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All Journal JURNAL SISTEM INFORMASI BISNIS Jurnal Ilmiah Manajemen dan Bisnis (JIMB) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) YUME : Journal of Management Jurnal Akuntansi Barelang JURNAL ILMIAH FEASIBLE (JIF) Jurnal Ekonomi Jurnal Ekonomi dan Manajemen Indonesia Jurnal Puan Indonesia Jurnal Penelitian Pendidikan Indonesia SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Wangdra, Yvonne
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JURNAL SISTEM INFORMASI BISNIS

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Analisis Online Impulse Buying dengan menggunakan Framework SOR Syastra, Muhammad Taufik; Wangdra, Yvonne
JSINBIS (Jurnal Sistem Informasi Bisnis) Vol 8, No 2 (2018): Volume 8 Nomor 2 Tahun 2018
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5922.359 KB) | DOI: 10.21456/vol8iss2pp133-140

Abstract

Electronic commerce (e-commerce) transactions in a country must be continuously improved to support the country's economic development. E-commerce owner are looking for efforts / strategies to increase sales. The effort that can be done is to conduct an study of impulsive purchases online. The framework used to conduct this study is SOR (Stimulus, Organism and Response). The purpose of this study is to identify the factors causing impulsive purchases online and which factors that have the highest contribution. This study focuses on mainstream e-commerce websites such as: tokopedia, lazada, bukalapak, shopee, and elevenia. The number of respondents was 105 people. Data analysis techniques are Descriptive Analysis. To strengthen the data, the researchers conducted interviews with 10 respondents. The findings of this study are the factors causing impulsive purchases: (1) Promotion / discounts; (2) Flash sale; (3) Popular this week item; (4) Hot list product; (5) Payment installment facilities. Factors that have the highest contribution are Promo / discount with a value of 64.8%. Promos / discounts are the most influential an impulsive buying desire in conventional markets and e-commerce
Co-Authors Anthonny Ariany, Eka Cendana, Christian Fifi, Fifi Haldy, Muhammad Hikmah Hikmah Jupriyatmoko, Jupriyatmoko Lan, A Nanda, Marini Tree Novisagita, Eka Rili Petrus Petrus Purwanti, Angel Ridarti, Hidayah Fitri Ridarti Soemadijo, Pramita Studiviany Suhardi Suhardi Syahril Effendi Syastra, Muhammad Taufik Tan, Kenzy Vera wage, Sunarto Wangdra, Ronald Wangdra, Suvianto Wasiman, Wasiman Wibowo, Agung Edy WIJAYA, VANESSA Wiryanto, Ricky Wong, Angeline