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All Journal JEJAK Journal of Economic Education Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Pemberdayaan Masyarakat Madani (JPMM) Surya Abdimas Economic Education and Entrepreneurship Journal JEKPEND Jurnal Ekonomi dan Pendidikan Efficient: Indonesian Journal of Development Economics BERNAS: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN, SAINS DAN TEKNOLOGI Madaniya Mitra Akademia: Jurnal Pengabdian Masyarakat Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Business and Accounting Education Journal Participative Journal (PJ) : Jurnal Pengabdian Pada Masyarakat Indonesian Journal of Devotion and Empowerment (IJDE) Jurnal Riptek Economic Education Analysis Journal Business and Accounting Education Journal DEVOTIONIS: Journal of Community Service "Indonesian Journal of Devotion and Empowerment (IJDE) "
Pitaloka, Lola Kurnia
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Journal : Jurnal Riptek

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Digital Empowerment: Efektivitas Program PENA bagi UMKM Perempuan di Semarang Amalia, Via; Rusdarti, Rusdarti; Melati, Inaya Sari; Pitaloka, Lola Kurnia
Jurnal Riptek Vol 19, No 2 (2025)
Publisher : Badan Riset dan Inovasi Daerah Kota Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35475/riptek.v19i2.327

Abstract

This study examines the impact of the PENA Program on the digitalization of women-led MSMEs in Semarang City and its implications for empowerment and business sustainability. Using a qualitative approach with thematic analysis as the main method, data were gathered through in-depth interviews with eleven female MSME entrepreneurs participating in the PENA Program.Results show that around 73% of respondents experienced significant improvements in digital adoption, particularly in e-commerce, digital payment, and social media marketing. Three main themes emerged: (1) enhanced digital capabilities through structured mentoring, (2) empowerment through increased visibility and self-confidence, and (3) persistent challenges such as time constraints and limited infrastructure. The PENA Program effectively facilitates access to digital tools and skills development, though adaptation varies depending on digital literacy and social support. Digitalization strengthens women’s empowerment by enabling participants to expand markets, manage online sales efficiently, and build entrepreneurial confidence. However, dual gender roles and uneven access to technology remain barriers. The study concludes that improving digital literacy and providing adaptive mentoring are crucial to advancing women-led MSME digital transformation, offering insights for inclusive and sustainable empowerment policies.
Co-Authors - Kardoyo Alfianti, Ririn Amalia, Via Anis Susanti Anna Kania Widiatami Avi Budi Setiawan Dwi Puji Astuti Dwi Puji Astuti Eka Susanti Gunawati, Iva Sofi Haris, Amnan Ida Nur Aeni Jarot Tri Bowo Santoso KARDIYEM Khasanah, Nuriyah Kusumantoro Kusumantoro Kusumantoro, Kusumantoro Margunani Margunani Melati, Inaya Sari Mudrikah, Saringatun Muhammad Feriady, Muhammad Nina Farliana Rediana Setiyani, Rediana Rusdarti - Saepurrohman, Andika Sehabuddin, Ahmad Wijayanti, Desy