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Digital Marketing Optimization: Empowering Market Growth for MSMEs in Kahuku Village, East Likupang Prabantoro, Gatot; Mais, Rimi Gusliana; Megayani, Megayani; Mustika, Maya; Ardheta, Preztika Ayu; Faruqi, Faris; Anthonio, Dean Salomo; Kawung, Goerge M.V.; Siwu, Hanly F.J
Entrepreneurship and Community Development Vol. 2 No. 1 (2024): MAY 2024
Publisher : Santoso Academy Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/ecd.v2i1.226

Abstract

Community Service is a core element of the Tridharma of Higher Education and a key responsibility of lecturers. This PKM (Community Service Program) focuses on Micro, Small, and Medium Enterprises (MSMEs) in Kahuku Village, Likupang Timur District, North Minahasa Regency, North Sulawesi Province. The goal is to optimize digital marketing to expand the market reach of MSMEs by using and managing information on the Google My Business platform. The PKM activities are conducted in a hybrid format, combining online sessions via Zoom and offline sessions in Kahuku Village on October 6, 2023, from 08:00 to 12:00 WIB. The implementation team includes lecturers from STIE Indonesia Jakarta, in collaboration with the Faculty of Economics and Business at Sam Ratulangi University, Nusa Utara Tahuna State Polytechnic, New Jerusalem Theological College Manado, and Pioneer Manado STIE. The primary participants are MSME operators in Kahuku Village. After participating in the program, participants are expected to enhance their business presence by showcasing their products on Google My Business. This initiative aims to help MSMEs in Kahuku Village attract tourists through effective digital marketing strategies, increase product visibility, and positively impact local economic development.
Urban Farming Dengan Teknologi Precision Farming Sebagai Upaya Meningkatkan Kesejahteraan Masyarakat dan Pemanfaatan Lahan Kosong Lovita, Erna; Faruqi, Faris; Megayani, Megayani; Abidin, Zainal; Khoiriyah, Maisa Nur; Dzulfikar, Muhammad Ali
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 6 No 1 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v6i1.1181

Abstract

Urban Farming is proposed as a solution for unused land (empty land), as well as allowing residents to increase productivity by managing unproductive empty land. The community service program (PKM) is implemented by STIE Indonesia Jakarta in partnership with PT Alif Tekno Farm (ATF). PKM was carried out in Kebon Baru, Tebet, South Jakarta, near the Ciliwung river. The priority of this community service is to empower unemployed individuals or communities while utilizing empty land in urban areas. This program uses precision farming technology with a Smart Nutrition Valve (KNP) tool that saves water, fertilizer, energy and labor. The commodity being developed is a short-lived fruit plant (65 days) which is suitable for lowland areas, namely melons. Training and mentoring is carried out by PT ATF from sowing to harvest. Furthermore, training and assistance in financial management and marketing of harvests was carried out by the STIE Indonesia PKM team. At the end of the program, the target community has independence in managing and developing sustainable urban farming.
How Motivation, Compensation, and the Work Environment Maximizing Employee Performance? Syahputra, Dimas Ramadhan; Faruqi, Faris
Human Capital and Organizations Vol. 2 No. 1 (2024): OCTOBER 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/hco.v2i1.315

Abstract

This study aims to determine the effect of motivation, compensation, and work environment on employee performance. This study uses a quantitative research type, with an Associative research strategy. with data collection techniques using a questionnaire measured by a Likert scale. Data were analyzed by validity testing, reliability testing and Hypothesis Testing. The population in this study were all Coffee shop employees in Jakarta. The population in this study was 210 respondents with a 5% error rate determined by the SEM formula. Data collection was carried out by distributing questionnaires. The results of this study indicate that motivation affects employee performance, compensation affects employee performance because decent compensation improves employee performance, and the work environment also affects employee performance because the work environment is also very important for the comfort of employees to do the work given. The managerial implications of this study indicate that increasing motivation, compensation, and a conducive work environment can significantly improve employee performance. Managers need to consider better policies related to rewards, incentives, and creating a supportive work atmosphere to increase productivity. This can be done through motivational training programs, restructuring a fairer compensation system, and ensuring a comfortable and safe work environment
Meningkatkan Produktivitas Kewirausahaan Islam Melalui Pelatihan Berbasis Syariah untuk Siswa di Islamic Entrepreneur Boarding School di Purwakarta Ratnawati, Nirdukita; Faruqi, Faris; Arsjah, Regina Jansen; Salfinnia, Masni; Nugraha, Ahmad Zacky; Ahmad, Syakif
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 7 No 1 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v7i1.1497

