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All Journal Jurnal Ekonomi Journal of Consumer Science Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Jurnal Abdi Masyarakat (JAM) Dinasti International Journal of Management Science Jurnal Manajemen Jurnal Abdi Insani Dinasti International Journal of Digital Business Management Jurnal Pengabdian Masyarakat Asia Indonesian Journal of Industrial Engineering & Management Jurnal Ilmu Ekonomi dan Sosial (JIES) Proceeding of The International Conference on Economics and Business Inkubis: Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Indonesian Business Review Journal of Fundamental Management (JFM)
Sonny Indrajaya
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pendampingan UMKM dalam Penerapan Rantai Pasok Hijau untuk Mendukung Keberlanjutan Usaha Tukhas Shilul Imaroh; Sonny Indrajaya; Dewi Nusraningrum
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5246

Abstract

Indonesia dan Persatuan Masyarakat Indonesia (PERMAI) di Penang, Malaysia, dengan tujuan meningkatkan kapasitas Usaha Mikro, Kecil, dan Menengah (UMKM) dalam menerapkan praktik ramah lingkungan melalui pendekatan rantai pasok hijau. Permasalahan utama yang dihadapi UMKM diaspora Indonesia di Penang antara lain ketergantungan terhadap bahan baku impor, penggunaan kemasan yang tidak ramah lingkungan, dan rendahnya kesadaran akan pentingnya keberlanjutan dalam operasional bisnis. Melalui kegiatan pelatihan, lokakarya, dan diskusi kelompok terfokus (FGD), peserta memperoleh pemahaman tentang konsep rantai pasok hijau dan praktik berkelanjutan yang dapat diterapkan secara sederhana namun berdampak signifikan. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan peserta, penyusunan rencana aksi hijau oleh masing-masing pelaku UMKM, dan terbentuknya jaringan kolaborasi PERMAI Greenpreneur sebagai wadah sinergi ekonomi hijau antar pelaku usaha. Penerapan prinsip reduce, reuse, and recycle (3R), efisiensi energi, dan penggunaan kemasan ramah lingkungan berkontribusi langsung pada efisiensi biaya operasional sebesar 10–15% dan membuka peluang pasar baru yang berorientasi pada keberlanjutan. Kegiatan ini membuktikan bahwa integrasi rantai pasok hijau di sektor UMKM berperan penting dalam mendukung pertumbuhan ekonomi berkelanjutan, bahkan di komunitas diaspora.
Exploring the Impact of Product Quality, Performance, Consumer Experience, Positive eWOM on Purchase Intention and Sustainability: On Consumer Railways Sonny Indrajaya; Tukhas Shilul Imaroh; Dewi Nusraningrum
Journal of Consumer Sciences Vol. 10 No. 2 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.2.224-247

Abstract

Background: Developing an analysis model regarding product quality, performance, consumer experience, positive eWOM, where the proposed model is in accordance with the theory of purchase intention and sustainability of trains, where passengers in Jakarta are the target objects, using demographic factors such as gender, age, country of origin. Purpose: Analysis of consumer responses to the situation and conditions existing in the railways and whether the railways can be sustainability. Method: A quantitative approach was used in this study with an online survey conducted using Google Forms and a structured questionnaire survey conducted on 225 Indonesian and foreign respondents selected based on purposive sampling. Data analysis used SEM PLS, to determine the impact of the relationship on purchase intentions and sustainability. Findings: Shows that attachment exists and has a strong influence and impact on purchase intention and business sustainability. The implications are in terms of passenger experience, both in terms of service and comfort, as well as the sustainability of trains in Indonesia. Conclusion: Improvement of product quality, performance, consumer experience, positive eWOM can increase purchase intention. Increased purchase intention can increase the sustainability of customer relationships. Research limitations: The new analysis focuses on aspects related to the variables of product quality, performance, consumer experience, positive ewom, purchase intention, sustainability trains. New response characteristics involving gender, division, continent, data analysis techniques, used, in this study are limited to quantitative methods. Research implications: This study provides conditions and situations regarding trains related to product quality, performance, consumer experience, positive ewom, purchase intention, railway sustainability.
Shortcomings and Risks of Borrowing Funds Through online P2P Lending Applications for Trader Indrajaya, Sonny; Imaroh, Tukhas Shilul
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 7, No 1: February 2026
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v7i1.32571

