Article Per Year (5 Year)
p-Index From 2021 - 2026
3.538
P-Index
This Author published in this journals
All Journal Media Ekonomi dan Manajemen EKONOMIS : Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Ekonomi (JURKAMI) MEDIA STUDI EKONOMI Jurnal Ekonomi Dan Bisnis MEDIA MANAJEMEN JASA Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jumat Keagamaan: Jurnal Pengabdian Masyarakat Jurnal Fokus Manajemen Studi Akuntansi, Keuangan, dan Manajemen Berdikari : Jurnal Pengabdian kepada Masyarakat International Journal Corner of Educational Research (IJCER) Jurnal Administrasi Perkantoran Innovative: Journal Of Social Science Research Jurnal Pemberdayaan Nusantara Jurnal Pengabdian Masyarakat PANDAWA : Jurnal Pengabdian kepada Masyarakat Dinasti Health and Pharmacy Science Jurnal Pengabdian Kepada Masyarakat
Diansyah, Diansyah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

Published : 29 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 29 Documents
Search

 1   2   3 
Influence of Scarcity Marketing and Perceived Value on Buying Decision Moderated by Collaboration Didit, Didit Setiawan; Diansyah, Diansyah; Kamaruddin, Muhammad Junaid
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.3373

Abstract

Purpose: This study aims to examine the influence of scarcity marketing and customer perceived value on purchasing decisions, with brand collaboration—specifically with the Aerostreet shoe brand—acting as a moderating variable. As consumer behavior continues to evolve in the digital era, understanding the psychological triggers that drive purchasing decisions becomes essential for marketers. This study focuses on how limited availability (scarcity) and perceived benefits (value) can influence buyer intent and how a well-known local brand collaboration may amplify these effects. Methodology/approach: The study uses a quantitative research approach, with data collected through an online questionnaire targeting Aerostreet shoe consumers in Jakarta. A total of 121 respondents were selected using the Slovin formula for large, indefinite populations. The data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS application to assess the relationships among the variables. Results/findings: The analysis reveals that both scarcity marketing and customer perceived value have a positive and significant influence on purchasing decisions. Furthermore, the presence of a brand collaboration with Aerostreet serves as a moderating variable that strengthens the impact of these marketing strategies on consumer behavior. Conclusion: Scarcity and perceived value are key drivers in consumer decision-making, and their influence can be enhanced through strategic brand collaborations such as those involving Aerostreet. Limitations: The study is limited to a specific brand and demographic region, so generalizability may be constrained. Contribution: This study provides practical insights for marketers on leveraging scarcity and value perceptions, especially when paired with brand collaborations, to increase consumer engagement and purchase intent.
ANALISIS PERBANDINGAN KINERJA KEUANGAN BANK UMUM MILIK NEGARA DENGAN BANK ASING TAHUN 2020 – 2024 Diansyah, Diansyah; Lukiyana, Lukiyana; Abdillah, Muhammad Jan Rais
MEDIA MANAJEMEN JASA Vol 13, No 2 (2025): MEDIA MANAJEMEN JASA (MMJ)
Publisher : UNIVERSITAS 17 AGUSTUS 1945 jAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/mmj.v13i2.9150

