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Sosialisasi Ecobrick Sebagai Solusi Cerdas Dan Kreatif Dalam Mengurangi Sampah Plastik Di Kecamatan Brangsong Kendal Astuti, Fitria Yuni; Ageng Prasetyo; Abdul Khafid; Gilang Kharisma Putra
Jurnal AbdiMas Ekonomi Terapan Vol. 1 No. 2 (2023): JURNAL ABDIMAS EKONOMI TERAPAN
Publisher : Jurnal AbdiMas Ekonomi Terapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.45681/jamet.v1i2.13

Permasalahan sampah di Indonesia antara lain semakin banyaknya limbah sampah yang dihasilkan masyarakat, kurangnya tempat sebagai pembuangan sampah.sebagaimana di Kabupaten Kendal terdapat dua lokasi yakni TPA terdapat di daerah Draupono Kecamatan Kaliwungu selatan dan di Desa Pagergunung, Kecamatan Pageruyung,yang kini ditutup karena permintaan masyarakat. Oleh karena itu, diperlukan solusi untuk mengatasi permasalahan sampah tersebut. Metode yang digunakan adalah penyampaian materi ceramah dan tanya jawab dilanjutkan dengan praktikum membuat ecobrick dari plastik bekas Hasil pelaksanaan kegaiatan adalah kader TP.PKK Kecamatan Brangsong lebih bisa memahami asal-usul plastik serta bahaya plastik terhadap kelestarian lingkungan dan keselamatan makhluk hidup,melalui pengabdian kepada masyarakat ini diharapkan metode ecobrick sebagai solusi cerdas dan kreatif dalam mengurangi sampah plastik khususnya di kecamatan Brangsong.

EFEKTIVITAS PROGRAM COACHING DALAM MENINGKATKAN KETERAMPILAN INTERPERSONAL DAN KEPEMIMPINAN KARYAWAN DI PERUSAHAAN PT. KARYA UTAMA Hani, Umi; Astuti, Fitria Yuni
MANAGER: Journal of Management and Administration Science Vol. 3 No. 3 (2025): MANAGER: Journal of Management and Administration Science
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v3i3.814

Salah satu perusahaan yang telah berdiri saat ini dan mengalami perkembangan yang cukup pesat ialah PT. Karya Utama. Perusahaan tersebut dalam menunjang efisiensi kerja serta produktivitas kerja mulai dilakukan pengembangan kompetensi karyawan. Berdasarkan evaluasi internal yang dilakukan. PT. Karya Utama mulai mengintegrasikan program coaching yang memiliki suatu perancangan khusus dalam meningkatkan kedua aspek tersebut. Tujuan penulisan jurnal ini ialah menganalisis efektivitas program coaching dalam meningkatkan keterampilan interpersonal dan kepemimpinan karyawan di perusahaan PT. Karya Utama. Jenis penelitian yang dilakukan menggunakan kualitatif dengan pendekatan literature review. Hasil temuan penelitian adalah program coaching terbukti efektif dalam meningkatkan keterampilan interpersonal dan kepemimpinan karyawan pada perusahaan PT. Karya Utama. Beberapa contoh dari keterampilan personal diantaranya adalah kecerdasan emosional, resolusi konflik, kerja tim, empati, mendengarkan aktif, serta komunikasi verbal maupun non-verbal. Program coaching dapat meningkatkan cara individu dalam melakukan interaksi dengan orang lain, membangun kesadaran diri, serta mengenali kekuatan serta area pengembangan diri. Program coaching dalam mengembangkan keterampilan personal merupakan suatu pendekatan yang cukup efektif dalam konteks organisasi ataupun professional. Analisis lebih lanjut memaparkan terkait dengan tujuan program coaching dalam meningkatkan kepemimpinan karyawan diantaranya adalah meningkatkan efektivitas memimpin tim dan proyek, memperkuat kecerdasan emosional, membangun keterampilan delegasi serta komunikasi, kemampuan membuat keputusan strategis dapat ditingkatkan, serta mengembangkan gaya kepemimpinan pribadi.

