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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Akuntansi dan Ekonomika CERMIN: Jurnal Penelitian ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Mahasiswa Entrepreneur Ecoducation
Subaida, Ida
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Social Sciences

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PENGARUH KUALITAS PELAYANAN, DESAIN PRODUK DAN LOKASI TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA BATIK RENGGANIS DI BUNGATAN SITUBONDO Yuninda, Zilfiyana; Ediyanto, Ediyanto; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.7063

Abstract

This study examines the influence of service quality, product design, and location on purchase decisions and customer satisfaction at Batik Rengganis. A quantitative approach was employed, and data were collected through questionnaires distributed to Batik Rengganis customers. The data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS- SEM) version 3.0. The results of the study indicate that service quality and location have a significant influence on purchase decisions, whereas product design does not have a significant effect. Moreover, none of the three independent variables; service quality, product design, and location, have a direct impact on customer satisfaction. Interestingly, purchase decisions were found to have a significant influence on customer satisfaction. However, no mediating effect of purchase decisions was observed in the relationship between the three independent variables and customer satisfaction. This study reveals that although service quality and location play an important role in influencing purchase decisions, these factors alone are not sufficient to ensure customer satisfaction. The findings provide practical implications for Batik Rengganis business owners, highlighting the need to go beyond operational improvements and adopt more comprehensive strategies to enhance customer satisfaction holistically. Furthermore, this study contributes to the marketing literature, particularly within the traditional crafts industry by investigating relationships among variables that have been rarely examined in previous research..
ANALISIS PENGARUH PROFITABILITAS, LIKUIDITAS, DAN STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN DENGAN KUALITAS LABA SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BEI PERIODE 2020-2023 Rifki, Mohammad Fais Fadilatul; Subaida, Ida; Ariyantiningsih, Febri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.7092

Abstract

Banking institutions play a central role in supporting economic stability and growth, particularly by acting as intermediaries between surplus fund holders and those in need of funds. Firm value in the banking sector serves as a key indicator for investors to assess the company’s prospects and financial health. This study aims to analyze the effect of profitability, liquidity, and capital structure on firm value, with earnings quality as an intervening variable, in banking companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2023 period. The research employs a quantitative method with a descriptive approach. The sampling technique used is purposive sampling, with a population of 47 banking companies, of which 10 companies met the specified criteria. Data were analyzed using Path Analysis with the Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS). The results of direct influence hypothesis testing show that profitability and capital structure have a statistically significant positive influence on earnings quality. However, liquidity has an insignificant negative effect on earnings quality. On the other hand, profitability and capital structure do not have a significant influence on company value. In fact, earnings quality has a significant negative influence on company value. Furthermore, earnings quality shows a negative but significant influence on company value. In addition, in testing the indirect influence hypothesis, it shows that Profitability, Liquidity and Capital Structure do not significantly influence company value through earnings quality as an intervening variable.
PENGARUH FASILITAS, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KUNTI N AZIZAH MAKE UP DI SITUBONDO Aluf, Wilda Al; Subaida, Ida; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 4 (2025): APRIL 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i4.6748

Abstract

In an ever-evolving and increasingly competitive industrial world, marketing management plays a strategic role in managing and enhancing business success, including in the beauty service sector such as Make-Up Artists. This intense competition is expected to motivate business actors to quickly adapt to the dynamics of the business environment in order to meet consumer needs, desires, and expectations. This study aims to analyze and examine the influence of Facilities, Promotion, and Service Quality on Purchase Decisions with Customer Satisfaction as an intervening variable at Kunti N Azizah Make Up in Situbondo. The sampling technique used in this study was purposive sampling. Data analysis and hypothesis testing were carried out using the Structural Equation Modeling – Partial Least Square (PLS-SEM) approach. The results of the direct effect hypothesis testing using Smart PLS 3.0 application showed that Facilities have a significant positive effect on Customer Satisfaction, Promotion has a positive but not significant effect on Customer Satisfaction, Service Quality has a significant positive effect on Customer Satisfaction, Facilities have a positive but not significant effect on Purchase Decisions, Promotion has a positive but not significant effect on Purchase Decisions, Service Quality has a significant positive effect on Purchase Decisions, and Customer Satisfaction has a significant positive effect on Purchase Decisions. The results of the indirect effect hypothesis testing indicate that Facilities have a positive but not significant effect on Purchase Decisions through Customer Satisfaction, Promotion has a positive but not significant effect on Purchase Decisions through Customer Satisfaction, and Service Quality has a significant positive effect on Purchase Decisions through Customer Satisfaction.
PENGARUH CITA RASA, HARGA, DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PIVY SWEET DI SITUBONDO Pratama, Rico Arif; Subaida, Ida; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7204

