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All Journal WIDYA MANAJEMEN Enrichment : Journal of Management Jurnal Sewaka Bhakti Widya Kesehatan Jurnal Penelitian Agama Hindu Implementasi Manajemen & Kewirausahaan Jurnal Pengabdian Masyarakat Dharma Bhakti

Ni Luh Adisti Abiyoga Wulandari

Fakultas Ekonomi Bisnis Dan Pariwisata, Universitas Hindu Indonesia, Bali, Indonesia

Author-ID : 1334618

Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS PENILAIAN KONSUMEN PADA EKUITAS MEREK PRODUK HERBAL AYURWEDA PADA KONSUMEN DI KOTA DENPASAR Ni Luh Adisti Abiyoga Wulandari; Ni Komang Sumadi; Mirah Ayu Trarintya
Widya Manajemen Vol 1 No 2 (2019): Widya Manajemen
Publisher : UNHI Press

Ayurveda is one of the oldest holistic treatments in the world. Ayurveda herbal products have the potential to be developed as health products that have competitive advantages. Sustainable competitive advantage is done through strengthening brand equity, namely brand awareness, brand perceived quality, brand association, and brand loyalty. This research was conducted on consumers in the city of Denpasar, using 200 research respondents. Data collection is done by observation, interviews, questionnaires, and literature studies. The results showed that overall the respondents of the study both non-consumer respondents and consumer respondents had brand awareness, brand association, brand perceived quality, and good brand loyalty in Ayurveda herbal products. Where consumers' perceptions of brand awareness, brand association, brand perceived quality Ayurveda herbal products are higher than non-consumer respondents. In addition, the results of the analysis show that there are significant differences in brand association between consumers who have never consumed consumers who have consumed Ayurveda herbal products. While the perception of brand awareness and brand perceived quality did not show a significant difference in the two groups of respondents. Based on the results of these studies, developing brand equity of Ayurveda herbal products is very important to create competitive advantage. So that consumers are expected to prefer to use Ayurveda herbal products compared to other traditional medicines or modern / synthetic medical drugs that exist today.

Pengaruh Self Esteem, Empowerment, dan Team Work Terhadap Kepuasan Kerja Karyawan Pada PT. BPR TISH di Gianyar Ni Luh Adisti Abiyoga Wulandari; Ni Komang Sumadi; Ni Nyoman Adityarini Abiyoga Vena Swara
Widya Manajemen Vol 2 No 1 (2020): Widya Manajemen
Publisher : UNHI Press

Job satisfaction is an employee's feelings about his work, whether happy/like or not/disliked as a result of employee interaction with his work environment or as a result of employee assessment of his work. The formulation of this research problem is how the partial and simultaneous influence of self esteem, empowerment and teamwork on job satisfaction of employees of PT. BPR Tish in Gianyar. The purpose of this study was to determine the partial and simultaneous influence of self esteem, empowerment and teamwork on job satisfaction of employees of PT. BPR Tish in Gianyar. This research was conducted at PT. BPR Tish in Gianyar with a total sample of 39 peoples. Data collection methods used were observation, interviews, documentation, literature and questionnaires. While the data analysis techniques are validity, reliability, classic assumption test, multiple linear regression analysis, correlation and determination analysis, t test, and F test. The test results show that there is a positive and significant effect of partially self esteem on job satisfaction where values â€‹â€‹are obtained Regression coefficient b1 is 0.434 and the calculated t1 value is 2.180 greater than the t-table of 1.697 with a sig value of 0.018. There is a positive and significant effect of partial empowerment on job satisfaction where the regression coefficient b2 is 0.302 and the t2-count is 3.402, greater than t-table 1.697 with a sig 0.002. There is a positive and significant effect of teamwork partially on job satisfaction where a regression coefficient of b3 is 0.309 and a t3-count of 2.194 is greater than t-table of 1.697 and a sig of 0.020. There is a positive and significant effect of self-esteem, empowerment and teamwork simultaneously on employee job satisfaction at BPR Tish in Gianyar. When seen from the results of the F-test obtained F1-count is 39.889 greater than the F-table of 2.92 and a sig value of 0,000. Based on this, PT. BPR Tish in Gianyar provides an opportunity for employees to show their abilities and competencies, give recognition and respect for their abilities and encourage the spirit of collaboration in work teams so as to create satisfaction for the work they do because what they do is successful and creates optimal results.

Co-Authors Abiyoga VS, Ni Nyoman Adityarini COKORDA BAYU PUTRA Dewi, Ida Ayu Sasmita I Gede Aryana Mahayasa I Gede Putu Kawiana I Gusti Ayu Wimba I Putu Deddy Samtika Putra I Wayan Suartina I WAYAN SUDIANA I Wayan Sudiana Kadek Dewi Padnyawati Luh Nik Oktarini Maitarini, Ida Ayu Nadia Mirah Ayu Putri Trarintya, Mirah Ayu Putri Mirah Ayu Trarintya Ni Ketut Muliati Ni Komang Sumadi Ni Komang Sumandi Ni Nyoman Adityarini Abiyoga Vena Swara Ni Putu Ayu Kusumawati Ni Wayan Wina Premayani, Ni Wayan Wina Purwaningtyas, Ni Wayan Mona Putu Atim Purwaningrat SANG AYU PUTU ARIE NDRASWARAWATI Saputri, Arista Dwi Wijaya, Putu Yudy Wilyadewi, Ida I Dewa Ayu Yayati

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