Article Per Year (5 Year)
p-Index From 2021 - 2026
3.346
P-Index
This Author published in this journals
All Journal Journal on Education Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Sarwahita : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Dinamika Sosial Economics and Digital Business Review Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi Journal Of Business, Finance, and Economics (JBFE) Jurnal Bina Bangsa Ekonomika AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economic Reviews Journal Journal of Social And Economics Research Sanjiwani: Jurnal Filsafat EDUCTUM: Journal Research Jurnal Yoga Dan Kesehatan Journal of Management and Social Sciences Journal of Innovative and Creativity Jurnal Pengabdian Masyarakat Multi Disiplin Ilmu Jurnal Cendekia Ilmiah
Ni Ketut Anjani
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
The Effect of Product Quality on Purchase Intention toward Jiniso Products: The Mediating Role of Electronic Word of Mouth (E-WOM) I Kadek Kian Witko; Ni Ketut Anjani; I Gusti Ngurah Widya Hadi Saputra; I Gst Ayu Wirati Adriati
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4116

Abstract

This study aims to analyze the effect of product quality on purchase intention for JINISO products, the effect of product quality on Electronic Word of Mouth (E-WOM), the effect of E-WOM on purchase intention, and the role of E-WOM in mediating the effect of product quality on purchase intention among Generation Z consumers in Denpasar City. Purposive sampling was used in this study's quantitative methodology. Customers between the ages of 17 and 29 who were aware of and have bought JINISO items thru TikTok Shop and followed the TikTok account @Jiniso.id were given questionnaires to complete in order to gather data. With a path coefficient of 0.533, a t-statistic of 6.846, and a p-value < 0.001, the findings demonstrated that product quality had a favorable and substantial impact on purchase intention. With a coefficient of 0.641, a t-statistic of 11.388, and a p-value < 0.001, product quality also significantly and favorably impacted E-WOM. Purchase intention was positively and significantly impacted by E-WOM, with a coefficient of 0.268, a t-statistic of 3.155, and a p-value of 0.002. Furthermore, E-WOM significantly mediated the effect of product quality on purchase intention, with an indirect effect of 0.172. These findings indicate that improving product quality can increase purchase intention both directly and indirectly through E-WOM
TRADISI NAUR DANDA DALAM SISTEM PERKAWINAN EKSOGAMI DI DESA ADAT GOBLEG KECAMATAN BANJAR KABUPATEN BULELENG (Perspektif Teologi Hindu) ni ketut anjani
Jurnal Ilmiah Dinamika Sosial Vol 1 No 2 (2017)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jids.v1i2.201

Abstract

ABSTRACTThe purpose of this research is to know and analyze the execution procession of tradition of naur danda in exogamy marriage system in Gobleg village of Banjar Subdistrict of Buleleng Regency. The research was conducted qualitatively. Data were collected through observation, interview and literature study. The tradition of naur danda in the exogamy marriage system in Gobleg Adat Village, Banjar Sub-district, Buleleng District, combines theories consisting of religious theories from Clifford Geertz theory from Robert K. Merton and the theory of symbols From Geertz.The result of the research shows that the theological meaning of the naur danda tradition in Eksogami Marriage in Gobleg Traditional Village is the meaning of worship of the god yadnya, rsi yadnya, pitra yadnya, manusa yadnya and bhuta yadnya or nature. But most importantly, the worship of the Betawi Ida of 39 manifestations that berstana at Pura Pemulungan Agung / Pura Desa, which is a combination of 33 temples and manifestations of God with different degrees and functions.Keywords: Tradition naur danda, Marriage, Religious and Traditional Village Gobleg.
Co-Authors Aprilia, I Gusti Ayu Sinta Dewi Ayu Sri Oktavianti Pande Ayu Tirtayani, I Gusti Dwi Cahyani, Ni Kadek Arsita Eileen Vridynia Setligt Gusdijaya Polos, Cakra I Gst. Ayu Wirati Adriati I Gusti Ngurah Widya Hadi Saputra I Kadek Buana Sidhi I Kadek Kian Witko Made G. Juniartha Made Mulyadi Manik Parasari , Nyoman Sri Nathania Della Rossa Ni Nyoman Ayu Pradnya Sulaksmi Dewi Ni Wayan Mutiara Nandini Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Prawitasari, Putu Putri Putri Prawitasari , Putu Putu Pande R. Aprilyani Dewi Said Agil Harris Wahyu Pidada Pemaron, Ida Bagus Yadhurani Dewi Amritha Yasa, I Putu Eka Sutasoma Sedana