Abstract

Marketing plays a crucial role within a company, particularly in external environments, such as market dynamics. This study aims to analyze and test the influence of taste, price, and product quality on customer loyalty, with customer satisfaction as an intervening variable, in the context of the Pivy Sweet business in Situbondo. The population in this study consists of Pivy Sweet’s customers, and the sampling method used is probability sampling. Data analysis and hypothesis testing were conducted using the Structural Equation Modeling–Partial Least Squares (PLS-SEM) approach. The hypothesis testing results, conducted using Smart PLS 3.0, indicate that taste has a significant positive effect on customer satisfaction, and price also has a significant positive effect on customer satisfaction. Meanwhile, product quality has a positive but not significant effect on customer satisfaction. Furthermore, taste has a positive but not significant effect on customer loyalty; price has a significant positive effect on customer loyalty; and product quality has a significant positive effect on customer loyalty. Customer satisfaction also has a significant positive effect on customer loyalty. Additionally, both taste and price have a significant positive impact on customer loyalty, contributing to customer satisfaction. In contrast, product quality has a positive but not statistically significant indirect effect on customer loyalty through customer satisfaction.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA TOKO SKMART ASEMBAGUS Ihsan, Anas Malik Fauzan Barqul; Subaida, Ida; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 4 (2025): APRIL 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i4.6788

Abstract

This study aims to analyze the factors that influence Consumer Satisfaction through Purchasing Decisions as an intervening variable at the SKMart Asembagus Store. The research method used is quantitative with a descriptive approach. The sample of this study amounted to 99 respondents selected by the probability sampling method. The data analysis technique used is structural equation analysis with the help of Smart PLS 3.0 software. The results of the study indicate that Product Diversity and Price have a significant positive effect on Purchasing Decisions, while Service Quality has a significant positive effect on Purchasing Decisions, in addition, Product Diversity has a positive but insignificant effect on Consumer Satisfaction, while Price has a positive but insignificant effect on Consumer Satisfaction, and Service Quality has a significant positive effect on Consumer Satisfaction. Purchasing decisions are proven to have a positive but insignificant effect on Consumer Satisfaction. Indirectly, Product Diversity and Price have a positive but insignificant effect on Consumer Satisfaction through Purchasing Decisions, while Service Quality has a positive but insignificant effect on Consumer Satisfaction through Purchasing Decisions.
PENGARUH SUASANA CAFE, LOKASI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA CAFE KEDAI SIRING JANGKAR SITUBONDO Nuriyana, Nida; Fandiyanto, Randika; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7212

Abstract

At Café Kedai Siring, location was found to affect purchasing decisions. The café’s position near a quiet beach but far from residential areas increases parking security risks, while service quality was considered lacking due to long service times, order errors, and limited facilities. This study analyzes the effects of café atmosphere, location, and service quality on repurchase intention, with customer satisfaction as an intervening variable. The research used a quantitative approach with 99 respondents selected through simple random sampling, and data were analyzed using the PLS-SEM method with SmartPLS 3.0. The results showed that café atmosphere, location, and service quality significantly influenced customer satisfaction. Café atmosphere and location had a significant positive effect on repurchase intention, while service quality had a positive but not significant effect. Customer satisfaction itself had a significant effect on repurchase intention and mediated the influence of café atmosphere, location, and service quality on repurchase intention.
PENGARUH NET PROFIT MARGIN DAN RETURN ON EQUITY TERHADAP NILAI PERUSAHAAN DENGAN UKURAN PERUSAHAAN SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI TAHUN 2020-2023 Amelia, Sofiyatul; Wahyuni, Ika; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6956

