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All Journal JURNAL MANAJEMEN AGRIBISNIS Agrimeta: Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem Jurnal Media Agribisnis (MeA) Jurnal Teknologi & Industri Hasil Pertanian Agrisocionomics: Jurnal Sosial Ekonomi Pertanian CARADDE: Jurnal Pengabdian Kepada Masyarakat GANEC SWARA Jurnal Abdi Insani Community Development Journal: Jurnal Pengabdian Masyarakat DWIJENAGRO: JURNAL ILMIAH Jurnal Penelitian Agama Hindu Agroteksos SEAS (Sustainable Environment Agricultural Science) Eduvest - Journal of Universal Studies Seminar Nasional Aplikasi Iptek (SINAPTEK) West Science Interdisciplinary Studies Paradharma: Jurnal Aplikasi IPTEK West Science Interdisciplinary Studies West Science Social and Humanities Studies Konsienti: Community Services Journal West Science Agro Jurnal SUTASOMA Techno Agriculturae Studium of Research
Putu Fajar Kartika Lestari
Program Studi Agribisnis, Fakultas Pertanian Dan Bisnis, Universitas Mahasaraswati Denpasar
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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PENDAMPINGAN KELOMPOK TANI PADA AGROWISATA SALAK DI DESA SIBETAN BERBASIS PRODUK UNGGULAN DAERAH Sukanteri, Ni Putu; Lestari, Putu Fajar Kartika; Pratiwi, Luh Putu Kirana; Susanti, Ida Ayu Made; Amaral, Ni Putu Anglila; Budiasa, I Made
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1546

Abstract

Sibetan Village agrotourism has been open since 2003, but the hope is that tourists coming to Sibetan Village can increase the selling power of salak. In fact, tourists who visit agrotourism are not yet optimal consumers of the salak produced in Sibetan Village, so the salak produced during the main harvest cannot yet be fully marketed. . This condition requires assistance to groups in supporting agrotourism, especially strengthening human resources in Sibetan Village. The service was carried out in Sibetan Village, Banyakdem District, Karangasem Regency. Service is carried out using several methods, namely: Socialization, Training, Mentoring, Evaluation, Follow-up. The service involves 5 groups engaged in the production and marketing of salak fruit in Sibetan Village, these groups include: Dukuh Lestari Group, Kerta Semaya Group, Werdi Guna, Mekar Sari. The total number of group members is 118 people. The service activities showed that there was a change in the knowledge of group members in the field of marketing salak fruit, packaging and hygiene of products marketed in agro-tourism areas. Assistance provided to farmer groups in Sibetan Village shows that there has been a change in the group's skills in marketing products using online media, packaging salak and product hygiene reaching 80%. This is due to several obstacles faced by group members, such as their weak mastery of technology in using Android. There are not many properties for packaging snake fruit in Sibetan Village, and product hygiene is not commonly carried out during the snake fruit harvesting process. So further assistance is needed to overcome the obstacles faced by the group.
Peningkatan Daya Saing Produk Tedung Bali Menembus Pasar Ekspor Lestari, Putu Fajar Kartika; Astakoni, I Made Purba; Swaputra, Ida Bagus
Paradharma: Jurnal Aplikasi IPTEK Vol. 3 No. 2 (2019): Paradharma: Jurnal Aplikasi IPTEK
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Dhyana Pura – Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (819.89 KB) | DOI: 10.36002/jpd.v3i2.1049

