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Journal : Proceeding of International Conference Health, Science And Technology (ICOHETECH)

The Role of Local Wisdom in Driving Innovation and Green Economic Growth through Digital Platforms Oktaviani, Intan; Widyaningsih, Pipin; Triana; Husin, Husna Sarirah
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2025: Proceeding of the 6th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/99zprq92

Abstract

This study investigates the transformative potential of integrating local wisdom encompassing indigenous knowledge, cultural values, and traditional ecological practices into digital platforms to drive innovation and foster green economic growth, aligning with global sustainability agendas. It highlights how local wisdom, often manifested in heritage crafts, regenerative agriculture, and community-based resource management, serves as a foundation for eco-friendly production systems, ethical trade, and inclusive entrepreneurship when amplified through digital technologies such as e-commerce, traceability systems, and financial technology. Employing a mixed-method approach involving case studies from Asia, Africa, and Latin America alongside quantitative analyses of export growth, job creation, and supply chain resilience, the research reveals that embedding cultural identity and sustainable practices into digital commerce enhances product authenticity, attracts premium markets, reduces carbon footprints through localized production, and empowers marginalized groups, including women and indigenous communities. The findings underscore that such integration not only contributes to fair trade and decent work but also strengthens biodiversity conservation, promotes circular economy principles, and mitigates socio-economic inequalities. The study recommends implementing policy incentives, digital literacy programs, and multi-stakeholder collaborations between governments, platform developers, and cultural institutions to scale these initiatives, ultimately positioning local wisdom as a strategic driver for environmentally responsible, socially inclusive, and innovation-driven economic transformation in the digital era.
DIGITAL MARKETPLACE IN SMEs SUSTAINABILITY Oktaviani, Intan; Triana
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3432

Abstract

The application of the K-Means algorithm in digital marketplaces is an effective data analysis strategy for grouping customers, products or reviews based on certain characteristics. In the context of digital marketplaces, K-Means is used to understand customer behavior, improve the shopping experience, and optimize business operations. This article describes the basic concept of implementing K-Means in a digital marketplace, including implementation steps and benefits that can be obtained. This method helps marketplaces in customer segmentation, product recommendations, sentiment analysis, and data-driven decision making. By using K-Means, digital marketplaces can optimize marketing strategies, product and service offerings, and increase overall customer satisfaction. In conclusion, the K-Means algorithm is an important tool in data analysis that supports the growth and success of digital marketplaces in the ever-developing digital era.