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All Journal Journal of Economics, Business, & Accountancy Ventura Ganaya: Jurnal Ilmu Sosial dan Humaniora International Journal of Social Science and Business Jurnal Syntax Transformation Journal of Tourism Sustainability INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Scientia: Journal of Multi-Disciplinary Science Asian Journal of Social and Humanities Multidisciplinary Indonesian Center Journal
Hendratono, Tonny
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Operational Risk Management and User Satisfaction as Drivers of Homestay Loyalty in Nglanggeran Tourism Village, Gunungkidul, Yogyakarta Kiswantoro, Amin; Sugiarto, Sugiarto; Hendratono, Tonny; Rohman, Nur; Maulana, Rizky
Asian Journal of Social and Humanities Vol. 3 No. 5 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i5.504

Abstract

This study explores operational risk management in the context of homestays, a rapidly growing segment of the tourism industry. Specifically, the research aims to identify key operational risk management indicators tailored for homestays, focusing on homestay users in Nglanggeran Tourism Village, Gunungkidul, Yogyakarta, Indonesia. A total of 156 respondents, all with prior experience in the area, participated in the study, which employed multi-stage sampling and triangulated data collection methods. The research utilized an explanatory design, with data analyzed through Structural Equation Modeling (SEM). To complement the quantitative findings, in-depth interviews were conducted with homestay managers and participants. The study investigated three primary variables: operational risk management, user satisfaction, and user loyalty. The results show that effective operational risk management has a positive and significant impact on user satisfaction. Furthermore, user satisfaction is a key driver of user loyalty, as satisfied users are more likely to revisit and recommend the homestay to others. This study provides valuable insights into the role of operational risk management in enhancing user experience and fostering long-term customer loyalty in the homestay sector.
Increasing the Loyalty of Tourists in Batulayang Bogor Tourism Village, West Java, Indonesia, with Operational Risk Management Mediated by Memorable Tourism Experience Bahri, Asep Syaiful; Sugiarto, Sugiarto; Hendratono, Tonny; Rahmawati, Ema; Are, Robert La
Asian Journal of Social and Humanities Vol. 3 No. 7 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i7.547

Abstract

The impact of operational risk management on visitors' memorable experiences, intention to return, and intention to refer Batulayang Tourism Village is investigated in this study.  The study tackles the important topic of how poorly managed operational risks, like subpar amenities and safety issues, impact visitor loyalty and pleasure.  Effective risk management is crucial for preserving satisfying experiences and encouraging return visits in Indonesia's tourism industry, which is becoming more and more competitive.  Research on operational risk management in rural tourism communities like Batulayang is still scarce, leaving a gap in our knowledge of its precise effects on rural destinations. Prior studies have concentrated on more general tourism contexts. This study is innovative because it uses a mixed-method approach to provide deeper insights into how risk management might enhance visitors' experiences and affect their future behavior. It focuses on operational risk management in rural tourism settings.  In order to provide useful advice for tourist managers, the study aims to investigate how operational risk management affects visitors' intentions to return and promote the town.  In order to support the sustainable growth of rural tourism in Indonesia, it is anticipated that the findings will assist tourism stakeholders in raising service quality, improving visitor happiness, and boosting industry competitiveness.
Luxury Transportation Innovations for Sustainability: Implementing of Research & Development Rahmawati, Ema; Sugiarto, Sugiarto; Hendratono, Tonny; Are, Robert La; Bahri, Asep Syaiful
Asian Journal of Social and Humanities Vol. 3 No. 7 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i7.548

Abstract

This research focuses on the use of Artificial Intelligence (AI) and Virtual Reality (VR) in luxury tourism buses, specifically the Omah Sultan Juragan 99 Trans in Malang, East Java, Indonesia. The research and development (R&D) approach, supported by qualitative and quantitative data, aims to evaluate the effectiveness of AI and VR in enhancing the tourist experience. Through in-depth observations, interviews with key informants, and field trials, the study investigates various elements, such as smart technology, VR services, AI as a virtual guide, and the overall user experience. The findings show that the integration of AI and VR enhances the travel experience by providing personalized virtual tours, improving the service quality, and contributing to the sustainability of the luxury bus service. The study results suggest that AI and VR can play a pivotal role in modernizing tourism transportation by offering innovative, immersive, and interactive tourist experiences. The innovation of AI and VR in this context is a groundbreaking contribution to the tourism sector, addressing the emerging demand for personalized, high-tech travel services in luxury transportation. Future research can further explore the scalability of these technologies across different regions and tourism sectors to validate their broader applicability.
Community Based Tourism in Promoting Local Products for Cultural Preservation: A Case Study of Biji Ketapang Products at MSMEs Dapur Emil in Setu Babakan Betawi Cultural Village Pradini, Gagih; Hendratono, Tonny; Priyanto, Sony Heru; Rahmawati, Ema; Trianto, Rachmad Rizky
International Journal of Education, Information Technology, and Others Vol 8 No 4 (2025): International Journal of Education, information technology   and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Community based tourism is an approach that involves the active participation of local communities in developing the potential of their region. This approach aims not only to improve economic wellbeing but also to play a significant role in preserving local culture. This study aims to examine the role of community-based tourism in promoting local products as an effort to preserve cultural heritage, with a case study on the traditional Betawi snack biji ketapang produced by MSMEs Dapur Emil in the Setu Babakan area. Biji ketapang, as one of the iconic Betawi foods, holds important cultural and historical value but is increasingly marginalized by modernization. This research uses a qualitative approach with data collection techniques including observation, interviews, and documentation. The findings indicate that community involvement in tourism activities particularly through the promotion and enhancement of local products can increase cultural awareness while providing economic value to local residents. MSMEs Dapur Emil acts as a key driver in preserving traditional culinary heritage and introducing Betawi cultural values to tourists. Therefore, the development of local products through communitybased tourism serves as an effective strategy for safeguarding cultural heritage and encouraging sustainable growth of local MSMEs.
Co-Authors Abdul Kadir, Irma Agustus Sani Nugroho & Ema Rahmawati Heryaman, Agustus Sani Nugroho & Amin Kiswantoro Are, Robert La Asep Syaiful Bahri, Asep Syaiful Dhian Anggraini, Fera Fransisca, Nesia Herryani, Herra I KETUT SUARDANA, I KETUT Ihalau, John JOI Jason, Jason Joi Ihalauw, John Novi Irawati Nur Rohman Pradapa, Fajar Pradini, Gagih Rizki Amelia Rizky Maulana, Rizky Santi Palupi, Santi Sony Heru Priyanto Sugiarto Sugiarto S Supina, Supina Susanto, Dwiyono Rudi Tigor Sitorus, Tigor Trianto, Rachmad Rizky Wulandari, Lastiani Warih Yuliyanto Nugroho, Agung