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All Journal EKONOMIS : Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Ekonomi (JURKAMI) MEDIA STUDI EKONOMI Jurnal Ekonomi Dan Bisnis MEDIA MANAJEMEN JASA Jumat Keagamaan: Jurnal Pengabdian Masyarakat Jurnal Fokus Manajemen Studi Akuntansi, Keuangan, dan Manajemen Berdikari : Jurnal Pengabdian kepada Masyarakat Jurnal Administrasi Perkantoran Innovative: Journal Of Social Science Research Jurnal Pemberdayaan Nusantara Jurnal Pengabdian Masyarakat Dinasti Health and Pharmacy Science Jurnal Pengabdian Kepada Masyarakat
Diansyah, Diansyah
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Influence of Scarcity Marketing and Perceived Value on Buying Decision Moderated by Collaboration Didit, Didit Setiawan; Diansyah, Diansyah; Kamaruddin, Muhammad Junaid
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.3373

Abstract

Purpose: This study aims to examine the influence of scarcity marketing and customer perceived value on purchasing decisions, with brand collaboration—specifically with the Aerostreet shoe brand—acting as a moderating variable. As consumer behavior continues to evolve in the digital era, understanding the psychological triggers that drive purchasing decisions becomes essential for marketers. This study focuses on how limited availability (scarcity) and perceived benefits (value) can influence buyer intent and how a well-known local brand collaboration may amplify these effects. Methodology/approach: The study uses a quantitative research approach, with data collected through an online questionnaire targeting Aerostreet shoe consumers in Jakarta. A total of 121 respondents were selected using the Slovin formula for large, indefinite populations. The data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS application to assess the relationships among the variables. Results/findings: The analysis reveals that both scarcity marketing and customer perceived value have a positive and significant influence on purchasing decisions. Furthermore, the presence of a brand collaboration with Aerostreet serves as a moderating variable that strengthens the impact of these marketing strategies on consumer behavior. Conclusion: Scarcity and perceived value are key drivers in consumer decision-making, and their influence can be enhanced through strategic brand collaborations such as those involving Aerostreet. Limitations: The study is limited to a specific brand and demographic region, so generalizability may be constrained. Contribution: This study provides practical insights for marketers on leveraging scarcity and value perceptions, especially when paired with brand collaborations, to increase consumer engagement and purchase intent.
ANALISIS PERBANDINGAN KINERJA KEUANGAN BANK UMUM MILIK NEGARA DENGAN BANK ASING TAHUN 2020 – 2024 Diansyah, Diansyah; Lukiyana, Lukiyana; Abdillah, Muhammad Jan Rais
MEDIA MANAJEMEN JASA Vol 13, No 2 (2025): MEDIA MANAJEMEN JASA (MMJ)
Publisher : UNIVERSITAS 17 AGUSTUS 1945 jAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/mmj.v13i2.9150

