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Peran Subak Dalam Optimalisasi Pengembangan Agrowisata Subak Kualon di Desa Sidan Kecamatan Gianyar Kabupaten Gianyar Kardana, Pande Putu Ivan Witdi; Lestari, Putu Fajar Kartika; Pratiwi, Luh Putu Kirana
Jurnal SUTASOMA (Science Teknologi Sosial Humaniora) Vol 1 No 2 (2023): Juni 2023
Publisher : Universitas Tabanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58878/sutasoma.v1i2.194

Agriculture has the potential to become a new source of growth considering the market is quite large, especially since each district or in Bali has the potential for agricultural commodities. Subak is one of the world's cultural heritages which is a place for farming communities to carry out agricultural activities. Subak can also help farmers in improving the welfare of their families. Agrotourism as part of a tourist attraction with the aim of expanding knowledge, experience, recreation and business relations in agriculture. The purpose of this study is as follows: to determine the role of subak in optimizing the development of agro-tourism in Subak Kualon, Sidan Village, Gianyar. To find out the potential of Subak Kualon in the development of Agro-tourism in Sidan Gianyar Village. This type of research is qualitative and quantitative. The location in this study was Subak Kualon, Sidan Village, Gianyar District, Gianyar Regency. The time of implementation was 3 months, from November 2022 - January 2023. The results showed that the role of subak had an average percentage of 73.70% and was categorized as good. This is because the highest percentage is in the agricultural technical aspects of 79.72% and is categorized as good, the second highest percentage is the socio-cultural aspect of 74.20 which is categorized as good, the third is the environmental aspect with a percentage of 72.34 which is categorized as good and the fourth is the aspect economy of 71.77% and in the good category. Subak potential has an average percentage of 73.37% and is categorized as good. This is because the highest percentage is in the concept of accessibility with a percentage of 83.04% and is categorized as very good, the second highest percentage is attraction with a percentage of 72.00% and is categorized as good, the third is amenity with a percentage of 71.94 and is categorized as good and the the fourth is anciliary with a percentage of 68.51% and is categorized as good.

ANALISIS FAKTOR TINGKAT PRODUKSI TERHADAP PENDAPATAN USAHATANI CABAI MERAH (STUDI KASUS DI DESA BATURITI, KECAMATAN BATURITI KABUPETAN TABANAN) LESTARI, PUTU FAJAR KARTIKA
GANEC SWARA Vol 18, No 2 (2024): Juni 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i2.891

Red chilies are a source of income for some farmers in Baturiti Village, Baturiti District, Tabanan Regency. This research aims to determine income and factors that influence red chili farming income. The research was conducted in Baturiti Village, Baturiti District, Tabanan Regency. The data taken includes primary and secondary data. Primary data was taken through interviews using a structured questionnaire with 60 farmers as respondents. Multiple linear regression models were used to analyze the data. The results of the analysis show, (1) The average red chili farming income is IDR 78,661,752.00 per hectare; and (2) seeds, KCl fertilizer, NPK fertilizer, ZA fertilizer, chicken manure, and red chili prices have a positive and real effect on income, while pesticides have a significant and negative effect on income.

Persepsi Petani Mengenai Program Ekowisata Subak Sembung Sebagai Subak Lestari Untuk Mendukung Pertanian Berkelanjutan Ni Gst Ag Gde Eka Martiningsih; Putu Fajar Kartika Lestari; Antonius Padua Jat
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 14 No. 2 (2024): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Ecotourism is an approach that combines environmental conservation with sustainable tourism activities. As an effort to preserve land, ecotourism plays an important role in maintaining ecosystem sustainability, raising environmental awareness, and providing economic benefits to local communities. Subak Sembung is one of sustainable subak for ecotourism program in Denpasar Regency, with concept involves the wise management of natural resources, minimizing negative environmental impacts, and actively involving communities in tourism activities. The objective of this study is to understand farmers' perceptions of the sustainable Subak ecotourism program implemented in Subak Sembung and to identify the challenges faced in its implementation. Respondents were determined using a purposive sampling method, specifically selecting active farmers with their own land, totaling 35 farmers. The research method used was descriptive with Likert Scale analysis. The results showed that farmers strongly support this program, with an average percentage of 89.49%, categorized as very high or strongly agree. This is because every evaluated aspect achieved high average percentages: socio-cultural aspects (92.86%), environmental aspects (92%), institutional aspects (90.3%), technical aspects (87.3%), and economic aspects (85%). This study also identified challenges, both internal, such as limited capital, and external, such as insufficient policy support from the government

