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Dewi Mustikasari Immanuel
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH DESAIN PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BOCA BOOTH Agatha Belinda; Dewi Mustikasari Immanuel
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 4 No. 6 (2019)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v4i6.1720

Abstract

Boca adalah usaha yang bergerak pada bidang pembelian dan penyewaan booth. Penelitian ini bertujuan untuk mengetahui pengaruh desain produk dan kualitas produk terhadap keputusan pembelian di Boca Booth. Variabel yang digunakan dalam penelitian ini adalah variabel desain produk dan kualitas produk sebagai variabel bebas dan variabel keputusan pembelian sebagai variabel terikat. Responden dari penelitian ini sebesar 65 responden dari konsumen Boca booth. Pengambilan sampel dilakukan dengan teknik sampling jenuh. Metode pengambilan data menggunakan kuesioner yang dibagikan kepada responden. Alat analisis menggunakan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel desain produk dan kualitas produk berpengaruh terhadap keputusan pembelian. Kata kunci : Desain Produk, Kualitas Produk, Keputusan Pembelian
PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION PADA IKLAN PRODUK MAKANAN Christopher Santoso; Dewi Mustikasari Immanuel
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 6 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i5.2146

Abstract

This study aims to analyze the influence of celebrity endorsers on customers’ attitude toward brand, as well as the influence of customers' attitude toward brand on customers’ purchase intention in food product advertisements. This study uses descriptive quantitative research methods using nonprobability sampling technique. Data collection in this study was conducted using a questionnaire in the form of a google form and distributed to 385 respondents who are active users of Instagram in Indonesia, with an age range of 18 years to 34 years who have seen food advertisements delivered by a celebrity endorser on Instagram. This study used a Likert scale instrument with a scale of 1 to 4, and data were analyzed using Partial Least Square (PLS) with SmartPLS software. The results of this study indicate that the variables of trustworthiness, expertise and match-up congruence have a positive and significant effect on purchase intention.
Keraguan Konsumen Atas produk makanan Waste to Value dan Dampaknya Terhadap Minat Beli Dewi Mustikasari Immanuel; Risky Yoanina Stefany
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 5 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i5.2563

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Food Neophobia, Nutritional Power, Label, Information Seeking, dan Value for Money terhadap Purchase Intention produk makanan Waste-to-Value dengan menggunakan analisis Regresi Linier Berganda SPSS. Populasi dalam penelitian ini adalah masyarakat yang bertempat tinggal atau tinggal sementara di Jakarta atau di Surabaya. Pengambilan sample dilakukan secara purposive sampling dengan kriteria berusia minimal 20 tahun dengan jumlah total 390 sampel. Pengumpulan data dalam penelitian ini dilakukan dengan menyebarkan kuesioner kepada responden. Hasil penelitian ini menunjukkan bahwa Food Neophobia berpengaruh negatif dan signifikan terhadap Purchase Intention produk makanan Waste-to-Value. Label, Information Seeking, dan Value for Money berpengaruh positif dan signifikan terhadap Purchase Intention produk makanan Waste-to-Value. Nutritional Power tidak berpengaruh terhadap Purchase Intention produk makanan Waste-to-Value. Keywords: Food Neophobia, Information Seeking, Label, Nutritional Power, Purchase Intention, Value for Money
PENGARUH EXPERTISE, TRUSTWORTHINESS, LIKABILITY, INFORMATION QUALITY, ENTERTAINMENT VALUE INFLUENCER TERHADAP PURCHASE INTENTION PADA PRODUK MERCHANDISE Amelia Valentina Hartono; Dewi Mustikasari Immanuel
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2880

Abstract

This study aims to determine the effect of Expertise, Trustworthiness, Likability, Information Quality and Entertainment Value on Purchase Intention on merchandise products. To collect research data, 385 questionnaires were distributed to respondents with criteria for women and men with an age range of 18 years to 34 years who are active users of Instagram social media in Indonesia who have seen, followed or are interested in buying products marketed or promoted by influencers. The sampling in this research was done by using purposive sampling method. Where all the questionnaires in this study deserve to be analyzed. In this study, an analysis of the five characteristics of influencers was carried out to determine which characteristics could have an influence on purchase intention. This study analyzes five characteristics which include expertise, trustworthiness, likability, information quality and entertainment value. Where expertise is the knowledge, skills and experience possessed by an influencer, trustworthiness is a trust, honesty, integrity, skills possessed by an influencer, likability refers to the physical appearance, characteristics and personality of the influencer, information quality refers to completeness, clarity and accuracy an information conveyed by influencers and entertainment value which refers to how influencers can provide a personal aesthetic touch that can create entertainment value. This study uses SPSS Multiple Linear Regression analysis where the t-test carried out results in a calculation stating that the characteristics of the influencer, namely expertise (Sig value = 0.034), trustworthiness (Sig value = 0.000), information quality (Sig value = 0.000) and entertainment value. (Sig value = 0.000) has a significant effect on purchase intention because it has a Sig value which is smaller than 0.05. So that the hypothesis in this study, namely H1, H2, H4 and H5 can be accepted. As for the characteristics of the influencer, namely likability (Sig value = 0.287), it has no significant effect because it has a Sig value. which is greater than 0.05. So the hypothesis in this study is H4, rejected
PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, PERCEIVED ENJOYMENT, PERCEIVED RISK, DAN E-WOM TERHADAP PURCHASE INTENTION PADA INSTAGRAM COMMERCE Thereza May; Dewi Mustikasari Immanuel
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.2900

