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All Journal Journal on Education Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Sarwahita : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Dinamika Sosial Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi Journal Of Business, Finance, and Economics (JBFE) Jurnal Bina Bangsa Ekonomika AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economic Reviews Journal Journal of Social And Economics Research Sanjiwani: Jurnal Filsafat EDUCTUM: Journal Research Jurnal Yoga Dan Kesehatan Journal of Management and Social Sciences Journal of Innovative and Creativity journal of social and economic research Jurnal Pengabdian Masyarakat Multi Disiplin Ilmu Jurnal Cendekia Ilmiah
Ni Ketut Anjani
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENGARUH KUALITAS PELAYANAN, CITRA MEREK, PROMOSI DIGITAL, DAN HARGA TERHADAP LOYALITAS MEMBER GYM MUAYTHAI DI KOTA DENPASAR I Kadek Buana Sidhi; Ni Ketut Anjani
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1446

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, citra merek, promosi digital, dan harga terhadap loyalitas member gym Muaythai di Kota Denpasar. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas member serta menjadi variabel yang paling dominan. Selain itu, citra merek, promosi digital, dan harga juga terbukti berpengaruh positif dan signifikan terhadap loyalitas member. Secara simultan, keempat variabel tersebut memiliki pengaruh signifikan terhadap loyalitas member gym Muaythai di Kota Denpasar. Nilai koefisien determinasi menunjukkan bahwa kualitas pelayanan, citra merek, promosi digital, dan harga mampu menjelaskan loyalitas member sebesar 36,9%, sedangkan sisanya sebesar 63,1% dipengaruhi oleh variabel lain di luar penelitian ini.
Pengaruh Harga, Kualitas Produk, dan Online Customer Review Terhadap Minat Beli Konsumen pada Coffee Shop Bhineka Muda Denpasar Gusdijaya Polos, Cakra; Ni Ketut Anjani
Jurnal of Management and Social Sciences Vol. 4 No. 3 (2026): Juli : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v4i3.864

Abstract

This study shows that Coffee Shop Bhineka Muda Denpasar as one of the businesses in the culinary field faces quite tight competition with many new coffee shops emerging. This competition does not only occur in terms of price, but also in product quality, place concept, and presence in digital media. The population in this study was 975 people with a sample of 98 respondents, using Quantitative and Qualitative data types collected from primary and secondary sources both through documents, Questionnaires and the internet analyzed using Multiple linear regression analysis with the help of a computer using SPSS Version 26.0. The results of the study indicate that partially there is a positive and significant influence between the Price variable (X1), the Product Quality variable (X₂), the Online Customer Review variable (X₃) on Consumer Purchase Interest (Y) at Coffee Shop Bhineka Muda Denpasar. Simultaneously, there is a positive and significant influence between the Influence of Price (X₁), Product Quality (X₂) and Online Customer Review (X₃) on Consumer Purchase Interest (Y) at the Bhineka Muda Denpasar Coffee Shop. The Bhineka Muda Denpasar Coffee Shop is advised to implement an integrated marketing strategy by aligning competitive pricing, maintaining product quality consistency, and managing the reputation of online customer reviews simultaneously, because these three factors have been proven to have a positive and significant influence simultaneously on consumer purchase interest so that the combination of the three will have a maximum impact on increasing sales
Co-Authors Aprilia, I Gusti Ayu Sinta Dewi Ayu Sri Oktavianti Pande Ayu Tirtayani, I Gusti Dwi Cahyani, Ni Kadek Arsita Eileen Vridynia Setligt Gusdijaya Polos, Cakra I Gst. Ayu Wirati Adriati I Kadek Buana Sidhi Made G. Juniartha Made Mulyadi Manik Parasari , Nyoman Sri Nathania Della Rossa Ni Nyoman Ayu Pradnya Sulaksmi Dewi Ni Wayan Mutiara Nandini Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Prawitasari, Putu Putri Putri Prawitasari , Putu Putu Pande R. Aprilyani Dewi Said Agil Harris Wahyu Pidada Pemaron, Ida Bagus Yadhurani Dewi Amritha Yasa, I Putu Eka Sutasoma Sedana