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All Journal Ekonomi Bisnis Jurnal Psikologi UG Journal Majalah Ilmiah Bijak INVEST : Jurnal Inovasi Bisnis dan Akuntansi SOCIAL : Jurnal Inovasi Pendidikan IPS Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) ASEAN Marketing Journal Jurnal Pengabdian Kepada Masyarakat Darma Saskara
Reni Diah Kusumawati
Universitas Gunadarma
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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PENILAIAN KINERJA PADA PERUSAHAAN YANG TERGABUNG DALAM INDEKS LQ45 Kusumawati, Reni Diah; Kristianingrum, Wahyu
UG Journal Vol 6, No 5 (2012)
Publisher : Universitas Gunadarma

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Abstract

Investasi merupakan penanaman modal untuk satu atau lebih aktiva yangdimiliki dan berjangka waktu lama dengan harapan untuk mendapatkankeuntungan dimasa mendatang. Untuk berinvestasi dapat dilihat darikemampuan perusahaan dalam menghasilkan laba yang dapat dinilaimelalui kinerja perusahaan dengan menggunakan Economic Value Added(EVA). Selain melihat EVA, investor dalam menanamkan investasinya jugamelihat nilai Earning per Share (EPS), sebagai bahan pertimbangan investoruntuk berinvestasi di pasar modal. Penelitian ini bertujuan untuk mengkajipengaruh EVA dan EPS terhadap Rate of Return (ROR) baik secara terpisahmaupun secara bersama-sama, dan untuk mengetahui sumbangan pengaruhEVA dan EPS terhadap ROR Hasil penelitian menunjukkan bahwa secarasimultan EVA dan EPS tidak berpengaruh terhadap ROR, sedangkan secaraparsial menyatakan bahwa EVA tidak memiliki pengaruh terhadap ROR,dan EPS memiliki pengaruh terhadap ROR, sehingga dapat disimpulkanbahwa nilai EPS dapat dijadikan acuan bagi investor dalam berinvestasiataupun bagi perusahaan untuk menarik investor dalam pengaruhnyaterhadap pengembalian Saham. EVA dan EPS memberikan sumbanganpengaruh terhadap ROR sebanyak 2.07%, selebihnya dipengaruhi olehvariabel lain yang tidak termasuk dalam model.
DETERMINANT FACTORS OF BLACKBERRY PURCHASE INTENTION Reni Diah Kusumawati; Dessy Hutajulu
Jurnal Ilmiah Ekonomi Bisnis Vol 17, No 2 (2012)
Publisher : Universitas Gunadarma

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Abstract

Development of science and technology enable people to communicate each others.Companies are competing to produce quality products at an affordable price, as well asthe brand that is easily remembered by consumers, taking into account the environment inwhich the product will be marketed. This study aimed to assess the effect of product,price, brand, and the environment on consumer purchase intention. The study populationsare students, with a sample of 153 respondents. Data obtained through a questionnaire,and then analyzed with multiple regressions. The results showed that simultaneously,product, price, brand, and environment influence on purchase intention.Key Words: Product, Advertising, Brand, Environment, Purchase Intention.
EFFECT OF MARKETING MIX AND NATIONAL CULTURE ON CONSUMER BUYING INTENTION FOR MUSIC PRODUCTS: A CASE STUDY OF INDONESIAN AND INDIAN CONSUMERS Oswari, Teddy; Kusumawati, Reni Diah; Yusnitasari, Tristyanti; Shukla, Vijay Kumar
ASEAN Marketing Journal Vol. 11, No. 1
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Research articles.Research Aims: To determine the effect of marketing mix and culture on consumer buying intention on music product.Design/methodology/approach: The research conducted a different test to determine there are whether or not differences in consumer behavior in Indonesia and in India.Research Findings: The results of this study can provide information to music industry about the factors that can attract consumer buying intention of music products, so the music industry can determine the right product marketing strategy.Theoretical Contribution/Originality: This research was conducted by analyzing the perceptions of consumers from Indonesia and India by paying attention to internal and external factors such as the culture of Indonesia and India.Practitioner/Policy Implication: Reducing piracy of music works, with the implementation of laws that can ensnare piracy that occurs.Research limitation/Implications: The research is only seen from consumer perceptions, while the perceptions of company or music industry are still not done.
PENGARUH MOTIVASI BELAJAR DAN KEMANDIRIAN BELAJAR SELAMA MASA PANDEMI COVID–19 TERHADAP HASIL BELAJAR PESERTA DIDIK KELAS XII PADA MATA PELAJARAN EKONOMI DI SMA NEGERI 6 DEPOK RETNO SUSANTI; RENI DIAH KUSUMAWATI
SOCIAL : Jurnal Inovasi Pendidikan IPS Vol. 3 No. 2 (2023)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/social.v3i2.2490

