Article Per Year (5 Year)
p-Index From 2020 - 2025
2.9
P-Index
This Author published in this journals
All Journal JISI UMJ (Jurnal Integrasi Sistem Industri UMJ) OPERATION EXCELLENCE: Journal of Applied Industrial Engineering International Journal of Artificial Intelligence Research Jurnal Komunikasi Profesional Jurnal Riset Teknologi Pencegahan Pencemaran Industri Universal Journal of Science and Technology Proceeding Mercu Buana Conference on Industrial Engineering Majority Science Journal Nomico journal of Renewable Engineering Journal of Pharmacopoeia
Chin, Jacky
Universitas Mercu Buana
Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Social Sciences Veterinary Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Jurnal Komunikasi Profesional

 1 
Model komunikasi pemasaran kopi tuku sebagai resilensi covid-19: sebuah analisis isi Firdaus, Muhamad Azis; Daeng GS, Achmad; Indrawati, Indrawati; Lapoliwa, Gerdha Erlinda Sari; Chin, Jacky
Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v5i6.4209

Abstract

Due to recent technological advances, marketing strategies have shifted from conventional to online. Traditional businesses use this digital marketing strategy because it is considered no more effective than other forms of marketing, such as using brochures and catalogs. Kopi Tuku as a business that mushroomed first during the Covid-19 pandemic, used digital marketing strategies to introduce digital products, one of which was social media. This is because social media is a platform that allows people to communicate information in the form of text, photos, videos, and audio with each other and with businesses, or vice versa. This study aims to find out how Kopi Tuku's digital marketing strategy during the Covid-19 pandemic uses content analysis. The method used is Krippendorff's content analysis via Instagram @tokokopituku for the period January 1, 2021 to September 30, 2021. The conclusion of this study is that Kopi Tuku's marketing strategy is more of an advertising strategy that highlights related information about Kopi Tuku.
Why CSR communication also has good and negative consequences on a company's social responsibility? Ismail, Rendi; Karyaningsih; Chin, Jacky; Prabowo, Tyan Ludiana
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v6i1.4454

Abstract

The disparity between actual CSR initiatives and the extent to which they are conveyed will lead to a negative perception of the company and its operations. A good match between a high level of CSR communication and a high volume of CSR actions, on the other hand, should be helpful. The goal of this research is to determine why CSR communication has both positive and negative effects on corporate social responsibility. In this study, a survey using a quantitative approach was used as the strategy. Individuals exposed to higher levels of communication saw it more strongly (M = 4.01, SD = 0.93) than those exposed to lower levels of communication (M = 2.38, SD = 1.19), according to the results of an independent sample t-test, t (400) = 14.11, p.001. As a result, the deception was effective. In addition, we looked to see if the various experimental groups had differing perspectives on the scope of CSR initiatives. The cross tabulation demonstrated that 84.9 percent of single project participants and 91.0 percent of triple project participants correctly remembered the precise number of CSR activities, 2(1, n = 400) = 102.58, p.001. All CSR communications in this study were provided via screenshots of the company's fictional website, as well as Twitter and Facebook timelines, according to the study's findings. As a result, it's unclear how different modalities of communication affect CSR information processing and result in varied outcomes.
Model komunikasi pemasaran kopi tuku sebagai resilensi covid-19: sebuah analisis isi Muhamad Azis Firdaus; Achmad Daeng GS; Indrawati; Gerdha Erlinda Sari Lapoliwa; Jacky Chin
Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (876.742 KB)

Abstract

Due to recent technological advances, marketing strategies have shifted from conventional to online. Traditional businesses use this digital marketing strategy because it is considered no more effective than other forms of marketing, such as using brochures and catalogs. Kopi Tuku as a business that mushroomed first during the Covid-19 pandemic, used digital marketing strategies to introduce digital products, one of which was social media. This is because social media is a platform that allows people to communicate information in the form of text, photos, videos, and audio with each other and with businesses, or vice versa. This study aims to find out how Kopi Tuku's digital marketing strategy during the Covid-19 pandemic uses content analysis. The method used is Krippendorff's content analysis via Instagram @tokokopituku for the period January 1, 2021 to September 30, 2021. The conclusion of this study is that Kopi Tuku's marketing strategy is more of an advertising strategy that highlights related information about Kopi Tuku.
Why CSR communication also has good and negative consequences on a company's social responsibility? Rendi Susiswo Ismail; Karyaningsih; Jacky Chin; Tyan Ludiana Prabowo
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.421 KB)

Abstract

The disparity between actual CSR initiatives and the extent to which they are conveyed will lead to a negative perception of the company and its operations. A good match between a high level of CSR communication and a high volume of CSR actions, on the other hand, should be helpful. The goal of this research is to determine why CSR communication has both positive and negative effects on corporate social responsibility. In this study, a survey using a quantitative approach was used as the strategy. Individuals exposed to higher levels of communication saw it more strongly (M = 4.01, SD = 0.93) than those exposed to lower levels of communication (M = 2.38, SD = 1.19), according to the results of an independent sample t-test, t (400) = 14.11, p.001. As a result, the deception was effective. In addition, we looked to see if the various experimental groups had differing perspectives on the scope of CSR initiatives. The cross tabulation demonstrated that 84.9 percent of single project participants and 91.0 percent of triple project participants correctly remembered the precise number of CSR activities, 2(1, n = 400) = 102.58, p.001. All CSR communications in this study were provided via screenshots of the company's fictional website, as well as Twitter and Facebook timelines, according to the study's findings. As a result, it's unclear how different modalities of communication affect CSR information processing and result in varied outcomes.
Co-Authors Achmad Daeng GS Ahsani, Apt. Irfan Dafid Mega Saputra Daruki Daruki Devy Mawarnie Puspitasari Djamal, Mansyur Fadilah, Hafid Firayani, Firayani Gerdha Erlinda Sari Lapoliwa GS , Achmad Daengs Hardianto Iridiastadi Herlina Herlina Herlina Herlina Hery Sumardiyanto Indrawati Indrawati Indrawati Irwanto, Miko Mei Ismail, Rendi Isra Muksin Judijanto, Loso Karyaningsih Karyaningsih Lapoliwa, Gerdha Erlinda Sari Malik, Iqbal Pratama Margono , Budi Muhamad Azis Firdaus Pasha, Vebina Sheila Pattiruhu, Claudia Monique Poppy Indriani Prabowo, Tyan Ludiana Rendi Susiswo Ismail Riki Efendi Risdianto, Anauta Lungiding Angga Rosalia, Olyvia Saputra, Rahmad Surya Hadi Saputro, Rizal Sigit Singgih Juniawan Suardi, Soni Sunita Dasman Supiati Supiati Syah, Sultan Thohirin, Muh Tyan Ludiana Prabowo Uti Roysen Yan Kurnia Hadi Yulianti Yunus Arifien