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THE INFLUENCE OF PRODUCT QUALITY, SERVICE QUALITY, AND TIMELINESS OF DELIVERY ON REPURCHASE INTENTION AT CAKE BY TENGGILIS SURABAYA Felisa Amelia Candra; J.E. Sutanto; Michael Ricky Sondak
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.5396

Abstract

The study entitled “The Influence of Product Quality, Service Quality, and Timeliness of Delivery on Repurchase Intention at Cake by Tenggilis Surabaya” has four objectives, namely: (1) Knowing the effect of product quality on repurchase intention, (2) Knowing the effect of service quality on repurchase intention, (3) Knowing the effect of timeliness of delivery on repurchase intention, (4) Knowing the effect of product quality, service quality, and timeliness of delivery on repurchase intention simultaneously. Cake by Tenggilis Surabaya is a business engaged in the food industry, specifically a cake shop. This research uses quantitative methods. The population in this study was the customers of Cake by Tenggilis. The sample in this study amounted to 150 respondents. Data were collected through questionnaires which were distributed online using google forms. In this study, the data were processed using SPSS 22 for windows. The results of this study are: (1) Product quality has a significant effect on repurchase intention, (2) Service quality has a significant effect on repurchase intention, (3) Timeliness of delivery has a significant effect on repurchase intention, also (4) Product quality, service quality, and timeliness of delivery simultaneously have a significant effect on repurchase intention.
THE INFLUENCE OF DIGITAL MARKETING, PROMOTION, AND SERVICE QUALITY ON CUSTOMER REPURCHASE INTENTION AT HUB22 LOUNGE & BISTRO SURABAYA Florensia Vivin Ardisa; J.E. Sutanto; Michael Ricky Sondak
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.5332

Abstract

The study entitled “The Influence of Digital Marketing, Promotion, and Service Quality on Customer Repurchase Intention at Hub22 Lounge & Bistro Surabaya” has four objectives, namely: (1) Knowing the effect of digital marketing on repurchase intention partially, (2) Knowing the effect of promotion on repurchase intention partially, (3) Knowing the effect of service quality on repurchase intention partially, (4) Knowing the effect of digital marketing, promotion, service quality on repurchase intention simultaneously. Hub22 Lounge & Bistro Surabaya is a business engaged in food and beverages. This research uses quantitative methods. The population in this study was the customers of Hub22 Lounge & Bistro who made transactions for the last six months. The sample in this study amounted to 140 respondents. Data collected through the distribution of questionnaires were distributed online using SPSS version 26. The results of this study are: (1) Digital Marketing partially has a significant effect on repurchase intention, (2) Promotion partially has a significant effect on repurchase intention, (3) Service quality partially has a significant effect on repurchase intention, and (4) Digital marketing, promotion, service quality simultaneously have a significant effect on repurchase intention.
ENTREPRENEURIAL SPIRIT ON ENTREPRENEURIAL INTENTION OF INDONESIAN TRADITIONAL FOOD (CASE STUDY ON STUDENTS AND ALUMNI OF CIPUTRA UNIVERSITY TOURISM-CULINARY BUSINESS STUDY PROGRAM) Gladys Rebecca; J. E. Sutanto; Michael Ricky Sondak
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.5412

Abstract

The purpose of this study is to find out how the role of entrepreneurial spirit on entrepreneurial intention of Indonesian traditional food in students and alumni of Tourism-Culinary Busieness study program. The informants in this study are students, alumni, and an expert. This research uses qualitative methods. Data collection were carried out by initial survey, and followed by interviews to depeen the application of entrepreneurial spirit in traditional food business. Based on the results of the interview, it was concluded that entrepreneurial intention must go hand in hand with entrepreneurial spirit so that one's entrepreneurial activities can be run. The characters that must be contained in an entrepreneur include passion character in the form of passion of fighting in business, independent character in the form of the ability to position the business well, marketing character as sesnsitivity in the form of the ability to see and take opportunities by paying attention to customers, creative and innovative character as an effort to differentiate and add business value, calculated risk taker in the form of risky decision making by doing calculations, persistence in the form of perseverance and unyielding spirit when through obstacles, and high ethical standards in the form of ethics in doing business to build a good business image. But in reality the cultivation of characters and interests that should be, a little contrary to the character of today's students as millennials. Millennials have a tendency to want to be fast-paced, instant, and do not want to trouble themselves.
THE IMPACT OF ENVIRONMENT AND BEHAVIOR OF DAILY CATTLE BREEDERS ON CONSIDERATION OF INVESTORS IN INVESTING IN GALENGDOWO VILLAGE, JOMBANG J.E. Sutanto; Farida Pulansari; Srie Muljani; Sukirmayadi Sukirmayadi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.5837