ANALISIS KINERJA KEUANGAN BERDASARKAN PENDEKATAN RASIO LIABILITAS DAN RASIO PROFITABILITAS PADA PT MAYORA INDAH TBK Astuti, Fitria Yuni; Putra, Gilang Kharisma; Hani, Umi
KENDALI: Economics and Social Humanities Vol. 4 No. 1 (2025): KENDALI: Economics and Social Sciences Humanities.
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i1.822

Tujuan dari penelitian ini adalah untuk menganalisis kinerja keuangan pada PT. Mayora Indah Tbk yang terdaftar di Bursa Efek Indonesia, berdasarkan Rasio Likuiditas dan Rasio Profitabilitas pada PT. Mayora Indah Tbk periode 2021-2024. Teknik Analisa Data merupakan teknik analisis kuantitatif yaitu data yang berupa angka-angka yang meliputi laporan keuangan pada PT. Mayora Indah Tbk. Di dalam hasil penelitian berdasarkan Rasio Likuiditas dan Profitabilitas, kinerja keuangan PT. Mayora Indah Tbk pada Rasio Likuiditas mengalami fluktuasi dari tahun 2021-2024 atau ketidak stabilan kinerja keuangan PT. Unilever Indonesia Tbk. pada Rasio Likuiditas namun dapat dikatakan dalam kondisi sangat baik dengan metode Current Ratio dan Quick Ratio dan Cash Ratio mampu mencapai standar industri yang telah ditetapkan. Kemudian pada Rasio Profitabilitas dapat dikatakan dalam kondisi kurang baik, dengan Return On Asset, Return On Equity dan Net Profit Margin yang kurang memenuhi standar industri, sedangkan Gros Profit Margin masuk dalam kategori (cukup baik) menurut Ikatan Akuntansi Indonesia.

The Mediating Role of Self-Efficacy in Factors Influencing MSME Performance Improvement Nugroho, Mahfud; Cahyo, Septian Dwi; Saraya, Sitta; Astuti, Fitria Yuni
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.6934

After the Covid-19 pandemic ended, MSMEs selling online increased. However, price competition in the digital market is very tight, so MSMEs with small capital cannot compete with large companies that have entered the digital market first. The aim of this research is to analyze the impact of using digital marketing, financial inclusion and financial literacy on business performance which is mediated through self-efficacy. This research tests causality through a quantitative approach. The population in this study was 100 MSMEs in Kendal, Indonesia. The sample in this study was selected based on purposive sampling with certain criteria. The data analysis method uses linear regression analysis which is tested statistically via SmartPLS. The results of this research found that the use of digital marketing can influence or improve business performance. The use of digital marketing can also increase the self-confidence of MSMEs in managing their business (self efficacy). Ease of access to use financial products and services (Financial inclusion) can improve business performance. Then the ease of accessing financial products and services can also increase self-confidence to be successful (self-efficacy) in managing a business. Self-efficacy cannot mediate the influence of digital marketing, financial literacy and financial inclusion on business performance

Dampak Pendapatan dan Pengalaman Keuangan Terhadap Kesejahteraan Keuangan Keluarga Melalui Literasi Keuangan Astuti, Fitria Yuni; Gilang Kharisma
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 5 No. 2 (2024): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v5i2.4707

The purpose of this study was to examine the effect of income and financial literacy on family financial well-being. In addition, we will also examine the effect of financial experience as a mediation variable. In this study we use quantitative research method approach in solving the above problems. For sampling criteria, we use a purposive sampling approach in the sampling technique, where later the samples taken will be filtered based on certain criteria. We used simple criteria in this study, namely all married students of the faculty of economics and business. Based on these criteria, a sampling of 72 respondents was selected. At a private campus in Kendal district. Based on the analysis of the data that has been submitted above. Financial literacy variables are not proven to affect family financial well-being, while other hypotheses are acceptable, such as income variables proven to affect family financial well-being, financial experience variables, proven to affect family financial well-being and financial experience variables proven to affect financial literacy. The role of financial literacy is proven to mediate the relationship of financial experience variables to family financial well-being variables.

