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All Journal Jurnal Bisnis dan Manajemen JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ekonomi dan Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Entrepreneur dan Entrepreneurship (JEE) Jurnal Pengabdian Masyarakat IPTEKS Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Telaah Bisnis JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Of Human And Education (JAHE) Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat)
Dewi Mustikasari Immanuel
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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FAKTOR PURCHASE INTENTION PADA PRODUK COK-KIS Vidya Pitaloka; Dewi Mustikasari Immanuel
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 3 No. 6 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v3i6.1117

Abstract

Perkembangan bisnis kuliner di Indonesia berkembang sangat pesat. Fenomena pertumbuhan ini dapat terlihat dari banyaknya bermunculan usaha-usaha baru dibidang kuliner, yang memiliki berbagai keunggulan kompetitif yang dapat ditawarkan pada konsumen. COK- KIS merupakan produk kue kering yang telah berdiri sejak tahun 2016. Penelitian ini bertujuan untuk melihat faktor-faktor (harga, promosi, produk dan referensi kelompok) yang merefleksikan minat beli pada produk COK-KIS. Responden yang dikumpulkan berjumlah 40 responden dengan menggunakan teknik purposive sampling, diukur dengan skala likert’s. Penelitian ini menggunakan metode confirmatory factor analysis dengan bantuan aplikasi SMARTPLS. Hasil dari penelitian ini dapat ditarik kesimpulan bahwa faktor yang dapat merefleksikan minat beli konsumen pada produk COK-KIS adalah promosi dan referensi kelompok. Sementara faktor harga dan produk tidak dapat merefleksikan minat beli konsumen pada produk COK-KIS.
PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP MINAT BELI CALON KONSUMEN CUCU Williams Louis Aditya; Dewi Mustikasari Immanuel
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 4 No. 3 (2019)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v4i3.1648

Abstract

Cucu adalah usaha yang bergerak pada bidang makanan dan minuman terutama minuman berbahan dasar susu sapi dengan varian rasa yang beragam. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap minat beli dan persepsi harga terhadap minat beli calon konsumen Cucu. Variabel yang digunakan dalam penelitian ini adalah variabel kualitas produk dan persepsi harga sebagai variabel bebas dan variabel minat beli sebagai variabel terikat. Jumlah populasi dalam penelitian ini adalah calon konsumen Cucu di Surabaya Barat yang jumlahnya tidak terbatas sehingga dalam pengambilan sampel menggunakan rumus Hair dengan jumlah 210 responden. Metode pengumpulan sampel adalah nonprobability sampling dengan teknik purposive sampling. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan teknik analisis regresi linear berganda. Metode pengambilan data menggunakan kuesioner yang dibagikan kepada responden yang menggunakan skala likert. Berdasarkan hasil dari analisis data, dapat disimpulkan bahwa variabel kualitas produk dan persepsi harga berpengaruh signifikan terhadap minat beli calon konsumen Cucu. Kata Kunci: Kualitas Produk, Persepsi Harga, Minat Beli
PENGARUH PERSEPSI HARGA DAN PROMOSI TERHADAP MINAT BELI PRODUK GS CLOTHING Eric Agung Wijoyo; Dewi Mustika Immanuel; Auditia Setiobudi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 4 No. 5 (2019)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v4i5.1690

Abstract

Penelitian ini bertujuan untuk mengetahui promosi dan persepsi harga yang dilakukan GS Clothing masih kurang dibandingkan dengan kompetitor. Promosi GS Clothing kurang bervariasi dibandingkan kompetitor lain. Harga GS Clothing yang ditawarkan kurang bervariasi kepada konsumen. Promosi yang dilakukan menggunakan media instagram promosinya kurang bervariasi dibandingkan kompetitor lain. Oleh karena penelitian ini menggunakan analisis linier berganda untuk mengetahui apakah persepsi harga dan promosi berpengaruh terhadap minat beli. Penelitian ini menggunakan progam SPSS versi 23. Jumlah responden pada penelitian sebanyak 96 responden dan berumur 17 hingga 25 tahun. Hasilnya menunjukkan bahwa wanita lebih tertarik kepada produk GS Clothing. Penelitian yang dilakukan ini menggunakan tehnik penelitian purposive sampling. Hasil penelitian ini disimpulkan bahwa persepsi harga dan promosi berpengaruhi signifikan terhadap minat beli produk GS Clothing. Pada hasil statistik deskripsi persepsi harga dan promosi menunjukkan bahwa variasi produk dan harga yang ditawarkan masih kurang disetujui. Untuk promosi yang dilakukan karena hanya berfokus menggunakan instagram sehingga media penyampaian informasi kepada konsumen masih kurang dan jarang melakukan perbaruan informasi. Kedua hal tersebut dapat mempengaruhi minat beli konsumen Kata Kunci: SPSS, persepsi harga, promosi, minat beli,
PENGARUH DESAIN PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BOCA BOOTH Agatha Belinda; Dewi Mustikasari Immanuel
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 4 No. 6 (2019)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v4i6.1720

