Creativity Mansur, Daduk Merdika
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1545

Abstract

This research investigates the role of strategic marketing innovation in helping startups navigate uncertainty by leveraging agility and creativity. Amid the dynamic shifts brought about by globalization, technological advancement, and events such as the COVID-19 pandemic, startups are required to develop unique and adaptive marketing approaches to remain competitive and sustainable. The purpose of this study is to explore how agility the ability to respond rapidly to change and creativity the capacity to generate novel and valuable marketing solutions jointly influence strategic marketing innovation in startups. A descriptive quantitative method was applied to analyze patterns, effectiveness, and interrelations among agility, creativity, and marketing innovation in startups operating within dynamic sectors. Data were collected through structured surveys administered to startup founders and marketing professionals, and analyzed using correlation and regression techniques. The findings reveal that marketing agility significantly enhances startups’ ability to adapt marketing strategies in real time, while creativity contributes to differentiation, brand resonance, and consumer engagement. Moreover, the interaction between agility and creativity produces synergistic outcomes in terms of marketing innovation effectiveness. Digital capability and market sensing were found to moderate these relationships, further strengthening their influence on startup performance. The study concludes that strategic marketing innovation, supported by agile and creative capabilities, plays a critical mediating role in translating internal competencies into performance outcomes such as customer acquisition, brand positioning, and market responsiveness. This research provides theoretical and practical insights for startup founders, investors, and policymakers aiming to foster innovation and resilience in early-stage ventures.
Co-Creation and Crowdsourced Innovation: A Strategic Approach to Building Consumer Loyalty Merdika Mansur, Daduk
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1546

Abstract

In the era of digital transformation and empowered consumers, co-creation and crowdsourced innovation have emerged as strategic approaches to enhance consumer loyalty. This study aims to explore the extent to which consumer participation in co-creation and crowdsourced innovation initiatives influences brand loyalty, particularly within the Indonesian market context. Employing a descriptive quantitative methodology, the research collected data through structured online surveys administered to a diverse sample of consumers who had previously engaged in co-creative or crowdsourced brand activities. The study investigates the prevalence and types of participation, perceived value outcomes, and correlations with loyalty indicators such as trust, satisfaction, emotional attachment, and advocacy. The findings reveal that active involvement in co-creation significantly correlates with increased brand loyalty, particularly among digitally literate and younger consumers. Crowdsourced innovation, when perceived as authentic and impactful, enhances consumer identification with the brand and strengthens advocacy behaviors. Moderating factors such as digital readiness, demographic characteristics, and cultural orientation were found to influence the strength of these relationships. The study also highlights the importance of brand transparency, perceived control, and value congruence in shaping consumer perceptions and behavioral outcomes. These insights offer practical implications for marketers seeking to design participatory strategies that resonate with diverse consumer segments and foster long-term loyalty. Furthermore, the study contributes to theoretical development by integrating Service-Dominant Logic, Customer Engagement Theory, and psychological ownership frameworks into a unified model of participatory consumer-brand relationships.
Ciwaringin Exclusive Batik: Branding Image as be strategic Communication for Marketing Ciwaringin Batik Chamidah, Nurul; Daduk Merdika Mansur; Nabilah Nurul Jannah
Indonesian Journal of Social Responsibility Review (IJSRR) Vol. 4 No. 2 (2025): Oktober 2025
Publisher : Prospect Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55381/ijsrr.v4i2.358

