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STRATEGI PENGEMBANGAN AGROWISATA BALI KOPI MEKAR DI DESA GULINGAN KECAMATAN MENGWI KABUPATEN BADUNG Albinus Bahur; Nyoman Utari Vipriyanti; Putu Fajar Kartika Lestari
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 10 No. 19 (2020): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

Agro-tourism is part of a tourist attraction that utilizes agricultural business (agro) as a tourist attraction. The aim is to expand knowledge. Through the development of agrotourism that emphasizes local culture in land resources, as well as maintaining local culture and technology (indigenous knowledge) which are generally in accordance with the conditions of the natural environment. The purpose of the study is to identify internal and external factors that are strengths, weaknesses, opportunities and threats for Bali Kopi Mekar agro-tourism. Formulate the right strategy to achieve maximum results in the Bali Kopi Mekar agro-tourism. The number of samples in this study were 30 respondents, the method of determining the sample by population or census methods. The analysis technique uses SWOT analysis. The results showed the identification of internal strategic factors in the Bali Kopi Mekar Agrotourism which became a strength was the quality of Bali Kopi Mekar which was produced well, had a beautiful view, the Bali Kopi Mekar area had a good level of soil fertility. While internal factors that are a weakness are tourist visits do not come every day, promotions are still limited, the ability of employees in foreign languages is still reduced. Identification of external strategic factors in Bali Mekar Coffee Agro as an opportunity is the agro-tourism sector that is increasingly developing and in demand by the community, agro-tourism has an appeal especially for urban communities for nature tours looking for freshness that cannot be found in urban areas, the interest of visitors to come back at another time. While the strategic factor that is a threat is that there are several attractions around the Bali Kopi Mekar Agro Tourism area, lack of community participation around in the development of Bali Kopi Mekar Agro Tourism, climate conditions that cannot be predicted. Bali Kopi Mekar Agrotourism Strategy using the SWOT Matrix.
Strategi Pemasaran Madu Kele-Kele di Home Industri Bapak Yustika Desa Kuwum Kecamatan Mengwi Kabupaten Badung Gregorius Ginting; Dian Tariningsih; Putu Fajar Kartika Lestari
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 10 No. 20 (2020): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

The role of the agricultural sector in the national economy is very important and strategic. This is mainly because the agricultural sector still provides employment for the majority of the population in rural areas and provides food for the population. Another role of the agricultural sector is to provide raw materials for industry and produce foreign exchange through non-oil exports. Indonesia is very suitable for beekeeping business, because the country of Indonesia is very rich in a variety of flowering plants and agricultural products that can be used as a source of bee food, so it can be cultivated throughout the year. With the vast potential of forest resources in Indonesia, Indonesia has an advantage over other countries (Novandra, 2013). The purpose of this study is to identify and analyze internal factors that are the strengths and weaknesses of the Mdu Kele-Kele Home Industry. Identifying and analyzing external factors that pose opportunities and threats to the Honey Honey Home Industry, Identifying marketing strategies and marketing strategies that are appropriate for the Honey Honey Home Industry. The number of samples in this study were 12 respondents, the method of determining the sample with the population or census method. The analysis technique uses SWOT analysis. This study aimed to identify internal structural factors in home industry of honey that became strong was to maintain the quality of honey honey and promotion of honey honey. While internal factors that became a weakness were production not every not every day, promotion was still lacking, road towards the location is still damaged. Strati in marketing the home industry of the honey kele-kele by using the SWOT matrix. The strategy by using the power that takes advantage of opportunities is (SO) namely complete facilities then (ST) skilled management, (WO) Location far from the crowd, (WT) ) Lack of bee feed in the dry season.
PEMASARAN USAHATANI JERUK SIAM KINTAMANI I Made Ariana Darma Satriya Banjar; Putu Fajar Kartika Lestari; Ni Putu Sukanteri; Komang Dean Ananda
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 12 No. 23 (2022): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

