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All Journal INFORMASI ETTISAL Journal of Communication Jurnal Studi Komunikasi PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM JTP - Jurnal Teknologi Pendidikan Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences COMMENTATE: Journal of Communication Management Ilomata International Journal of Social Science International Journal of Science and Society (IJSOC) Journal of Social And Economics Research INJURITY: Journal of Interdisciplinary Studies Journal Research of Social Science, Economics, and Management Mediator: Jurnal Komunikasi SOSIO KONSEPSIA: JURNAL PENELITIAN DAN PENGEMBANGAN KESEJAHTERAAN SOSIAL Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Jurnal Spektrum Komunikasi journal of social and economic research Edumaspul: Jurnal Pendidikan Jurnal Ilmu Komunikasi dan Bisnis
Boer, Rino Febrianno
Institut Komunikasi Dan Bisnis LSPR
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Pemaknaan Publik terhadap Perilaku Flexing oleh Pemilik Merek Skincare Lokal dalam Perspektif Literasi Digital Amanda, Novia; Athaya, Nabila Dewi; Boer, Rino Febrianno
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i2.5454

Abstract

This study aims to analyze how audiences interpret the flexing content of a local skincare brand owner and the role of digital literacy in this process. Using a qualitative netnographic approach, data was obtained through analysis of the brand owner's TikTok content and in-depth interviews with four informants who are both audience members and consumers. The results show that flexing as a symbolic branding strategy is interpreted in various ways, ranging from admiration to suspicion. Digital literacy plays a crucial role in filtering information, assessing content credibility, and influencing purchasing decisions. The contrasting reactions in netizen comments confirm that digital literacy levels determine how society, particularly the lower-middle class, forms perceptions of flexing practices on social media.
Local Wisdom–Based Sustainability Communication Among Balinese Farmers: Traditions, Rituals, and Sustainable Agriculture Arsita Putri, Ni Putu Mahesa; Febrianno Boer, Rino
Edumaspul: Jurnal Pendidikan Vol 10 No 1 (2026): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v10i1.9220

Abstract

Sustainable agriculture in Bali emerges from a harmonious integration of cultural values, spirituality, and local wisdom inherited across generations. Yet, increasing pressures from climate change and the demand for higher agricultural productivity raise a crucial question: how can these traditional values be integrated with global sustainability principles that emphasize resource efficiency, environmental stewardship, and food security? This becomes particularly relevant as key elements of sustainable agriculture such as soil and water conservation, responsible input use, crop diversification, and ecosystem preservation must be interpreted within Bali’s culturally embedded agricultural system. This study aims to describe sustainable agricultural practices in Subak Karangasem, Noongan Village, Karangasem Regency, by examining the role of traditional values and the Tumpek Uduh ritual in maintaining ecological, social, and spiritual balance. Using a descriptive qualitative approach with a case study design, data were collected through in depth interviews, field observations, and visual documentation involving three key informants. The findings show that despite a commodity shift from rice to horticultural crops such as chili and tomatoes, farmers in Subak Karangasem continue to uphold the principles of Tri Hita Karana as the philosophical foundation of their agricultural activities. The Tumpek Uduh ritual serves as a symbolic reinforcement of gratitude and respect for nature, reflecting the belief that plants and the environment are integral components of the ecological system that must be protected. Furthermore, the subak system functions not only as a water management institution but also as a sociocultural structure that strengthens community participation and mutual cooperation. This study concludes that sustainable agriculture in Bali is supported not only by technological adaptation but, more importantly, by local wisdom that maintains harmony between humans, nature, and God.
The Role of Influencers in the Digital Era as an Effort to Promote Indonesian Tourism Destinations Kharisma Citra; Napitupulu, Jonathan; Boer, Rino Febrianno
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 9 No. 2 (2025)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v9i2.2029

Abstract

In the rapidly evolving digital era, the Indonesian tourism sector faces challenges in reaching and engaging millennial and Gen Z travelers through traditional promotion methods. Despite the widespread use of influencers in tourism marketing, there is limited understanding of how influencer credibility, platform characteristics, and narrative styles specifically impact tourist decision-making in Indonesia. This study aims to fill this gap by analyzing the role of social media influencers in shaping perceptions and influencing travel choices toward Indonesian destinations. Employing a qualitative approach that includes in-depth interviews, social media content analysis, and observation of digital trends, the research seeks to interpret how participants construct meaning through their engagement with influencer content. The findings offer rich, contextual insights for tourism stakeholders to optimize influencer collaborations and tailor marketing strategies to better resonate with target audiences in the digital landscape.
Penggunaan Attribution Theory pada Penanganan Komplain Nasabah Melalui Instagram @bankbri_id oleh Customer Service Digital Rochmah Sri Lestari; Rino Febrianno Boer
Jurnal Ilmu Komunikasi dan Bisnis Vol 7 No 1: Oktober 2021
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/tqpatk56