Pengaruh Customer Centric Dan Religious Framing Terhadap Keputusan Pembelian: customer centric : religious framing : keputusan pembelian putra, gilang kharisma; Astuti, Fitria Yuni
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 01 (2023): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to examine the effect of customer centricity and religious framing on purchasing decisions with the Hajah Subagyo restaurant as the research sample, the Hajah Subagyo restaurant was chosen because it represents the Islamic name in the business name, namely "hajah". Sampling using Accidental sampling method. This method is a technique of determining sampling based on chance, that is, anyone who meets the researcher by chance can be used as a sample. So the sample in this study were visitors to the Hajah Subagyo Kendal restaurant who accidentally visited the restaurant on the 3rd day of the data collection process. So the number of samples used in this study was obtained as many as 151 respondents who visited the Hajah Subagyo restaurant. The results of the study revealed that customer centricity and religious framing had a significant effect based on statistical tests with respective values â€‹â€‹of 0.186 and 0.673.

Pengaruh Spiritual Branding, Consumer Protagonism Dan Integrated Marketing Communication Terhadap Keputusan Pembelian Astuti, Fitria Yuni; Putra, Gilang Kharisma
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 2 (2023): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to examine the influence of spiritual branding, consumer protagonism, and integrated marketing communication in attracting consumer purchasing decisions muslim fashion shops were chosen as research objects because they sell religious clothes and knick-knack so that it is considered appropriate to be used as an object. Sampling using accidental sampling method, this method is a technique of determining sampling based on chance, that is, any consumer who meets the researcher by chance can be used as a sample. Obtained the number of sampling used in this study as many 203 respondent. Data were obtained by distributing questionnaires to consumers of muslim robes and clothing stores in kendal market directly to see respondents perceptions of spiritual branding, consumer protagonism, integrated marketing and purchasing decisions. The result showed that spiritual branding, consumers protagonism and integrated marketing communication statistically proved to have a positive and significant effect on consumer buying interest. The research result also prove that it simultaneously has a sig value of 0,000. The result indicate that the variables spiritual branding, consumer protagonism dan integrated marketing communication together are able to influence purchasing decision at the 1% level of confidence. In terms of R2 determination, the purchase decision variable can be explained by the spiritual branding, consumer protagonism and integrated marketing communication variable of 90,1% while the remaining 9,9% is explained by other variables not examined. Keywords : Spiritual Branding, Consumer Protagonism, Imc, Purchasing Decisions Abstrak Penelitian ini bertujuan menguji pengaruh consumer protagonism, spiritual branding dan integrated marketing communication dalam menarik keputusan pembelian konsumen Toko busana muslim dipilih menjadi objek penelitian karena menjual pakaian dan pernak-pernik yang religi sehingga dirasa tepat untuk dijadikan objek. Pengambilan sampel menggunakan metode Accidental sampling. Metode ini adalah teknik penentuan sampling berdasarkan kebetulan, yaitu siapa saja konsumen yang secara kebetulan bertemu dengan peneliti dapat digunakan sebagai sampel. didapatlah jumlah sampel yang digunakan dalam penelitian ini sebanyak 203 responden. Data diperoleh melalui pembagian kuesioner kepada konsumen toko gamis dan pakaian muslim di pasar kendal secara langsung untuk melihat persepsi responden mengenai spiritual branding, consumer protagonism, integrated marketing communication dan keputusan pembelian. Hasil penelitian menunjukan, secara statistik spiritual branding, consumer protagonism dan integrated marketing communication terbukti berpengaruh positif dan signifikan terhadap minat beli konsumen. Hasil penelitian juga membuktikan bahwa secara simultan memiliki nilai sig 0,000. Hasil tersebut menunjukkan bahwa variabel spiritual branding, consumer protagonism dan integrited marketing communication secara bersama-sama mampu mempengaruhi keputusan pembelian pada tingkat kepercayaan 1%. Secara determinasi R2, variabel keputusan pembelian dapat dijelaskan oleh variabel spiritual branding, consumer protagonism dan integrited marketing communication sebesar 90,1%. Sementara sisanya 9,9% dijelaskan oleh variabel lain yang tidak diteliti.Kata Kunci : Spiritual Branding, Consumer Protagonism, Imc, Keputusan Pembelian