Abstract

ABSTRAKPenelitian ini bertujuan untuk menganalisis perbandingan tingkat kinerja  keuangan Bank Umum Milik Negara (BUMN) dengan Bank Asing Tahun 2020 - 2024. Penilaian tingkat kinerja bank dilakukan menggunakan rasio keuangan yaitu  CAR, NPL, ROA, LDR dan BOPO. Populasi dalam penelitian adalah seluruh  Bank Umum Milik Negara (BUMN) dan Bank Asing  yang terdaftar di Otoritas Jasa Keuangan masing berjumlah 4 Bank BUMN dan 11 Bank Asing. Metode penarikan sampel menggunakan purposive sampling sehingga jumlah sampel didapat  11 bank (4 BUMN dan 7 Bank Asing). Analisis data dilakukan melalui tahapan :  statistik deskriptif, uji normalitas dan uji hipotesis dengan menggunakan metode Mann-Whitney Test. Hasil penelitian menunjukkan terdapat perbedaan signifikan Bank BUMN dan Bank Asing pada CAR, NPL dan LDR sedangan pada ROA dan BOPO tidak terdapat perbedaan kinerja keuangan Bank BUMN dengan Bank Asing. Penelitian ini memberikan implikasi bagi manajemen bank, investor, dan akademisi dalam memahami serta mengevaluasi kinerja  keuangan bank.Kata kunci : Analisis Perbandingan, Kinerja Keuangan, Bank Umum Milik Negara, Bank Asing. ABSTRACTThis study aims to analyze the comparative financial performance of State-Owned Commercial Banks (BUMN) with Foreign Banks from 2020 to 2024. Bank performance was assessed using financial ratios, namely CAR, NPL, ROA, LDR, and BOPO. The study population comprised all State-Owned Commercial Banks (SOEs) and Foreign Banks registered with the Financial Services Authority (OJK), totaling 4 SOEs and 11 Foreign Banks. The sampling method used purposive sampling, resulting in a sample size of 11 banks (4 BUMN and 7 Foreign Banks). Data analysis was conducted through the following stages: descriptive statistics, normality testing, and hypothesis testing using the Mann-Whitney test. The results showed significant differences between BUMN and Foreign Banks in CAR, NPL, and LDR while there was no difference in the financial performance of BUMN and Foreign Banks in ROA and BOPO. This study has implications for bank management, investors, and academics in understanding and evaluating bank financial performance.Keywords: Comparative Analysis, Financial Performance, State-Owned Commercial Banks, Foreign Banks.
Pemberdayaan Koperasi untuk Edukasi Pengelolaan Sampah: Mendorong Desa Ciburayut Menuju Kebersihan dan Kemandirian Natadiharja, Sri Sukartono; Lukiyana, Lukiyana; Diansyah, Diansyah; Reza, Bobby; Nugroho, Prasetya Adi; Hidajat, Koerniawan; Putra, Robiur Rahmat
Jurnal Pemberdayaan Nusantara Vol 5, No 2 (2025): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v5i2.9132

Abstract

The increasing volume of household waste in rural areas has become a significant environmental challenge, requiring sustainable and community-based solutions. This Community Service Program (PKM) aims to empower local cooperatives as key agents in driving waste management education, fostering environmental awareness, and promoting sustainable livelihoods in Ciburayut Village, Cigombong District, Bogor Regency, West Java, Indonesia. The program adopts a participatory approach through capacity building, training, and collaborative action between cooperatives, local government, and community members. Activities include educational workshops on waste segregation, recycling practices, and the development of waste-based products to support the village economy. The results demonstrate improved community knowledge and behavior in waste handling, increased cooperative engagement in environmental initiatives, and the establishment of a waste management system that supports both cleanliness and economic independence. This initiative highlights the strategic role of cooperatives in integrating environmental education with economic empowerment, serving as a replicable model for other rural communities seeking sustainable development
Development on Employee Performance with Motivation as a Moderating Variable Diansyah, Diansyah; Harsy, Abal Falih
International Journal Corner of Educational Research Vol. 4 No. 2 (2025): November 2025
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/ijcer.v4i2.698

Abstract

This research aims to analyze the influence of job satisfaction and human resource development on employee performance with motivation as a moderating variable . The research method used was quantitative with a survey approach involving 125 employees PT. Laut Makmur Sentosa as a sample. Data analysis using Smart PLS (Partial Least Square) software. The research results show that job satisfaction has a significant effect on employee performance, human resource development has a significant effect on employee performance, motivation has a significant effect on employee performance . Furthermore, motivational moderation can strengthen the influence Job satisfaction and vice versa weaken motivation moderation the influence of job satisfaction on employee performance. The implications of this research provide valuable insight for companies in designing effective strategies to improve employee performance.
Pengaruh Kepemimpinan Transformasional Dan Kompensasi Terhadap Kepuasan Kerja Melalui Komitmen Organisasi Diansyah, Diansyah
Media Ekonomi dan Manajemen Vol 33, No 1 (2018): Upaya Peningkatan Layanan Publik dalam Pencapaian Kesejahteraan Masyarakat dan
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.135 KB) | DOI: 10.24856/mem.v33i1.624