Abstract

This community service program was conducted to improve the productivity and success of young entrepreneurs at the Islamic Entrepreneur Boarding School (IEBS) in Purwakarta. The program aimed to address key challenges such as limited understanding of Islamic economic principles, managerial skills, and the application of Sharia in business practices. A total of 27 participants, comprising middle and high school students, actively engaged in the training. The activities included theoretical presentations, interactive discussions, and practical simulations using the Widget Method to enhance knowledge retention and application. The Pre-Test and Post-Test results showed significant improvement, with the average score increasing from 8.93 to 9.81. This demonstrated a better understanding of productivity concepts and financial management aligned with Islamic values. The training emphasized practical skills such as budgeting and entrepreneurial planning, enabling participants to integrate Sharia principles into their business initiatives effectively. The program also contributed to the development of a sustainable Sharia-based entrepreneurial ecosystem in the local community. Key findings highlighted the success of interactive and practical learning methods.
ANALYSIS OF THE COST OF ORGANIZING THE HAJJ WORSHIP (BPIH) Nursanita Nursanita; Faris Faruqi
Al-Risalah : Jurnal Studi Agama dan Pemikiran Islam Vol 15 No 1 (2024): Al-Risalah : Jurnal Studi Agama dan Pemikiran Islam
Publisher : Fakultas Agama Islam, Universitas Islam As-Syafiiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/alrisalah.v15i1.3659

Abstract

Hajj is an obligation on the fifth pillar of Islam where every Muslim who is able or istithoah will go on pilgrimage to Mecca, Saudi Arabia. Indonesia is the largest Hajj congregation but the costs borne by each pilgrim increase every year. This research seeks a solution by dissecting BIPIH using efficiency theory. This research uses a quantitative descriptive approach. Secondary data is used to analyze efficiency. It can be concluded that efficiency can be implemented by the government with a policy of reducing the costs charged to pilgrims to indirect costs, such as health protocols and other costs with the stipulation of the Presidential Decree of the Republic of Indonesia Number 5 of 2022, so that the costs of organizing the Hajj pilgrimage are funded from the current year's benefit value or it is even appropriate to be charged to the APBN considering that the Muslim population is 85% of the population of the Republic of Indonesia.
Gender differences in the effects of self-congruity on tourist happiness and revisit intentions in ecotourism areas Kumenaung, Dean Salomo Anthonino; Hendryadi, Hendryadi; Faruqi, Faris; Effendi, Syahrul
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 1 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i1.1551

Abstract

The research investigated the relationship between self-congruity, perceived happiness, and the intention to revisit an ecotourism destination, mainly focusing on Generation Z in Jakarta. A total of 246 participants were analyzed using multi-group structural equation modeling (SEM). The findings revealed a strong positive correlation between self-congruity and happiness and between self-congruity and the intention to revisit. Additionally, happiness was found to influence the intention to revisit positively. The study also examined how gender differences affect the relationships among self-congruity, happiness, and the intention to revisit. This research provides insights into the connections between self-congruity, happiness, and the desire to return to ecotourism sites, especially among Gen Z travelers. Furthermore, exploring gender differences enhances our understanding of the factors that shape travel behavior and intentions in the context of ecotourism.
Tabarru’ underwriting funds: Assessing the influence of investment income and insurance premiums on sharia insurance performance in Indonesia Nasution, Nursanita; Nurhali, Alfi; Faruqi, Faris
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 5 No 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v5i3.928