Abstract

This research aims to determine the influence of learning motivation and learning independence during the Covid-19 pandemic on the learning outcomes of class Xii students in economics subjects at SMA Negeri 6 Depok. The type of research used is quantitative research. The population in the research is class XII students at SMA Negeri 6 Depok for the 2021/2022 academic year. The sample selection used simple random sampling so that 248 class XII students of SMA Negeri 6 Depok were obtained. The data collection technique is in the form of a questionnaire or questionnaire. The data analysis technique uses t-test statistics. The research procedure was carried out by distributing questionnaires to each sample. Each questionnaire consists of 35 questions. Based on the results of research on the influence of learning motivation and learning independence during the Covid-19 pandemic on the learning outcomes of class study of the learning outcomes of class XII students in economics subjects at SMA Negeri 6 Depok. Learning independence on the learning outcomes of class XII students in economics subjects at SMA Negeri 6 Depok. There is a simultaneous influence of learning motivation and learning independence on the learning outcomes of class XII students in economics subjects at SMA Negeri 6 Depok. ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh motivasi belajar dan kemandirian belajar selama masa pandemi covid–19 terhadap hasil belajar peserta didik kelas Xii pada mata pelajaran ekonomi di SMA Negeri 6 Depok. Jenis penelitian yang digunakan yaitu penelitian kuantitatif. Populasi dalam penelitian yaitu siswa kelas XII di SMA Negeri 6 Depok tahun ajaran 2021/2022. Pemilihan sampel menggunakan simple random sampling sehingga didapatkan 248 siswa kelas XII SMA Negeri 6 Depok. Teknik pengumpulan data berupa kuosioner atau angket. Teknik analisis data menggunakan statistik uji-t. Prosedur penelitian dilakukan dengan menyebarkan angket pada tiap tiap sampel. Setiap angket terdiri dari 35 soal. Berdasarkan hasil penelitian tentang Pengaruh Motivasi Belajar dan Kemandirian Belajar Selama Masa Pandemi Covid–19 terhadap Hasil Belajar Peserta Didik Kelas XII Pada Mata Pelajaran Ekonomi di SMA Negeri 6 Depok, maka peneliti dapat mengambil kesimpulan bahwa: Terdapat pengaruh secara parsial antar variabel, yaitu antara motivasi belajar terhadap hasil belajar peserta didik kelas XII pada mata pelajaran ekonomi di SMA Negeri 6 Depok. Kemandirian belajar terhadap hasil belajar peserta didik kelas XII pada mata pelajaran ekonomi di SMA Negeri 6 Depok. Terdapat pengaruh motivasi belajar dan kemandirian belajar secara simultan terhadap hasil belajar peserta didik kelas XII pada mata pelajaran ekonomi di SMA Negeri 6 Depok.
FAKTOR INTERNAL DAN EKSTERNAL DALAM PENCAPAIAN PRESTASI BELAJAR AKUNTANSI Reni Diah Kusumawati; Syntha Noviyana; Rr. Dharma Tintri Edi Raras
Jurnal Psikologi Vol 5, No 2 (2012)
Publisher : Universitas Gunadarma

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Abstract

Tempat pertama dalam proses pembelajaran dan pendidikan seorang anak adalah keluarga,dimana pola asuh orang tua dapat mendorong motivasi belajar dan minat belajar anak terhadapprestasi belajar. Penelitian ini bertujuan untuk mengkaji pengaruh motivasi belajar, minat belajar,dan pola asuh orang tua terhadap prestasi belajar yang ditunjukkan dalam Indek PrestasiKumulatif (IPK). Populasi penelitian ini adalah mahasiswa Strata Satu Jurusan AkuntansiUniversitas Gunadarma, dengan jumlah sampel yang ditetapkan sebanyak 217 responden. Datadikumpulkan melalui kuesioner dan dianalisis dengan regresi berganda. Hasil penelitianmenunjukkan bahwa secara keseluruhan motivasi belajar, minat belajar, dan pola asuh orang tuaberpengaruh terhadap IPK mahasiswa.Kata Kunci: Motivasi belajar, Minat belajar, Pola asuh orang tua, IPK
Pengaruh Kualitas Pelayanan, Nilai Nasabah dan Citra Produk Terhadap Kepuasan Nasabah Pada Bank BJB Margonda Kota Depok–Jawa Barat Siti Nurchalizah; Reni Diah Kusumawati
Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Vol 4 No 1 (2024): Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) - Maret 2024
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/jimpa.v4i1.324