Trends and Challenges in Agricultural Commodity Prices: A Bibliometric Review of Market Fluctuations and Policy Interventions Judijanto, Loso; Kartika Lestari, Putu Fajar; Prayana, Yana
West Science Interdisciplinary Studies Vol. 3 No. 04 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i04.1860

Agricultural commodity prices are subject to significant volatility, driven by a complex interplay of economic, environmental, and geopolitical factors. This study employs a bibliometric approach to systematically analyze global research trends related to agricultural price fluctuations and policy responses. Drawing on 20 years of data from the Scopus database, we examine the evolution of key themes, influential authors, institutional collaborations, and geographical contributions within the academic literature. Using VOSviewer, keyword co-occurrence, temporal mapping, and authorship networks were visualized to reveal the intellectual structure of the field. The analysis identifies three dominant thematic clusters: sustainability and land-use dynamics, market and crop-specific price behavior, and policy interventions in agricultural trade. Results show a growing shift in recent years toward interdisciplinary research encompassing biofuels, supply chain resilience, energy linkages, and technological innovations. The United States, United Kingdom, China, and Brazil emerge as major contributors to the literature, with strong collaborative ties across regions. Despite the field’s diversity and maturity, the study highlights gaps in evaluating long-term policy effectiveness and the underrepresentation of low-income, agriculture-dependent nations. This review offers valuable insights to inform future research directions and guide more inclusive, data-driven policy frameworks for managing agricultural commodity price volatility.

Trends and Challenges in Agricultural Commodity Prices: A Bibliometric Review of Market Fluctuations and Policy Interventions Judijanto, Loso; Kartika Lestari, Putu Fajar; Prayana, Yana
West Science Interdisciplinary Studies Vol. 3 No. 04 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i04.1860

Agricultural commodity prices are subject to significant volatility, driven by a complex interplay of economic, environmental, and geopolitical factors. This study employs a bibliometric approach to systematically analyze global research trends related to agricultural price fluctuations and policy responses. Drawing on 20 years of data from the Scopus database, we examine the evolution of key themes, influential authors, institutional collaborations, and geographical contributions within the academic literature. Using VOSviewer, keyword co-occurrence, temporal mapping, and authorship networks were visualized to reveal the intellectual structure of the field. The analysis identifies three dominant thematic clusters: sustainability and land-use dynamics, market and crop-specific price behavior, and policy interventions in agricultural trade. Results show a growing shift in recent years toward interdisciplinary research encompassing biofuels, supply chain resilience, energy linkages, and technological innovations. The United States, United Kingdom, China, and Brazil emerge as major contributors to the literature, with strong collaborative ties across regions. Despite the field’s diversity and maturity, the study highlights gaps in evaluating long-term policy effectiveness and the underrepresentation of low-income, agriculture-dependent nations. This review offers valuable insights to inform future research directions and guide more inclusive, data-driven policy frameworks for managing agricultural commodity price volatility.

Effect of Agribusiness Partnership Model and Microcredit Scheme on Market Access and Welfare of Coffee Farmers in East Java Kartika Lestari, Putu Fajar; Muhtadi, Muhamad Ammar; Novitasari, Salwa Aulia
West Science Social and Humanities Studies Vol. 3 No. 07 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i07.2116

This study examines the influence of agribusiness partnership models and microcreation schemes on market access and their implications for the welfare of coffee farmers in East Java. Using a quantitative research approach with a sample of 200 coffee farmers, data were analyzed through Structural Equation Modeling - Partial Least Squares (SEM-PLS) using SmartPLS 3.0. The results reveal that both agribusiness partnerships and microcreation schemes have a positive and significant effect on market access. Furthermore, market access was found to significantly improve farmer welfare, acting as a mediating variable between the independent variables and welfare outcomes. These findings underscore the importance of integrated rural development strategies that combine institutional collaboration, access to finance, and market facilitation. The study contributes to the understanding of sustainable agricultural development by highlighting how structured partnerships and financial inclusion can enhance market participation and economic resilience among smallholder farmers.