Abstract

The purpose of the study was to determine and analyze whether cow dung, environmental permits, and farmer behavior affect investors in investing in Galengdowo village. Design/Methodology/approach, the population in this study were all dairy farmers who had more than 5 dairy cows, while the number of samples used was 73 respondents. Data collection in this study was carried out by distributing research instruments using a Likert scale instrument and after the data was collected, data processing was carried out using the SPSS version 25 program. towards investors; (2) the environmental permit variable partially has a significant effect on investors, and (3) the breeder's behavior variable partially has a significant effect on investors. Based on the multiple linear regression equation, it can be explained as follows: First, the cow dung waste variable (X1) has the highest influence. Second, the farmer behavior variable (X3) has the lowest effect compared to the cow dung waste variable (X1) and the environmental permit variable (X2).
THE IMPACT OF PRODUCT VARIATION, PRODUCT QUALITY, AND SERVICE QUALITY ON PURCHASE DECISION OF KO-KOPIAN PRODUCTS Noah Jonathan Satria Wicaksono; J.E Sutanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4860

Abstract

Abstract: The research which entitled "The Impact of Product Variation, Product Quality, and Service Quality on Purchase Decision of Ko-Kopian Products" has three objectives, that is, (1) knowing the impact of product variations on purchase decision of Ko-Kopian products, (2) knowing the impact of quality products on purchase decision of Ko-Kopian products, (3) knowing the impact of service quality on purchase decision of Ko-Kopian products. Ko-Kopian is a company that runs in the field of processed coffee beverage products. Product sale is carried out through offline store that is located in Cepu. This research uses quantitative method. The population that exists is the consumers who have bought and consumed products of Ko-Kopian. In this research, the sample that is used is 109 respondents. Data is collected through questionnaires that are distributed online. The data that is obtained is processed by using multiple linear regression analysis with SPSS program as helping tool. The results of this research are as follow: (1) Product variations have the effect significantly on purchase decision of Ko-Kopian products, (2) Product quality affects significantly on purchase decision of Ko-Kopian products, (3) Service Quality affects significantly on purchase decision of Ko-Kopian Products. Keywords: Product Variation, Product Quality, Service Quality
THE RELEVANCE OF PRICE, LIFESTYLE, AND SOCIAL MEDIA TOWARDS PURCHASE DECISIONS OF MOTATO PRODUCT Clyde Morita Halim; J.E. Sutanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3018

Abstract

The research entitled “The effect of price, lifestyle, and social media on purchasing decisions for Motato products” has three objectives, namely: (1) Knowing the effect of price on Motato consumer purchasing decisions, (2) Knowing the influence of lifestyle on Motato product purchasing decisions, (3) Knowing the influence of social media on the decisions to purchase Motato. Motato is a business that is engaged in food made from mashed potatoes. Sales made by Motato are online and selling at existing bazaars. This study uses quantitative methods. The population in this study are all consumers who have bought Motato products and who are followers on Motato's social media accounts. The sample in this study amounted to 140 respondents. Collecting data using a questionnaire that is distributed online. In this study, the data obtained were processed using multiple linear regression analysis using the SPSS program as a tool. The results of this study are: (1) price has a significant effect on Motato's consumer purchasing decisions. (2) lifestyle has a significant effect on purchasing decisions for Mototo products. (3) Social media has a significant effect on purchasing decisions for Mototo products. Keywords: consumer motto, lifestyle, social media, product motto
PENGARUH INOVASI PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MAISON NOB Amelia Almira; JE Sutanto
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 3 No. 2 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v3i2.687

Abstract

Penelitian ini bertujuan untuk mengetahui apakah inovasi produk dan kualitas produk mempengaruhi keputusan pembelian pada konsumen Maison Nobl. Jenis penelitian adalah kuantitatif. Populasi dalam penelitian ini adalah konsumen Maison Nobl yang telah melakukan pembelian produk sebanyak 56 orang, teknik pengumpulan data menggunakan kuesioner. Analisis data menggunakan analisis regresi linear berganda, uji F, dan uji t. Berdasarkan hasil pengujian hipotesis secara parsial dapat disimpulkan bahwa variabel Inovasi produk dan variabel Kualitas produk mempunyai pengaruh signifikan terhadap Keputusan pembelian Maison Nobl. Hasil Pengujian statistik mengunakan analisis regresi berganda dapat disimpulkan bahwa variabel Inovasi produk (X1) dan Kualitas produk (X2) secara bersama-sama (simultan) berpengaruh signifikan terhadap Keputusan pembelian Maison Nobl.
Creativity in Distance Learning: Study Designing Art Furniture Based on Upcycling Concepts Tri Noviyanto Puji Utomo; JE Sutanto
IJCAS (International Journal of Creative and Arts Studies) Vol 10, No 1 (2023): June 2023
Publisher : Graduate School of Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ijcas.v10i1.7145