Abstract

Boca adalah usaha yang bergerak pada bidang pembelian dan penyewaan booth. Penelitian ini bertujuan untuk mengetahui pengaruh desain produk dan kualitas produk terhadap keputusan pembelian di Boca Booth. Variabel yang digunakan dalam penelitian ini adalah variabel desain produk dan kualitas produk sebagai variabel bebas dan variabel keputusan pembelian sebagai variabel terikat. Responden dari penelitian ini sebesar 65 responden dari konsumen Boca booth. Pengambilan sampel dilakukan dengan teknik sampling jenuh. Metode pengambilan data menggunakan kuesioner yang dibagikan kepada responden. Alat analisis menggunakan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel desain produk dan kualitas produk berpengaruh terhadap keputusan pembelian. Kata kunci : Desain Produk, Kualitas Produk, Keputusan Pembelian
PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION PADA IKLAN PRODUK MAKANAN Christopher Santoso; Dewi Mustikasari Immanuel
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 6 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i5.2146

Abstract

This study aims to analyze the influence of celebrity endorsers on customers’ attitude toward brand, as well as the influence of customers' attitude toward brand on customers’ purchase intention in food product advertisements. This study uses descriptive quantitative research methods using nonprobability sampling technique. Data collection in this study was conducted using a questionnaire in the form of a google form and distributed to 385 respondents who are active users of Instagram in Indonesia, with an age range of 18 years to 34 years who have seen food advertisements delivered by a celebrity endorser on Instagram. This study used a Likert scale instrument with a scale of 1 to 4, and data were analyzed using Partial Least Square (PLS) with SmartPLS software. The results of this study indicate that the variables of trustworthiness, expertise and match-up congruence have a positive and significant effect on purchase intention.
Keraguan Konsumen Atas produk makanan Waste to Value dan Dampaknya Terhadap Minat Beli Dewi Mustikasari Immanuel; Risky Yoanina Stefany
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 5 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i5.2563

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Food Neophobia, Nutritional Power, Label, Information Seeking, dan Value for Money terhadap Purchase Intention produk makanan Waste-to-Value dengan menggunakan analisis Regresi Linier Berganda SPSS. Populasi dalam penelitian ini adalah masyarakat yang bertempat tinggal atau tinggal sementara di Jakarta atau di Surabaya. Pengambilan sample dilakukan secara purposive sampling dengan kriteria berusia minimal 20 tahun dengan jumlah total 390 sampel. Pengumpulan data dalam penelitian ini dilakukan dengan menyebarkan kuesioner kepada responden. Hasil penelitian ini menunjukkan bahwa Food Neophobia berpengaruh negatif dan signifikan terhadap Purchase Intention produk makanan Waste-to-Value. Label, Information Seeking, dan Value for Money berpengaruh positif dan signifikan terhadap Purchase Intention produk makanan Waste-to-Value. Nutritional Power tidak berpengaruh terhadap Purchase Intention produk makanan Waste-to-Value. Keywords: Food Neophobia, Information Seeking, Label, Nutritional Power, Purchase Intention, Value for Money
PENGARUH EXPERTISE, TRUSTWORTHINESS, LIKABILITY, INFORMATION QUALITY, ENTERTAINMENT VALUE INFLUENCER TERHADAP PURCHASE INTENTION PADA PRODUK MERCHANDISE Amelia Valentina Hartono; Dewi Mustikasari Immanuel
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2880

Abstract

This study aims to determine the effect of Expertise, Trustworthiness, Likability, Information Quality and Entertainment Value on Purchase Intention on merchandise products. To collect research data, 385 questionnaires were distributed to respondents with criteria for women and men with an age range of 18 years to 34 years who are active users of Instagram social media in Indonesia who have seen, followed or are interested in buying products marketed or promoted by influencers. The sampling in this research was done by using purposive sampling method. Where all the questionnaires in this study deserve to be analyzed. In this study, an analysis of the five characteristics of influencers was carried out to determine which characteristics could have an influence on purchase intention. This study analyzes five characteristics which include expertise, trustworthiness, likability, information quality and entertainment value. Where expertise is the knowledge, skills and experience possessed by an influencer, trustworthiness is a trust, honesty, integrity, skills possessed by an influencer, likability refers to the physical appearance, characteristics and personality of the influencer, information quality refers to completeness, clarity and accuracy an information conveyed by influencers and entertainment value which refers to how influencers can provide a personal aesthetic touch that can create entertainment value. This study uses SPSS Multiple Linear Regression analysis where the t-test carried out results in a calculation stating that the characteristics of the influencer, namely expertise (Sig value = 0.034), trustworthiness (Sig value = 0.000), information quality (Sig value = 0.000) and entertainment value. (Sig value = 0.000) has a significant effect on purchase intention because it has a Sig value which is smaller than 0.05. So that the hypothesis in this study, namely H1, H2, H4 and H5 can be accepted. As for the characteristics of the influencer, namely likability (Sig value = 0.287), it has no significant effect because it has a Sig value. which is greater than 0.05. So the hypothesis in this study is H4, rejected
PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, PERCEIVED ENJOYMENT, PERCEIVED RISK, DAN E-WOM TERHADAP PURCHASE INTENTION PADA INSTAGRAM COMMERCE Thereza May; Dewi Mustikasari Immanuel
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.2900

