Article Per Year (5 Year)
p-Index From 2021 - 2026
2.177
P-Index
This Author published in this journals
All Journal Linguistics and Elt Journal Journal of Research in Business, Economics, and Education Jurnal Scientia Journal of Industrial Engineering & Management Research (JIEMAR) Journal of Economics and Business Letters Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Otto Siregar
Universitas Bina Sarana Informatika
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Scientia

 1 
The Effect Of Trust As A Mediating Variable Of Social Media And E-Service Marketing On Purchase Decisions At Tiktok Shop Siboro, Sonny Fransisco; Siregar, Otto; Sugeng, Irwin Sukrisno
Jurnal Scientia Vol. 13 No. 03 (2024): Education and Sosial science, June - August 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i03.2560

Abstract

This research aims to analyze the role of trust as a mediating variable in the relationship between social media marketing and e-service quality on purchasing decisions at the TikTok Shop. Using a quantitative approach, data was collected from TikTok Shop users through an online survey which was distributed to 97 people. The data analysis technique used is path analysis to test the direct and indirect relationship between social media marketing, e-service, trust and purchasing decisions. The research results showe-servicepositive and significant effect on trust, e-service has a positive and significant effect on purchasing decisions, trust has a positive and significant effect on purchasing decisions, social media marketing has a positive and significant effect on trust, social media marketing has a positive and significant effect on purchasing decisions, trust can mediates e-service on purchasing decisions, while trust cannot mediate social media marketing on purchasing decisions.These findings emphasize the importance of effective social media marketing strategies and quality management services in building consumer trust, which ultimately drives purchasing decisions.
Co-Authors Adestina, Desi Ahmad Nur Huda Ahmad Rafik Aris Kurniawan Aris Kurniawan Dessy Suryani Desy Tri Anggarini Haryadi, Budhi Hasbi, Muhammad Dipo Henny Armaniah Irwin Sukrisno Sugeng Isyana Emita Nikmah, Wasilatun Nuraini, Lita Nyoman Suardhita Rafael, Steven Rafik, Ahmad Sazly, Syukron siboro, sonny fransisco Siswantoro, Yuni Suryani, Dessy Syamsudin Syamsudin Wardhani, Salsabila