Abstract

ABSTRAKTedung Bali merupakan hasil kerajinan rumah tangga yang memproduksi barang seni berupa tedung atau payung yang selama ini lebih banyak untuk kegiatan upacara adat maupun keagamaan bagi umat Hindu di Bali. Bentuk fisik Tedung Bali ini secara garis besar terdiri dari dua bentuk yaitu “Tedung Agung” dan “Tedung Robrob” serta masing-masing bentuk ini menggunakan ukuran yang bervariasi sesuai dengan inovasi perajin. Tedung Bali dibuat dengan berbagai ornamen yang sarat dengan unsur lambang atau makna sesuai ajaran sastra Bali dan dimasuki unsur seni sehingga menarik sebagai sarana upacara khususnya umat Hindu sekaligus juga menjadi daya tarik wisata baik bagi wisatawan asing maupun wisatawan domestik. Permasalahan utama mitra Program Kemitraan Masyarakat ini (PKM) adalah mitra belum mengetahui apakah usaha yang dijalani menguntungkan atau tidak. Permasalahan bidang pemasaran adalah bagaimana upaya mitra binaan menembus pasar ekspor. Tujuan dari program PKM ini adalah untuk meningkatkan pemahaman dan keterampilan mitra dalam teknik manajemen usaha, teknik pemasaran dengan memanfaatkan media online. Metode yang dipakai dalam mencapai tujuan tersebut meliputi (1) pelatihan dan pendampingan pembuatan sistem pembukuan usaha berbasis teknik akuntansi sederhana dan pelatihan dibidang manajemen usaha; (2) Focus Group Discusion (FGD) dengan mebahas berbagai topik manajemen keuangan dan manajemen pemasaran. Luaran program ini adalah Buku Kas, buku persediaan, perhitungan Harga Pokok Produksi (HPP), perhitungan titik impas (BEP), Teknik Pemasaran untuk menembus pasar ekspor, dan artikel yang siap di publikasi pada jurnal ilmiah.Kata Kunci : Tedung Bali, Teknik manajemen usaha, Focus Group DiscusionsABSTRACT"Balinese building" is the result of household crafts that produce art items in the form of buildings or umbrellas, which so far have been more traditional and religious ceremonial activities for Hindus in Bali. The physical form of this Balinese building outlines consists of two forms, namely the "Great Mosque" and the "Robrob Building" and each of these forms uses varying sizes according to the craftsman's innovation. The Balinese building is made with various ornaments which are full of elements of symbols or meanings in accordance with the teachings of Balinese literature and are entered by elements of art so that it is attractive as a means of ceremonies especially Hindus as well as a tourist attraction for both foreign and domestic tourists. The main problem of this Community Partnership Program (PKM) partner is that partners don't know whether the business they are doing is profitable or not. The problem in marketing is how the efforts of fostered partners penetrate the export market. The aim of the PKM program is to increase partners' understanding and skills in business management techniques, marketing techniques by utilizing online media. The methods used in achieving these objectives are (1) training and assistance in making business accounting systems based on simple accounting techniques and training in business management; (2) Focus Group Discussion (FGD) by discussing various topics of financial management and marketing management. The program outputs are Cash Book, Inventory Book, Production Cost Calculation (HPP), Breakeven Calculation (BEP), Marketing Techniques to penetrate the export market, and articles that are ready to be published in scientific journals.Keywords: Balinese Building, Business management techniques, Focus Group Discusions
Meningkatkan Pemasaran Dodol Bali di Desa Kesiut Kecamatan Kerambitan Kabupaten Tabanan Ni Putu Sukanteri; Putu Fajar Kartika Lestari; Ida Ayu Dwi Susanti; Luh Putu Kirana Pratiwi
Konsienti : Community Services Journal Vol. 1 No. 01 (2023): July
Publisher : PT. TAKAZA INNOVATIX LABS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/konsienti.v1i01.1

Abstract

Kesiut Village, Kerambitan District, Tabanan Regency is one of the villages where there is a Women's Group producing Balinese dodol. The aims of the service are: to increase group administrative knowledge, to increase members' knowledge of consumer wants and needs, to improve the skills of group members in marketing Balinese dodol. Increase member income in the future through product marketing analysis. Community service is carried out in Kesiut Village, Kerambitan District, Tabanan Regency. The implementation of this service is carried out in an effort to increase the knowledge and skills of group members in managing processed products and preparing products ready for market. Based on the results of implementing community activities in the Merta Sari Werdhi Group in Kesiut Village, it shows that: There was an increase in the knowledge of group members before and after the socialization was carried out by 90% in product labeling and product packaging. The skills of group members increased by 90%. This shows that the existence of socialization and training provides increased knowledge and skills of group members. Processed Balinese dodol products made by group members before and after mentoring show a clear change in identity.
DEVELOPMENT STRATEGY OF SUBAK BULUH AS AN AGRO-TOURISM DESTINATION IN BATURITI VILLAGE, KERAMBITAN DISTRICT, TABANAN REGENCY Ida Bagus Putu Suryawan; Putu Fajar Kartika Lestari; Ni Gst. Ag.Gde Eka Martiningsih
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 15 No. 2 (2025): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/agrimeta.v15i2.13365