Abstract

AbstrakTujuan penelitian untuk mengetahui pengaruh kepemimpinan transformasional dan kompensasi terhadap kepuasan kerja melalui   komitmen organisasi   pada   PT. Wira Mitra Prima. Metode pengumpulan data dengan menggunakan sensus sebanyak 39 orang sebagai populasi. Analisis data menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS) dengan menggunakan software SmartPLS versi 3. Tahapan perhitungan PLS menggunakan 2 model yaitu Pengukuran Model (Outer Model) dan Pengujian Model Struktural (Inner Model). Hasil penelitian menunjukkan bahwa kompensasi mempunyai pengaruh yang positif dan signifikan terhadap kepuasan kerja karyawan, kepemimpinan transformasional mempunyai pengaruh yang positif dan signifikan terhadap komitmen organisasi, kompensasi mempunyai pengaruh yang positif dan signifikan terhadap komitmen organisasi,  komitmen organisasi mempunyai pengaruh yang positip dan signifikan terhadap kepuasan kerja karyawan, Selanjutnya kepemimpinan transformasional mempunyai pengaruh yang tidak signifikan terhadap kepuasan kerja karyawan, pengaruh kepemimpinan transformasional terhadap kepuasan kerja karyawan melalui komitmen organisasi adalah  tidak signifikan  begitu pula halnya pengaruh kompensasi terhadap kepuasan kerja karyawan melalui komitmen organisasi adalah juga  tidak signifikan Kata Kunci: Kepemimpinan Transformasional, Kompensasi, Kepuasan Kerja, Komitmen OrganisasiAbstractThe aim of research to determine the effect of transformational leadership and compensation to job satisfaction through organizational commitment at PT. Wira Mitra Prima. Data were collected by using the census as many as 39 people as a population.  Methods of data analysis using Structural Equation Modeling-Partial Least Square (PLS-SEM) with software version 3. Stages SmartPLS PLS calculation using the two models namely Measurement Model (Outer Model) and Testing Structural Model (Inner Model). The results showed that the compensation have positive influence and significant impact on employee satisfaction, transformational leadership has a positive influence and significant impact on organizational commitment, compensation has influence positively and significantly related to organizational commitment, organizational commitment has influence positively and significantly related to job satisfaction employee, then transformational leadership has no significant effect on employee job satisfaction, the influence of transformational leadership on employee satisfaction through organizational commitment is not significant so too is the influence of compensation on employee job satisfaction through organizational commitment is also not significantKeywords: Transformational Leadership, Compensation, Job Satisfaction, Organizational Commitment
Pengaruh Ekuitas Merek Dan Promosi Penjualan Terhadap Loyalitas Pelanggan Dimediasi Keputusan Pembelian Diansyah, Diansyah; Putera, Rachmat Meidian
Media Ekonomi dan Manajemen Vol 32, No 2 (2017): Peran Strategis SDM dalam Pencapaian Tujuan Organisasi
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3713.612 KB) | DOI: 10.24856/mem.v32i2.538