Abstract

Perbankan salah satu sektor ekonomi yang sangat berpengaruh terhadap pembangunan negara. Bank adalah lembaga keuangan yang aktivitasnya menghimpun dana dari dan untuk masyarakat serta mempunyai fungsi untuk memperlancar arus pelunasan.Penelitian ini menggunakan metode kuantitatif dengan teknik analisis korelasional menggunakan program SPSS berdasarkan data angket yang telah peneliti lampirkan.Hasil dari perhitungan SPSS diketahui bahwa variabel kualitas layanan X1 (0,02) & nilai nasabah X2 (0,014) berpengaruh positif terhadap variabel Y karena nilai sig lebih kecil dari nilai sig yang ditentukan sebesar 0,05. Sedangkan variabel citra produk X3 (0,354) tidak berpengaruh positif terhadap variabel Y karena tingkat sig lebih besar dari tingkat sig yaitu 0,05.Uji koefisien determinasi menunjukkan bahwa variabel-variabel independen yang diajukan yaitu kualitas layanan, nilai nasabah, & citra produk mampu untuk menjelaskan variasi dari variabel dependen kepuasan nasabah Y sebesar 80,8%, sedangkan sisanya yaitu sebesar 19,2 % dijelaskan oleh variabel lain di luar penelitian ini.
Consumer Perception of Agribusiness E-marketplace Opportunities in Indonesia Kusumawati, Reni Diah; Oswari, Teddy; Yusnitasari, Tristyanti; Dutt, Himanshu
Majalah Ilmiah Bijak Vol. 19 No. 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i2.1934

Abstract

E-commerce for agribusiness products began to develop in Indonesia in 2015, but it is still very small in number when compared to products from other industries. E-marketplace allows farmers to reach a wider range of consumers, so that everyone who has internet access has the opportunity to be able to enjoy fresh agricultural products. The success of an e-marketplace is supported by the good performance of the web, so that consumers will feel comfortable in searching for products and making transactions. This study discusses the performance of e-marketplaces, and consumer perceptions to determine consumer purchase intentions of agricultural product e-marketplaces. The population in this study are consumers who have used the agricultural product e-marketplace. The data were obtained through a questionnaire, then a classic assumption test was carried out to determine the appropriateness of the statements used in the questionnaire and the distribution of the data used. Furthermore, the data will be analyzed using multiple linear regression. The results show that partially only the convenience of the website from the e-marketplace performance indicators that affects consumer purchase intentions of agricultural products, while other variables do not affect consumer purchase intentions of e-marketplaces that offer agricultural products. Simultaneously, the results of the study indicate that e-marketplace performance, perceived ease of use, and perceived benefits influence consumer purchase intentions in agricultural product e-marketplaces. The contribution of the influence of the independent variables to the dependent variable is 17.9%, and the rest is influenced by other variables not included in the study.
PROGRAM PENDIDIKAN ILMU EKONOMI “GLOBAL MARKETING” : PESERTA DIDIK DIVISI PENDIDIKAN PUBLIK KP BABAKAN DS BINONG, KARAWACI, TANGERANG Hardianto, Bambang G.; Purwaningrum, Supiningtyas; Kusumawati, Reni Diah
Jurnal Pengabdian Kepada Masyarakat Darma Saskara Vol 3, No 1 (2023)
Publisher : Jurnal Pengabdian Kepada Masyarakat Darma Saskara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/abdimasug.2023.v3i1.10017

Abstract

Pengabdian Kepada Masyarakat adalah salah satu bukti perwujudan dari Tri Darma Perguruan Tinggi. Pada kesempatan ini, Universitas Gunadarma bekerjasama dengan Yayasan Agenkultur yang merupakan lembaga independen yang bergerak dibidang sosial, budaya dan pendidikan, untuk melakukan PKM di PKBM Tan Malaka. Kerjasama yang dilakukan adalah dengan memberikan pelatihan dalam bidang komputer dan bidang ekonomi kepada murid-murid kejar paket B dan C pada yayasan Agen Kultur tersebut. Dengan kondisi pademi Covid-19 saat ini, pelatihan Komputer yang diberikan bersifat daring. Pemanfaatan teknologi informasi dibidang Ilmu Komputer dan Ilmu Ekonomi sangat dirasakan perlu sekali pada kondisi seperti ini, sehingga pada kesempatan ini modul pelatihan yang diberikan berhubungan dengan pengenalan Internet dan pemanfaatan internet sebagai media pemasaran secara online (digital marketing). Selain pelatihan komputer, Universitas Gunadarma juga memberikan Kuliah Umum secara daring atau online yang diberikan kepada para murid. Kuliah Umum bertujuan untuk memberikan informasi kepada para murid mengenai pengetahuan terkini dalam bidang teknologi informasi dibidang Ilmu komputer serta pemanfataannya terhadap bidang Ekonomi. Target luaran pengabdian masyarakat ini difokuskan untuk menambah pengetahuan dan keterampilan dalam bidang Ilmu Ekonomi bagi murid-murid di Yayasan Agenkultur tersebut.
Examining the Integrated Effects of Online Reviews, Sensory Branding, Digital Marketing, and Pop Culture on Consumer Purchase Decisions Reni Diah Kusumawati; Agung Prasetyo Wibowo; Himanshu Dutt
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 7 No. 1 (2026): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v7i1.2082

