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All Journal Jurnal Kedokteran Brawijaya Jurnal Manajemen Strategi dan Aplikasi Bisnis MBIA Celebes Abdimas: Jurnal Pengabdian Kepada Masyarakat SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Jurnal STEI Ekonomi Jurnal Akuntansi dan Manajemen BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Orientasi Bisnis dan Entrepreneurship Journal of Sustainable Community Development (JSCD) PROGRESIF Jurnal Riset Manajemen dan Bisnis Journal of Accounting, Management and Economics Research Research of Accounting and Governance Entrepreneurship and Community Development Human Capital and Organizations Marketing and Business Strategy Al-Risalah Jurnal Studi Agama dan Pemikiran Islam
Faruqi, Faris
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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Social Influence, Self Awareness, and Social Media in Sustainable Fashion Purchase Intention as Far as the Eye Sees Generation Z: The Role of Perceived Value Septiana, Nia; Salomo Anthonino Kumenaung, Dean; Faruqi, Faris; Hendryadi, Hendryadi
Journal of Accounting, Management, and Economics Research (JAMER) Vol 4 No 2 (2026): JANUARY 2026
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jamer.v4i2.334

Abstract

Objective: This study examines the effects of social influence, self-awareness, and social media on sustainable fashion purchase intention among Generation Z, with perceived value as a mediating variable. Methods: A quantitative causal-associative approach was applied. Data were collected through online questionnaires distributed via Google Forms to Generation Z respondents aged 18–27 who were familiar with sustainable fashion products. A total of 190 valid responses were analyzed using SmartPLS. Findings: The results show that social influence, social media, and perceived value positively and significantly affect sustainable fashion purchase intention among Generation Z, while self-awareness has a positive but insignificant effect. Moreover, self-awareness and social media significantly influence perceived value, whereas social influence does not. Perceived value mediates the effects of self-awareness and social media on purchase intention but does not mediate the effect of social influence. Originality and Contributions: This study enriches empirical research on sustainable fashion consumption among Generation Z in Indonesia and emphasizes the role of perceived value as a partial mediator. Focusing on Sejauh Mata Memandang consumers, the findings offer practical insights for sustainable fashion marketing strategies.
Evaluation of Risk Management in Lending Activities by LKM Artha Kerta Raharja Effendi, Syahrul; Mustika, Maya; Faruqi, Faris; Ramaditya, Muhammad
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 6 No 2 (2025): DECEMBER 2025
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v6i2.4485

Abstract

This study aims to provide comprehensive insights into loan disbursement procedures, risk evaluation, and the role of Microfinance Institutions (MFIs) in promoting financial inclusion. A qualitative research method was employed, using observation, interviews, and documentation for data collection. The research was conducted at Artha Kertaraharja Microfinance Institution located in Cikupa, Tangerang Regency, with a focus on evaluating risk management in loan disbursement activities. Data were obtained through structured and semi-structured interviews and document analysis. The findings indicate that Artha Kertaraharja MFI primarily provides microloans and multi-purpose business loans to strengthen working capital, improve living standards, and support regional economic development. The loan disbursement process includes assessing borrower profiles, determining loan amounts, and analyzing owned assets. Risk evaluation plays a crucial role in this process. The MFI applies the Rate Payment Capacity (RPC) method to assess credit risk by calculating borrowers’ net income after household and business expenses to measure repayment ability. Additionally, Artha Kertaraharja MFI implements persuasive, non-coercive collection approaches, offers preventive solutions, and provides credit insurance for borrowers experiencing serious repayment difficulties
A Dual Role of Content Marketing in Linking Brand Awareness and Product Quality to Purchase Intention Novianty, Triyanisa; Faruqi, Faris; Hendryadi, Hendryadi
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 6 No 2 (2025): DECEMBER 2025
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v6i2.5854

