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All Journal An-Nisbah: Jurnal Ekonomi Syariah Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam EKONOMIS : Journal of Economics and Business Jurnal Tabarru': Islamic Banking and Finance Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen dan Bisnis Jayakarta Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah Bima Journal : Business, Management and Accounting Journal Al-Mu'awanah Jurnal Perbankan Syariah Darussalam (JPSDa) Mestaka: Jurnal Pengabdian Kepada Masyarakat Madani: Multidisciplinary Scientific Journal Sharia Economic and Management Business Journal (SEMBJ) An-Nisbah: Jurnal Ekonomi Syariah Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Jurnal Pengabdian Masyarakat (Z-COVIS)
YUSTATI, HERLINA
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Journal : Madani: Multidisciplinary Scientific Journal

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Edukasi Kemasan Produk sebagai Upaya Meningkatkan Branding dan Daya Tarik Konsumen pada Wirausaha Muda E, Eyicha; Nurhidayati, Dini; Alisah, Juliah; Yustati, Herlina; Sumarni, Yenti
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15558944

Abstract

In the competitive digital economy era, product packaging has a strategic role as a visual communication tool that not only protects the product, but also strengthens brand identity and attracts consumer interest. This study aims to examine the effect of packaging education on improving branding strategies and product appeal for young entrepreneurs. Through a qualitative-descriptive approach and literature study, this study explores the packaging education process carried out on MSME actors in Dusun Besar Village, Bengkulu City. The results show that participatory packaging training has succeeded in increasing visual literacy and branding abilities of participants, as indicated by the transformation of packaging design and increased consumer interest in their products. As many as 75% of respondents prefer products with educational packaging compared to the previous version. In addition, the introduction of digital marketing strategies supports significant market expansion. This study confirms that packaging education is an effective strategy in building MSME competitiveness in the digital era. These findings recommend the integration of design education and visual marketing in young entrepreneur empowerment programs in a sustainable manner.
Pengembangan Kemasan Produk Berbasis Teknologi untuk Meningkatkan Nilai Jual di Pasar Global Hidayah, Nischa Purnama; Susilawati, Sumita; Yustati, Herlina
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 4 (2025): May
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15517894

Abstract

Technology-based product packaging development involves using the latest innovations and technologies in designing, producing and managing packaging. By integrating technology in packaging development, companies can strengthen the position of their products in the global market and simultaneously increase consumer satisfaction. Innovation in efficient packaging can be a crucial factor for success in an increasingly competitive international market. This research aims to increase sales and packaging efficiency and provide more value to the products offered. The method used in this research is a qualitative approach with descriptive analysis. The results show that innovative packaging not only attracts the attention of consumers, but also adds significant value to the product and provides a positive impact of packaging designed with modern technology.
Co-Authors Ainurrahmi, Winda Alisah, Juliah Andang Sunarto Anggraini, Tika Septi Anisa Anggraini Ariska, Nenda Ary yanti, Pandary Asnaini Asnaini, Asnaini B, Idwal Citra Wardani, Anggun Desriani, Wiwit Dinanti, Septi Tri Disfa Lidian Handayani E, Eyicha Efendi, MS Elwardah, Khairiah Fitiyani, Yudia Gusti Hadi, Kartika Candra Kirana Harpepen, Andi Hartini, Kustin Hennarti Daulay, Tri Hidayah, Nischa Purnama Ihwani Harahap, Ade Jaka Prima, Arief Julianti, Alda Khadafi, M. Prayudha Khumairoh, Diah Lukman Hakim Muhammad Fikri Novia Sari, Yuyun Novita Sari, Kiki Nurhidayati, Dini Nurul Hak Opitasari, Juitaselta Seltaopita Pratiwi, Sophia Puspa Wulandari, Jenny Putri Pebrianti, Dini Radinansya, Regil Sari, Widya Wulan Seftiani, Neni Setiawan, Romi Adetio Sumarni, Yenti Susilawati, Sumita Threy Wahyu, Agung Tri Oktavianti, Laila Wahyuni, Eka Sri Wahyunita Sari, Sherly Wasisman, Zeti Agesti Yulia, Sandre Yuliza, Meli Zaki, Khozin Zaldi, Farhan