Abstract

Branding image menjadi strategi komunikasi pemasaran produk batik tulis pewarna alam Ciwaringin diantara produk batik lainnya di Cirebon. Penelitian ini menggunakan analisis kualiatif eksploratif. Penelitian dilakukan dengan dilakukan menggali data melalui serangkaian observasi, wawancara dan studi dokumentasi. Pengggalian informasi kemudian diolah untuk mendapatkan konsep branding image yang sesuai dengan kondisi produk dan strategi komunikasi pemasaran. Hasil penelitian menunjukan bahwa keunggulan produk berupa pewarna alam menjadi kekuatan branding image. Branding image dituangkan dalam bentuk tagline yang berfungsi sebagai logo yang dapat digunakan oleh pangrajin dan koperasi dalam melakukan pemasaran.
ANALISIS TERHADAP PLATFORM MERDEKA MENGAJAR MENGGUNAKAN METODE HEURISTIC EVALUATION Amin, Ahmad Sakhowi; Setiawan, Adrian Fahren; Mansur, Daduk Merdika
Jurnal Ticom: Technology of Information and Communication Vol 12 No 1 (2023): Jurnal Ticom-September 2023
Publisher : Asosiasi Pendidikan Tinggi Informatika dan Komputer Provinsi DKI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70309/ticom.v12i1.103

Abstract

Pada era digitalisasi sekarang ini, semua aspek kehidupan manusia menghadapi banyak tantangan, dan kemajuan teknologi telah membawa perubahan pada bidang pendidikan. Salah satunya Merdeka Belajar yang memberikan dampak positif bagi dunia pendidikan. Kondisi ini dapat dirasakan adanya keberadaan Platform Merdeka Mengajar (PMM) yang dirilis oleh Kemendikbud Ristek. Aplikasi PMM merupakan platform pendidikan yang dapat dimanfaatkan oleh guru sebagai sarana pembelajaran. Adapun PMM bertujuan untuk meningkatkan kompetensi dan sebagai wadah memotivasi guru lainnya. Hal ini dapat dirasakan oleh guru dalam program Implementasi Kurikulum Merdeka dimana guru diberikan kemudahan mengakses berbagai kebutuhan kegiatan belajar mengajar seperti memperoleh referensi, inspirasi, dan pemahaman tentang Kurikulum Merdeka. Guru, Siswa dan Tenaga Kependidikan di satuan pendidikan dapat menggunakan PMM dengan cara login dengan akun belajar.id. Namun berjalannya waktu Platform ini belum bisa berjalan sesuai tujuannya dalam memberikan kemudahan pelayanan mobile, karena banyak ditemukan keluhan para user, dimana hal ini dapat dilihat user review playstore terkait bug, tampilan, fitur-fitur atau pemakaian aplikasi PMM yang sulit. Adapun faktor User interface dan User experience sangat penting dalam pembangunan aplikasi serta evaluasi agar prinsip-prinsip usability sesuai dengan kebutuhan user. Tujuan penelitian ini yaitu untuk menganalisis kebergunaan (usability) PMM yang secara visinya dapat membuat lingkungan pembelajaran yang berkolaborasi dan efisiensi dengan budaya kerja yang positif. Analisis terhadap halaman antarmuka ini menggunakan metode Heuristic Evaluation yang dilakukan oleh tiga evaluator. Adapun desain User Interface PMM sudah cukup baik, namun diperlukan evaluasi agar berdasarkan pada sepuluh prinsip usability yang baik dan benar. Sehingga aplikasi ini perlu ditingkatkan, terutama pada kesesuaian serta karakteristik dalam memudahkan penggunaan. Hasil penelitian ini diharapkan menjadi bahan rekomendasi yang dapat dijadikan salah satu pertimbangan terhadap aplikasi PMM.
Digital-based SME Innovation Development Strategy: Marketing, Entrepreneurship Insight and Knowledge Management Merdika Mansur, Daduk
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.179

Abstract

The success factor for the knowledge sharing from a management point of view, RBV views that substantially the success factor for knowledge sharing is fully held by business leaders. Leaders are seen as the main driving force for business organizations, because all policies and work procedures that a leader will implement in the organization will shape perceptions, culture and will also affect future organizational activities. Support from all parties is needed, not only the role of the leader but also the cooperation and involvement of employees. Refer to the resume of 20 recent Scopus indexed publications. Mapping the literature in this study provides several clues and propositions which can be clearly seen in this paper.
Developing a Talent Management Model to Foster Product Innovation Through Marketing Strategy Integration Mansur, Daduk Merdika
Golden Ratio of Mapping Idea and Literature Format Vol. 4 No. 1 (2024): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v4i1.347

