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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) GANEC SWARA Jurnal Abdi Masyarakat Indonesia J-AKSI : JURNAL AKUNTANSI DAN SISTEM INFORMASI Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Pengabdian dan Inovasi Innovative: Journal Of Social Science Research Jurnal Tiyasadarma: Jurnal Pengabdian Kepada Masyarakat JUAN: Jurnal Pengabdian Nusantara Income : Digital Business Journal Sasambo: Jurnal Abdimas (Journal of Community Service) Journal of Business and Information System
Komala, Rina
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Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pemanfaatan media marketing pada aplikasi Instagram untuk meningkatkan omset penjualan Febriana, Widia; Komala, Rina; Ramdani, Rizal
Income : Digital Business Journal Vol. 2 No. 1 (2024)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v2i1.3558

Abstract

Era digital adalah sebuah masa atau zaman dimana hampir seluruh bidang dalam tatanan kehidupan sudah dibantu dengan teknologi digital. Pada era digital, pola berbelanja masyarakat menjadi bergeser, kegiatan yang awal mulanya dilakukan dengan cara bertemu dan bertatap muka secara langsung atau melalui media konvensional seperti televisi, radio bahkan koran. Digital marketinga dalah sebuah kegiatan mempromosikan produk atau jasa (branding) yang dilakukan lewat website maupun media sosial. Aplikasi Instagram di Indonesia banyak dimanfaatkan untuk berkreativitas hingga berbisnis oleh masyarakat. Salah satu akun Instagram yang aktif dalam menggunakan aplikasi ini sebagai digital marketing adalah @azkyarahijabku. Akun tersebut merupakan salah satu akun yang berisi mengenai informasi seputar pashion, yang memproduksi baju-baju syar’i, seperti gamis, jilbab anak, hingga baju koko. Digital marketing merupakan penerapan teknologi digital untuk menciptkan saluran yang dapat berhubungan dengan konsumen potensial agar tujuan pelaku usaha dapat berjalan secara efektif. Tujuan penelitian ini adalah untuk mengetahui teknik digital marketing dan menaikkan omset penjualan.Hasil penelitian yang didapatkan adalah akun Instagram @azkyarahijabku menggunakan teknik digital marketing yaitu teknik sales promotion. Manfaat penelitian ini adalah untuk menambah wawasan dan penegatahuan serta memberi informasi dan alternatif digital marketing melalui aplikasi Instagram.
Program Pendampingan Budidaya Lobster Desa Keruak Kabupaten Lombok Timur Mahfuzi, Syafira; Wira Hendri; Komala, Rina; Aprianto, Dedi; Aryani, R. Ayu Ida
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 2 No. 2 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (Desember)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v2i2.330

Abstract

Lobster is an important marine product for the people living at the coastal area in Keruak. Lobster has a high economic value, but it has not been managed optimally. In the development of lobster, lobster farmers have experienced a decline in production over the last few years due to various factors, nemely almost all fishermen living at the coastal area in Keruak village who are not lobster farmers. Lobster is only a partial/seasonal business.  The coastal fishermen only have an ability to traditionally catch lobster seeds. However they do not have knowledge to cultivate lobster. Almost all lobster seeds caught at sea are sold to collectors so that the added value of this business is almost nothing. The community assistance program that was carried out by society service team in collaboration with local communities through a lobster cultivation in the coastal community tries to explain the problem. People can know and understand the types of lobsters that are suitable for cultivation in their area.s
Discussion on Radio: Dilema Keuangan Generasi Sandwich Alpiansah, Restu; Ramdani, Rizal; Komala, Rina; Dethan, Stevany Hanalyna
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 2 No. 2 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (Desember)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v2i2.351

Abstract

The Sandwich Generation has financial difficulties. They are unable to handle additional tasks due to a shortage of resources and the presence of multiple personal obstacles. Residing with their family poses more financial issues due to the additional intricacy of financial planning. This article offers an extensive examination and discourse on the financial difficulties encountered by the sandwich generation, as well as possible solutions. To tackle the financial crisis, the sandwich generation must be provided with extensive financial literacy instruction. This service is provided through a live discourse program aired on Fresh Radio station 95.9 FM. The radio is widely embraced by the younger demographic in Lombok Island.  The primary impact of this community project is to cultivate awareness and comprehension among the younger generation regarding effective money management strategies. It is important to aggressively educate the younger generation, especially the sandwich generation, on financial literacy to develop their understanding of financial matters and improve their skills in managing their finances.
Efektivitas dan Akuntabilitas Dana Pokir dalam Perencanaan Pembangunan Daerah: Studi Kualitatif dari Perspektif Stakeholder Lokal Di Kabupaten Sumbawa Komala, Rina; Ihyani, Layali
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 11 No. 2 (2025): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v11i2.839

