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All Journal Jurnal Kedokteran Brawijaya Jurnal Manajemen Strategi dan Aplikasi Bisnis MBIA Celebes Abdimas: Jurnal Pengabdian Kepada Masyarakat SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Jurnal STEI Ekonomi Jurnal Akuntansi dan Manajemen BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Orientasi Bisnis dan Entrepreneurship Journal of Sustainable Community Development (JSCD) PROGRESIF Jurnal Riset Manajemen dan Bisnis Journal of Accounting, Management and Economics Research Research of Accounting and Governance Entrepreneurship and Community Development Human Capital and Organizations Marketing and Business Strategy Al-Risalah Jurnal Studi Agama dan Pemikiran Islam
Faruqi, Faris
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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Strategi Promosi melalui Media Sosial dalam Meningkatkan Penjualan pada Usaha Kedai Om Bew & Billiard Fazreen, Syahira; Billah, Faiq; Aziizah, Yaafi'ah; Faruqi, Faris; Hendryadi, Hendryadi
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol. 5 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v5i2.199

Abstract

This community engagement program aims to enhance exposure and increase sales for a microenterprise by implementing a social media-based digital marketing strategy. The partner for this program is Kedai Om Bew & Billiard, targeting Generation Z with moderate income, active on social media, and having a high social lifestyle. The method used is an action research approach through intensive mentoring in creating regular marketing content on Instagram and TikTok platforms. The results show a significant improvement in digital reach, with 631 profile visits and 39,227 views on TikTok, 2,565 profile visits and 68,183 views on Instagram. The evaluation was conducted through engagement analysis and visitor surveys, revealing increased customer interest and interaction. Implementing this digital marketing strategy contributed to a 52.54% increase in sales compared to the previous quarter. These findings demonstrate that promotional digitalization through social media is an effective solution to support the growth of MSMEs in the digital era.
The effect of religiusity, income, transparency and digitalization on millenial compliance paying zakat in LAZ DKI Jakarta Faruqi, Faris; Noviyanti, Nisa; Nasution, Nursanita
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 6 No 1 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v6i1.1045

Abstract

The research investigates how religiosity, income, transparency, and digitalization affect the compliance of millennials in paying zakat in LAZ DKI Jakarta. The data was gathered from 160 DKI Jakarta residents who practice Islam, selected through convenience sampling. Primary data was collected through online surveys distributed via Google Forms. The data analysis involved descriptive statistics and multiple linear regression. The results show that higher levels of religiosity and digital advancement have a positive impact on millennial zakat compliance. In contrast, income and transparency do not appear to influence compliance, suggesting that millennials prioritize zakat payment based on beliefs rather than financial status or the audit status of zakat institutions. The study recommends improving zakat literacy among DKI Jakarta residents to enhance their understanding and awareness of zakat responsibilities. Public interest statements The paper is highly relevant to the general public as it addresses the issue of zakat, which can provide social and economic benefits to the community. The research findings can serve as a valuable reference for the government and related institutions to optimize zakat as a tool for poverty alleviation and to enhance public understanding of its importance. Article History Received 12/15/2023 | Final revised 3/6/2024 | Accepted 3/29/2024 | Online First 4/30/2024
Social Influence, Self Awareness, and Social Media in Sustainable Fashion Purchase Intention as Far as the Eye Sees Generation Z: The Role of Perceived Value Septiana, Nia; Salomo Anthonino Kumenaung, Dean; Faruqi, Faris; Hendryadi, Hendryadi
Journal of Accounting, Management, and Economics Research (JAMER) Vol 4 No 2 (2026): JANUARY 2026
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jamer.v4i2.334

Abstract

Objective: This study examines the effects of social influence, self-awareness, and social media on sustainable fashion purchase intention among Generation Z, with perceived value as a mediating variable. Methods: A quantitative causal-associative approach was applied. Data were collected through online questionnaires distributed via Google Forms to Generation Z respondents aged 18–27 who were familiar with sustainable fashion products. A total of 190 valid responses were analyzed using SmartPLS. Findings: The results show that social influence, social media, and perceived value positively and significantly affect sustainable fashion purchase intention among Generation Z, while self-awareness has a positive but insignificant effect. Moreover, self-awareness and social media significantly influence perceived value, whereas social influence does not. Perceived value mediates the effects of self-awareness and social media on purchase intention but does not mediate the effect of social influence. Originality and Contributions: This study enriches empirical research on sustainable fashion consumption among Generation Z in Indonesia and emphasizes the role of perceived value as a partial mediator. Focusing on Sejauh Mata Memandang consumers, the findings offer practical insights for sustainable fashion marketing strategies.
Evaluation of Risk Management in Lending Activities by LKM Artha Kerta Raharja Effendi, Syahrul; Mustika, Maya; Faruqi, Faris; Ramaditya, Muhammad
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 6 No 2 (2025): DECEMBER 2025
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v6i2.4485