Abstract

This study examines the effects of brand awareness and product quality on purchase intention, with content marketing acting as both a mediating and moderating variable. The research was conducted at Tuku Coffee Cempaka Putih, a well-known coffee brand among Generation Z consumers. Using a quantitative approach, data were collected from 381 respondents through purposive sampling and analyzed with Jamovi 2.6.19. The findings reveal that brand awareness and product quality have positive and statistically significant direct effects on purchase intention. Content marketing plays a dual role by significantly mediating and strengthening the relationship between brand awareness, product quality, and purchase intention, with medium-to-strong effect sizes. These results indicate that effective social media–based content marketing enhances brand recall and perceived product quality while amplifying their influence on consumers’ purchase intentions. The novelty of this study lies in demonstrating the simultaneous mediating and moderating roles of content marketing within a single empirical model, particularly among Generation Z consumers in the coffee retail industry. Practically, the findings offer valuable insights for brand managers, digital marketers, and SME owners in developing strategic content marketing to strengthen brand positioning, expand market reach, and build long-term customer loyalty
Unpacking the roles of social media, self awareness, and social influence in shaping perceived value among Generation Z Septiana, Nia; Kumenaung, Dean Salomo Anthonino; Faruqi, Faris; Hendryadi, Hendryadi
Jurnal Riset Manajemen dan Bisnis Vol 10 No 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jrmb.v10i2.1192

Abstract

The environmental impact of fast fashion has increased interest in sustainable alternatives, particularly among Generation Z, a key consumer group for eco-friendly fashion. This study explores how Social Media, Self-awareness, and Social Influence affect the perceived value of sustainable fashion for Generation Z in Indonesia. Using a structured questionnaire with 190 respondents, data were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that Social Media has the strongest positive influence on Perceived Value, indicating its critical role in shaping evaluations of sustainable fashion. Self-awareness also positively correlates with Perceived Value, suggesting that more self-aware consumers better recognize the benefits of sustainable fashion. Conversely, Social Influence has a positive but non-significant relationship with Perceived Value, indicating that peer influence alone may not adequately shape deeper perceptions without direct experience or detailed product information
The Relationship Between the God Locus of Health Control and Halal Awareness Based on Demographic Factors Nursanita, Nursanita; Faruqi, Faris; Hendryadi, Hendryadi; Suryani, Suryani; Iskandar, Donant Alananto; Fathoni, Muhammad Anwar
IQTISHADIA Vol 18, No 1 (2025): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v18i1.31247

Abstract

This study explores the relationship between the God Locus of Health Control (GLHC) and halal awareness in tourist destinations, with demographics such as gender, age, and education serving as differentiators. The sample consisted of 478 respondents selected through convenience sampling techniques, and data were collected using online questionnaires. The analysis was conducted using structural equation modeling (SEM) and multi-group analysis (MGA), which are robust statistical methods that examine complex relationships and comparisons among different demographic groups. The results indicate that GLHC is positively associated with halal awareness. Moreover, the relationship between GLHC and halal awareness was confirmed to be more dominant in men, the 25-30-year age group, and respondents with a master's and bachelor's degree. This study contributes to halal awareness research by introducing GLHC as a spiritual determinant, exploring demographic moderators (gender, age, education), and focusing on halal tourism, expanding beyond traditional product categories like food and cosmetics.
Determinants of zakat behavior among muslim millennials in greater Jakarta after Covid-19 Nirdukita Ratnawati; Faris Faruqi; Mentari Wahyuningsih; Masni Salfinnia
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol. 8 No. 1 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v8i1.1503

Abstract

This study explores the determinants of zakat behavior among Muslim millennials in Greater Jakarta (Jabodetabek) after the COVID-19 pandemic, focusing on ICT/fintech, intention, trust, literacy, service quality, education, and transparency. Using a quantitative approach, data were collected from 86 Muslim millennials aged 23 to 42 who paid zakat through official institutions or digital platforms. Analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicate that ICT, intention, literacy, and transparency positively influence zakat behavior, with literacy being the strongest predictor, while trust, service quality, and education have no significant effects. The study underscores the importance of digital transformation and literacy in enhancing millennial zakat participation, offering practical implications for zakat institutions in developing effective digital strategies and educational programs. Public interest statements This study examines factors that encourage young Muslim adults in Jakarta to pay zakat post-pandemic. Key drivers include zakat literacy, use of digital apps, strong intentions, and transparent reports from institutions. Notably, formal education level does not significantly impact zakat behavior. These insights can help zakat organizations create effective online campaigns and educational programs for tech-savvy generations.
Urban Farming Dengan Teknologi Precision Farming Sebagai Upaya Meningkatkan Kesejahteraan Masyarakat dan Pemanfaatan Lahan Kosong Erna Lovita; Faris Faruqi; Megayani Megayani; Zainal Abidin; Maisa Nur Khoiriyah; Muhammad Ali Dzulfikar
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v6i1.1181