Abstract

Abstract: This study aims to know the effect of Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, Perceived Risk, dan E-WOM on the Purchase Intention of Instagram Commerce. Multiple Linear Regression analysis of SPSS been used in this study, the population in this study are people who active in social media Instagram. Samples were taken using the purposive sampling method with criteria men and women who are in Indonesia aged 18-34 years old who have intended to buy a product on social media Instagram using Instagram Commerce feature within the last one year with total 385 samples. Data collection in this study was carried out by distributing questionnaires to respondents. The results of this study indicate that Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, and E-WOM have a positive and significant effect on purchase intention of Instagram Commerce. Perceived Risk has positive and significant effects on the purchase intention of Instagram Commerce. Keywords: E-WOM, Instagram Commerce, Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, Perceived Risk, Purchase Intention.
PERAN PERCEIVED VALUE DAN FREQUENCY CONSUMPTION TERHADAP REPURCHASE INTENTION KONSUMSI BUAH DI MASA PANDEMI COVID-19 Audrina, Sheila Okthalia; Immanuel, Dewi Mustikasari
Parsimonia - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2023): Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/parsimonia.v10i2.838

Abstract

This study aims to determine the effect of healthy consumption, perceived price fairness, and perceived quality on repurchase intention to consume fruits during the COVID-19 pandemic with frequency consumption as a moderator and perceived value as a mediator. Questionnaire data is processed using PLS. The population in this study were people who had bought fruit in Surabaya and Sidoarjo. The sampling technique used was purposive sampling with a total sample of 386 respondents. The results of this study indicate that healthy consumption, perceived price fairness, and perceived quality have a positive effect on repurchase intention, and perceived value provides a full mediating effect, while frequency consumption as a moderator is found to weaken the effect of healthy consumption on repurchase intention. Keywords: Healthy consumption, frequency consumption, perceived price fairness, perceived quality, perceived value, and repurchase intention.
PERAN KONTRAK PSIKOLOGIS KONSUMEN TERHADAP BRAND LOVE DAN POSITIVE WORD OF MOUTH DALAM MEMENGARUHI REPURCHASE INTENTION KONSUMEN BENGKEL MOBIL X Ichwandi, Valencia Novita; Immanuel, Dewi Mustikasari
Parsimonia - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2024): Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/parsimonia.v11i1.923

Abstract

The purpose of this research is to analyze the influence of Transactional Psychological Contracts, Relational Psychological Contracts, Brand love, Positive Word of Mouth, and Repurchase Intention on Bengkel Mobil X. This research uses a quantitative approach, data collection is carried out through the distribution of online questionnaires to 230 respondents who have met the criteria. The sampling technique used is non-probability sampling. In this study, the results of data processing were tested using Smart-PLS 3.0. The results of this study show that Transactional Psychological Contact and Relational Psychological Contracts have a positive and significant influence on Brand love and Positive Word of mouth, likewise with Brand love and Positive Word of mouth towards Repurchase Intention. Keywords: Transactional Psychological Contracts, Relational Psychological Contracts, Brand love, Positive Word of mouth, Repurchase Intention.
Co-Authors abellia, syafira Agatha Belinda Amelia Valentina Hartono Aria Ganna Henryanto Auditia Setiobudi Audrina, Sheila Okthalia Azizurrohman, Muhammad Beatrice Michelle Vallerie Carrissa Belluci Charles, Clivyne Eugenia Chelsea Patricia Suryanto Christian Aryasatya Christina Sudyasjayanti Christopher Santoso Clivyne Eugenia Charles Daniel Joel Immanuel Kairupan Eric Agung Wijoyo Fery Susanto Fidel Jonathan Kontarya I Gusti Bagus Yosia Wiryakusuma Ichwandi, Valencia Novita Indrawan Wijaya, Hartono Irantha Hendrika Kenang Kasuma, Putri Ayu Krismi Budi Sienatra Liliana Dewi Mariana Merlin Meilina Boediono Metta Padmalia Mustikarini, Carolina Novi Peter, Yosef Phelia Livia Risky Yoanina Stefany Romauli Nainggolan S., Alexandria Bianda H. Sherin Brigitta Yuwono Sonata Christian Sutanto, Verrell Thereza May Thomas Stefanus Kaihatu Toreh, Fabio Ricardo Vidya Pitaloka Williams Louis Aditya Yoseva Maria Pujirahayu Sumaji Yuli Kartika Dewi