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All Journal INFORMASI ETTISAL Journal of Communication PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM JTP - Jurnal Teknologi Pendidikan Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences COMMENTATE: Journal of Communication Management Ilomata International Journal of Social Science International Journal of Science and Society (IJSOC) Journal of Social And Economics Research Mamangan Social Science Journal INJURITY: Journal of Interdisciplinary Studies Journal Research of Social Science, Economics, and Management Mediator: Jurnal Komunikasi SOSIO KONSEPSIA: JURNAL PENELITIAN DAN PENGEMBANGAN KESEJAHTERAAN SOSIAL Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Jurnal Spektrum Komunikasi journal of social and economic research Edumaspul: Jurnal Pendidikan Jurnal Ilmu Komunikasi dan Bisnis
Boer, Rino Febrianno
Institut Komunikasi Dan Bisnis LSPR
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Pemaknaan Publik terhadap Perilaku Flexing oleh Pemilik Merek Skincare Lokal dalam Perspektif Literasi Digital Amanda, Novia; Athaya, Nabila Dewi; Boer, Rino Febrianno
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i2.5454

Abstract

This study aims to analyze how audiences interpret the flexing content of a local skincare brand owner and the role of digital literacy in this process. Using a qualitative netnographic approach, data was obtained through analysis of the brand owner's TikTok content and in-depth interviews with four informants who are both audience members and consumers. The results show that flexing as a symbolic branding strategy is interpreted in various ways, ranging from admiration to suspicion. Digital literacy plays a crucial role in filtering information, assessing content credibility, and influencing purchasing decisions. The contrasting reactions in netizen comments confirm that digital literacy levels determine how society, particularly the lower-middle class, forms perceptions of flexing practices on social media.
Framing Political Success: A Rhetorical Discourse Analysis Of The ‘Gerbang Baru Nusantara’ Jargon In East Java 2024 Sutanto, Rudi; Boer, Rino Febrianno
Jurnal Mamangan Vol 13, No 2 (2024): Special Issue: Jurnal Ilmu Sosial Mamangan, Accredited 2 (SK Dirjen Ristek Dikt
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i2.9968

Abstract

This study analyzes the political communication strategy of Khofifah Indar Parawansa and Emil Elestianto Dardak in the 2024 East Java Gubernatorial Election. The focus of the study lies in the use of the slogan “Gerbang Baru Nusantara,” which serves not only as a campaign tagline but also as a rhetorical instrument to shape public opinion and media discourse. The analysis shows that ethos was employed to emphasize credibility and bureaucratic experience; pathos to build emotional connections grounded in local identity; and logos through the presentation of concrete programs such as MSME digitalization and regional connectivity development. Within the framework of agenda setting, the slogan successfully redirected public attention to strategic development issues positioning East Java as a significant part of the national development scheme. The slogan was consistently used across various communication channels speeches, social media, public debates, and mass media coverage thus creating collective resonance. The integration of classical rhetoric and agenda-setting strategy illustrates that effective political communication relies not only on linguistic symbolism but also on the ability to manage perception and construct political identity. “Gerbang Baru Nusantara” emerges as a strategic discursive symbol in consolidating electoral support at the regional level
Local Wisdom–Based Sustainability Communication Among Balinese Farmers: Traditions, Rituals, and Sustainable Agriculture Arsita Putri, Ni Putu Mahesa; Febrianno Boer, Rino
Edumaspul: Jurnal Pendidikan Vol 10 No 1 (2026): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v10i1.9220

Abstract

Sustainable agriculture in Bali emerges from a harmonious integration of cultural values, spirituality, and local wisdom inherited across generations. Yet, increasing pressures from climate change and the demand for higher agricultural productivity raise a crucial question: how can these traditional values be integrated with global sustainability principles that emphasize resource efficiency, environmental stewardship, and food security? This becomes particularly relevant as key elements of sustainable agriculture such as soil and water conservation, responsible input use, crop diversification, and ecosystem preservation must be interpreted within Bali’s culturally embedded agricultural system. This study aims to describe sustainable agricultural practices in Subak Karangasem, Noongan Village, Karangasem Regency, by examining the role of traditional values and the Tumpek Uduh ritual in maintaining ecological, social, and spiritual balance. Using a descriptive qualitative approach with a case study design, data were collected through in depth interviews, field observations, and visual documentation involving three key informants. The findings show that despite a commodity shift from rice to horticultural crops such as chili and tomatoes, farmers in Subak Karangasem continue to uphold the principles of Tri Hita Karana as the philosophical foundation of their agricultural activities. The Tumpek Uduh ritual serves as a symbolic reinforcement of gratitude and respect for nature, reflecting the belief that plants and the environment are integral components of the ecological system that must be protected. Furthermore, the subak system functions not only as a water management institution but also as a sociocultural structure that strengthens community participation and mutual cooperation. This study concludes that sustainable agriculture in Bali is supported not only by technological adaptation but, more importantly, by local wisdom that maintains harmony between humans, nature, and God.
The Role of Influencers in the Digital Era as an Effort to Promote Indonesian Tourism Destinations Kharisma Citra; Napitupulu, Jonathan; Boer, Rino Febrianno
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 9 No. 2 (2025)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v9i2.2029