Abstract

Abstract: This study aims to know the effect of Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, Perceived Risk, dan E-WOM on the Purchase Intention of Instagram Commerce. Multiple Linear Regression analysis of SPSS been used in this study, the population in this study are people who active in social media Instagram. Samples were taken using the purposive sampling method with criteria men and women who are in Indonesia aged 18-34 years old who have intended to buy a product on social media Instagram using Instagram Commerce feature within the last one year with total 385 samples. Data collection in this study was carried out by distributing questionnaires to respondents. The results of this study indicate that Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, and E-WOM have a positive and significant effect on purchase intention of Instagram Commerce. Perceived Risk has positive and significant effects on the purchase intention of Instagram Commerce. Keywords: E-WOM, Instagram Commerce, Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, Perceived Risk, Purchase Intention.
PERAN PERCEIVED VALUE DAN FREQUENCY CONSUMPTION TERHADAP REPURCHASE INTENTION KONSUMSI BUAH DI MASA PANDEMI COVID-19 Audrina, Sheila Okthalia; Immanuel, Dewi Mustikasari
Parsimonia - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2023): Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/parsimonia.v10i2.838

Abstract

This study aims to determine the effect of healthy consumption, perceived price fairness, and perceived quality on repurchase intention to consume fruits during the COVID-19 pandemic with frequency consumption as a moderator and perceived value as a mediator. Questionnaire data is processed using PLS. The population in this study were people who had bought fruit in Surabaya and Sidoarjo. The sampling technique used was purposive sampling with a total sample of 386 respondents. The results of this study indicate that healthy consumption, perceived price fairness, and perceived quality have a positive effect on repurchase intention, and perceived value provides a full mediating effect, while frequency consumption as a moderator is found to weaken the effect of healthy consumption on repurchase intention. Keywords: Healthy consumption, frequency consumption, perceived price fairness, perceived quality, perceived value, and repurchase intention.
PERAN KONTRAK PSIKOLOGIS KONSUMEN TERHADAP BRAND LOVE DAN POSITIVE WORD OF MOUTH DALAM MEMENGARUHI REPURCHASE INTENTION KONSUMEN BENGKEL MOBIL X Ichwandi, Valencia Novita; Immanuel, Dewi Mustikasari
Parsimonia - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2024): Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/parsimonia.v11i1.923

Abstract

The purpose of this research is to analyze the influence of Transactional Psychological Contracts, Relational Psychological Contracts, Brand love, Positive Word of Mouth, and Repurchase Intention on Bengkel Mobil X. This research uses a quantitative approach, data collection is carried out through the distribution of online questionnaires to 230 respondents who have met the criteria. The sampling technique used is non-probability sampling. In this study, the results of data processing were tested using Smart-PLS 3.0. The results of this study show that Transactional Psychological Contact and Relational Psychological Contracts have a positive and significant influence on Brand love and Positive Word of mouth, likewise with Brand love and Positive Word of mouth towards Repurchase Intention. Keywords: Transactional Psychological Contracts, Relational Psychological Contracts, Brand love, Positive Word of mouth, Repurchase Intention.
PENGARUH RELIABILITY, PERFORMANCE, FEATURES, CONFORMANCE, DURABILITY TERHADAP PURCHASE DECISION Indrawan Wijaya, Hartono; Immanuel, Dewi Mustikasari
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.4305

