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All Journal Equator Journal of Management and Entrepreneurship Syifa al-Qulub : Jurnal Studi Psikoterapi Sufistik Bisman (Bisnis dan Manajemen): The Journal of Business and Management JOURNAL OF RESEARCH IN PUBLIC HEALTH SCIENCES Indonesian Journal of Global Health research Thawalib: Jurnal Kependidikan Islam Jurnal Manajemen dan Budaya Jurnal Ilmu Sosial dan Humaniora Jurnal Indonesia Sosial Teknologi Journal of Public Health and Pharmacy AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Educational Studies and Research Journal An-Nahdloh: Journal of Education and Islamic Studies
Ghozali, Ghozali
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences

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Journal : AKSIOMA : Jurnal Sains Ekonomi dan Edukasi

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Pengaruh Harga, Social Media, dan Word of Mouth terhadap Keputusan Pembelian Taichan Cantik Mojokerto Ghozali, Ghozali; Abdillah, Adil; Rachmawati, Eny; Retnowulan, Dinda Tri
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 12 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/ac13xf76

Abstract

This research aims to find out how price, social media marketing, and word of mouth influence purchasing decisions at Taichan Cantik, either partially or simultaneously. Determining the sample in this study used an accidental sampling technique with 90 respondents and used the analytical method used in this research, namely Multiple Linear Regression analysis. Based on the research analysis results, it shows that price variables, social media marketing variables, and word-of-mouth variables have a significant effect, both partially and simultaneously, on purchasing decisions at Taichan Cantik Mojokerto. In addition, to remain competitive with other comparable businesses, Taichan Cantik is expected to maintain and increase its promotions through word of mouth and social media to make customers choose to buy their products. They are also likely to set competitive prices.
Co-Authors Abduh, Faizal Afida Izzatus Syifa Ainur Rachman, Ainur Aji Putra Latuconsina, Raja Bunga Sam Amalia, Nida Amalia, Nida Aphichat Chamratrithirong Bhubate Samutachak Cahyaning Pratiwi, Elok diah cahyani Fadzlul Rahman, Ferry Fatimah Ahmad Fauzi Fatma Febriyanto, Kresna Freyani Hawadi, Lydia Hikmah Muhaimin Khisamuddin, Khisamuddin Lia Kurniasari Mubarok, Ahmad Muhammad Asrori Novita, Mega D. Nugroho, Purwo Setiyo Nuraeni, Eny Oktaviani oktaviani Oktaviani, Lisa Wahidatul Oktaviani, Lisa Wahidatul Rachmawati, Eny Rahman, Ferry Fadzlul Rahmat Hidayat Ratna Agustina, Ratna Retnowulan, Dinda Tri Revi Firmala Anggraini Ridha, Mukhammad Sri Sunarti Susanti, Erni Wingki Susanti, Erni Wingki Tawanchai Jirapramukpitak Tianingrum, Niken Agus Tianingrum, Niken Agus Uzliva, Citra Aulia Wahyuningsih, Yenik Widyaningsih, Riza Aulia Winarti, Yuliani