Abstract

Pada Instagram Bank Rakyat Indonesia yaitu @bankbri_id terdapat beberapa komentar komplain yang nasabah tuliskan. Penelitian ini fokusnya pada penggunaan Attribution Theory yang digunakan pada proses penyelesaian komplain. Fakta yang mendasari penelitian ini adalah pelanggan merasa tidak puas dengan pelayanan yang diberikan oleh perusahaan.Komentar komplain yang ada pada media sosial perusahaan harus segera diselesaikan untuk menjaga kualitas pelayanan dan reputasi perusahaan. Penelitian ini menggunakan pendekatan kualitatif dengan metode netnografi yaitu metode yang digunakan untuk meneliti komunikasi yang dilakukan oleh individu secara digital yaitu melalui media sosial. Hasil penelitian menunjukkan bahwa Customer Service Digital Bank Rakyat Indonesia menggunakan Atribut Internal dalam menghadapi nasabah yang berpotensi menghasilkan komentar negatif serta viral di Instagram @bankbri_id dan menerapkan Atribut Eksternal pada nasabah yang baru pertama kali melakukan komplain dan nasabah yang sudah sering komplain, tetapi potensi viralnya relatif kecil. Penelitian ini dapat menjadi referensi bagi perusahaan khususnya yang mempunyai divisi layanan pelanggan secara digital.
Cyberintimacy Involvement on Building Emotional Intimacy in Close Relationship on Indonesian Tinder Users Machfudz, Fahira Syifa; Boer, Rino Febrianno; Wongso, Nicky
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 6 No. 2 (2021): December 2021 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v6i2.557

Abstract

Tinder, as one of the most popular online dating applications, is nicknamed as the hookup app. The negative perceptions inherent among the public were born because of how users in western countries operate the application, which does not follow the norms adopted in Indonesia. Many people assume that most Tinder users are those who are not looking for a long-term romantic relationship. The possibility of getting a partner who will commit to the relationship is not a common idea. This research aims to understand the development process of emotional intimacy and the initiation of a close relationship between Tinder users who have managed to find their partner through the Tinder application and communication mediated by computers (internet). This research uses a qualitative approach. In-depth interviews and Netnographic observations were used as the primary and secondary data collection techniques. This study indicates that although many Tinder users in Indonesia use Tinder similar to how people in western countries do, many users have finally succeeded in building long-term close relationships. Therefore, the perception about small numbers of Tinder users looking for long-term romantic relationships is not accurate.
The Role of Social Media Campaigns in Enhancing Corporate Sustainability Initiatives: A Study of Selected Companies in Southeast Asia Gunawan, Syahirah; Boer, Rino Febrianno
Ilomata International Journal of Social Science Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i2.2075

Abstract

Social, environmental and economic pressures are increasing the urgency of corporate sustainability in Southeast Asia, while encouraging companies to use social media as a campaign channel and strategic communication tool. This study, grounded in the Triple Bottom Line (TBL) framework, Stakeholder Theory, and Corporate Communication Theory, explores how selected Southeast Asian companies utilize social media to enhance sustainability initiatives which also serve as a bridge between the perspectives of business ethics, marketing communications, and sustainable development. Through a qualitative, secondary data approach, the research examines specific case studies including Pertamina, Petronas, and Thai Union Group, to assess strategies, challenges, and engagement effectiveness. The data analysed consists of relevant previous research and documentation from the companies concerned. This study does not directly measure the effectiveness of engagement, but rather interprets the effectiveness of engagement in terms of narrative coherence. The study also addresses recent criticisms of the TBL framework, highlighting ethical tensions between profitability and moral responsibility. Findings reveal that localized storytelling, influencer collaboration, and transparency tend to enhance stakeholder trust and campaign resonance. However, inconsistencies in messaging and the risk of performative activism remain critical issues. By integrating empirical cases and theoretical critique, this research contributes to a more nuanced understanding of how digital platforms mediate corporate sustainability in diverse Southeast Asian contexts. The study concludes with recommendations for more stakeholder driven and ethically coherent communication strategies.
The Exploring emotional factors behind brand loyalty among taxi users in Jakarta Boer, Rino Febrianno; Nurfitriandra, Utari
Jurnal Studi Komunikasi Vol. 9 No. 2 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i2.10062

Abstract

study explored how Bluebird, a leading legacy taxi brand in Indonesia, sustains customer loyalty amidst the rise of digital ride-hailing services. Facing digital disruption, Bluebird’s strategy of blending tradition with innovation provides valuable insights into how established brands can adapt to a rapidly evolving market. a combination of statistical modelling and path analysis grounded in Katz’s Uses and Gratifications Theory, the study distributed structured questionnaires to 251 purposively selected respondents specifically individuals who has used Bluebird taxi services at least three times in the past three months in Jakarta to capture constructs such as sensory and affective experience, emotional attachment, brand satisfaction, and brand love. Statistical modelling via SmartPLS 3.0 and path analysis revealed that while brand experience significantly influences brand loyalty, brand satisfaction does not have a direct effect. Instead, emotional attachment and love mediate this relationship, with through the indicator of sustain commitment, where respondents showed a strong sense of belonging to the brand. These findings highlight that in a highly competitive urban mobility market, functional satisfaction is no longer sufficient; emotional connection is key. Practical strategies such as loyalty programs, driven marketing, and brand storytelling are recommended to enhance customer retention.
Co-Authors alifha, fatima Alisya, Vidya Amanda, Novia Arroisi, Akrom Arsita Putri, Ni Putu Mahesa Athaya, Nabila Dewi Ayu, Reina Amerya Basir, Yulinda Cristy, Rachel Dea Riyana Wahyuni Dwiastuti, Winda Ernungtyas, Niken Febrina Fahira Syifa Machfudz Femmy, Femmy Gunawan, Syahirah Harjoko, Ivone Joevi Roedyati Kharisma Citra Kusumadewi, Rr. Indrawati Machfudz, Fahira Syifa Napitupulu, Jonathan Nicky Wongso Niken Febrina Ernungtyas Nizvi Varra Azqiya Nurfitriandra, Utari Nurhayati, Sharfina Nurifai, Salsabila Hanoum Qadrifa, Sabrina Sofi Radilatujani, Almer Rochmah Sri Lestari Vininda Aulia Windy Melliani Mandari Wongso, Nicky Wulan Dewi, Hasandra Yahya, Marsha Edwina Yulianti, Wulan Zakaria, Muchammad Hatta