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Langgahan Kauh Village, is one of the villages that still has agriculture, namely Citrus nobilis. This study aims to determine the marketing channels used by Citrus nobilis farmers in marketing Citrus nobilis in Langgahan Kauh Village, Kintamani District, Bangli Regency and to find out what the costs, marketing margins, and profits of Citrus nobilis are in Langgahan Kauh Village, Kintamani District, Bangli Regency. This research was conducted from October to December 2021. Respondents were determined using the incidental method with a sample of 33 Citrus nobilis farmers. The data analysis method used is descriptive analysis, marketing margin analysis, profit margin analysis, stock analysis, efficiency analysis and income analysis. The results of this study indicate that the existing marketing channels in Langgahan Village, Kintamani District, Bangli Regency are very efficient in terms of marketing channel I where the efficiency is 3.3%. while for the marketing costs obtained in channel I of Rp. 200/kg while channel III Rp. 1,470/kg. While the marketing margin obtained in channel I is Rp. 0/kg. Meanwhile, what is obtained on channel III is 8,500. The profit margin in marketing channel I is 0 rupiah, while the profit margin in channel III is 6,730. And the production of Citrus nobilis per season is an average of 21,061kg. with an average area of ​​58.5 hectares. The production value or income of Citrus nobilis farming is Rp. 105,305,000. Citrus nobilis farming income is Rp. 74,737,414 per production season with an R/C ratio of 3.44
Program Abdimas Kwt Kenanga Desa Gunung Salak, Kecamatan Selemadeg Timur Kabupaten Tabanan Ni Putu Sukanteri; Putu Fajar Kartika Lestari; I Made Suryana
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2020): Februari
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1017.109 KB) | DOI: 10.31960/caradde.v2i2.256

Abstract

KWT Kenanga terletak di Desa Gunung Salak Kecamatan Selemadeg Barat Kabupaten Tabanan. Posisi desa ini sangat strategis karena berada pada jalur nasional Denpasar Gilimanuk. Dengan posisi yang strategis dan alam yang mendukung ini maka desa Gunung Salak sangat potensial untuk dikembangkan sebagai desa wisata, dimana kelompok wanita tani mengelola produk-produk lokal menjadi bahan yang siap konsumsi melalui pembinaan kelompok-kelompok rumah tangga dengan berbagai jenis industri rumah tangga (IRT). Penguatan KWT diharapkan mampu mengawal produk-produk lokal desa menjadi tuan rumah di desa sendiri maupun menjadi primadona secara lebih luas, dengan harapan mampu mengangkat taraf hidup kelompok khusunya dan taraf hidup masyarakat desa secara umum. tujuan Abdimas untuk membina dan mendampingi KWT Kenanga Mandiri Pangan yang berbasis Desa Wisata, pelatihan dan pendampingan kelompok industri rumah tangga secara intensif sampai menghasilkan produk yang siap jual dan memiliki kualitas bagus.
PRODUKTIVITAS USAHATANI JERUK SIAM DAN JERUK BRASTAGI DI DESA BAYUNGGEDE, KECAMATAN KINTAMANI, KABUPATEN BANGLI Ni Kadek Artini; Cening Kardi; Putu Fajar Kartika Lestari
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 11 No. 21 (2021): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

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The purpose of this study was to analyze the productivity and income of Siamese and Brastagi oranges. and analyze the comparison of profitability of income per land area. This research was conducted in Bayunggede Village, Kintamani District, Bangli Regency. This research was conducted in December 2020 to February 2021. Respondents in this study were 60 people with 32 Siamese oranges, while Brastagi oranges were 28 farmers. Based on research on productivity analysis and analyzing the comparison of profitability of income per land area, it was obtained several The conclusions are as follows: Productivity of Siamese oranges per year in Bayunggede Village is 20,185 tons / ha with farm income of IDR 47,395,320 per average planted area of 61 acres or IDR 77,697,000 / ha. Meanwhile, the productivity of Brastagi oranges per year in Bayunggede Village is 20 tons / ha with farm income of IDR 54,288,900 per average planted area of 62 acres or IDR 87,562,000 / ha. The profitability of the Siam Orange farming is significantly lower than the profitability of the Brastagi Citrus farming in Bayunggede Village. In average, the profitability of the Brastagi Orange farming is Rp. 107,764 / are, which is higher than the profitability of the Siam Orange farming
Kelayakan Usahatani Cabai Rawit Di Subak Kacang Dawa, Desa Gelgel, Kecamatan Klungkung, Kabupaten Klungkung Noviana Damma; Putu Fajar Kartika Lestari; Luh Putu Kirana Pratiwi; Ida Ayu Made Dwi Susanti
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 11 No. 22 (2021): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