Abstract

This research aims to empirically examine the interplay between talent management, marketing strategy, and product innovation within organizations. Drawing on the foundational insights from recent studies, this research proposes that the strategic integration of talent management practices with marketing strategy processes is pivotal for fostering an environment conducive to product innovation. By employing a mixed-methods approach, the study seeks to validate propositions concerning the impact of innovation-focused constructs within marketing strategies, the role of knowledge transfer across product lifecycles, and the effectiveness of cross-functional teams in innovation projects. Additionally, the study will explore the mediating role of strategic integration in enhancing a firm's innovative performance. This research is expected to contribute to the theoretical and practical understanding of how organizations can leverage talent management and marketing strategy integration to achieve superior product innovation outcomes. This study seeks to illuminate the pathways through which organizations can synergize their talent and marketing strategies to not only navigate the complexities of modern markets but also to lead in innovation. By bridging the gaps identified in existing literature and providing empirical evidence on the proposed hypotheses, this research aims to offer actionable insights for businesses striving to enhance their competitive edge through integrated approaches to talent management, marketing, and innovation.
Pengaruh Gaya Kepemimpinan Dan Budaya Organisasi Terhadap Kinerja Guru (Studi Kasus SMK Telkom Bandung) Irwanti, Yachinta Mardiani Galuh; Ferdian, Ari; Mansur, Daduk Merdika
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 4 No. 1 (2020): Penguatan Pelayanan Publik dan Pendidikan melalui Pengabdian serta Inovasi Berb
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v4i1.470

Abstract

Kinerja sumber daya manusia yang berkualitas diharapkan dapat memberikan kontribusi yang baik pada organisasi dalam mencapai tujuan organisasi. Gaya kepemimpinan dan budaya organisasi merupakan faktor yang dapat mempengaruhi kinerja. Tujuan penelitian ini adalah untuk mengetahui bagaimana dan seberapa besar pengaruh gaya kepemimpinan dan budaya organisasi terhadap kinerja guru di SMK Telkom Bandung. Metode penelitian yang digunakan dalam penelitian ini yaitu penelitian kuantitatif. Penulis melakukan penyebaran kuesioner kepada 55 responden untuk memperoleh data. Metode sampling yang digunakan adalah nonprobability sampling dengan sampling jenuh. Pada penelitian ini, menggunakan teknik analisis deskriptif dan analisis linear berganda, dengan pengujian hipotesis menggunkana uji T, uji F, dan koefisien determinasi. Hasil pengolahan data menunjukkan bahwa gaya kepemimpinan dan budaya organisasi secara simultan dan parsial berpengaruh positif signifikan terhadap kinerja guru. Berdasarkan hasil koefisien determinasi didapat bahwa gaya kepemimpinan dan budaya organisasi memberikan pengaruh terhadap kinerja guru SMK Telkom Bandung sebesar 52% dan sisanya 48% dipengaruhi oleh variabel lain.
Co-Authors Aditya Halim Perdana Kusuma Putra Putra Ahmad Fauzi Maryadi Amin, Ahmad Sakhowi Ary Ferdian Budi Guntoro Christanto Triwibisono Dwi Kartini Dwi Kartini, Dwi Ernie Tisnawati Sule Ferdian, Ari Gunawan Irwanti, Yachinta Mardiani Galuh Jannah, Nabilah Nurul Liestyowati Liestyowati Nabilah Nurul Jannah Nurul Chamidah Nurul Chamidah NURUL CHAMIDAH Rida Dwi Widiastuty Setiawan, Adrian Fahren Sule, Ernie Tisnawati Suwarna, Asep Yevis Marty Oesman Yudawisastra, Helin Garlinia