Abstract

Amid increasingly intense global competition, the effective use of data has become essential for companies to remain competitive. Therefore, variables such as net profit margin, return on equity, and firm size are crucial for gaining deeper insights into firm value and its impact on company performance. This study focuses on food and beverage companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2023. The objective of this research is to analyze and identify the influence of net profit margin and return on equity on firm value, with firm size acting as a moderating variable. A quantitative method was employed, utilizing secondary data obtained from annual reports available on the official IDX website (www.idx.co.id). The sampling technique used was purposive sampling, resulting in a total of eight companies selected as the sample. Data analysis included descriptive statistics, classical assumption tests (normality and multicollinearity), the coefficient of determination test, and structural equation modeling. Hypothesis testing using Smart PLS 3.0 software revealed that the net profit margin has a negative but non-significant effect on firm value. At the same time, the return on equity has a positive but also non-significant effect. Furthermore, firm size does not significantly moderate the relationship between either net profit margin or return on equity and firm value.
PENGARUH PROFITABILITAS DAN STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN BANK KONVENSIONAL YANG TERDAFTAR DI BEI PERIODE 2020-2023 Chofifa, Siti; Subaida, Ida; Widaninggar, Nanda
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 4 (2025): APRIL 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i4.6836

Abstract

Effective financial management is crucial for a company’s financial system to ensure smooth operations and achieve its objectives. Therefore, Profitability, Capital Structure, and Dividend Policy variables are important because they can influence a company’s performance and financial performance. This study used conventional banks listed on the Indonesia Stock Exchange from 2020 to 2023. The researcher chose Conventional Banks as the research subjects because these banks demonstrated significant resilience during the COVID-19 pandemic, remaining able to channel funds to the public and maintain stable performance despite declining credit demand due to sluggish economic activity. This study aims to analyze and test the moderating effect of Dividend Policy on Firm Value. The population in this study was 47 conventional banks listed on the Indonesian Stock Exchange during the study period. The sampling technique was purposive sampling. Data analysis and hypothesis testing used Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of the hypothesis test using the Smart PLS 3.0 application indicate that profitability has a positive and significant effect on firm value, capital structure has a positive but insignificant effect on firm value, dividend policy has a negative but insignificant effect in moderating the effect of profitability on firm value, and dividend policy has a positive but insignificant effect in moderating the effect of capital structure on firm value.
PENGARUH LIKUIDITAS DAN PROFITABILITAS TERHADAP HARGA SAHAM DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2021-2023 Ramadhani, Kholifatur; Sari, Lita Permata; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6957

Abstract

The food and beverage industry plays a crucial role in the economy as it produces basic necessities for the Indonesian people. The development of this sector continues to increase in line with sustainable economic growth. In Indonesia, companies in this sector are experiencing significant growth, as evidenced by the increasing number of companies listed on the Indonesia Stock Exchange. The increase in the number of listed companies reflects the high public demand for this industry's products. The researcher chose Food and Beverage Companies as the research object because stocks in this sector tend to be more resilient to monetary or economic crises than other sectors. This is due to the fact that food and beverage products are basic necessities that remain in demand by the public, both in stable economic conditions and during crises. The purpose of this study is to analyze and test dividend policy in moderating the effect of Liquidity and Profitability on Stock Prices. The population in this study is Food and Beverage Companies with as many as 95 companies listed during the research period on the Indonesia Stock Exchange. The sampling technique was purposive sampling. The data analysis and hypothesis testing used Structural Equation Analysis – Partial Least Squares (PLS-SEM). The results of the hypothesis test using the Smart PLS 3.0 application indicate that liquidity has a positive but insignificant effect on stock prices, profitability has a positive but insignificant effect on stock prices, dividend policy has a negative but insignificant effect in moderating the effect of liquidity on stock prices, and dividend policy has a negative but insignificant effect in moderating the effect of profitability on stock prices.
PROFITABILITAS DAN LIKUIDITAS DALAM MEMPENGARUHI NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI DASAR DAN BAHAN KIMIA YANG TERDAFTAR DI BEI PERIODE 2020-2023 DENGAN MODERASI VARIABEL UKURAN PERUSAHAAN Fanani, Mariska Nur; Sari, Lita Permata; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 3 (2025): MARET 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i3.6520