Abstract

ABSTRAK             Penelitian ini bertujuan tentang pengaruh ekuitas merek dan promosi penjualan terhadap loyalitas pelanggan di mediasi keputusan pembelian pada pengguna operator seluler Telkomsel di kalangan mahasiswa UTA’45 Jakarta.            Metode pengambilan sampel dengan teknik non-probability sampling sebanyak 220 orang.Metode analisis data menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS) dengan menggunakan software Smart PLS versi 3. Tahapan perhitungan PLS menggunakan 2 model yaitu Pengukuran Model (Outer Model) dan Pengujian Model Struktural (Inner Model).            Hasil penelitian ini yakni ekuitas merek mempunyai pengaruh secara positif dan signifikan terhadap loyalitas pelanggan, promosi penjualan tidak mempunyai pengaruh terhadap loyalitas pelanggan, keputusan pembelian mempunyai pengaruh terhadap loyalitas pelanggan secara positif dan signifikan, ekuitas merek tidak mempunyai pengaruh terhadap keputusan pembelian, promosi penjualan mempunyai pengaruh terhadap keputusan pembelian secara positif dan signifikan, ekuitas merek tidak mempunyai pengaruh terhadap loyalitas pelanggan melalui keputusan pembelian, promosi penjualan mempunyai pengaruh positif dan signifikan terhadap loyalitas pelanggan melalui keputusan pembelian.Kata Kunci:Ekuitas Merek, Promosi Penjualan, Loyalitas Pelanggan, Keputusan Pembelian ABSTRACT            The aim of this study on the Influence of brand equity and sales promotion on customer loyalty in the mediation purchase decision in the user cellular operator telkomsel in among university students 17 August 1945 Jakart.               The sampling method by using non-probability sampling of 220 people.Methods of data analysis using Structural Equation Modeling-Partial Least Square (PLS-SEM) with software version 3.Stages Smart PLS PLS calculation using the two models namely Measurement Model (Outer Model) and Testing Structural Model (Inner Model).The results of this study the brand equity have an influence positively and significantly related to customer loyalty, sales promotion does not have any impact on customer loyalty, purchase decision have an influence on customerloyalty in a positive and significant, brand equity has no effect on customer purchase decision, sales promotion has the effect to purchase decision positively and significantly, brand equity has no effect on customer loyalty through purchase decision, sales promotion has a positive and significant impact on customer loyalty through purchase decisionKeywords: Brand Equity, Sales Promotion, Customer Loyalty, Purchase Decision.
INOVASI PEMBERDAYAAN PEREMPUAN PEMANFAATAN OLAHAN PRODUK ALAMI PENUNJANG PARIWISATA DI DESA PASIRJAYA KECAMATAN CIGOMBONG KABUPATEN BOGOR Manurung, Haris; Hidajat, Koerniawan; Natadiharja, Sri Sukartono; Lukiyana, Lukiyana; Diansyah, Diansyah; Darnis, Rahmi Darnis; Prasetyo, Sisman
PANDAWA : Jurnal Pengabdian kepada Masyarakat Vol 4, No 2 (2025): PANDAWA: JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/pandawa.v4i2.8769

Abstract

Inovasi pemberdayaan perempuan melalui pemanfaatan produk alami penunjang pariwisata ini, dalam upaya untuk melakukan diversifikasi produk lokal dan pengetahuan ilmu pengetahuan tentang produk yang banyak di tanam di Desa Pasirjaya Kecamatan Cigombong Kabupaten Bogor dengan bahan baku singkong. Team Mahasiswa dan Team Dosen (PKM) Pengabdian Kepada Masyarakat Universitas 17 Agustus 1945 Jakarta di laksanakan pada tempat pembelajaran masyarakat “SAUNG ILMU” dan partisipasi masyarakat terutama perempuan PKK Desa Pasirjaya tanggal 11 Agustus 2025 jam ± 13.00 wib dengan peserta ± 30 anggota dan pengurus PKK Desa Pasirjaya. Kegiatan pemberdayaan perempuan ini di laksanakan dalam dua tahap, tahap pertama perkenalan dan sosialisasi manfaat umum dan kesehatan umum makanan dari bahan singkong dan tepung singkong. Tahap kedua pengolahan produk alami lokal berbahan baku singkong dengan permen dari tepung singkong/mocaf (modified cassava flour) untuk menunjang produk destinasi pariwisata. Pelaksanaan kegiatan di awali dengan pembukaan oleh Bu Dian dari pengurus PKK RW 2 Desa Pasirjaya menyampaikan rasa terima kasih di berikan tambahan ilmu pengolahan dan manfaat umum terutama kesehatan bahan baku singkong dan di ajarkan membuat olahan permen dari tepung singkong. Pelatihan dan sosialisasi pelaksanaan pengolahan produk alami lokal singkong atau tepung mocaf ini berlangsung selama 2 jam di lengkapi dengan sesi tanya jawab langsung dan sesi kuis berhadiah dari Team Dosen PKM di sambut antusias peserta PKK Desa Pasirjaya. Penyelesaian pelatihan dan sosialisasi di lakukan dengan penyerahan piagam penghargaan / sertifikat dari Team PKM Universitas 17 Agustus 1945 Jakarta kepada anggota dan pengurus PKK Desa Pasirjaya. Foto bersama anggota dan pengurus PKK Desa Pasirjaya, team mahasiswa dan Team Dosen PKM Universitas 17 Agustus 1945 Jakarta mengakhiri pelatihan inovasi pemberdayaan perempuan pengolahan produk alami penunjang pariwisata di Desa Pasirjaya Kecamatan Cigombong kabupaten Bogor.
The Influence of Content Marketing, Influencer Marketing, and Live Streaming on Impulsive Behavior in Generation Z on TikTok Shop E-Commerce Diansyah, Diansyah; Rachmawati, Syarah
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6302