Abstract

Examining business capital as an important need. The author aims to find out the problems of Information borrowers risk of default, liquidity risk, P2P platforms, fintech in borrowing funds through online P2P loan applications for entrepreneurs other than conventional financial  institutions. This research uses quantitative methods and data testing using the warp pls tool using data from questionnaires conducted by 50 lender as respondents. The results of testing and analyzing this study related to borrower information have an influence on P2P lending, the risk of default has an influence on the P2P lending platform, and liquidity risk has an influence on the P2P lending platform. This research design has limitations from its variables, only involving certain demographics. The number of respondents and characteristics of respondents are still limited. The data analysis technique used in this study is only a quantitative method. The findings can be implemented as a business strategy with good planners and P2P lenders who have a lot of knowledge and are very good. By developing a P2P platform, this study can be more useful for lenders to focus on information about borrowers, default risk, liquidity risk in Jakarta. Business strategies using this model can be used as a model for P2P platforms in Jakarta. This research focuses on the shortcomings and risks of borrowing funds through online P2P lending applications for trader.
Sustainable Production Optimization in Food MSMEs: A GVSM, SWOT, and AHP Approach Tukhas Shilul Imaroh; Agustinus Hariadi Djoko Purwanto; Sonny Indrajaya
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i1.144

Abstract

Background: Optimizing sustainable production for Micro, Small, and Medium Enterprises (MSMEs) in South Tangerang is essential to improve operational efficiency and competitiveness under resource constraints and increasing sustainability demands. Objective: This study aims to formulate and prioritize sustainable production optimization strategies for food-sector MSMEs by integrating Green Value Stream Mapping (GVSM), SWOT analysis, and the Analytic Hierarchy Process (AHP). Methods: This study employs a mixed-method case study approach on a food-processing MSME in South Tangerang. GVSM is used to identify process inefficiencies, SWOT to analyze strategic factors, and AHP to determine the priority of improvement strategies. Results: GVSM identified eight waste categories, with green waste (single-use plastics, high energy/gas consumption) and waiting time as the most critical. AHP analysis yielded the following criteria weights: Marketing (C1 = 0.32), Support (C2 = 0.24), Sustainability (C3 = 0.18), Technology (C4 = 0.15), and Efficiency (C5 = 0.11), with a Consistency Ratio (CR) ≤ 0.10 confirming valid pairwise judgments. The top-priority strategy was digital platform/e-commerce adoption (A1 = 0.48), followed by human resource training and external support (A2 = 0.32), and product innovation and sustainability (A3 = 0.20). Collaborative distribution ranked lowest due to high implementation complexity. Conclusion: The integrated GVSM–SWOT–AHP approach provides a practical framework for linking process improvement with strategic decision-making and supports MSMEs in enhancing efficiency, competitiveness, and environmental performance. This study contributes to MSME operations management literature by demonstrating that process-level diagnostic tools (GVSM) can be systematically integrated with strategic prioritization methods (SWOT–AHP).
Market-Based Dynamic Capability Model with the Role of Government as Mediator for the Sustainability of SME Enterprises South Meruya, West Jakarta Sonny Indrajaya; Tine Yuliantini; Suprapto; Nia Kusuma Wardhani; Winda Widianty; Sri Hartono; Zikri Muhammad; Muhamad Maizar
Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v7i1.2986

Abstract

Purpose: To examine how market-based dynamic capabilities influence SME sustainability in South Meruya, West Jakarta, emphasizing the mediating role of government support. Method: A conceptual model grounded in Resource-Based and Market-Based View theories was tested using questionnaire data from 25 SMEs, analyzed via Structural Equation Modeling (SEM). Practical Applications: Findings inform targeted training programs and policy frameworks that strengthen SMEs' adaptive capacity, export orientation, and responsiveness to sustainability demands through enhanced market-based knowledge and resource integration. Conclusion: Dynamic capabilities are effectively cultivated when SMEs strategically align market-oriented resources, capabilities, and knowledge within volatile, competitive environments, with government support critically mediating these relationships to foster long-term business sustainability.
Co-Authors Agustinus Hariadi Djoko Purwanto Anisa Nur Afnisari Dewi Nusraningrum Erna Sofriana Imaningsih Fabiola, Christalia Hamdan Hasbiawan, Candra Indra Raharja Jarlest Andini Agustinanda Krisyanti, Yosi Melati Pangestu Muhamad Maizar Nia Kusuma Wardhani Nusaningrum, Dewi Retno Purwani Setyaningrum Riyanto, Dedi Senta, Muhamad Tri Arie Shakira, Azura Maharani Sri Hartono Suprapto SUPRAPTO Tine Yuliantini Tukhas Shilul Imaroh Winda Widianty Yudi Herliansyah Zikri Muhammad