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Luxury Transportation Innovations for Sustainability: Implementing of Research & Development Rahmawati, Ema; Sugiarto, Sugiarto; Hendratono, Tonny; Are, Robert La; Bahri, Asep Syaiful
Asian Journal of Social and Humanities Vol. 3 No. 7 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i7.548

Abstract

This research focuses on the use of Artificial Intelligence (AI) and Virtual Reality (VR) in luxury tourism buses, specifically the Omah Sultan Juragan 99 Trans in Malang, East Java, Indonesia. The research and development (R&D) approach, supported by qualitative and quantitative data, aims to evaluate the effectiveness of AI and VR in enhancing the tourist experience. Through in-depth observations, interviews with key informants, and field trials, the study investigates various elements, such as smart technology, VR services, AI as a virtual guide, and the overall user experience. The findings show that the integration of AI and VR enhances the travel experience by providing personalized virtual tours, improving the service quality, and contributing to the sustainability of the luxury bus service. The study results suggest that AI and VR can play a pivotal role in modernizing tourism transportation by offering innovative, immersive, and interactive tourist experiences. The innovation of AI and VR in this context is a groundbreaking contribution to the tourism sector, addressing the emerging demand for personalized, high-tech travel services in luxury transportation. Future research can further explore the scalability of these technologies across different regions and tourism sectors to validate their broader applicability.
Community Based Tourism in Promoting Local Products for Cultural Preservation: A Case Study of Biji Ketapang Products at MSMEs Dapur Emil in Setu Babakan Betawi Cultural Village Pradini, Gagih; Hendratono, Tonny; Priyanto, Sony Heru; Rahmawati, Ema; Trianto, Rachmad Rizky
International Journal of Education, Information Technology, and Others Vol 8 No 4 (2025): International Journal of Education, information technology   and others
Publisher : Peneliti.net

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Abstract

Community based tourism is an approach that involves the active participation of local communities in developing the potential of their region. This approach aims not only to improve economic wellbeing but also to play a significant role in preserving local culture. This study aims to examine the role of community-based tourism in promoting local products as an effort to preserve cultural heritage, with a case study on the traditional Betawi snack biji ketapang produced by MSMEs Dapur Emil in the Setu Babakan area. Biji ketapang, as one of the iconic Betawi foods, holds important cultural and historical value but is increasingly marginalized by modernization. This research uses a qualitative approach with data collection techniques including observation, interviews, and documentation. The findings indicate that community involvement in tourism activities particularly through the promotion and enhancement of local products can increase cultural awareness while providing economic value to local residents. MSMEs Dapur Emil acts as a key driver in preserving traditional culinary heritage and introducing Betawi cultural values to tourists. Therefore, the development of local products through communitybased tourism serves as an effective strategy for safeguarding cultural heritage and encouraging sustainable growth of local MSMEs.