Abstract

This study aims to provide comprehensive insights into loan disbursement procedures, risk evaluation, and the role of Microfinance Institutions (MFIs) in promoting financial inclusion. A qualitative research method was employed, using observation, interviews, and documentation for data collection. The research was conducted at Artha Kertaraharja Microfinance Institution located in Cikupa, Tangerang Regency, with a focus on evaluating risk management in loan disbursement activities. Data were obtained through structured and semi-structured interviews and document analysis. The findings indicate that Artha Kertaraharja MFI primarily provides microloans and multi-purpose business loans to strengthen working capital, improve living standards, and support regional economic development. The loan disbursement process includes assessing borrower profiles, determining loan amounts, and analyzing owned assets. Risk evaluation plays a crucial role in this process. The MFI applies the Rate Payment Capacity (RPC) method to assess credit risk by calculating borrowers’ net income after household and business expenses to measure repayment ability. Additionally, Artha Kertaraharja MFI implements persuasive, non-coercive collection approaches, offers preventive solutions, and provides credit insurance for borrowers experiencing serious repayment difficulties
A Dual Role of Content Marketing in Linking Brand Awareness and Product Quality to Purchase Intention Novianty, Triyanisa; Faruqi, Faris; Hendryadi, Hendryadi
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 6 No 2 (2025): DECEMBER 2025
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v6i2.5854

Abstract

This study examines the effects of brand awareness and product quality on purchase intention, with content marketing acting as both a mediating and moderating variable. The research was conducted at Tuku Coffee Cempaka Putih, a well-known coffee brand among Generation Z consumers. Using a quantitative approach, data were collected from 381 respondents through purposive sampling and analyzed with Jamovi 2.6.19. The findings reveal that brand awareness and product quality have positive and statistically significant direct effects on purchase intention. Content marketing plays a dual role by significantly mediating and strengthening the relationship between brand awareness, product quality, and purchase intention, with medium-to-strong effect sizes. These results indicate that effective social media–based content marketing enhances brand recall and perceived product quality while amplifying their influence on consumers’ purchase intentions. The novelty of this study lies in demonstrating the simultaneous mediating and moderating roles of content marketing within a single empirical model, particularly among Generation Z consumers in the coffee retail industry. Practically, the findings offer valuable insights for brand managers, digital marketers, and SME owners in developing strategic content marketing to strengthen brand positioning, expand market reach, and build long-term customer loyalty
Unpacking the roles of social media, self awareness, and social influence in shaping perceived value among Generation Z Septiana, Nia; Kumenaung, Dean Salomo Anthonino; Faruqi, Faris; Hendryadi, Hendryadi
Jurnal Riset Manajemen dan Bisnis Vol 10 No 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jrmb.v10i2.1192

Abstract

The environmental impact of fast fashion has increased interest in sustainable alternatives, particularly among Generation Z, a key consumer group for eco-friendly fashion. This study explores how Social Media, Self-awareness, and Social Influence affect the perceived value of sustainable fashion for Generation Z in Indonesia. Using a structured questionnaire with 190 respondents, data were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that Social Media has the strongest positive influence on Perceived Value, indicating its critical role in shaping evaluations of sustainable fashion. Self-awareness also positively correlates with Perceived Value, suggesting that more self-aware consumers better recognize the benefits of sustainable fashion. Conversely, Social Influence has a positive but non-significant relationship with Perceived Value, indicating that peer influence alone may not adequately shape deeper perceptions without direct experience or detailed product information
Co-Authors Adeline Amara Arina Ahmad, Syakif Arya Darmawan Aziizah, Yaafi'ah Billah, Faiq Budiantoro, Harry Dean Salomo Kumenaung Dzulfikar, Muhammad Ali Effendi, Syahrul Fatma Kurnianingtyas, Lintang Fazreen, Syahira Gatot Prabantoro Handoko, Wahyu Tri Hendryadi Hendryadi Hestin Agus Tantri Ningsih Islamiyati, Dian Kanaya Lapae Kawung, Goerge M.V. Khoiriyah, Maisa Nur Larasati, Melyan Eka Lovita, Erna Megayani, Megayani Mustika, Maya Nasution, Nursanita nirdukita ratnawati, nirdukita Novianty, Triyanisa Noviyanti, Nisa Nugraha, Ahmad Zacky Nurhali, Alfi Nurhasanah Nurhasanah Nursanita Nursanita Nursanita Nursanita Nursanita, Nursanita Preztika Ayu Ardheta Regina Jansen Arsjah Ridwan Maronrong Rimi Gusliana Mais Rudi Salim Salfinnia, Masni Salomo Anthonino Kumenaung, Dean Septiana, Nia Siwu, Hanly F.J Sri Rahayu Suryanto Suryanto Syahputra, Dimas Ramadhan Syahrul Effendi Vina Amalia, Vina Viva Maiga Mahliafa Noor Zainal Abidin