Abstract

The purpose of this study is to analyze the effectiveness and accountability of the use of Main Funds (Pokir) in the development planning process of Sumbawa Regency. A qualitative approach is used in the case study method through interviews, participatory observation, planning and report analysis. The results of the study indicate that Pokir funds can meet community efforts and improve the representation capacity of the DPRD, but still face various challenges including lack of transparency in the proposal process, weak monitoring mechanisms, and limited coordination between related institutions. Accountability for the use of Pokir funds often depends on individual initiatives and is not fully supported by a solid system. Therefore, to improve the effectiveness and accountability of Pokir Funds, institutional reforms are needed, strengthening the planning information system and more active community participation. This study contributes to improving the understanding of the management of Pokir Funds in Sumbawa Regency which is more responsive and integrative.
Pelatihan Manajemen Keuangan dan Pemasaran pada UKM Lebah Sempage melalui Pelatihan Akuntansi Sederhana dan Digital Marketing: Manajemen Keuangan dan Pemasaran pada UKM Lebah Sempage melalui Pelatihan Akuntansi Sederhana dan Digital Marketing Febriana, Widia; Fahry; Anggriani, Rini; Komala, Rina; Fikri Rahman, Haikal; Ulya khae Roni , Izzatul
Jurnal Tiyasadarma Vol. 3 No. 1 (2025): Juli 2025 | Jurnal Tiyasadarma
Publisher : LPPM ITEBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62375/jta.v3i1.405

Abstract

Small And Medium Enterprises Play An Important Role In The Economic Development Of A Region, As They Have The Ability To Absorb Labor And Contribute To The Economy. In Lebah Sempage Village, Smes Face Challenges In Financial Management And Marketing, Which Hinders Their Growth And Expansion. This Study Aimed To Provide Financial Management And Digital Marketing Training To Smes In Sempage Bee Village To Improve Their Financial Performance And Increase Their Sales. The Training Program Consisted Of Several Stages, Including A Field Survey, Providing Training On Financial Reporting, Opening Market Networks Through Promotional Activities, And Offering Knowledge On Marketing Strategies To Increase Local Sales. The Financial Management Training Focused On The Use Of Digital Financial Reports, Which Help Sme Owners Accurately Record Their Sales, Purchases, And Expenses. The Digital Marketing Training Covered Topics Such As Creating Promotional Content And Utilizing Various Digital Platforms To Reach A Wider Audience.
Pengaruh Green Finance, Enterprise Risk Management, dan Volatility Terhadap Keputusan Investasi Milenial Mariana, Dita; Komala, Rina; Dethan, Stevany Hanalyna; Marswandi, Ega Dwi Putri; Hendri, Wira
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2119

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green finance, enterprise risk management (ERM), dan volatility terhadap keputusan investasi generasi milenial di era frugal living. Dengan meningkatnya kesadaran keuangan dan penerapan gaya hidup hemat, penting untuk meneliti faktor-faktor yang mempengaruhi keputusan investasi, terutama pada sektor perbankan yang terdaftar di Bursa Efek Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 96 responden milenial berusia 29–44 tahun yang memiliki pengalaman investasi minimal enam bulan. Teknik analisis data menggunakan regresi linear berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa secara parsial enterprise risk management dan volatility berpengaruh signifikan terhadap keputusan investasi milenial, sedangkan green finance tidak berpengaruh signifikan. Namun secara simultan, ketiga variabel tersebut memiliki pengaruh signifikan terhadap keputusan investasi. Hasil ini memberikan implikasi penting bagi lembaga keuangan dalam merancang strategi yang sesuai dengan preferensi dan perilaku investasi milenial yang mengedepankan kehati-hatian, keberlanjutan, dan stabilitas pasar di tengah gaya hidup hemat.
Pemanfaatan media marketing pada aplikasi Instagram untuk meningkatkan omset penjualan Febriana, Widia; Komala, Rina; Ramdani, Rizal
Income : Digital Business Journal Vol. 2 No. 1 (2024)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v2i1.3558

Abstract

Era digital adalah sebuah masa atau zaman dimana hampir seluruh bidang dalam tatanan kehidupan sudah dibantu dengan teknologi digital. Pada era digital, pola berbelanja masyarakat menjadi bergeser, kegiatan yang awal mulanya dilakukan dengan cara bertemu dan bertatap muka secara langsung atau melalui media konvensional seperti televisi, radio bahkan koran. Digital marketinga dalah sebuah kegiatan mempromosikan produk atau jasa (branding) yang dilakukan lewat website maupun media sosial. Aplikasi Instagram di Indonesia banyak dimanfaatkan untuk berkreativitas hingga berbisnis oleh masyarakat. Salah satu akun Instagram yang aktif dalam menggunakan aplikasi ini sebagai digital marketing adalah @azkyarahijabku. Akun tersebut merupakan salah satu akun yang berisi mengenai informasi seputar pashion, yang memproduksi baju-baju syar’i, seperti gamis, jilbab anak, hingga baju koko. Digital marketing merupakan penerapan teknologi digital untuk menciptkan saluran yang dapat berhubungan dengan konsumen potensial agar tujuan pelaku usaha dapat berjalan secara efektif. Tujuan penelitian ini adalah untuk mengetahui teknik digital marketing dan menaikkan omset penjualan.Hasil penelitian yang didapatkan adalah akun Instagram @azkyarahijabku menggunakan teknik digital marketing yaitu teknik sales promotion. Manfaat penelitian ini adalah untuk menambah wawasan dan penegatahuan serta memberi informasi dan alternatif digital marketing melalui aplikasi Instagram.
Pelatihan Manajemen Keuangan dan Pemasaran pada UKM Lebah Sempage melalui Pelatihan Akuntansi Sederhana dan Digital Marketing Febriana, Widia; Fahry; Anggriani, Rini; Komala, Rina; Rahman, Haikal Fikri
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 3 No. 2 (2024): Jurnal Ilmiah Pengabdian dan Inovasi (Desember)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v3i2.473