Abstract

This study aims to formulate development strategies for Subak Buluh as an agro-tourism destination in Baturiti Village, Kerambitan District, Tabanan Regency. Subak, as a traditional Balinese irrigation institution with strong socio-cultural values, plays a vital role in water management and agricultural sustainability. In response to contemporary challenges, subak must be developed not only as an agricultural institution but also as an alternative tourism attraction. Data were collected using purposive sampling from 78 respondents, consisting of 39 internal respondents (farmers and subak members) and 39 external respondents (tourists and local residents). Respondents exhibited diverse characteristics in terms of education level and occupation. SWOT analysis was employed to identify internal strengths and weaknesses as well as external opportunities and threats in the development of Subak Buluh agro-tourism. The results indicate that Subak Buluh’s main strengths include its natural landscape, cultural traditions and ceremonies, and fertile agricultural land. However, limitations such as insufficient internal funding and limited promotional activities remain key challenges. Promising development opportunities arise from village tourism programs and the growing global trend toward alternative tourism, while threats include tourist congestion and infrastructure degradation. This study provides strategic recommendations to support the sustainable development of Subak Buluh as an agro-tourism destination, contributing to local community welfare while preserving environmental and cultural sustainability
The Impact of Supply Chain Innovation and Market Collaboration on the Competitive Advantage of Agribusiness MSMEs in the Era of Digital Transformation Simatupang, Donny Ivan Samuel; Lestari, Putu Fajar Kartika
West Science Agro Vol. 4 No. 01 (2026): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v4i01.2647

Abstract

The era of digital transformation has created significant opportunities and challenges for agribusiness micro, small, and medium enterprises (MSMEs), particularly in strengthening their competitive advantage through innovation and collaboration. This study aims to analyze the impact of supply chain innovation and market collaboration on the competitive advantage of agribusiness MSMEs using a quantitative approach. Primary data were collected from 155 respondents through a structured questionnaire measured using a five-point Likert scale. Data analysis was conducted using SPSS version 25, including validity and reliability testing, classical assumption tests, and multiple linear regression analysis. The results indicate that supply chain innovation has a positive and significant effect on competitive advantage, while market collaboration also shows a significant positive influence. Simultaneously, both variables contribute significantly to competitive advantage with an R² value of 0.610, indicating that 61.0% of the variance in competitive advantage is explained by the model. These findings highlight the importance of integrating innovative supply chain practices and strengthening collaborative networks to enhance business performance in the digital era. The study provides practical implications for policymakers and agribusiness practitioners in designing strategies that promote digital adoption, partnership development, and sustainable competitiveness.
Trends in Digital Transformation Research in Agribusiness Based on International Publications from 2012 to 2025 Judijanto, Loso; Lestari, Putu Fajar Kartika
West Science Agro Vol. 4 No. 01 (2026): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v4i01.2679