Abstract

The COVID-19 pandemic has lasted for over two years, revolutionizing offline learning in schools worldwide. Distance learning is one of the strategies employed by Indonesian schools and universities to ensure high-quality learning outcomes. However, apart from the technological issues associated with distance learning, there are challenges in implementing these learning outcomes effectively. Therefore, this study aims to examine how to respond to distance learning results. The study was conducted by Interior Architecture students through interior product design courses, utilizing post-use materials from residential homes or upcycling materials. Distance learning was conducted using a combination of synchronous and asynchronous techniques. The learning outcomes yielded 50 interior product concepts, predominantly based on regenerative design principles. These concepts include technical cycle items that can be assembled or incorporated into do-it-yourself (DIY) activities. The findings of this study have implications for fostering new forms of engagement and creativity by transforming waste materials derived from the production process into new art furniture designs. Kreativitas Pembelajaran Jarak Jauh: Studi Merancang Art Furniture Berdasarkan Konsep Upcycling Abstrak Pandemi COVID-19 yang telah berlangsung selama dua tahun lebih telah mengubah tatanan proses belajar mengajar di semua sekolah di seluruh dunia. Salah satu upaya yang dilakukan oleh sekolah/kampus adalah dengan memberlakukan strategi pembelajaran jarak jauh, baik langsung maupun tidak langsung. Strategi tersebut dilakukan demi memastikan tetap tercapainya tujuan pembelajaran dengan kualitas yang tetap optimal meski wabah covid masih melanda. Terlepas dari permasalahan teknis yang muncul terkait pembelajaran jarak jauh, muncul suatu pertanyaan tentang bagaimana dengan implementasi atas hasil pembelajaran yang telah dilaksanakan. Penelitian ini mencoba memberikan gambaran bagaimana merespons hasil pembelajaran jarak jauh yang dilakukan oleh mahasiswa prodi interior arsitektur melalui mata kuliah perancangan produk interior dengan studi berbasis material limbah padat rumah tangga atau material upcycling. Hasil dari pembelajaran perancangan menghasilkan 50 konsep produk interior yang sebagian besar merupakan desain regenerative yang secara khusus mengarah pada technical cycle product dengan dominasi pada jenis artefak art furniture. Implementasi hasil produk merujuk pada aktivitas swakriya atau do-it-yourself (DIY). Selain hasil akhir yang berwujud artefak desain, penelitian ini berimplikasi pada munculnya embrio entrepreneurial dalam bentuk interaksi antaranggota keluarga mahasiswa dalam mengembangkan serta menciptakan item baru melalui penggunaan sisa material limbah rumah tangga lain menjadi produk art furniture baru lainnya.  
Pengaruh Kualitas Pelayanan, Harga dan Brand Image Terhadap Keputusan Pembelian Jasa Peralatan Pernikahan Muslim Anna Baroroh, Badik; Sutanto, JE
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 6 (2022): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v1i6.90

Abstract

Moslem Wedding Organizer is a form that personally helps brides and families to providing the supplies and implementation of wedding events in accordance with Islamic religious rules. The population of Surabaya city is majority moslem city that still adhering to diverse traditions and cultures, this is an opportunity for Ikrar Suci to become the choice of moslem wedding organizer for brides in Surabaya. Several factors that are considered by the brides in making decisions about choosing wedding organizer are service quality, price, and brand image, so this study aims to determine the effect of service quality, price and brand image on the decision to purchase moslem wedding equipment. This type of research is quantitative, with the population being all Muslim couples in Surabaya who married in 2019, at the age of 19, who used the services by a wedding organizer. The sampling technique used incidental sampling with a sample size of 100 respondents who were processed using multiple linear regression analysis. The results of this study indicate that there is a positive and significant effect partially and simultaneously on service quality, price, and brand image on purchasing decisions for moslem wedding equipment services. Suggestions for the company are to improve service quality, re-analyze prices according to market, and improve brand image to be better known and trusted by the public. Keywords: service quality, price, brand image, Muslim wedding supplies services.