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Akbar, Habibullah
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Journal : Jurnal Teknik Informatika (JUTIF)

 1 
SENTIMENT ANALYSIS FOR E-COMMERCE PRODUCT REVIEWS BASED ON FEATURE FUSION AND BIDIRECTIONAL LONG SHORT-TERM MEMORY Akbar, Habibullah; Aryani, Diah; Mohammed Al-shammari, Marwan Kadhim; Ulum, M. Bahrul
Jurnal Teknik Informatika (Jutif) Vol. 5 No. 5 (2024): JUTIF Volume 5, Number 5, Oktober 2024
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jutif.2024.5.5.2675

Abstract

E-commerce platforms would benefit from performing sentiment analysis of their customer's feedback. However, the vast amount of transaction data makes manual sentiment analysis of product reviews impractical. This research proposes an approach to automatically classify the sentiment of a given product review based on three major steps: data preprocessing, text representation, and classification model development. First, review data is cleaned to remove ambiguity and non-meaningful elements. Second, Word2Vec and GloVe features are combined to represent the words in a more unified vector space. Lastly, these combined features are classified to determine sentiment polarity using the Bidirectional Long Short-Term Memory Network (BiLSTM) model. The test results demonstrate that the proposed BiLSTM model achieves 91% uniform performance for all four metrics (accuracy, precision, recall, and F1-score), which is 3% higher than the results achieved by the standard LSTM model. Moreover, the BiLSTM model requires 9.91 seconds less training computation time than the LSTM.
Co-Authors Adi Widiantono Andini, Ketrin Vani Asianto, Andriyanti Astamar Putra, Ichlasul Fikri BUDI TJAHJONO Chiuman, Felix Diah Aryani, Diah Dodo, La Dwi Pamungkas, Eric Dwiputra, Dedy Fathan Ali, Dudy Fatonah, Nenden Siti Firmansyah, Gerry Franky Leonard Hadi, Muhammad Abdullah Haryoto, Iin Sahuri Herwanto, Agus Latumapayahu, Febrian Firmansyah Mahmudin, Hajon Mahdy Martin Saputra, Martin Mohammed Al-shammari, Marwan Kadhim Mulyo Widodo, Agung Munawar Munawar Nasihin, Anwar Natadirja, Trenggana Noviandi Noviandi, Noviandi Nugroho Budhisantosa Nugroho, Irfan Hari Pilliang, Marzuki Prabowo, Ary Pramesty, Feranti Destina Puryanto, Jonathan Aditya Ramadhan, Noval Rizky Reyhan, Athallah Rudy Setiawan Sakron, Narul Saputra, Rahdian Sejati, Puteri Siti Fatonah, Nenden Suardana, Made Aka Supriyade, Supriyade Sutanto, Imam Tardiana, Arisandi Langgeng Tartila, Gilang Romadhanu Ulum, M. Bahrul Widodo, Agung Mulyo Wijaya, Jacob S