Abstract

This study examines the influence of online reviews, sensory branding, digital marketing, and pop culture on consumer purchase decisions within Indonesia’s e-commerce environment. The research was motivated by the rapid growth of Indonesia’s digital economy and the increasing importance of digital consumer behaviour in online marketplaces. A quantitative research approach was employed using survey data collected from 125 online consumers with prior e-commerce purchasing experience. Data were analysed using multiple linear regression to evaluate the relationships between the independent variables and purchase decisions. The findings indicate that online reviews and sensory branding positively influence consumer purchase decisions, highlighting the importance of trust, credibility, and experiential engagement in digital shopping environments. In contrast, digital marketing and pop culture were not found to exert significant direct effects on purchase decisions. These results suggest that consumers rely more heavily on authentic peer-generated information and immersive online experiences than on conventional promotional content or broad cultural influences when making purchasing decisions. The model demonstrates strong explanatory power in predicting online consumer behaviour within Indonesia’s e-commerce sector. This study contributes to the consumer behaviour and digital marketing literature by integrating cognitive, experiential, promotional, and cultural dimensions within a single analytical framework based on the Stimulus–Organism–Response (S-O-R) model. The findings also provide practical implications for businesses by emphasising the importance of transparent review systems, engaging sensory-based digital experiences, and trust-oriented online marketing strategies to enhance consumer purchasing behaviour in emerging digital markets.
Examining the Integrated Effects of Online Reviews, Sensory Branding, Digital Marketing, and Pop Culture on Consumer Purchase Decisions Reni Diah Kusumawati; Agung Prasetyo Wibowo; Himanshu Dutt
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 7 No. 1 (2026): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v7i1.2082

Abstract

This study examines the influence of online reviews, sensory branding, digital marketing, and pop culture on consumer purchase decisions within Indonesia’s e-commerce environment. The research was motivated by the rapid growth of Indonesia’s digital economy and the increasing importance of digital consumer behaviour in online marketplaces. A quantitative research approach was employed using survey data collected from 125 online consumers with prior e-commerce purchasing experience. Data were analysed using multiple linear regression to evaluate the relationships between the independent variables and purchase decisions. The findings indicate that online reviews and sensory branding positively influence consumer purchase decisions, highlighting the importance of trust, credibility, and experiential engagement in digital shopping environments. In contrast, digital marketing and pop culture were not found to exert significant direct effects on purchase decisions. These results suggest that consumers rely more heavily on authentic peer-generated information and immersive online experiences than on conventional promotional content or broad cultural influences when making purchasing decisions. The model demonstrates strong explanatory power in predicting online consumer behaviour within Indonesia’s e-commerce sector. This study contributes to the consumer behaviour and digital marketing literature by integrating cognitive, experiential, promotional, and cultural dimensions within a single analytical framework based on the Stimulus–Organism–Response (S-O-R) model. The findings also provide practical implications for businesses by emphasising the importance of transparent review systems, engaging sensory-based digital experiences, and trust-oriented online marketing strategies to enhance consumer purchasing behaviour in emerging digital markets.
Co-Authors Agung Prasetyo Wibowo Andriansyah Latif Ashur Harmadi Astried Permanasari Ch. Dewi Wulandari Dadi Kuswandi Dessy Hutajulu Eka Patriya Guyub Nuryanto Handayani Hardianto, Bambang G. Himanshu Dutt Himanshu Dutt Purwaningrum, Supiningtyas RETNO SUSANTI Rr. Dharma Tintri Edi Raras Shukla, Vijay Kumar Siti Nurchalizah Supiningtyas Purwaningrum Syntha Noviyana Teddy Oswari Teddy Oswari Tristyanti Yusnitasari Tristyanti Yusnitasari Vijay Kumar Shukla Wahyu Kristianingrum