Abstract

This study analyzes the impact of investment and premium income on the Tabarru underwriting funds of Islamic insurance in Indonesia from 2015 to 2018. It employs a quantitative approach, utilizing descriptive statistical methods with Eviews software. The research focuses on Sharia insurance companies registered with the Financial Services Authority (OJK) during this period. The study analyzed data from 19 Islamic insurance companies, focusing on the impact of investment and premium income on Tabarru underwriting funds. The main findings are as follows: First, investment income significantly positively affects the Tabarru funds. Secondly, premium income does not have a significant impact, indicating that premiums align with the level of risk. Public interest statement The findings indicate that Islamic insurance companies in Indonesia should prioritize optimizing their investment strategies to increase their Tabarru underwriting funds. By enhancing investment returns, these companies can reinforce their financial stability and offer improved ser
Amplifying Influence: The Role of Brand Ambassadors in the Relationship Between Korean Wave and K-Pop Merchandise Purchase Decisions Fatma Kurnianingtyas, Lintang; Faruqi, Faris
Marketing and Business Strategy Vol. 2 No. 2 (2025): MAY 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v2i2.446

Abstract

The purpose of this study is to ascertain how brand image, electronic word-of-mouth, and the Korean wave affect consumer choices for K-pop merchandise with Brand Ambassadors as moderator variables for the case study at X in East Jakarta. This research uses an associative research strategy. The data collection technique is through a questionnaire with a simple random sampling technique. The SEM-PLS method was used to analyze the data.  All customers who have bought NCT K-Pop items make up the research population.  There were 260 samples in total, chosen by multiplying the number of indicators by 10.  The study's findings indicate that buying decisions are significantly influenced by the Korean Wave, brand image, and brand ambassadors. Electronic word-of-mouth has no discernible impact on purchasing decisions.  Other than that a Brand Ambassador is able to moderate the significant influence of the Korean Wave. At the same time, Brand Image and Electronic word of mouth are indirectly unable to moderate Purchase Decisions.
Strategi Kualitas Layanan dalam Meningkatkan Penjualan pada Usaha Kedai Om Bew & Biliar Aziizah, Yaafi'ah; Billah, Faiq; Fazreen, Syahira; Faruqi, Faris; Hendryadi, Hendryadi
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 7 No 2 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v7i2.1613

Abstract

This community service activity aims to increase sales by 45% within three months compared to the previous quarter, through enhanced customer satisfaction and loyalty by optimizing service quality at Kedai Om Bew & Billiard, located at Ruko Marco, Jatiluhur, Jatiasih District, Bekasi City, West Java. The activity adopts an action research approach, focusing on employee training to improve service skills and monitoring customer satisfaction through surveys and direct observation. The evaluation of human resource strategies is carried out in cycles, including planning, implementation, observation, and reflection. The results indicate that service quality improvement significantly contributes to customer satisfaction, increasing from 46.5% to 93%, and repeat purchases reach 92%. Thus, improving service quality has proven effective in building customer loyalty and supporting sales growth at Kedai Om Bew & Billiard.
The Effect of Transformational Leadership Style, Communication, and Competence on Service Quality with Organizational Commitment as an Intervening Variable Amalia, Vina; Faruqi, Faris
Jurnal Riset Manajemen dan Bisnis Vol 9 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jrmb.v9i2.1597

Abstract

This study aims to analyze the effect of transformational leadership style, communication, and competence on service quality with organizational commitment as an intervening variable at PT RB Group. This study uses a quantitative approach research method with multiple linear regression analysis data analysis techniques using Structural Equation Modeling (SEM) Jamovi 2.6.19 software. The population of this study were all employees and management who worked at PT RB. Group. purposive sampling method, with a total sample size of 4 PT RB Group companies so that the total in this study was 201 samples. The data used in this study is a survey method using a questionnaire as a data collection tool. Based on the results of the study, it shows that transformational leadership style, communication, and competence have a positive and significant effect on service quality. organizational commitment is proven to mediate the relationship between independent variables and service quality. this indicates that increasing transformational leadership, effective communication, and developing employee competence can improve the quality of service provided by the company.