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PENDAMPINGAN KELOMPOK TANI PADA AGROWISATA SALAK DI DESA SIBETAN BERBASIS PRODUK UNGGULAN DAERAH Sukanteri, Ni Putu; Lestari, Putu Fajar Kartika; Pratiwi, Luh Putu Kirana; Susanti, Ida Ayu Made; Amaral, Ni Putu Anglila; Budiasa, I Made
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1546

Abstract

Sibetan Village agrotourism has been open since 2003, but the hope is that tourists coming to Sibetan Village can increase the selling power of salak. In fact, tourists who visit agrotourism are not yet optimal consumers of the salak produced in Sibetan Village, so the salak produced during the main harvest cannot yet be fully marketed. . This condition requires assistance to groups in supporting agrotourism, especially strengthening human resources in Sibetan Village. The service was carried out in Sibetan Village, Banyakdem District, Karangasem Regency. Service is carried out using several methods, namely: Socialization, Training, Mentoring, Evaluation, Follow-up. The service involves 5 groups engaged in the production and marketing of salak fruit in Sibetan Village, these groups include: Dukuh Lestari Group, Kerta Semaya Group, Werdi Guna, Mekar Sari. The total number of group members is 118 people. The service activities showed that there was a change in the knowledge of group members in the field of marketing salak fruit, packaging and hygiene of products marketed in agro-tourism areas. Assistance provided to farmer groups in Sibetan Village shows that there has been a change in the group's skills in marketing products using online media, packaging salak and product hygiene reaching 80%. This is due to several obstacles faced by group members, such as their weak mastery of technology in using Android. There are not many properties for packaging snake fruit in Sibetan Village, and product hygiene is not commonly carried out during the snake fruit harvesting process. So further assistance is needed to overcome the obstacles faced by the group.
Peningkatan Daya Saing Produk Tedung Bali Menembus Pasar Ekspor Lestari, Putu Fajar Kartika; Astakoni, I Made Purba; Swaputra, Ida Bagus
Paradharma: Jurnal Aplikasi IPTEK Vol. 3 No. 2 (2019): Paradharma: Jurnal Aplikasi IPTEK
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Dhyana Pura – Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (819.89 KB) | DOI: 10.36002/jpd.v3i2.1049

Abstract

ABSTRAKTedung Bali merupakan hasil kerajinan rumah tangga yang memproduksi barang seni berupa tedung atau payung yang selama ini lebih banyak untuk kegiatan upacara adat maupun keagamaan bagi umat Hindu di Bali. Bentuk fisik Tedung Bali ini secara garis besar terdiri dari dua bentuk yaitu “Tedung Agung” dan “Tedung Robrob” serta masing-masing bentuk ini menggunakan ukuran yang bervariasi sesuai dengan inovasi perajin. Tedung Bali dibuat dengan berbagai ornamen yang sarat dengan unsur lambang atau makna sesuai ajaran sastra Bali dan dimasuki unsur seni sehingga menarik sebagai sarana upacara khususnya umat Hindu sekaligus juga menjadi daya tarik wisata baik bagi wisatawan asing maupun wisatawan domestik. Permasalahan utama mitra Program Kemitraan Masyarakat ini (PKM) adalah mitra belum mengetahui apakah usaha yang dijalani menguntungkan atau tidak. Permasalahan bidang pemasaran adalah bagaimana upaya mitra binaan menembus pasar ekspor. Tujuan dari program PKM ini adalah untuk meningkatkan pemahaman dan keterampilan mitra dalam teknik manajemen usaha, teknik pemasaran dengan memanfaatkan media online. Metode yang dipakai dalam mencapai tujuan tersebut meliputi (1) pelatihan dan pendampingan pembuatan sistem pembukuan usaha berbasis teknik akuntansi sederhana dan pelatihan dibidang manajemen usaha; (2) Focus Group Discusion (FGD) dengan mebahas berbagai topik manajemen keuangan dan manajemen pemasaran. Luaran program ini adalah Buku Kas, buku persediaan, perhitungan Harga Pokok Produksi (HPP), perhitungan titik impas (BEP), Teknik Pemasaran untuk menembus pasar ekspor, dan artikel yang siap di publikasi pada jurnal ilmiah.Kata Kunci : Tedung Bali, Teknik manajemen usaha, Focus Group DiscusionsABSTRACT"Balinese building" is the result of household crafts that produce art items in the form of buildings or umbrellas, which so far have been more traditional and religious ceremonial activities for Hindus in Bali. The physical form of this Balinese building outlines consists of two forms, namely the "Great Mosque" and the "Robrob Building" and each of these forms uses varying sizes according to the craftsman's innovation. The Balinese building is made with various ornaments which are full of elements of symbols or meanings in accordance with the teachings of Balinese literature and are entered by elements of art so that it is attractive as a means of ceremonies especially Hindus as well as a tourist attraction for both foreign and domestic tourists. The main problem of this Community Partnership Program (PKM) partner is that partners don't know whether the business they are doing is profitable or not. The problem in marketing is how the efforts of fostered partners penetrate the export market. The aim of the PKM program is to increase partners' understanding and skills in business management techniques, marketing techniques by utilizing online media. The methods used in achieving these objectives are (1) training and assistance in making business accounting systems based on simple accounting techniques and training in business management; (2) Focus Group Discussion (FGD) by discussing various topics of financial management and marketing management. The program outputs are Cash Book, Inventory Book, Production Cost Calculation (HPP), Breakeven Calculation (BEP), Marketing Techniques to penetrate the export market, and articles that are ready to be published in scientific journals.Keywords: Balinese Building, Business management techniques, Focus Group Discusions
Meningkatkan Pemasaran Dodol Bali di Desa Kesiut Kecamatan Kerambitan Kabupaten Tabanan Ni Putu Sukanteri; Putu Fajar Kartika Lestari; Ida Ayu Dwi Susanti; Luh Putu Kirana Pratiwi
Konsienti : Community Services Journal Vol. 1 No. 01 (2023): July
Publisher : PT. TAKAZA INNOVATIX LABS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/konsienti.v1i01.1

Abstract

Kesiut Village, Kerambitan District, Tabanan Regency is one of the villages where there is a Women's Group producing Balinese dodol. The aims of the service are: to increase group administrative knowledge, to increase members' knowledge of consumer wants and needs, to improve the skills of group members in marketing Balinese dodol. Increase member income in the future through product marketing analysis. Community service is carried out in Kesiut Village, Kerambitan District, Tabanan Regency. The implementation of this service is carried out in an effort to increase the knowledge and skills of group members in managing processed products and preparing products ready for market. Based on the results of implementing community activities in the Merta Sari Werdhi Group in Kesiut Village, it shows that: There was an increase in the knowledge of group members before and after the socialization was carried out by 90% in product labeling and product packaging. The skills of group members increased by 90%. This shows that the existence of socialization and training provides increased knowledge and skills of group members. Processed Balinese dodol products made by group members before and after mentoring show a clear change in identity.