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The objectives of the study were: to analyze the feasibility of cayenne pepper farming in Subak Kacang Dawa, Gelgel Village, Klungkung District, Klungkung Regency, the research was conducted through a survey of 30 farmers determined through a Population Data,The results of this study indicate that cayenne pepper farmers get a more decent income. According to information from the Central Statistics Agency no. 54/08th.xvi, August 1, 2013, the production of cayenne pepper in Indonesia in 2011 was 594.22 thousand tons and in 2012 it was 702.25 thousand tons, an increase of 108.03 thousand tons (18.18 percent). This increase was caused by an increase in productivity of 0.74 tons per hectare (14.77 percent) and an increase in harvested area of ​​3.38 thousand hectares (2.85 percent). however, for the province of Bali, there has been a decline in the productivity of cayenne pepper. In 2011, the production of cayenne pepper in the province of Bali was 17.055 tons and in 2012 it was 16,041 tons, decreased by 1,014 tons. This is due to the reduced area of ​​​​farmers' land due to the conversion of land for chili cultivation and pest attacks and contracting diseases that have not been overcome by farmers
STANDARISASI SAPI BALI PEJANTAN DALAM MEMPERCEPAT PERBAIKAN MUTU GENETIK DAN PENINGKATAN PRODUKSI UNTUK MENJAGA KETAHANAN PANGAN NASIONAL Ni Putu sukanteri; Mikhael Rahmat Ranta; Putu Fajar Kartika Lestari; I Made Budiasa
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 31 No 3 (2021): Jurnal Agroteksos Desember 2021
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.761 KB) | DOI: 10.29303/agroteksos.v31i3.706

Abstract

Studi ini bertujuan untuk mengetahui standarisasi sapi Bali pejantan di Unit Pelaksana Teknis (UPT) Balai Inseminasi Buatan Provinsi Bali. Data primer diperoleh dengan teknis survey, wawancara, dan pelatihan kerja, sedangkan data sekunder diperoleh melalui catatan hasil pengukuran parameter pada sapi Bali pejantan pada bulan Mei 2021 di Unit Pelaksana Teknis (UPT) Balai Inseminasi Buatan Daerah Provinsi Bali. Variabel yang diamati dalam kegiatan penelitian ini antara lain: asal usul pejantan, kondisi kesehatan pejantan, penampilan kualitatif berupa warna bulu, dan bentuk kepala, serta kuantitatif individu berupa tinggi gumba (TG), panjang badan (PB), lingkar dada (LD), lingkar scrotum (LSC), dan berat badan (BB). Hasil pengamatan menunjukkan bahwa asal usul pejantan sudah terekording, kondisi kesehatan pejantan sudah baik, penampilan kualitatif sudah sesuai SNI penampilan kuantitatif individu pejantan sesuai SNI. Hasil kegiatan menunjukkan bahwa secara umum sapi Bali pejantan di UPT BIBD Provinsi Bali memenuhi standar SNI yaitu asal usul pejantan jelas, kondisi kesehatan pejantan secara umum dalam keadaan sehat, penampilan kualitatif dan kuantitatif individu pejantan sesuai SNI.
The Farmers Participation in Agro-Tourism Development in Subak Jatiluwih, Penebel District, Tabanan Regency Putu Fajar Kartika Lestari; Ni Putu Sukanteri Sukanteri; Ni Putu Anglila Amaral Amaral
SEAS (Sustainable Environment Agricultural Science) Vol. 5 No. 2 (2021)
Publisher : Warmadewa University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.722 KB) | DOI: 10.22225/seas.5.2.3967.96-104