Abstract

This study aims to map global research trends on digital transformation in agribusiness based on international publications indexed in Scopus during the period 2012–2025. Using a bibliometric approach and visual analysis through VOSviewer, this research examines publication growth, author and country collaboration networks, institutional linkages, and thematic evolution within the field. The results indicate a significant increase in scholarly output, reflecting growing academic and practical interest in the digitalization of agribusiness systems. Co-authorship and country collaboration analyses reveal strong regional hubs in Europe, Asia, and North America, with emerging participation from developing economies. Keyword co-occurrence and density visualizations identify digital transformation and agribusiness as the central intellectual pillars, closely linked with themes such as artificial intelligence, Internet of Things, precision agriculture, sustainability, food security, and digital economy. Overlay analysis demonstrates a temporal shift from foundational digital infrastructure and economic restructuring toward intelligent, AI-driven applications and smart agriculture systems. The study highlights the interdisciplinary consolidation of digital transformation research in agribusiness while identifying future research opportunities related to governance, digital capability development, inclusivity, and socio-economic impacts.
THE ECONOMICS OF AGRICULTURAL SUSTAINABILITY ANALYZING COST-PRODUCTION DYNAMICS AND POLICY IMPLICATIONS FOR FUTURE FARMING MODELS Al-Khaled, Layla; Al-Sabah, Ahmed; Lestari, Putu Fajar Kartika
Techno Agriculturae Studium of Research Vol. 3 No. 2 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/agriculturae.v3i2.3508

Abstract

The transition toward agricultural sustainability has intensified debates on the economic viability of farming systems under rising input costs, environmental constraints, and policy reforms. Conventional production models often prioritize short term output gains, overlooking long-term cost efficiency, resource depletion, and externalities that undermine farm profitability and resilience. This study aims to analyze the cost production dynamics of sustainable agricultural practices and examine their policy implications for future farming models. The research employed a mixed methods economic analysis combining farm-level cost and production data, comparative efficiency assessment, and secondary policy review. Quantitative indicators included input costs, output value, productivity ratios, and profitability margins, while policy instruments were analyzed to assess incentive structures and regulatory impacts. The results indicate that sustainable farming systems demonstrate higher cost efficiency over time through reduced dependency on external inputs and improved resource-use productivity, despite moderate initial transition costs. Policy support mechanisms, such as subsidies, price incentives, and technical assistance, significantly influenced adoption outcomes and economic performance. The study concludes that sustainable agriculture can be economically competitive when supported by coherent policy frameworks that internalize environmental benefits and reduce transition risks. Integrating economic analysis with sustainability-oriented policies is essential for shaping resilient and economically viable future farming models.
Co-Authors Al-Khaled, Layla Al-Sabah, Ahmed Albinus Bahur Amaral, Ni Putu Anglila Amaral, Ni Putu Anglila Amaral Amaral, Putu Anglila Anak Agung Bagus Baskara Antonius Padua Jat Astakoni, I Made Purba Bernabas Bulu Cening Kardi Crisdayanti Manggut Derayani, Ni Putu Wiwin Dian Tariningsih Dian Tariningsih Dyah Ayu Suryaningrum Egristofer Evander Tuar Ferhat, Amallia Gregorius Ginting I Ketut Arnawa I Ketut Widnyana I Made Ariana Darma Satriya Banjar I Made Budiasa I Made Suryana I Made Tamba I WAYAN WINDIA Ida Ayu Dwi Susanti Ida Ayu Dwi Susanti Ida Ayu Dwi Susanti Ida Ayu Made Dwi Susanti Ida Bagus Putu Suryawan Ida Bagus Swaputra Judijanto, Loso Kardana, Pande Putu Ivan Witdi Komang Dean Ananda Laksono Trisnantoro Luh Putu Kirana Luh Putu Kirana Pratiwi Mikhael Rahmat Ranta Muhtadi, Muhamad Ammar Munidewi, Ida Ayu Budhananda Ni Gst Ag Gde Eka Martiningsih Ni Gst. Ag.Gde Eka Martiningsih Ni Kadek Artini Ni Komang Winda Surya Putri Ni Luh Riana Dentika Utami Ni Putu Sukanteri Ni Putu Wiwin Derayani Ni WAYAN SRI ASTITI Noviana Damma Novitasari, Salwa Aulia Nyoman Utari Vipriyanti Pande Komang Suparyana Prayana, Yana Putu Wahyu Adi Wiranata Simatupang, Donny Ivan Samuel Susanti, Ida Ayu Made Ulrikus Rivaldus Nenggo