Abstract

This study aims to know the effect of the effects of the five dimensions of product quality on consumer chemicals purchase decisions of CV. Prasida Jaya. Multiple Linear Regression analysis of SPSS has been used in this study, the population in this study are consumers who have purchased chemicals at CV. Prasida Jaya. Samples were taken using the purposive sampling method with a total of 37 samples. Data collection in this study was carried out by distributing online questionnaires to respondents. The results of this study found that reliability, performance, features, conformance, and durability have a positive and significant effect on purchase decisions. Based on the t-statistic value testing that has been done, it is known that reliability (t-statistic value = 0.009), performance (t-statistic value = 0.004), features (t-statistic value = 0.023), conformance (t-statistic value = 0.015), and durability (t-statistic value = 0.004) has a positive and significant effect on purchase decisions. Based on the conditions above, it can be concluded that the higher product quality, it will increase the purchase decision for chemicals at CV. Prasida Jaya. Keywords: reliability, performance, features, conformance, durability, purchase decision
The Impulse Buying of Gen-Z in Surabaya When Using Digital Payment with Gender as Moderation Kasuma, Putri Ayu; Immanuel, Dewi Mustikasari; Dewi, Yuli Kartika
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.07

Abstract

Gen Z is a potential buyer both now and in the future, characterized by their familiarity with technology, including digital payment methods. Therefore, it is crucial to understand the connection between this generation and impulse buying, as the ease of using digital payments can significantly influence their purchasing behavior. This research examines Gen Z's impulse-buying tendencies at Universitas Ciputra Surabaya when using GOPAY. A quantitative approach is employed, utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze relationships between variables. A sample of 396 GOPAY users was selected using purposive sampling techniques through an online questionnaire. The data show that the model accounts for 22.5% of the variance in Perceived Enjoyment and 36.6% in Impulse Buying. Perceived Interactivity and Visual Appeal are two important factors of Perceived Enjoyment, with Visual Appeal ranking as the most influential. Furthermore, the study uses gender as a moderating variable, demonstrating that female users are more receptive to interactive elements, which increases their Perceived Enjoyment and impulsive purchasing inclinations. Gender did not, however, modify the effects of Visual Appeal on Perceived Enjoyment or the link between Perceived Enjoyment and Impulse Buying. This study contributes to the existing literature by providing insights into gender-specific responses to e-wallet design elements. Practical implications suggest that GOPAY developers should consider gender-tailored strategies to increase user engagement and impulsive purchases among Gen Z.
THE IMPACT OF USING INFLUENCER ON CONSUMER PURCHASE INTENTION WITH ATTITUDE TOWARDS INFLUENCER AND BRAND ATTITUDE AS MEDIATOR Immanuel, Dewi Mustikasari; S., Alexandria Bianda H.
Jurnal Aplikasi Manajemen Vol. 19 No. 4 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.04.06

Abstract

This study is conducted to determine the effect of perceived credibility, trust, experience, and attractiveness as an evaluator of influencers' effectiveness on consumer purchase intention in fashion products mediated by attitude towards influencers and brand attitude. Influencers are those who regularly share content related to certain fields or skills on social media platforms. This study is based on the Theory of Planned Behavior (TPB) and other previous studies related to influencers' effectiveness on purchase intention of fashion products. The population in this study is 385 women in Surabaya with a non-probability sampling method using a purposive sampling technique. The data analysis method used in this study is Structural Equation Modeling-Partial Least Square (SEM PLS) with a smart PLS 3.0 program. The analysis results in this study show that perceived credibility, trust, and attractiveness have a positive and significant effect on attitude towards influencers. In contrast, perceived expertise has a negative and insignificant impact on attitude towards influencers. Attitude towards influencers fully mediates the influence of perceived credibility, trust, and attractiveness on brand attitude and purchase intention. Brand attitude fully mediates the influence of attitude towards influencers on purchase intention. In this study, variable perceived expertise used did not affect attitude towards influencer variables. This is different from previous studies that have been done before. For further researchers, it is suggested that they can again use perceived expertise and other variables that can support more deep assessments that give rise to consumer attitudes towards an advertisement made by fashion product influencers in subsequent studies using different populations. The analysis model that has been used in this study can then be reused in conducting further research with varying numbers of populations and types.
Co-Authors Agatha Belinda Amelia Valentina Hartono Audrina, Sheila Okthalia Azizurrohman, Muhammad Charles, Clivyne Eugenia Christina Sudyasjayanti Christopher Santoso Ichwandi, Valencia Novita Indrawan Wijaya, Hartono Irantha Hendrika Kenang Kasuma, Putri Ayu Krismi Budi Sienatra Liliana Dewi Mariana Merlin Meilina Boediono Metta Padmalia Mustikarini, Carolina Novi Peter, Yosef Risky Yoanina Stefany Romauli Nainggolan S., Alexandria Bianda H. Sherin Brigitta Yuwono Sonata Christian Sutanto, Verrell Thereza May Thomas Stefanus Kaihatu Toreh, Fabio Ricardo Vidya Pitaloka Williams Louis Aditya Yoseva Maria Pujirahayu Sumaji Yuli Kartika Dewi