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Penerapan Digital Marketing Pada UMKM Kain Tenun/Songket Ibu Nina Di Desa Ibul Besar 1, Kecamatan Pemulutan, Kabupaten Ogan Ilir Al-Farizi, Salman; Renilaili, Renilaili; Kusmindari, Ch Desi; Pasmawati, Yanti; Irwansyah, Irwansyah
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 4 No. 1 (2024): Januari 2024 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v4i1.524

Abstract

Tujuan dilakukannya kegiatan pengabdian kepada Masyarakat ini dengan tema penerapan digital marketing pada UMKM kain tenun/songket Ibu Nina di desa Ibul Besar 1 ini adalah untuk memberikan pengetahuan mengenai digital marketing serta serta pelatihan penerapan digital marketing. Metode yang di gunakan dalam pelaksanaan kegiatan ini yaitu melalui membahas dan praktik langsung penerapan digital marketing. Tahapan pelaksanaan pemanfaatan digital marketing agar sistem pemasarannya menjadi lebih baik sehingga dapat memperluas cakupan target usahanya serta dapat menunjang kegiatan penjualan yang lebih baik. Selain itu, UMKM juga diberikan bantuan dalam membuat akun bisnis di media digital yaitu Shopee dan Instagram. Dari hasil yang diperoleh dalam kegiatan ini, disarankan sebaiknya penggunaan strategi digital marketing dapat ditindaklanjuti dengan pembimbingan secara berkala sehingga bisa efektif dan optimal dalan menunjang kegiatan pemasaran dan meningkatkan penjualan usaha UMKM.
Menentukan Prinsip dan Konsep Dasar Perancangan dan Pengembangan Kursi Roda Fahrul Izza, Muhammad; Pasmawati, Yanti
Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 1 No. 4 (2024): AGUSTUS-OKTOBER 2024
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/mister.v1i4.2226

Abstract

Wheelchairs are a vital aid for individuals with limited mobility, allowing them to remain active and independent. Although various models of wheelchairs are available on the market, challenges in ensuring comfort, safety and efficiency of use still exist. Therefore, designing and developing better wheelchairs is an urgent need to improve the quality of life and mobility of users. This research aims to determine important factors in designing optimal wheelchairs for the elderly and to disseminate the principles of wheelchair design. The final result of the brainstorming resulted in safe and comfortable wheelchair product specifications, including galvanized iron or chrome-plated black iron, foam and synthetic leather backrests, synthetic leather seats, as well as additional features such as airless tires, plastic-coated brakes, and foldable footrest
Ergonomic analysis on wheelchair redesign to improve user health and safety Kusmindari, Christofora Desi; Pasmawati, Yanti; Arfianto, Ahmad Syahrul; Pratama, Muhammad Rezky Putra; Prassetio, Rendi
Operations Excellence: Journal of Applied Industrial Engineering Vol. 17 No. 2 July 2025 In Press
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/oe.2025.v17.i2.140

Abstract

This research aims to redesign a wheelchair to enhance comfort and safety based on the ergonomic needs of users through a holistic ergonomic approach. The study employs the FMEA (Failure Mode and Effects Analysis) method to identify product failures in wheelchairs and determine preventive measures using the Risk Priority Number (RPN), calculated from Severity (S), Occurrence (O), and Detection (D). A biomechanical assessment using REBA (Rapid Entire Body Assessment) evaluates the posture and movements of wheelchair users and identifies factors contributing to ergonomic risks. The FMEA analysis revealed three failure modes with the highest RPN values: "head drooping" (192), "hands hitting the wheels" (120), and "feet drooping" (112). The REBA assessment indicated a final score of 9, signifying a high risk of injury, necessitating immediate corrective actions. In response to the findings from FMEA and REBA, a new wheelchair design is proposed, incorporating features such as neck support, a hydraulic system for the back, and calf supports. Additionally, the wheelchair dimensions will be adjusted based on the users' anthropometric measurements to ensure better ergonomics.
A mobile application for assessing the product success on crowdfunding campaign: the development and usability testing Pasmawati, Yanti; Wijayanto, Titis; Tontowi, Alva Edy; Hartono, Budi
Jurnal Sistem dan Manajemen Industri Vol. 5 No. 2 (2021)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jsmi.v5i2.4073

Abstract

Crowdfunding is one of the alternative sources of finance for product-based startups. Products are funded if the campaign is considered to be successful in reaching the target. The assessment of the success rate of product campaigns develops into three successive levels, namely overfunding, successful and unsuccessful. Due to the complication of setting up a product campaign on an online crowdfunding platform, a mobile application to aid campaigners needs to be developed. Moreover, it is essential to evaluate its ease to use. This study aims to (1) develop an android-based application, (2) evaluate the usability of the application based on user perceptions. The application ('POSCA') was developed by emphasizing user experience (UX), while the Use Questionnaire evaluated its usability. Ten participants were invited to evaluate the system usability and interface. The results suggest that 'POSCA' has good scores of usability: ‘efficiency’ = 49.11% in the fifth trial, ‘very-easy-to-learn’ (95%), ‘useful’ (85%), ‘easy-to-use’ (87%), and ‘satisfy-the-users’ (88%).