Abstract

The Indonesian capital market, namely the Indonesia Stock Exchange (IDX), is a forum for companies to obtain capital and investors to invest. Stock investment offers potential benefits through dividends and rising share prices (capital gains). The increase in share price reflects the market’s positive perception of the company’s performance and prospects, which ultimately contributes to an increase in the company’s value, and indirectly, the share price becomes crucial. Sixty-three companies in the basic industry and chemical sector are listed on the IDX for the 2020-2023. The basic industrial and chemical sector is one of the important sectors in the Indonesian economy. This sector provides raw materials for various downstream industries and significantly contributes to GDP. The Composite Stock Price Index (JCI) experienced a sharp decline at the beginning of the pandemic in 2020, then gradually recovered and recorded growth in subsequent years. This certainly affects the performance and movement of stock prices in various sectors, including the basic industrial and chemical sectors. This study aimed to analyze and test the company size in moderating the effect of profitability and liquidity on firm value. The population in this study was manufacturing companies in the basic industry and chemical sector, with 63 companies listed during the research period on the Indonesia Stock Exchange. The sampling technique was determined by purposive sampling—data analysis and hypothesis testing using Structural Equation Analysis - Partial Least Square (PLS-SEM). The results of hypothesis testing using the Smart PLS 3.0 application, show that profitability has a positive but insignificant effect on Firm value, liquidity has a positive but insignificant effect on Firm value, Firm size has a positive and significant effect in moderating Profitability on Firm value, Firm size has a negative and insignificant effect in moderating Liquidity on Firm value.
Co-Authors Afia Rohmatul, Vivi Afia Rohmatul Afifuddin, Muhammad Agustin, Dinda Nurfiqi Amelia, Sofiyatul Anggraini, Anisa Dewi Aprilia, Ila Aulia Ardhya Yudistira Adi Nanggala Ardiansyah, Johan Putra Pradana Arief, Mohammad Yahya Ariyantiningsih, Febri Aulia, Rieza Nuril Az-Zahra, Irene Elsa Wahyu Azzuhro, Elok Ferina Yuan Berlian, Dinda Trisa Bulu, Orviana Cahya, Muhammad Alif Nur Chofifa, Siti Damayanti, Alvina Desy Ratnasari Dian Widiarti Diefayoni, Kevin Septyan Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Dwipa, Bram Mahara Dwitama, Andika Ediyanto Endang Mardiati Erliana, Elfira Fajri, Saiful Fanani, Mariska Nur Fandiyanto, Randika Farisi, Jufair Febriyanti, Fina Fransiska, Feni Ghina, Kaisul hamdun, Edy kusnadi Harisetiowati, Santi Ihsan, Anas Malik Fauzan Barqul Ika WAHYUNI Iqbal, Zainul Islamia, Alfia Istifaza, Zulfa Karnadi, Karnadi Khofifah, Ana KHOTIMAH, KHOSNUL KHUSNUL HOTIMAH Labiba, Ines Laili, Siti Wiladatul Lita Permata Sari Lusiana Tulhusnah Mansur, Mohammad Sahel Minullah, Minullah Muhammad Rofiqi Mujiono, Bagas Azrul Nanda Widaninggar, Nanda Novia Indriani Nurhasanah Nurhasanah Nuriyana, Nida Nurkholis Nurkholis Oktaviani, Sherly Pramesthi, Riska Ayu Pramita, Risky Yunas Restu Pratama, Rico Arif Putra, Fely Eka Yuda Hasan Radja, Asmirayanti Ina Ramadhani, Izra Haflinda Ramadhani, Kholifatur Rianto, Agung Dwi Rifki, Mohammad Fais Fadilatul Rini Kartika Sari Riskiya, Siti Rohmatilla, Sitti Romadhani, Riska Suci Rosadi, Gufron Rosiva, Maulindatur Safitri, Vira Dianita Sarwono, Aji Setiana, Beta Soeliha, Siti Susanti, Ratna Koba Syah, Aditiya Risqiyanto Syarif Hidayatullah Syarifuddin, Moh Triska Dewi Pramitasari Ulfatun Hasanah Uswatun Hasanah Utami, Lutvia Wahyu Vantovi, Ciko Legi Verawati Verawati Wahida, Zinta Nur wahyuni wahyuni Widiyanto, Ahmad Irfan Wilda Al Aluf, Wilda Al Wulandari, Firda Wulandari, Meliza Novi Yakin, Ainol Yudha Praja, Yudha Yuliana Putri Yuninda, Zilfiyana