Abstract

In the rapidly evolving digital era, the Indonesian tourism sector faces challenges in reaching and engaging millennial and Gen Z travelers through traditional promotion methods. Despite the widespread use of influencers in tourism marketing, there is limited understanding of how influencer credibility, platform characteristics, and narrative styles specifically impact tourist decision-making in Indonesia. This study aims to fill this gap by analyzing the role of social media influencers in shaping perceptions and influencing travel choices toward Indonesian destinations. Employing a qualitative approach that includes in-depth interviews, social media content analysis, and observation of digital trends, the research seeks to interpret how participants construct meaning through their engagement with influencer content. The findings offer rich, contextual insights for tourism stakeholders to optimize influencer collaborations and tailor marketing strategies to better resonate with target audiences in the digital landscape.
Penggunaan Attribution Theory pada Penanganan Komplain Nasabah Melalui Instagram @bankbri_id oleh Customer Service Digital Rochmah Sri Lestari; Rino Febrianno Boer
Jurnal Ilmu Komunikasi dan Bisnis Vol 7 No 1: Oktober 2021
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/tqpatk56

Abstract

Pada Instagram Bank Rakyat Indonesia yaitu @bankbri_id terdapat beberapa komentar komplain yang nasabah tuliskan. Penelitian ini fokusnya pada penggunaan Attribution Theory yang digunakan pada proses penyelesaian komplain. Fakta yang mendasari penelitian ini adalah pelanggan merasa tidak puas dengan pelayanan yang diberikan oleh perusahaan.Komentar komplain yang ada pada media sosial perusahaan harus segera diselesaikan untuk menjaga kualitas pelayanan dan reputasi perusahaan. Penelitian ini menggunakan pendekatan kualitatif dengan metode netnografi yaitu metode yang digunakan untuk meneliti komunikasi yang dilakukan oleh individu secara digital yaitu melalui media sosial. Hasil penelitian menunjukkan bahwa Customer Service Digital Bank Rakyat Indonesia menggunakan Atribut Internal dalam menghadapi nasabah yang berpotensi menghasilkan komentar negatif serta viral di Instagram @bankbri_id dan menerapkan Atribut Eksternal pada nasabah yang baru pertama kali melakukan komplain dan nasabah yang sudah sering komplain, tetapi potensi viralnya relatif kecil. Penelitian ini dapat menjadi referensi bagi perusahaan khususnya yang mempunyai divisi layanan pelanggan secara digital.
Cyberintimacy Involvement on Building Emotional Intimacy in Close Relationship on Indonesian Tinder Users Machfudz, Fahira Syifa; Boer, Rino Febrianno; Wongso, Nicky
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 6 No. 2 (2021): December 2021 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v6i2.557

Abstract

Tinder, as one of the most popular online dating applications, is nicknamed as the hookup app. The negative perceptions inherent among the public were born because of how users in western countries operate the application, which does not follow the norms adopted in Indonesia. Many people assume that most Tinder users are those who are not looking for a long-term romantic relationship. The possibility of getting a partner who will commit to the relationship is not a common idea. This research aims to understand the development process of emotional intimacy and the initiation of a close relationship between Tinder users who have managed to find their partner through the Tinder application and communication mediated by computers (internet). This research uses a qualitative approach. In-depth interviews and Netnographic observations were used as the primary and secondary data collection techniques. This study indicates that although many Tinder users in Indonesia use Tinder similar to how people in western countries do, many users have finally succeeded in building long-term close relationships. Therefore, the perception about small numbers of Tinder users looking for long-term romantic relationships is not accurate.
Co-Authors alifha, fatima Alisya, Vidya Amanda, Novia Arroisi, Akrom Arsita Putri, Ni Putu Mahesa Athaya, Nabila Dewi Ayu, Reina Amerya Basir, Yulinda Cristy, Rachel Dea Riyana Wahyuni Dwiastuti, Winda Ernungtyas, Niken Febrina Fahira Syifa Machfudz Femmy, Femmy Harjoko, Ivone Joevi Roedyati Kharisma Citra Kusumadewi, Rr. Indrawati Machfudz, Fahira Syifa Napitupulu, Jonathan Nicky Wongso Niken Febrina Ernungtyas Nizvi Varra Azqiya Nurhayati, Sharfina Nurifai, Salsabila Hanoum Qadrifa, Sabrina Sofi Radilatujani, Almer Rochmah Sri Lestari Rudi Sutanto, Rudi Vininda Aulia Windy Melliani Mandari Wongso, Nicky Wulan Dewi, Hasandra Yahya, Marsha Edwina Yulianti, Wulan Zakaria, Muchammad Hatta