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All Journal Jurnal Administrasi Bisnis (JABis) Journal of Governance AdBispreneur Jurnal Ilmiah Manajemen "E M O R" Jurnal Inovasi Bisnis (Inovbiz) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JURNAL MANAJEMEN BISNIS Jurnal Ilmiah Administrasi Bisnis dan Inovasi Jurnal Bisnis dan Kewirausahaan Organum: Jurnal Saintifik Manajemen dan Akuntansi NUSANTARA: Jurnal Pengabdian Kepada Masyarakat BanKu: Jurnal Perbankan dan Keuangan MIMBAR INTEGRITAS The Es Economics and Entrepreneurship Perwira Journal of Economics and Business (PJEB) Atestasi : Jurnal Ilmiah Akuntansi International Journal of Economics and Management Research
Yogi Sugiarto Maulana
STISIP Bina Putera Banjar
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Bridging the Digital Divide: Corporate-Rural Partnerships in MSMEs Transformation through Shopee Center Muhamad Ihsan Pahlefi; Angga Gumilar; Yogi Sugiarto Maulana
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.636

Abstract

This qualitative study investigates the corporate e-commerce strategy implemented by Shopee through its Shopee Center program to empower Micro, Small, and Medium Enterprises (MSMEs) in Bangunharja Village, Indonesia. Employing a descriptive case study methodology, the research engaged 11 key informants comprising Shopee representatives, local MSME actors, and BUMDES (Village-Owned Enterprise) leadership. Data collection incorporated in-depth interviews, participatory observation, and documentary analysis, with subsequent examination following the interactive model of Miles and Huberman. The findings demonstrate that Shopee's strategic approach effectively catalyzed initial digital adoption among rural MSMEs through multifaceted interventions: comprehensive digital literacy training, enhanced internet infrastructure via affordable WiFi partnerships, and robust collaboration with local institutions. Notably, the program facilitated product innovation and market expansion for various MSMEs, enabling traditional businesses to access digital marketplaces. However, the research identifies persistent challenges including declining participation rates over time, ongoing digital literacy gaps, and infrastructural limitations in internet connectivity. The study concludes that while corporate-led initiatives significantly advance digital inclusion, sustainable transformation necessitates continuous program adaptation, advanced skill development modules, and strengthened multi-stakeholder cooperation to address systemic barriers in rural digital ecosystems.
Experiential Marketing Strategy And Its Influence On Brand Identity In The Café Business Yani, Mia Indri; Maulana, Yogi Sugiarto; Hadiani, Dian
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.18735

Abstract

Research Objectives: The purpose of this research is to determine the influence of experiential marketing on brand identity. Design/Method/Approach: The research method used is explanatory research. The sample was 94 people using simple random sampling techniques. Data collection techniques through literature studies and field studies using questionnaires, observation, and documentation. Data analysis techniques are carried out by processing data statistically. Research Findings: Based on the research results, it is known that the implementation of experiential marketing program has not been implemented optimally considering that there are still several indicators that are lacking in implementation, such as Café Overtime not providing a buy one get two promo and the lack of providing complimentary products for every minimum purchase. The creation of the brand identity at Café Overtime is good, but it still needs to be improved regarding how the brand can create a positive impression and increase creativity in developing the café so that sales activities can increase. Based on statistical tests, the experiential marketing program influences brand identity by 71.30%, while the remaining 28.70% is influenced by other factors not researched. Theoretical Contribution/ Originality: This research contributes to research on how to build brand identity, especially in the café industry. Practical Implications: In the café industry, brand identity can be built through experiential marketing programs, especially regarding the spatial layout and atmosphere of cafés with distinctive characteristics. Research Limitations: This research has limitations in the research location only the culinary sector.
Meningkatkan Mindset Entrepreneur Santri (Santripreneur) dalam Mewujudkan Kemandirian Ekonomi Pesantren Iwan Henri Kusnadi; Tita Kartika Dewi; Varian Yudhiansyah; Yogi Sugiarto Maulana
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Februari: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i1.7463

Abstract

Islamic boarding schools (pesantren) have great potential as centers for community-based economic empowerment, but the entrepreneurial mindset of students is often not optimally developed. This community service program aims to improve the entrepreneurial mindset of students at Al-Inayah Islamic Boarding School through experience-based training and intensive mentoring. The methods used include a participatory approach, interactive training, practical training on organic fertilizer production, strengthening Islamic entrepreneurial values, and mentoring in developing business ideas. This activity was attended by 30 students and evaluated using pre- and post-training instruments. The results showed a 36% increase in entrepreneurial mindset scores, accompanied by significant developments in creativity, risk-taking, and the ability to recognize market opportunities. The program also produced three initial business groups: organic fertilizer processing, agricultural product marketing, and agricultural equipment rental services, which serve as initial steps towards the economic independence of the Islamic boarding school. These findings confirm that experience-based training and ongoing mentoring are effective in shaping the entrepreneurial mindset of students and encouraging the optimization of the Islamic boarding school's productive assets as an effort to strengthen the economy based on Islamic values ​​and sustainability.
Co-Authors Agus Taryana Ahmad Hadi Fauzi Alisha Alisha Angga Gumilar Anna Triwijayati Atik Santi Dara Siti Nurjanah Dian Hadiani Endro Tjahjono Erna Maulina Francisco Carballo Hadiani, Dian Hana Rengganawati Ibrahim, Tofan Iwan Henri Kusnadi Khuan, Hendri Margo Purnomo Margo Purnomo Mela Marista Muhamad Ihsan Pahlefi Muhammad Nabil Rafi Munawar, Andri Helmi Nenden Kostini Rafi, Muhammad Nabil Ririn Yulianti Siti Nurjanah Siti Nurjanah Sri Wahyuni Sugiartana - Suhaya Suhaya, Suhaya Tetty Herawati Tita Kartika Dewi Varian Yudhiansyah Yani, Mia Indri Zainal Arifin