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Journal : Quantitative Economics and Management Studies

Examining the Impact of Hybrid Work on Employee Performance and Engagement on Generation Z in Indonesia Angreni, Dede Dwi; Mahyuni, Luh Putu
Quantitative Economics and Management Studies Vol. 5 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3333

Abstract

This study aims to provide empirical evidence on the factors influencing the hybrid workplace model from the employer's perspective, as well as the intention of adopting hybrid work as the future of work to enhance performance. The theoretical framework combines the Theory of Performance and Development as a reference for the study. This is a quantitative research study that employs purposive sampling, selecting participants based on specific criteria. Data collection was conducted through a survey method using questionnaires distributed to 170 respondents. The analysis was performed using the SmartPLS 4.0 software.The empirical results show a strong correlation between work engagement and employee performance, with the integration of mediating factors. The findings indicate that better acceptance of the benefits of hybrid work and work-life balance by employees contributes to improved employee performance. Furthermore, evidence suggests that the path coefficient of hybrid work has the most dominant role in influencing employee performance and work engagement, particularly among Generation Z. This indicates that Generation Z possesses a forward-thinking approach to self-quality, enabling them to align their interests with their efforts to maintain their work quality.
The Influence of Celebrity Endorsers, Brand Image, and Brand Awareness on Purchase Decisions with Purchase Interest as a Product Mediator of MS Glow for Men Sedana, I Made Rai Arya; Mahyuni, Luh Putu
Quantitative Economics and Management Studies Vol. 5 No. 4 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2802

Abstract

The aims of this research is to determine the influence of celebrity endorsers and brand image on brand awareness on purchase decisions for MS Glow for Men products. This type of research is quantitative using secondary data via Instagram online. The population in this study involved all users of Ms Glow for Men products in Denpasar City (Ms. Glow for Man, Denpasar). The sample in this study by 144 respondents. The data collection technique questionnaires using the Google form. Data processing for descriptive analysis used SPSS statistical application software and analyzed using SElM with the help of Partial Least Squares (PLS) software. Celebrity endorsers and brand image have a positive and significant influence on consumer purchase decisions and consumer purchase interest. Brand awareness has a positive and significant influence on consumer purchase decisions and consumer purchase interest. Purchase interest has a positive and significant influence on consumer purchase decisions. The relationship between the brand image construct and purchase decisions can be mediated by the purchase interest construct. Then, the relationship between the celebrity endorser construct and purchase decisions can be mediated by the purchase interest construct. The results of this analysis indicate that the better the endorser's ability to introduce and promote products as consumers' purchase interest increases, this will also increase their purchase decisions.
Impact of Customer Behavior on Impulse Buying in the Footwear Industry Parditha, I Putu; Mahyuni, Luh Putu
Quantitative Economics and Management Studies Vol. 6 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4030

Abstract

This study examines the influence of brand image, content marketing, influencer marketing, and customer reviews on impulsive buying behavior in the context of New Balance footwear in Indonesia. The research aims to understand the interplay of these factors and their impact on spontaneous purchasing decisions. Data were collected from respondents through surveys, focusing on demographic attributes, consumer preferences, and purchasing behavior. The analysis utilized a structured model to evaluate the relationships between variables and their influence on impulsive buying. The findings reveal that while relevant to consumer perceptions, brand image and content marketing do not significantly drive impulsive purchases. Conversely, influencer marketing demonstrates a substantial positive impact, emphasizing its role in creating emotional connections and triggering spontaneous buying. Customer reviews, however, show limited moderating influence on the relationships between the studied variables and impulsive buying behavior. The study concludes that emotionally driven strategies, such as leveraging credible influencers and situational promotions, are more effective in fostering impulsive purchases than traditional approaches. It highlights the need for creative and dynamic marketing tactics to align with evolving consumer behavior. This research contributes to understanding consumer behavior in the digital marketing landscape. It offers actionable insights for businesses to optimize strategies and enhance customer engagement, ensuring sustainable success in competitive markets.
Addressing Gen Z's Quiet Quitting: A Determining Factor in ASN Productivity Luh Ayu Trisna Dewi; Luh Putu Mahyuni
Quantitative Economics and Management Studies Vol. 6 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4255