Abstract

Sempage Bee SMEs (Small and Medium Enterprises) have great potential for growth, but often face challenges in financial management and marketing. The training was designed to improve the SMEs' financial management and marketing capacity through two main approaches: simple accounting and digital marketing training. The simple accounting training aimed to provide a basic understanding of neat and structured financial records, making it easier for businesses to manage cash flow, prepare financial reports, and make data-based decisions. Meanwhile, the digital marketing training focused on utilizing technology and digital platforms such as social media, e-commerce, and online marketing strategies to expand market reach and improve product competitiveness. The results of this training showed an increase in participants' ability to manage finances and utilize digital media for marketing. In addition, the training also opened up opportunities for collaboration and innovation in SME business development. Thus, this activity is expected to become a sustainable SME empowerment model that is relevant to the needs of the digital era.
AKU SENI BISA HITUNG: PELATIHAN AKUNTANSI KREATIF DAN MANAJEMEN KEUANGAN UNTUK GURU DAN SISWA SEKOLAH MENENGAH Ihyani, Layali; Komala, Rina; Wangi, Baiq Larre Ginggit Sekar; Marlina, Febria Nurmelia; Marswandi, Ega Dwi Putri; Saputra, Sahdan
JUAN: Jurnal Pengabdian Nusantara Vol. 2 No. 3 (2025): Juli 2025
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/juan.v2.i3.150

Abstract

This training program aims to enhance accounting understanding and financial literacy through a creative, art-based approach for secondary school teachers and students. The implementation method consists of three phases: (1) an initial needs assessment survey and coordination with schools, (2) development of interactive modules based on financial storytelling, game simulations, and visualizations, and (3) a four-week training program featuring three main sessions (basic accounting, personal financial management, and innovative teaching workshops). Evaluation results indicate a significant improvement in participants’ understanding (students' average post-test score increased to 78 from 45; teachers' score rose to 82 from 58) along with high active participation at a rate of 95%. Key findings demonstrate that creative methods such as games, artistic analogies, and mini projects are effective in making financial concepts more understandable and applicable. The program recommends developing digital modules, integrating them into the school curriculum, and conducting follow-up training to broaden its impact. This training not only enhances financial competence but also paves the way for the development of innovative accounting learning models in educational environments.
Content analysis of male & female green preferences on thrift clothes Faerrosa, Lady; Widiyasti, Baiq Dinna; Komala, Rina
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 6 No. 1 (2024): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36067/jbis.v6i1.233

Abstract

Currently, consumer purchasing behavior has shifted towards more environmentally friendly consumption such as thrift clothes, but literature regarding differences in male and female consumer preferences for thrift clothes is still limited. Therefore, the aim of this research is to explore differences in male and female consumer preferences for thrift clothes in Indonesia. The method used in this research is content analysis of data obtained online via Quora. The research results show that female consumers' preferences for thrift clothes are not limited to everyday clothes, but also formal clothes or work clothes. Likewise with male consumers. However, differences can be seen in terms of their concern for the environment, where female consumers are more numerous and more eager to show their concern for the environment by purchasing thrift clothing which is considered more environmentally friendly. This knowledge can provide a knowledge base for marketers of green products such as thrift clothes to develop marketing strategies that are more suited to female consumers in order to be able to improve their marketing performance in terms of increasing sales and increasing the number of consumer engagements.
Co-Authors Agus Wahyudi Anggriani, Rini Baiq Dinna Widiyasti Dedi Aprianto Defel Septian Ega Dwi Putri Marswandi Elisa, Nopa Fahry Fahry, Fahry Febria Nurmelia Marlina Febrianti, Vina Fikri Rahman, Haikal Josman, Lady Faerrosa Khairunnisa ., Khairunnisa Lalu Yayan Ardiansyah Layali Ihyani Levia Tryana, Ayu Mahfuzi, Syafira Mandasari, Jayanti Mariana, Dita Martadinata, Sudrajat Mulawarman, Logi Mulyani Mulyani Nurfadliyah, Nurfadliyah Prasetyo, Rahman Putri Reno Kemala Sari R. Ayu Ida Aryani Rahman, Haikal Fikri Restu Alpiansah Rizal Ramdani Saputra, Sahdan Stevany Hanalyna Dethan Ulfa Mayranti, Siti Ulya khae Roni , Izzatul Wangi, Baiq Larre Ginggit Sekar Wardi, Putri Amalia Widia Febriana, Widia Wira Hendri