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The impact of technological risk perception on consumer experience with digital curiosity as a moderating variable Laksmi P, Kadek Wulandari; Putra P, Komang Widhya Sedana; Ariwangsa, IGN Oka
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1035

Abstract

In the advanced digital age, consumers engage with new technological interfaces that provide value in the form of personalization, convenience, and efficiency while exposing them to possible threats such as data insecurity, privacy breaches, and system failures. These opposing threats highlight the importance of understanding how consumers perceive technology-related risks and how this perception impacts their psychological experiences. Although the technology acceptance model and user satisfaction have been extensively studied, little is known about the psychological variables—particularly the construct of digital curiosity—that buffer perceptions of risk associated with technology. This study aims to fill this void by analyzing the effect of technological risk perception on consumer experience and the role of digital curiosity in this relationship. A quantitative approach involved using a structured questionnaire distributed to active digital consumers on different online platforms. Data analysis was performed using SmartPLS 4.0. The measurement model attained satisfactory validity and reliability. It was established that perceived technological risk negatively impacts the consumer experience. This suggests that a higher perceived risk correlates with diminished satisfaction, trust, and emotional ease. Among other variables, digital curiosity positively impacted consumer experience and interacted in such a way as to lessen the negative influence of perceived technological risk. This suggests that curiosity may serve as a psychological buffer that allows consumers to emotionally reconcile with technological risks, enabling them to retain a positive experience in situations where technology imposes a high risk. These findings indicate the need for organizations to offer digital experiences that provide a level of assurance concerning security while simultaneously fostering curiosity. Allowing exploration and more interactive engagement may help users navigate and trust more complex technological systems. The model proposed in this study may provide the basis for future studies to include additional variables, such as technostress and digital self-efficacy, to capture a more comprehensive theoretical perspective.
PERAN MEDIASI PERCEIVED VALUE TERHADAP PENGARUH VARIASI DAN KETERSEDIAAN PRODUK PADA LOYALITAS PELANGGAN DI PT. INDOGUNA BALI Maharipa, I Kadek Setya Obi; Laksmi, Kadek Wulandari; Widiantari, Komang Sri; Parasari, Nyoman Sri Manik
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PERAN MEDIASI PERCEIVED VALUE TERHADAPPENGARUH VARIASI DAN KETERSEDIAAN PRODUKPADA LOYALITAS PELANGGAN DI PT. INDOGUNA BALI
Co-Authors Adnyani, Ni Putu Mita Andistan, Ignacia Betrya Apriliani, Ni Putu Mia Aris Widiana, Ngakan Putu Ariwangsa, I G. N. Oka Ariwangsa, I G.N. Oka Bhargawa, Dewi Andjani Angellina Chintia Camilo Desak Made Febri Purnama Sari Desak Made Sukarnasih Dewa Ayu Rina Dewi Paramitha Dewi, Made Risma Dewi, Putu Purnama Endita, Ni Kadek Citra Ernawati, Ni Luh Felita, Thea Gusi Putu Lestara Permana Gusti Putu Lestara Permana I G. N. Oka Ariwangsa I G. N. Oka Ariwangsa I G. N.O. Ariwangsa I Gede Harry Ramanda Sujana I Gusti Ayu Dhani Handita I Gusti Ayu Mas Rosita Dewi I Kadek Dwi Fajar Swastika I Komang Didi Kariana I Made Yoga Dwipayana Putra I Putu Dharmawan Pradhana I Putu Gede Sulaksana Adi Putra I Putu Nadha Ambara Putra Ida Ayu Ratih Dharmayanti Tatwa IGN Oka Ariwangsa Indriyati Indriyati Kadek Krisna Saputra Komang Setiawan Komang Sri Widiantari Komang Widhya Sedana Putra P Lely Anggreyni Jawak Made Adika Pradnya Paramita Astawan Mahadhika Feryo Gotama Maharipa, I Kadek Setya Obi Maitri, Wayan Sri Manu, Aprita Susanti Martina Angelica Oktaviani Damai Naraswari , Ida Ayu Yogi Ni Kadek Anggiyely Sritania Ni Komang Ayulyantari Ni Luh Yulyana Dewi Ni Made Ari Puspita Dewi, Ni Made Ari Puspita Ni Made Dwipayanti Ni Made Lira Amerti Putri Darsana Ni Putu Budiadnyani Ni Putu Early Pradnya Suarnitha Ni Wayan Eva Angellina Ni Wayan Lasmi Niron, Vernanda Christine Novianti, Mega Putri Eka Pandea Bagus Adnyanaesa Parasari, Nyoman Sri Manik Permana, Gusti Putu Lestara Permana, Putu Indra Putra, Komang Satria Wibawa Putri, Ni Putu Ayu Sriniken Dhamayanti Putri, Putu Wahyu Cahyani Putu Eka Rumadana Putu Indah Kaori Widyawati Putu Indra Permana Putu Pande R. Aprilyani Dewi Putu Sri Arta Jaya Kusuma Rumadana, Putu Eka Septianee, Putu Ditha Setligt, Eileen Vridynia Sianipar, Arsia Dondania Suci Artini, Ni Kadek Suwardyanba, Gede Irfan Swardyani, Winda Trisna, Ni Nyoman Putri Bulan Yasa, I Gede Pradnyana Antara Yosephine, Thalia Yuuka Narita Putri, Ni Made