Abstract

This study aims to analyze the influence of Content Marketing, Influencer Marketing, and Live Streaming on the impulsive behavior of Generation Z in shopping for fashion products on the TikTok Shop platform. This study uses a quantitative approach with a survey method, namely by distributing questionnaires to respondents who belong to Generation Z and have made purchases on TikTok Shop. To take samples, the researcher used purposive sampling, while to analyze the data, multiple linear regression analysis was used with the help of SPSS software. The results show that separately, Influencer Marketing and Live Streaming have a positive and significant effect on impulsive behavior, while Content Marketing does not have a significant effect. In addition, Live Streaming is the main factor that influences buyers' impulsive behavior. Concurrently, the three variables, namely Content Marketing, Influencer Marketing, and Live Streaming, had a significant effect on the impulsive behavior of Generation Z. These findings indicate that digital marketing strategies, especially interactive Live Streaming and the use of trusted influencers, can increase consumers' impulsive purchasing decisions on social media-based e-commerce platforms.
The Influence of Impulse Buying and Product Quality on Purchasing Decisions at Super Indo Metro Sunter with Price Discounts as a Moderator Suryono, Imam; Bonfilia, Levina; Diansyah, Diansyah
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6313

Abstract

This study investigates the influence of impulse buying and product quality on purchase decisions, with discount as a moderating variable among Superindo Metro Sunter consumers. Using a quantitative causal design, data were collected from 140 respondents through questionnaires and analyzed with Structural Equation Modelling (SEM) via SmartPLS. Findings reveal that impulse buying positively and significantly affects purchase decisions, while product quality shows no significant impact. Discounts directly enhance purchase decisions and significantly moderate the relationship between impulse buying and purchase decisions in a negative direction, suggesting that discounts shift consumer behavior from emotional impulses toward more rational, value-driven choices. However, discounts do not moderate the effect of product quality on purchase decisions. These results highlight that emotional and promotional factors, particularly impulse buying and discounts, play a stronger role than product quality in shaping consumer decisions in retail contexts. The study offers practical insights for retail managers to design effective marketing strategies, provides references for future research, and helps consumers better understand the drivers of their purchasing behavior.
Co-Authors Abdillah, Muhammad Jan Rais Abriandi, Abriandi Ahmad, Masnia Akmal, Dhendy Rizki Amani, Halwa Ratu Ari Soeti Yani Aryanta Sembiring, Robi Aslawiyah, Siti Rabiaatul Bobby Reza Bonfilia, Levina Cahyanto, Budhi Darmis, Rahmi Darnis, Rahmi Darnis, Rahmi Darnis Didit Setiawan Dwiyanti, Niken Dita Edward, Robert Giyanti, Giyanti Harsy, Abal Falih Hartati, Leni HENRY ISKANDAR Hidajat, Koerniawan Imam Suryono Jubaidah, Jubaidah Kamaruddin, Muhammad Junaid Lukiyana, Lukiyana Manurung, Haris Meidiansyah, Fadli Natadiharja, Sri Sukartono Natalia, Tania Nugroho, Prasetya Adi Prasetyo, Sisman Putera, Rachmat Meidian Putri, Winny Novanda Rachmawati, Syarah Ramadhan, Alief Rizal Rasdin, Rafika Riana Puspita, Riana Rio Johan Putra Rizqy Azhar , Ananda Robiur Rahmat Putra Rohmatin, Rohmatin Rosadi, Syahrazz Rifqah Rosidah, Lilis Sari Samsul Ode Saputra, Agung Ryandika Sihar Tambun Sonia, Evi Siti Subekti, Khalisah Visiana Sukartono, Sri Suprapto Suprapto Syahra, Assyfa Yopan Rahmad Aldori Yuliana Yuliana