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All Journal Managament Insight: Jurnal Ilmiah Manajemen IJBE (Integrated Journal of Business and Economics) Syntax Literate: Jurnal Ilmiah Indonesia Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Review Pendidikan dan Pengajaran (JRPP) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA ProBisnis : Jurnal Manajemen Society: Jurnal Pengabdian Masyarakat Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business EJOIN : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Journal of Contemporary Administration and Management (ADMAN) Jurnal Penelitian dan Pengabdian Masyarakat Journal of Sustainability and Science Economics Journal of Sustainable Innovation Engineering JBIMA: Jurnal Pengabdian kepada Masyarakat
Sari, Utami Tunjung
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Digitalisasi Pemasaran UMKM Solusi Inovatif untuk Menembus Pasar yang Lebih Luas Artha, Bhenu; Hadi, Antonius Satria; Bahri, Bahri; Asri, Cahya Purnama; Sari, Utami Tunjung; Sari, Niken Permata; Aditya, Ascasaputra
Jurnal Pengabdian kepada Masyarakat Vol 2 No 3 (2025)
Publisher : PT. Edutech Inovatif Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64109/hmjpvw04

Abstract

UMKM mendukung usaha besar dan berperan penting dalam penciptaan lapangan kerja, pengentasan kemiskinan, pertumbuhan, dan inklusi sosial dalam ekonomi global modern. Pemahaman teknologi digital, terutama yang berkaitan dengan pemasaran sangat diperlukan bagi para pelaku UMKM. Kegiatan pengabdian masyarakat ini memberikan penyuluhan kepada para pelaku UMKM di Dusun Kepitu, Trimulyo, Sleman yang bertujuan untuk memberikan tambahan pemahaman dan pengetahuan tentang pemasaran digital, agar nantinya para pelaku UMKM dapat menjalankan usaha dengan lebih baik. Tujuan penyampaiakan ini yaitu memahami konsep dasar digital marketing dan kanal utamanya, mampu menyiapkan akun bisnis sederhana di media sosial dan marketplace, mampu membuat konten yang menarik dan dasar pemasangan iklan berbayar, dan menyusun rencana pemasaran digital sederhana untuk 3 bulan ke depan. Kegiatan pengabdian masyarakat ini dilaksanakan dengan metode ceramah, demonstrasi, dan tanya jawab. Manfaat yang dapat diperoleh peserta dari kegiatan pengabdian masyarakat ini antara lain peningkatan pengetahuan, pemahaman, dan pengalaman para pelaku UMKM Kepitu, Trimulyo, Sleman tentang pemasaran digital. Evaluasi kegiatan menunjukkan bahwa sebagian besar audiens menilai kualitas materi dan relevansi kegiatan dengan sangat baik. Hal ini menunjukkan bahwa kegiatan penyuluhan berjalan efektif dan mampu menjawab kebutuhan audiens. Diperlukan tindak lanjut berupa  pendampingan teknis agar pemanfaatan pemasaran digital dapat diimplementasikan secara optimal dan memberikan hasil semaksimal mungkin bagi para pelaku UMKM
The Catalyst of Change A Literature Review on the Effect of Entrepreneurial Mindset on Business Innovation Sari, Utami Tunjung; Aditya, Ascasaputra; Artha, Bhenu
ADMAN: Journal of Contemporary Administration and Management Vol 3 No 3 (2025): December 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v3i3.315

Abstract

In today’s volatile, uncertain, complex, and ambiguous (VUCA) environment, business innovation has shifted from being a strategic advantage to an essential condition for organizational survival. Firms that fail to innovate risk obsolescence in rapidly changing markets. This article presents a comprehensive literature review exploring the relationship between the Entrepreneurial Mindset (EM) and business innovation, drawing on empirical studies and theoretical frameworks published between 2020 and 2025. The findings consistently demonstrate that EM functions as a foundational antecedent to innovation, shaping how individuals and organizations respond to uncertainty and opportunity. Key cognitive dimensions of EM, such as risk propensity, tolerance for ambiguity, and proactive orientation, emerge as direct drivers of product innovation, process improvements, and digital transformation initiatives. These traits enable entrepreneurs and managers to identify opportunities, experiment with novel solutions, and adapt to disruptive technologies. Importantly, the review underscores that innovation operates as a mediating mechanism between EM and sustainable business performance. In other words, while mindset provides the cognitive foundation, it is the translation of entrepreneurial thinking into innovative practices that ensures long-term competitiveness. By integrating diverse perspectives, this review highlights the strategic importance of cultivating EM within organizations, positioning it as a catalyst for resilience, adaptability, and sustainable growth in the VUCA era.
Critical Review: Fostering Entrepreneurial Mindsets in Deep Tech Disciplines Sari, Utami Tunjung; Aditya, Ascasaputra; Artha, Bhenu
ProBisnis : Jurnal Manajemen Vol. 16 No. 06 (2025): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article aims to review the research conducted by Corina Pacher and Martin Glinik from Graz University of Technology, which presents an educational toolkit designed to integrate entrepreneurship education into higher education institutions (HEIs) within Deep Tech-related disciplines. The article employs a critical review method. The work addresses the crucial gap between theoretical knowledge and the practical application of entrepreneurial competencies among engineering students, academic staff, and non-academic personnel. While the paper engages with an increasingly relevant topic and proposes a hands-on pedagogical solution, it demonstrates significant limitations in methodological rigor, empirical validation, and theoretical depth, which substantially reduce its contribution to international scholarship.
Co-Authors Aditya, Ascasaputra Antonius Satria Hadi Ardhi Khairi, Ardhi Ardi Ardi Artha, Bhenu Asri, Cahya Purnama Bahri Bahri bahri Hadi, Antonius Satria Manggal, Sinta Manggala, Kasma Matipa, Tirsa Trisandi Muslika, Yulia Niken Permata Sari, Niken Permata Prastyanto, Anjas Nugroho Raihan, Atha Satriadhi, Bintoro Supranta, Virginia Amelia Tien Suhartini, Tien Utami, Kristiana