ANALISIS STRATEGIS MANAJEMEN SUMBER DAYA MANUSIA DI PESANTREN HIDAYATUL MUBTADI-IEN KENDAL (PONDOK PESANTREN) Hani, Umi; Astuti, Fitria Yuni
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8424

Strategic human resource management integrates the role of management with human resource through strategic roles with SWOT analysis to achieve the goals expected by an organization or institution. This research uses a qualitative descriptive type of research with the research object at the Hidayatul Mubtadi-Ien Islamic Boarding School, after carrying out a strategic analysis using SWOT analysis, can maintail the Islamic Boarding School with classical yellow book studies and Al-Qur’an tahfidz as well as weekly recitations which are in great demand by local congregations. It has a strategic location but the development of the students has decreased, and have to compete with Islamic Boarding Schools or other educational institutions, which creates a challenge for the Hidayatul Mubtadi-Ien Islamic Boarding School in the future.

Sosialisasi Ecobrick Sebagai Solusi Cerdas Dan Kreatif Dalam Mengurangi Sampah Plastik Di Kecamatan Brangsong Kendal Astuti, Fitria Yuni; Ageng Prasetyo; Abdul Khafid; Gilang Kharisma Putra
Jurnal AbdiMas Ekonomi Terapan Vol. 1 No. 2 (2023): JURNAL ABDIMAS EKONOMI TERAPAN
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.45681/jamet.v1i2.13

Permasalahan sampah di Indonesia antara lain semakin banyaknya limbah sampah yang dihasilkan masyarakat, kurangnya tempat sebagai pembuangan sampah.sebagaimana di Kabupaten Kendal terdapat dua lokasi yakni TPA terdapat di daerah Draupono Kecamatan Kaliwungu selatan dan di Desa Pagergunung, Kecamatan Pageruyung,yang kini ditutup karena permintaan masyarakat. Oleh karena itu, diperlukan solusi untuk mengatasi permasalahan sampah tersebut. Metode yang digunakan adalah penyampaian materi ceramah dan tanya jawab dilanjutkan dengan praktikum membuat ecobrick dari plastik bekas Hasil pelaksanaan kegaiatan adalah kader TP.PKK Kecamatan Brangsong lebih bisa memahami asal-usul plastik serta bahaya plastik terhadap kelestarian lingkungan dan keselamatan makhluk hidup,melalui pengabdian kepada masyarakat ini diharapkan metode ecobrick sebagai solusi cerdas dan kreatif dalam mengurangi sampah plastik khususnya di kecamatan Brangsong.

Pelatihan Literasi Keuangan Melalui Metode Story Telling Pada Anak Usia Dini Astuti, Fitria Yuni; Abdul Khafid; Umi Hani; Gilang Kharisma Putra; Nurifa Laksmitasari Azizah
Jurnal AbdiMas Ekonomi Terapan Vol. 2 No. 1 (2024): JURNAL ABDIMAS EKONOMI TERAPAN
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.45681/jamet.v2i1.21

In this era of globalization, consumer culture has become an undeniable part of the culture in our environment, so it is not easy to differentiate between the most important needs and those needs that do not have to be fulfilled or are called desires. Teaching children from an early age about financial literacy is our shared task/homework. The aim of this community service is to train children to be able to manage their finances well, wisely and on target by saving. The object of this training is students studying at TPQ.Darussalam, with delivery using the story telling method, it is hoped that the participants will be able to absorb material regarding financial literacy which is packaged with a more interesting story so that it makes the participants happy and enthusiastic.

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