Economic Feasibility Analysis of Organic Farming Business as Part of Sustainable Agriculture Judijanto, Loso; Lestari, Putu Fajar Kartika
West Science Agro Vol. 3 No. 03 (2025): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v3i03.2171

This study analyzes the economic feasibility of organic farming as part of sustainable agriculture in Indonesia. Using a quantitative research design, data were collected from 75 respondents consisting of organic farmers and stakeholders. A structured questionnaire with a Likert scale (1–5) was employed, and data were analyzed using SPSS version 25, including descriptive statistics, validity and reliability testing, and multiple regression analysis. The results show that organic farming is economically feasible, with production costs, profitability, market access, and sustainability all exerting positive and significant influences on economic feasibility. The regression model explained 61.2% of the variance, with sustainability emerging as the strongest predictor, followed by profitability, production costs, and market access. These findings suggest that organic farming not only contributes to environmental sustainability but also provides tangible financial returns for Indonesian farmers. Policy implications highlight the need for government support in training, certification, market development, and financial incentives to strengthen the organic sector. The study concludes that organic farming can serve as a viable strategy for sustainable rural development in Indonesia, although challenges related to market access and certification remain.

Strategies to Increase Added Value of Agricultural Products through Local Agribusiness Development Suryaningrum, Dyah Ayu; Lestari, Putu Fajar Kartika
West Science Agro Vol. 3 No. 03 (2025): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v3i03.2182

This study explores strategies for increasing the added value of agricultural products through the development of local agribusiness. A qualitative approach was employed, involving in-depth interviews with five key informants, including farmers, an agribusiness practitioner, a cooperative representative, and a local government official. The findings reveal that enhancing product value requires an integrated strategy encompassing product processing and diversification, branding and marketing innovation, technology adoption, farmer empowerment, and policy and institutional support. Farmers’ capacity building, supported by cooperatives and government programs, plays a crucial role in sustaining value-added initiatives. The study concludes that the development of local agribusiness not only increases the competitiveness and marketability of agricultural products but also contributes to rural economic growth and improved community welfare.

Integrated Cultivation of Land-Sea Ecosystems That Prioritizes Harmony with Nature and Society Kardi, Cening; Lestari, Putu Fajar Kartika
Eduvest - Journal of Universal Studies Vol. 4 No. 11 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i11.44773

There is an urgent need for aquaculture systems that not only increase productivity, but also maintain ecological balance and improve the well-being of local communities. With increasing pressure on natural resources due to overexploitation, emerging climate change, and global economic uncertainty, new approaches that integrate terrestrial and marine ecosystems are crucial. This research aims to develop an integrated aquaculture model that prioritises harmony between nature and society. This approach incorporates organic farming and mariculture practices, in line with blue economy principles, to create environmental sustainability and social welfare. The research method used was descriptive qualitative, with a focus on mapping specific regional areas consisting of three or four agro-climatic regions. Data were collected through surveys and focus group discussions (FGDs), covering ecological factors such as climate, coastal plain quality, seabed and seawater. Seawater health estimation for mariculture was based on physical, chemical and biological parameters with APHA (1992) guidelines. The results show that this integrated aquaculture can improve environmental quality and productivity of land and sea, while creating harmony between natural resource management and social welfare. This model provides a practical solution to achieve sustainable development.

Implementation of the marketing mix and selection of chocholate marketing strategy priorities in a chocolate company in Bali [Implementasi marketing mix serta pemilihan prioritas strategi pemasaran cokelat pada perusahaan cokelat di Bali] Sukanteri, Ni Putu; Amaral, Putu Anglila; Lestari, Putu Fajar Kartika; Tamba, I Made
Jurnal Teknologi & Industri Hasil Pertanian Vol. 29 No. 2 (2024): Jurnal Teknologi & Industri Hasil Pertanian
Publisher : Teknologi Hasil Pertanian Fakultas Pertanian Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtihp.v29i2.157-167

Chocolate is a processed product derived from cocoa beans that has undergone fermentation, drying, roasting, and grinding to produce high-quality cocoa powder. The processing of chocolate in a company involves many lengthy stages. Implementing a marketing mix is used as a technique to increase sales. The company needs to identify the superior products favored by consumers to develop priority marketing strategies. This study aims to analyze the application of the marketing mix in the chocolate industry and generate prioritized marketing strategies for the superior chocolate products produced by a company in Bali. The research method used is the Analytical Hierarchy Process (AHP). The results indicate that the marketing mix includes chocolate products such as chocolate cream, chocolate bars, and liquid chocolate. Product pricing depends on the form, with the most apparent pricing being for chocolate bars, calculated based on weight in grams. The production site is located at the main factory, which processes cocoa into chocolate cream, chocolate bars, and liquid chocolate, allowing consumers to experience the chocolate processing firsthand and try packaging chocolate at the factory. Chocolate promotion is continuously carried out through offline and online media, such as the company's website, which provides background information on chocolate production to the industry in Bali. The priority in chocolate marketing, based on the Analytical Hierarchy Process, is chocolate cream, followed by chocolate bars and liquid chocolate.

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