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All Journal Jurnal Kedokteran Brawijaya Jurnal Manajemen Strategi dan Aplikasi Bisnis MBIA Celebes Abdimas: Jurnal Pengabdian Kepada Masyarakat SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Jurnal STEI Ekonomi Jurnal Akuntansi dan Manajemen BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Orientasi Bisnis dan Entrepreneurship Journal of Sustainable Community Development (JSCD) PROGRESIF Jurnal Riset Manajemen dan Bisnis Research of Accounting and Governance Entrepreneurship and Community Development Human Capital and Organizations Marketing and Business Strategy Al-Risalah Jurnal Studi Agama dan Pemikiran Islam
Faruqi, Faris
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Strategi Promosi melalui Media Sosial dalam Meningkatkan Penjualan pada Usaha Kedai Om Bew & Billiard Fazreen, Syahira; Billah, Faiq; Aziizah, Yaafi'ah; Faruqi, Faris; Hendryadi, Hendryadi
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol. 5 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v5i2.199

Abstract

This community engagement program aims to enhance exposure and increase sales for a microenterprise by implementing a social media-based digital marketing strategy. The partner for this program is Kedai Om Bew & Billiard, targeting Generation Z with moderate income, active on social media, and having a high social lifestyle. The method used is an action research approach through intensive mentoring in creating regular marketing content on Instagram and TikTok platforms. The results show a significant improvement in digital reach, with 631 profile visits and 39,227 views on TikTok, 2,565 profile visits and 68,183 views on Instagram. The evaluation was conducted through engagement analysis and visitor surveys, revealing increased customer interest and interaction. Implementing this digital marketing strategy contributed to a 52.54% increase in sales compared to the previous quarter. These findings demonstrate that promotional digitalization through social media is an effective solution to support the growth of MSMEs in the digital era.
Co-Authors Adeline Amara Arina Ahmad, Syakif Arya Darmawan Aziizah, Yaafi'ah Billah, Faiq Budiantoro, Harry Dean Salomo Kumenaung Dzulfikar, Muhammad Ali Effendi, Syahrul Fatma Kurnianingtyas, Lintang Fazreen, Syahira Handoko, Wahyu Tri Hendryadi Hendryadi Hestin Agus Tantri Ningsih Islamiyati, Dian Kanaya Lapae Kawung, Goerge M.V. Khoiriyah, Maisa Nur Larasati, Melyan Eka Lovita, Erna Maya Mustika Megayani, Megayani Mustika, Maya Nasution, Nursanita nirdukita ratnawati, nirdukita Noviyanti, Nisa Nugraha, Ahmad Zacky Nurhali, Alfi Nurhasanah Nurhasanah Nursanita Nursanita Nursanita Nursanita Nursanita, Nursanita Prabantoro, Gatot Preztika Ayu Ardheta Regina Jansen Arsjah Ridwan Maronrong Rimi Gusliana Mais Rudi Salim Salfinnia, Masni Siwu, Hanly F.J Sri Rahayu Suryanto Suryanto Syahputra, Dimas Ramadhan Syahrul Effendi Vina Amalia, Vina Viva Maiga Mahliafa Noor Zainal Abidin