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All Journal Communicatus: Jurnal Ilmu Komunikasi KOMUNIKA Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia JMM (Jurnal Masyarakat Mandiri) ILKOM Jurnal Ilmiah Mediakom : Jurnal Ilmu Komunikasi Abdimasku : Jurnal Pengabdian Masyarakat KomunikA Caraka : Indonesia Journal of Communication Journal of Peasants' Rights BroadComm Journal of Communication Studies and Society CONTENT: Journal of Communication Studies
Ohorella, Noviawan Rasyid
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : KomunikA

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Kompetensi Komunikasi Guest Service Agent Dalam Mendorong Kepuasan Tamu Mh Hotel Ipoh Malaysia Fery Harianto; Ohorella, Noviawan Rasyid; Dalimunthe, Maulana Andinata
Komunika Vol. 19 No. 02 (2023): Komunikasi Massa, Komunikasi Politik, Komunikasi Pemasaran
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v19i02.13783

Abstract

The purpose of this research is to see how the communication competence of Guest Service Agents increases guest satisfaction at Mh Hotel Ipoh, Malaysia. Remembering that satisfaction is the basis for realizing organizational goals. Satisfaction encourages the creation of a conducive communication climate so that it provides its own incentives for achieving the organizational goals of Mh Hotel. The research method used in this research is a qualitative approach with a case study method as the author's perspective in analyzing the optimization of the use of Guest Comment Cards in encouraging communication satisfaction for guests of Mh Hotel Ipoh, Malaysia. The results of the research show that Guest Service Agents demonstrate communication competence in terms of service by welcoming and greeting every guest who comes to the hotel, then registering guests, finding rooms that are ready to be occupied based on guests' suggestions or requests, giving or issuing room keys, and also provide information for guests regarding services or facilities available at the hotel as well as information outside the hotel. Even though they have the ability to provide services to guests, these guest service agents often encounter obstacles in their work process. These obstacles include the emotional feelings that guests have, so they tend to be impatient in receiving and waiting for explanations from guest service agents.
Brand Awareness Communication Strategy in Setujuan Coffee Marketing on Instagram Social Media Ohorella, Noviawan Rasyid; Fauziah, Dewita; Dalimunthe, Maulana Andinata
Komunika Vol. 20 No. 02 (2024): Mass Communication, Marketing Communication and Interpersonal Communication.
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v20i02.18042

Abstract

This research aims to find out the marketing communications of Kopi Setujuant in increasing brand awareness and to find out about the marketing promotions of Kopi Secepat on Instagram social media. The method used in this research is a descriptive qualitative approach with a constructivist paradigm. The theory used in this research is the Integrated Marketing Communication theory, this theory is used to see how the marketing promotion strategy is carried out at Kopi Secepat through Instagram social media to attract brand awareness. The data collection techniques used were direct observation, in-depth interviews, documentation and literature study. The results of this research show that coffee marketing communications can increase brand awareness through a design process such as determining the target audience, conducting in-depth research regarding the strategy you want to use, making comparisons with competitors who have the same market, and determining the goals of implementing the strategy with content output.
Co-Authors Adang Suhendra Darmayantie, Astie Dyah Anggraini Dyah Anggraini Edy Prihantoro Fauziah, Dewita Ferdinand, Nikolas Fery Harianto Fitriani, Reni Hiswanti Hiswanti Idris, Muhammad Fadli Isra, Ali Kartika, Putu Angga Bagus Kiayati Yusriyah Kuncoroyakti, Yohanes Arie Maulana Andinata Dalimunthe Nasution, Nabila Fahira Nuning Indah Pratiwi Pitchan, Muhammad Adnan Putu, Ni Luh Rafi, Muammar Rahel Dwi Natalia Rama Dian Syah Ramadhan, Muhammad Azizi Rezeki, Syailendra Reza Irwansyah Ritonga, Aulia Rahma Satria, Wahyu Indra Savitri, Ravika Silfianti, Widya Sri Wahyuni Tristyanti Yusnitasari Warta, Agustinus Bayu Yudha, Reza Praditya Yusufina, Ainun Rahma