Abstract

ABSTRAKPenelitian ini bertujuan untuk menganalisis perbandingan tingkat kinerja  keuangan Bank Umum Milik Negara (BUMN) dengan Bank Asing Tahun 2020 - 2024. Penilaian tingkat kinerja bank dilakukan menggunakan rasio keuangan yaitu  CAR, NPL, ROA, LDR dan BOPO. Populasi dalam penelitian adalah seluruh  Bank Umum Milik Negara (BUMN) dan Bank Asing  yang terdaftar di Otoritas Jasa Keuangan masing berjumlah 4 Bank BUMN dan 11 Bank Asing. Metode penarikan sampel menggunakan purposive sampling sehingga jumlah sampel didapat  11 bank (4 BUMN dan 7 Bank Asing). Analisis data dilakukan melalui tahapan :  statistik deskriptif, uji normalitas dan uji hipotesis dengan menggunakan metode Mann-Whitney Test. Hasil penelitian menunjukkan terdapat perbedaan signifikan Bank BUMN dan Bank Asing pada CAR, NPL dan LDR sedangan pada ROA dan BOPO tidak terdapat perbedaan kinerja keuangan Bank BUMN dengan Bank Asing. Penelitian ini memberikan implikasi bagi manajemen bank, investor, dan akademisi dalam memahami serta mengevaluasi kinerja  keuangan bank.Kata kunci : Analisis Perbandingan, Kinerja Keuangan, Bank Umum Milik Negara, Bank Asing. ABSTRACTThis study aims to analyze the comparative financial performance of State-Owned Commercial Banks (BUMN) with Foreign Banks from 2020 to 2024. Bank performance was assessed using financial ratios, namely CAR, NPL, ROA, LDR, and BOPO. The study population comprised all State-Owned Commercial Banks (SOEs) and Foreign Banks registered with the Financial Services Authority (OJK), totaling 4 SOEs and 11 Foreign Banks. The sampling method used purposive sampling, resulting in a sample size of 11 banks (4 BUMN and 7 Foreign Banks). Data analysis was conducted through the following stages: descriptive statistics, normality testing, and hypothesis testing using the Mann-Whitney test. The results showed significant differences between BUMN and Foreign Banks in CAR, NPL, and LDR while there was no difference in the financial performance of BUMN and Foreign Banks in ROA and BOPO. This study has implications for bank management, investors, and academics in understanding and evaluating bank financial performance.Keywords: Comparative Analysis, Financial Performance, State-Owned Commercial Banks, Foreign Banks.
Pemberdayaan Koperasi untuk Edukasi Pengelolaan Sampah: Mendorong Desa Ciburayut Menuju Kebersihan dan Kemandirian Natadiharja, Sri Sukartono; Lukiyana, Lukiyana; Diansyah, Diansyah; Reza, Bobby; Nugroho, Prasetya Adi; Hidajat, Koerniawan; Putra, Robiur Rahmat
Jurnal Pemberdayaan Nusantara Vol 5, No 2 (2025): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v5i2.9132

Abstract

The increasing volume of household waste in rural areas has become a significant environmental challenge, requiring sustainable and community-based solutions. This Community Service Program (PKM) aims to empower local cooperatives as key agents in driving waste management education, fostering environmental awareness, and promoting sustainable livelihoods in Ciburayut Village, Cigombong District, Bogor Regency, West Java, Indonesia. The program adopts a participatory approach through capacity building, training, and collaborative action between cooperatives, local government, and community members. Activities include educational workshops on waste segregation, recycling practices, and the development of waste-based products to support the village economy. The results demonstrate improved community knowledge and behavior in waste handling, increased cooperative engagement in environmental initiatives, and the establishment of a waste management system that supports both cleanliness and economic independence. This initiative highlights the strategic role of cooperatives in integrating environmental education with economic empowerment, serving as a replicable model for other rural communities seeking sustainable development
Co-Authors Abdillah, Muhammad Jan Rais Abriandi, Abriandi Ahmad, Masnia Akmal, Dhendy Rizki Amani, Halwa Ratu Ari Soeti Yani Aryanta Sembiring, Robi Aslawiyah, Siti Rabiaatul Bobby Reza Cahyanto, Budhi Darmis, Rahmi Darnis, Rahmi Didit Setiawan Dwiyanti, Niken Dita Edward, Robert Giyanti, Giyanti Hartati, Leni HENRY ISKANDAR Hidajat, Koerniawan Jubaidah, Jubaidah Kamaruddin, Muhammad Junaid Lukiyana, Lukiyana Meidiansyah, Fadli Natadiharja, Sri Sukartono Natalia, Tania Nugroho, Prasetya Adi Putri, Winny Novanda Ramadhan, Alief Rizal Rasdin, Rafika Riana Puspita, Riana Rio Johan Putra Rizqy Azhar , Ananda Robiur Rahmat Putra Rohmatin, Rohmatin Rosadi, Syahrazz Rifqah Rosidah, Lilis Sari Samsul Ode Saputra, Agung Ryandika Sihar Tambun Sonia, Evi Siti Subekti, Khalisah Visiana Sukartono, Sri Suprapto Suprapto Syahra, Assyfa Yopan Rahmad Aldori Yuliana Yuliana