Abstract

Urban Farming is proposed as a solution for unused land (empty land), as well as allowing residents to increase productivity by managing unproductive empty land. The community service program (PKM) is implemented by STIE Indonesia Jakarta in partnership with PT Alif Tekno Farm (ATF). PKM was carried out in Kebon Baru, Tebet, South Jakarta, near the Ciliwung river. The priority of this community service is to empower unemployed individuals or communities while utilizing empty land in urban areas. This program uses precision farming technology with a Smart Nutrition Valve (KNP) tool that saves water, fertilizer, energy and labor. The commodity being developed is a short-lived fruit plant (65 days) which is suitable for lowland areas, namely melons. Training and mentoring is carried out by PT ATF from sowing to harvest. Furthermore, training and assistance in financial management and marketing of harvests was carried out by the STIE Indonesia PKM team. At the end of the program, the target community has independence in managing and developing sustainable urban farming.
Meningkatkan Produktivitas Kewirausahaan Islam Melalui Pelatihan Berbasis Syariah untuk Siswa di Islamic Entrepreneur Boarding School di Purwakarta Nirdukita Ratnawati; Faris Faruqi; Regina Jansen Arsjah; Masni Salfinnia; Ahmad Zacky Nugraha; Syakif Ahmad
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v7i1.1497

Abstract

This community service program was conducted to improve the productivity and success of young entrepreneurs at the Islamic Entrepreneur Boarding School (IEBS) in Purwakarta. The program aimed to address key challenges such as limited understanding of Islamic economic principles, managerial skills, and the application of Sharia in business practices. A total of 27 participants, comprising middle and high school students, actively engaged in the training. The activities included theoretical presentations, interactive discussions, and practical simulations using the Widget Method to enhance knowledge retention and application. The Pre-Test and Post-Test results showed significant improvement, with the average score increasing from 8.93 to 9.81. This demonstrated a better understanding of productivity concepts and financial management aligned with Islamic values. The training emphasized practical skills such as budgeting and entrepreneurial planning, enabling participants to integrate Sharia principles into their business initiatives effectively. The program also contributed to the development of a sustainable Sharia-based entrepreneurial ecosystem in the local community. Key findings highlighted the success of interactive and practical learning methods.
Co-Authors Adeline Amara Arina Ahmad Zacky Nugraha Arya Darmawan Aziizah, Yaafi'ah Billah, Faiq Budiantoro, Harry Dean Salomo Kumenaung Donant Alananto Iskandar, Donant Alananto Effendi, Syahrul Erna Lovita Fathoni, Muhammad Anwar Fatma Kurnianingtyas, Lintang Fazreen, Syahira Gatot Prabantoro Handoko, Wahyu Tri Hendryadi Hendryadi Hestin Agus Tantri Ningsih Islamiyati, Dian Kanaya Lapae Kawung, Goerge M.V. Larasati, Melyan Eka Maisa Nur Khoiriyah Masni Salfinnia Masni Salfinnia Megayani Megayani Megayani, Megayani Mentari Wahyuningsih Muhammad Ali Dzulfikar Mustika, Maya Nasution, Nursanita Nirdukita Ratnawati Nirdukita Ratnawati Novianty, Triyanisa Noviyanti, Nisa Nurhali, Alfi Nurhasanah Nurhasanah Nursanita Nursanita Nursanita Nursanita Nursanita, Nursanita Preztika Ayu Ardheta Regina Jansen Arsjah Ridwan Maronrong Rimi Gusliana Mais Rudi Salim Salomo Anthonino Kumenaung, Dean Septiana, Nia Siwu, Hanly F.J Sri Rahayu Suryani Suryani Suryanto Suryanto Syahputra, Dimas Ramadhan Syahrul Effendi Syakif Ahmad Vina Amalia, Vina Viva Maiga Mahliafa Noor Zainal Abidin