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The development of subak as a tourist attraction will be in line with the development of Balinese cultural tourism, considering that both are developed based on Balinese culture. This is an effort to maintain the sustainability of subak while controlling the conversion of paddy fields and supporting environmental sustainability. Today's tourists prefer to see beautiful scenery. Agrotourism is one type of tourism that utilizes agricultural business as a tourist attraction. One of the efforts made to continue to develop tourism but still maintain the existence of subak itself is to combine these two things into a new tourist attraction. The attraction that can be developed by combining tourism with agriculture is through the concept of agrotourism. Agrotourism is a tourism development that offers farmer activities in the fields as a tourist attraction. Not only the activities, but the use of agricultural products can also be used as agro-tourism-based tourism products. This research was conducted with the following objectives (1) How is the participation of farmers in the development of agro-tourism and (2) the factors that influence the participation of farmers on the development of agro-tourism. This research was conducted in Subak Jatiluwih, Penebel District, Tabanan Regency. The location of this research was determined purposively on the basis of the consideration that Jatiluwih Subak is one of the subaks targeted for agro-tourism development. The number of samples in Subak Jatiluwih is 199 people. The highest farmer participation is in the 80.2% agro-tourism development planning.
PEMBERDAYAAN PETANI JAMUR TIRAM MELALUI PELATIHAN DAN PENDAMPINGAN STRATEGI PEMASARAN PADA MASA PANDEMI COVID-19 Ni Putu Sukanteri; Putu Fajar kartika Lestari; Ida Ayu Dwi Susanti
Jurnal Abdi Insani Vol 9 No 3 (2022): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v9i3.580

Abstract

Farmers in the village yet are one of the producers of oyster mushrooms in Bali. The production of oyster mushrooms is carried out to open up business opportunities for those who currently do not have a job due to the impact of the covid 19 pandemic. The purpose of this service activity is to provide training and marketing assistance for oyster mushrooms both conventionally and online. The method of activities carried out by training and mentoring mushroom farmers is carried out in several stages, namely: The stage of service activities carried out to assist partners in solving problems are (1) Preparation of service activities; (2) Counseling and assistance with an emphasis on reducing the impact of Covid-19. The implementation of the activity begins with the preparation of materials and tools, then provides counseling/training on marketing strategies and packaging of oyster mushrooms. The results of the pre test show that 53.33% of the activity partners have known about online marketing but have not done marketing in that way. Marketing training includes packaging and trademarking of oyster mushroom packaging marketed by members. So that the training activities carried out to members of the farmer group there are changes in the skills possessed by the members of the farmer group later on in daily production and marketing activities. Activities carried out in the form of counseling and training. Counseling to members of the mushroom farmer group showed an increase in knowledge of 40% from before the training. Mastery of packaging skills shows that 100% of mushroom farmer members have skills in packaging mushroom products to be marketed. Mushroom marketing has not been optimal due to constraints in production and marketing that have not been resolved.
PREFERENSI KONSUMEN TERHADAP PEMBLIAN CABAI RAWIT DI PASAR TRADISIONAL BADUNG KECAMATAN DENPASAR BARAT KOTA DENPASAR Crisdayanti Manggut; Putu Fajar Kartika Lestari; Luh Putu Kirana Pratiwi; Ni Putu Sukanteri
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 12 No. 24 (2022): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

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The research objective with the title "Consumer Preferences Against the Purchase of Cayenne Pepper at the Badung Traditional Market, West Denpasar District, Denpasar City". Respondents in this study were determined as many as 30 consumers with the purposive method. The results of the research on consumer perceptions of the purchase of cayenne pepper based on the five variables, namely attitude, selection, organization, physical characteristics, interpretation and the one who gets the highest percentage is the attitude variable. with a score of 660, an average of 22.01 and a percentage of 85.00% and is in the very good category with 25 respondents. And based on the explanation of the five variables of consumer perception are in the very good category with a percentage of 80.00% and the number of respondents is 24 people. The level of consumer preference for the purchase is based on the five variables, namely the physical quality of the product, safety and convenience of the location, price suitability, personal factors, psychological factors and the one who gets the highest percentage is the physical quality of the product and the suitability of the price with a total score of 750, on average. the average is 25 and the percentage is 100% and is in the very good category with 30 respondents. And based on the explanation of the five consumer preference variables are in the very good category with a percentage of 95.00% and the number of respondents is 28 people