Abstract

The phenomenon of quiet quitting has emerged as a salient issue in the public sector, particularly among civil servants (ASN). The objective of this study is to examine the impact of perceived organizational support, toxic culture, workload, and work-life balance on work productivity. The present study will utilize the concept of "quiet quitting" as a mediating variable, while organizational culture will be used as a moderating variable. The study was conducted in the Government of Buleleng Regency, which has a population of 1,242 civil servants. The sample population was comprised of 92 respondents, who were selected through the implementation of the simple random sampling method. Subsequently, the collected data were subjected to rigorous analysis using the Structural Equation Modeling (SEM) method, implemented through the utilization of the SmartPLS software. The findings indicate that perceived organizational support and the presence of toxic culture have a detrimental impact on work productivity. Conversely, factors such as workload and work-life balance have been demonstrated to exert a positive influence on productivity. Quiet quitting does not directly influence work productivity; however, it serves as a mediator in the relationship between perceived organizational support, toxic culture, and workload on work productivity. Furthermore, the association between quiet quitting and work productivity is not influenced by organizational culture. These findings suggest that a lack of organizational support and an unhealthy work culture can increase the tendency for quiet quitting, which can ultimately affect ASN productivity. Consequently, there is a necessity for policies that promote a positive work environment, work-life balance, and digital leadership strategies to enhance the productivity of civil servants.
Co-Authors A A Made Pradnya Darsika A A Sagung Mirah Padmadewi AA Istri Indah Paristya Gunanti Abdiarta, Anak Agung Gede Adi Sentana Putra, Agus Agus Fredy Maradona Anak Agung Gede Agung Adnya Prasta Anak Agung Gede Eka Subama Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Putu Putra Mahendra Andy Rizhaldi Anggoro Fajar Gandajati Angreni, Dede Dwi Ardell Hugo Gunawan Ariwangsa, I Wayan Artaningih, Ni Komang Sri Bidi, Ermenilda Sedo Cahya Utami, Putu Aninditha Charles Triyono Mula Deli, Mazzlida Mat Desak Made Wulandewi Desak Made Wulandewi Dewa Ayu Made Sinyoritha Anantha Dewi Dewa Made Agus Satriawan Dewi, Ni Made Dwi Rosiana Erni Wibawati Gede Sri Gede Sri Darma Gina Putri Dianti Gorda, A.A.A. Ngr Sri Rahayu Gusi Putu Lestara Permana Hayu Mas Wrespatiningsih Hendhana, Sandra I Gede Ananda Wibawa Putra I Gst Kt A Andri Kurniaditama i gusti ayu agung tistha dewi I Gusti Ayu Diah Perayunda I Gusti Ngurah Rai Pramana I Gusti Putu Fajar Pala Seraya I Kadek Agus Windu Adi I Made Ardhy Kusuma Iswara S I Made Bagus Lawa Pradnyanthya Wartika I Made Chandra Mandira I Made Sandi Pria Winarta I Made Sindhu Yoga I Nengah Wirsa I Putu Adhi Saputra I Putu Andi Wirawan I Wayan Arta Setiawan I Wayan Arta Setiawan I Wayan Arta Setiawan I Wayan Ruspendi Ida Ayu Agung Arthamevia Prama Iswari Ida Ayu Oka Martini Ida Bagus Surya Respati Ida Bagus Teja Pramana Ivan Ardiyanto Wiguna Jagat Sriastiti, Putu Ayu Candra Juniari, Ni Wayan Kadek Dwi Cahyawan Kadek Novayanti Kusuma Dewi Kenny Adinata Gumi Kezia Bunga Indah Komang Adi Tresna Putra Komang Budi Artawan Putra Komang Sukadana Komang Trianingsih Krismajayanti, Ni Putu Ari Kristina Dewi, I Gusti Ayu Agung Lestari, Ni Wayan Marchella Ernita Luh Ayu Trisna Dewi Luh Putu Ratna Luh Putu Yulika Rara Gayatri Made Aria Pramana Made Mulyadi Mahendra, I Wayan Yoga Praditya Muhammad Chayyan Bagaskara Musa, Sulaiman Nadia Ferina Ngurah Arya Kusuma Ni Gusti Ayu Pitria Ni Kade Ayu Lisa Dwiyanti Ni Kadek Cahyani Ni Kadek Ratna Dewi Ni Kadek Sisi Suastiari Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Ketut Sri Ardani Ni Komang Arista Dewi Ni Komang Sri Artaningih Ni Luh Indah Sukma Pertiwi Ni Luh Novi Arianti Ni Luh Putu Ari Dharma Laksmi Ni Luh Yogiswari Ananda Laksmi Ni Made Ayu Mila Paramitha Ni Made Dhian Rani Yulianti Ni Made Kariana Rosi Ni Made Lamita Sari Ni Made Prilia Suyatmini Ni Made Santika Krisna Diari Ni Made Sepiyentia Angdwia Sari Ni Nyoman Mira Cahyani Ni Nyoman Sunariani Ni Putu Ariasih Ni Putu Ayu Wulan Purnama Dewi Ni Putu Budiadnyani Ni Putu Jesika Novianti Ni Putu Lissa Angga Christina Ni Wayan Eka Puspitaningsih Novia Eka Sariantono Oyagi Ryusuke Pambudi, Yohanes Niko Santoso Parditha, I Putu Pipin Oktapiani, Ni Made Puspitasari, Ni Komang Dian Ratih Putra, Dewa Putu Bagus Dharma Putra, I Made Dwija Pramana Putu Arie Anggadyasa Putu Feby Eka Kawi Tantra Putu Vera Wulandari Putu Wahyadyatmika, Ida Bagus Raharja, Komang Aris Respati, Ida Bagus Surya Rosita, Yulia Sarah Raharjo Sarchan, Billy Sari, Ni Luh Kade Dwi Purnama Satyawati, Anak Agung Ayu Sedana, I Made Rai Arya Setiari, Santi Setiawan, I Wayan Arta Suardana, I Wayan Arya Suparna, I Komang Trisna Aditya Vincent Rinaldi Wardana, I Wayan Adhitya Kusuma Wiguna, Ivan Ardiyanto Wiryana, Kadek Velia Sita Devi Yulia Rossa Indah Yusta Suryono Afri Teo